Lucid Mobile Key Check List

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Lucid Mobile Key Check List The following document details the requirements for developing a Lucid key for the LucidMobile app platform. It covers the information required for your key to be submitted to Google Play Store and/or to Apple itunes. It also covers the content requirements of the key to ensure a smooth conversion process. Requirements for Android and ios (iphone; ipad, etc.) can differ. Where this is the case the corresponding content has been split between the two environments. Key Information Details Android Key Title: Maximum of 30 characters. App Description (for Play Store): 4000 characters max. Ensure this content is spell-checked. Promo Text: 80 characters. Used if featured within the Play Store. Changes text: 500 characters max. If your key is updated (e.g. additional content added or corrections made) then these should be described. Contact Details: (Website; Email; Phone) Privacy Policy: Optional URL to direct users to your user privacy policy. Apple iphone/ipad TBA Maximum Key Size Android Devices: The Mobile app (APK) can be a maximum of 50MB. The Lucid app component of this is less than 2MB leaving 48MB for your key data and multimedia. For keys that exceed this, an additional data pack file can be used. This will allow an additional 2GB of data to be deployed with the app. While it is possible to package up to 2GB of additional data you must keep in mind the kinds of devices your app may run on. Many older devices have limited storage capacity and users may not be inclined to install such a large applications. Also download speeds and costs may dissuade some users. If your key is larger than 100 MB then you may want to consider reducing the number of images or their size. See the Images section for further information on this topic. Apple iphone/ipad: TBA Features & States List View Labels If your key uses grouping features check that you have implemented List View labels for each feature. If not, your feature groups will be appended together with a colon separator. Lucid Mobile App Check List v1.0 Page 1 of 7

Feature and State text length Review the length of your feature text and state text. Make these as concise and short as possible. The Lucid Mobile App will wrap feature and state text, though this will cause an inconsistency in the row heights which is undesirable in the interface. Feature State Images Where ever possible add images against your feature states. This will give your app a much more consistent feel to the layout and better end user experience. See the Images section for more information on dealing with images in your key for mobile use. Entities List View labels If you have a hierarchy of entities within your key use the List View Label option to represent a flatten label. Otherwise, by default, the data conversion process will append each level within the hierarchy with a colon : separator. E.g. Root level : Child level Entity text length Review the entity text label to be as concise and short as possible. The LucidMobile app will wrap text that exceeds the devices screen width, though this will cause a height difference between the entity rows which is undesirable. Entity Images The first attached image of an entity is used in the entity list within the mobile app as with the regular Lucid player. Only this image is thumb-nailed as a file and packaged in the app. The remaining images are thumb-nailed on the fly. The default thumbnail size for display within lists is 100 x 100 pixels. This is done to save space, which is particularly important in larger keys. Images Specs: JPG or GIF (no transparency) or PNG (These are the same image types supported within the Lucid Builder) Due to the excellent screen resolution found on most modern mobile devices it is not appropriate to deploy a key with low resolution and reduced sized images, particularly if supporting tablet devices. While a balance between space available (think device storage - memory) and the number of images that can be included. We recommend images should be scaled to at least 700 x 700 pixels, but generally not larger than 1600 x 1600 pixels. Image 700px min 1600px max 700px min 1600px max Lucid Mobile App Check List v1.0 Page 2 of 7

The Lucid app will dynamically resize the images, maintaining aspect ratio where necessary to fit the images within the defined layouts. The LucidMobile app also supports an image zoom for when the image is greater than the display area. Captions and copyright for images should be entered via the Builder media panels corresponding fields. These should not contain any HTML tags. Lucid Mobile App Check List v1.0 Page 3 of 7

