Transcription

1 Team Hpe Walk fr HD Where we have been. Where we are ging. 1

2 Welcme T Team Hpe Walk fr HD 2009! Jana Wilcx, Natinal Manager 2

3 Tday s Gals Gal #1: Share with yu The Visin f the Walk Initiative Prvide a brief histry f the campaign & lessns learned Review What s new fr 2009 Gal #2: Prvide sme implementable teambuilding tips Gal-Setting & Planning Recruiting Walkers Fundraising Gal #3: Getting t knw each ther thrugh Interactive dialgue Q & A 3

4 Our Visin Create A Signature Campaign A Natinal Identifier that lets everyne knw wh we are and what we stand fr Mbilizes the HD Cmmunity Generate Revenue Number ne, verarching gal A new, natinal revenue stream A key surce f sustainable incme Cmmunity Presence Generates missin awareness and Prmtes the Sciety Make inrads int bth the Natinal and Lcal cmmunities Synergy Creatin An inclusive event that everyne can participate in A true partnership between vlunteers, staff and ur cmmunities. 4

5 Where we have been. 2009: Sites: 25 Walkers: 4,000 Incme: $400, : Sites: 10 Walkers: 1,500 Incme: $195, : Sites: 2 Walker Gal: 200 Incme Gal: $75,000 5

6 Lessn s Learned Teams = $. Try t fcus n the practive recruitment and management f teams. The mre cmmittee members the merrier. Recruit t task. Mbilizing the HD cmmunity is a required success factr. Netwrking ver cld calls. Fcus mre n Fundraising than Lgistics. Take advantage f vlume buying thrugh using natinal materials. (als saves time and effrts). Online persnal pages is #1, fllwed by letter-writing and in persn asks. Scial netwrk t find ther families. 6

7 What s New fr 2009! A brand new lk and name! Our first natinal partners! Great new materials. Online incentives including t-shirts. An expanded website right n ur hmepage. Mre scial netwrking than ever befre. 15 new initiative sites. A great fcus n Team Management especially the Gal Setting & Planning phase. 7

8 Take-Hme Team Tip. What is a Team? A Team is a grup f 4 r mre individuals wh jin tgether t raise mney t further the missin f HDSA. Why are Teams s imprtant??: Simply, Walk Teams are the mst effective way f recruiting walkers t fundraise. Crprate Teams are a way t reach a large numbers f peple wh understand the team cncept. Family Teams prvide a way t harness the passin and pwer f the HD Cmmunity. What is the ne thing I can d this year t build my teams??? Manage yur teams t success. 8

9 Abut Team Management? Team Management is hw we help ur teams reach their gals and begins as sn as a Team Captain registers. It is a way t help yur teams recruit mre walkers and raise mre mney. Part 1 invlves helping them t set a gal and create a plan t achieve it. Part 2 invlves helping them t implement their plan. Tday, we want t fcus n Gal Setting & Planning as if this is dne with every team, we wuld see at least a 15% grwth in revenue. 9

10 Gal Setting & Planning Plan t Succeed Make it a gal t have every team set a gal and create a simple team plan achieve it! Set A Gal Based On Ptential Mtivate yur teams t think abut what the can achieve! Use the Averages as a Guide Set Team Walker Gal (i.e.: 20% - 50% f the emplyee base). Natinal Walker Average: $100. Team Fundraising Gal = Walker Gal X Natinal Walker Average ($100). Add all ther prjected incme surces (i.e., spnsrships, wrap-arund vendr letters) t create yur verall gal. Fcus n the fllwing tw areas Team Member Recruitment Fundraising 10

11 Team Member Recruitment Team C-Captains Recruit multiple team c-captains based n yur Team Walker Gal (1 Team Captain = 10 walkers). If a crprate team, be sure t recruit a team captain frm each department, flr, lcatin, etc. Team Member Recruitment Besides direct asks frm Team Captains, think abut ways yu can recruit additinal team members. Ask every team member t recruit a friend. Think abut grups yu belng t & talk abut the team at the next meeting. Fr Cmpanies: Get senir management s supprt. Have yur President send ut a mem t all department heads asking them t identify department team leaders & ask their emplyees t jin the team and HD! Use , newsletters, payrll stuffers & faxes t prmte the Walk. Dn t frget t prmte n-line registratin. Hld a Rally t kick-ff the Walk & let everyne knw hw t jin the fight against HD. 11

12 Fundraising Walker Fundraising Beat the Average Beat the Average Make it a gal that each member beats the $100 average. Ask every team member t either use their nline fundraising page r cnduct a letter-writing campaign. Based arund tw Calls T Actin (ne during the first year). Wrap Events - Use these team r custmer fundraising events like a bake sale t bst yur bucks! Vendr Pledge Letter Ask yur rganizatin t ask their vendrs t participate r spnsr the team. Use Team Incentives Use incentives t increase walker recruitment and fundraising. Design a team T-shirt that each team member can wear at the Walk. Have incentives that recgnize yur tp captain and fundraiser. Make incentives fun such as: use f the President s parking space, a day ff r a dept. pizza party. 12

13 Putting it all tgether Write it Dwn After yur Team Sets a gal, send them a quick nte that captures what yu discussed. Save this in a ntebk and refer t it when yu talk t a team captain. Helping Yur Teams Reach Their Gals - Nw that yur teams have a gal and plan t reach it, yur effrts can be fcused n helping them t be successful. T accmplish this, it is imprtant t have nging cmmunicatin with yur Team Captains t prvide them with helpful tips, keep them mtivated & get t knw them better. See belw fr sme ideas. Phne Call yur teams captains at least nce a mnth t check in. Ask them hw they are ding with their plan. Send a quick t say hi at least nce a mnth. Offer a simple tip in each . Newsletter Create a mnthly newsletter starting in June. Highlight a team in each. Call fr samples. 13

14 The Next Steps Q&A Tday Onging supprt & resurces: Talk with Jana during this cnference Call Jana at Walk4HD ext

15 THANK YOU! 15