Cpyright 2010 BizCentral USA An Achievable Timeline fr Nnprfit Grwth!
Successful Fundraising = Capacity Building Raising mney t supprt its peratins and prgrams is usually the mst difficult task that any nt-fr-prfit rganizatin faces. With creativity, smart planning, and sme hard wrk, fundraising will help t build cmmunity supprt fr yur rganizatin. While the passin yu have fr yur missin may make yu feel that funds shuld flw easily int yur rganizatin in supprt f yur cause, the truth is that fundraising will always be a lng-term, nging prject. It sunds like a cliché, but fundraising at all levels is abut building relatinships, and like any relatinship it will require cmmitment. This starts with recruiting vlunteers t be part f yur fundraising team, mtivating and retaining thse valuable individuals, and by identifying the best surces f shrt-term incme t help build rganizatinal capacity. Recruiting the Fundraising Team: Yur rganizatin s bard f directrs r members are the mst bvius surces f vlunteers, but dn t limit recruitment t these ptins. Ask friends, neighbrs, students, and cmmunity leaders if they wuld like t vlunteer r suggest thers wh might be interested. Yu must have a cmpelling message! Yur message explains why yur agency is wrthy f a ptential vlunteer's time. Make yur message shrt, simple and direct, cmmunicating the need fr the vlunteer's service and the gd he/she can d. Stress the need f the cmmunity fr the service, but als delineate the benefits the vlunteer will receive. Retaining Yur Vlunteers: After recruiting vlunteers, find r develp pprtunities fr them t get invlved right away. Make sure vlunteers understand the imprtance f the task they are ding and hw it fits int the verall prject / agency / missin. Be flexible-- have vlunteer prjects n weekends & weekdays, mrning and evenings. Give hnest and sincere praise, say "thank yu", and make peple glad they came and participated. Recgnize yur vlunteers whenever pssible. Fundraising fr Capacity Building: Why capacity building? It s simple. Wuld yu build a huse withut a fundatin? Prbably nt, since yu wuldn t have anything t build upn. The same hlds true fr yur rganizatin s administratin. If yu dn t have the basics in place-a strategic plan, web presence, marketing, grant campaign, accunting systems- yu have nthing t build yur prgrams upn, and chances are yu wn t be fulfilling yur missin. As yu start ut, it is imprtant t ensure yur rganizatin s future success by investing in critical capacity building initiatives early n. Ask yurself: What are we ding that we culd be ding better? What shuld we be ding that we aren t? Can we d thse things? Wh in ur rganizatin is qualified t d them? When d we need t d them? Hw will we cver the csts? Remember, part f successful fundraising and building capacity invlves public educatin-building the public image f yur rganizatin r cause.
Services A cmprehensive analysis f yur rganizatin s capacity shuld invlve analysis f yur current administrative needs, and subsequent establishment f a slid fundatin. CharityNet USA recmmends that the fllwing minimum standards be in place t guarantee yur rganizatin s future strength and sustainability. I. Startup Basics EIN Incrpratin Open Bank Accunt 501c3 Bylaws State Registratin & Tax exempt II. Startup Fundraising Recruit Vlunteer Fundraising Team Train, Mtivate & Reward Fundraising Team Plan & Execute 3-5 Fundraising Events Develp Dnatin Letter III. Creating Awareness Biz Cards/Flyers/Brchures/Pst Cards Develp Website r Add Cntent Recruit PR Spkespersn Vlunteer Seek letters VIP Public Officials IV. Increase Funding Strategies Develp Fee-Based Services Seek Crprate Spnsrship Implement Fundatin Grants Develp Dnr recgnitin Prgram V. Management Initiatives Utilize CharityNet Prfessinal Cnsultant Fiscal Spnsrship Prgram Establish Bkkeeping prcess Develp Strategic Plan Plicies Develp Prgrams fr bard Gvernance Develp Bard Member Handbk/Frms Develp Vlunteer Recruitment Prcess & Establish VI. Marketing Strategies Develp Tag Line PR Campaign Publish Newsletter t Create Awareness f Upcming Events Write Press release - Lcal media Register in Scial Media Netwrks Register in Nnprfit Directries Establish a Blg Develp Website SEO Strategies VII. Financial Management & Reprting State Annual Reprts IRS Frm 990 Frmal Annual Reprt t Cnstituents In Sme states Tax Returns (ex. 990-IL, CA Frm 199) Meeting Minutes Renewal Charitable Organizatin Registratin VIII. Majr Funding Strategies Identify Lcal Prfessinal Fundraiser Plan Majr Capital Campaign
Hw Des the Prgram Wrk? Unfrtunately, many startup nnprfits d nt have the funds r expertise t btain the necessary business fundamentals such as: 501c3 IRS Tax Exemptin State Exemptin A Strategic Plan Grant Funding A Web site Bkkeeping Marketing Cllateral and mre Fr this reasn, CharityNet USA has develped the 10x10 prgram specifically fr startup and early-stage nnprfit rganizatins. Thrugh the 10x10 prgram, we can help yu find the funds t invest in these essential business fundamentals! Mre specifically, if given a 100% effrt by yur rganizatin yu can raise $10,000 in 10 Weeks! The 10x10 prgram wrks by prviding yur nnprfit rganizatin with an achievable plan fr success ver a 10 week perid. Yu will begin the prcess by cmpleting ur Nnprfit Review frm. Frm the review, we can assess what critical elements are needed t build a slid fundatin fr the future f yur nnprfit. We will strategically place each f thse critical elements int a different phase that will be achieved during the 10x10 timeline. Each phase is accmpanied by a simple fundraising event that is already planned ut with easy t fllw steps and ready fr yur rganizatin t cnquer. Yu will als be prvided with a custm flyer t be used fr the specific event and a custm dnatin letter. Once yu implement and cmplete the event yu will return t us fr the next phase f the prgram. A prtin f the funds raised in the previus phase, will then be put tward the fundamentals identified fr that specific phase. Participants in the prgram will cmplete each phase, all with identified financial and administrative gals. At the end f the prgram yu will nt nly have raised the necessary funds t supprt yur rganizatin, but yu will als have taken the critical steps t building awareness and legitimizing yur rganizatin thrugh its administrative needs. Fundraising Event Timeline Phase Event Cst Planning ROI Gal Timeframe 1 Small Biz Spnsr $100 1 Week $3,000 Week 1-5 2 Sprts Event $250 2 Week $3,500 Week 7 3 Restaurant Silent Auctin $250 2 Week $3,500 Week 10
Key Benefits The 10x10 can benefit yur rganizatin in a variety f ways that will be invaluable t the success f yur rganizatin! The 10x10 Prgram will: Prvide a steady stream f incme fr yur rganizatin! Give yu the mney t invest in develping a strng rganizatin thrugh: Strategic Planning Dnr Recgnitin Marketing Cnsultatin Grant Writing Create a mre "visible" presence f yur rganizatin, making fundraising easier in the future. Set yur rganizatin n the right path t missin fulfillment and future success! Ready t Get Started? Cntact Us Tday! 407-857-9002 Inf@bizcentralusa.cm www.charitynetusa.cm