Android App Loading Screen (Splash Screen) This graphic should contain the full title of the key and authorship, if desired. Additional logos may also be included. It is not recommended to include additional descriptive text on the load screen since this screen is only shown for a short period while the app loads (approximately 1-2 seconds). Specs: JPG or PNG (24 bit) with Alpha Must contain the Powered By Lucid shield graphic. A template graphic will be supplied. Example Splash Screen App Launcher Icon Use: Icon installed with the app and is visible to the user for launching the application. Specs: 512x512, 32-bit PNG with Alpha Example App Launcher Icon High Resolution Application Icon Use: In various locations in Google Play. The high-resolution application icon does not replace your launcher icon. Specs: 512x512, 32-bit PNG with alpha; Max size of 1024KB. Tip: This does not replace your launcher icon, but should be a higherfidelity, higher-resolution version of your application's launcher icon, following the same guidelines. The high resolution and launcher icons should be generated from the Higher resolution application icon same file to create a consistent user experience. The recommended way is to start from a large size or vector graphic, and scale down from there. Feature Graphic (for Google Play Store) Use: The featured section in Google Play and also on the web version of Google Play. Specs: 1024w x 500h, 24 bit PNG or JPEG (no alpha) with no transparency. Tips: Example feature graphic Use a safe frame of 924x400 (50 pixel of safe padding on each side). All the important content of the graphic should be within this safe frame. Pixels outside of this safe frame may be cropped for stylistic purposes. If incorporating text, use large font sizes, and keep the graphic simple, as this graphic may be scaled down from its original size. This graphic may be displayed alone without the app icon. Lucid Mobile App Check List v1.0 Page 4 of 7

Screen Shots (for Google Play Store) At least 2 screenshots are required overall. Maximum of 8 screenshots per type (phone, 7 & 10 tablet devices). Spec: JPEG or 24-bit PNG (no alpha). Min length for any side: 320px. Max length for any side: 3840px. Example screen shots of an app. YouTube Video (optional) Use: Promote your app and outlines its use. Specs: No more than a 3-4 minutes. Fact sheets Fact sheets should be comprised of basic HTML formatted pages. They should not contain: Title tag in header JavaScript References to external files such as CSS. Images, videos or sounds. Links to other fact sheets or local content shipped with the key. The HTML tagging should be correct and verified. E.g. No unclosed tags. Simple common tags should only be used. For example: Heading 1 6. E.g. <h1>heading One</h1> Paragraph tags (<p></p>) Example of the default fact sheet layout Bold, italic and underline (<strong></strong>, <i></i>, <u></u>) Links should be kept to a minimum and clearly indicate that they refer to external resources. E.g. Display the full link address or place (External Site) text next to the link. The Lucid Mobile App has a fact sheet layout that consists of thumbnail image set above and the text content below. It is possible to have a custom layout developed for your key. Just let us know your ideas for this when discussing conversion of your key to the mobile format. Lucid Mobile App Check List v1.0 Page 5 of 7

Key About Page This page is required. The about page has the same requirements as Fact Sheets, however additional images such as logo may be included. Commercial or Free? Free There is currently no direct listing fee associated with Google Play Store or Apple itunes, though there is an expectation that the app is supported by the content developer. For example answering questions and responding to user feedback. Selling your App Break down of fees: Google/Apple: 30% QBIT App licence & support: 30% The remaining revenue returned to the content owner is 40%, excluding any taxes. Determining the App price Price: $0.99 - $999.00 Pricing is automatically adjusted across countries and exchange rates. For example an app may cost $7.99 for US users while for a European user it would cost 6.20. Pricing your app can be difficult. We suggest you first look at competing or similar products and their cost, along with average number of sales/downloads per month, via Google Play Store or itunes. This may give a good indication of what you should price your key at and the likely demand. You should also consider if your product offers an advantage or additional content and features that may justify its cost. Price expectation for apps from users is set quite low, though this largely reflects the narrow application or frivolous nature of many apps, such as 99c for a light app. If your app is providing extensive content and utility, then we believe your app pricing should reflect this. Lucid Mobile App Check List v1.0 Page 6 of 7

Key Conversion Check List Check List Key Title Key Description Contact Details (URL, Email, Phone) U: E: P: Privacy Policy URL (Optional) Key Items Checked QBIT (Lucid group) to provide Feature State List View labels (if needed) Y/N Y/N Entity List View labels (if needed) Y/N Y/N Fact sheet formatting Y/N Y/N Fact sheet coding verified Y/N Y/N Custom fact sheet layout need? Y/N Image resizing Y/N Y/N Estimated Key Size MB/GB App launch icon Y/N Y/N App loading screen Y/N Y/N High Resolution Application Icon Y/N Y/N Feature Graphic (for Google Play Store) Y/N Y/N Screen Shots Y/N Y/N YouTube Video (optional) URL Lucid Mobile App Check List v1.0 Page 7 of 7