Open Days Annuaire des entreprises 14th October 2015
Elisa TOFONI Non technological innovation advisor MIRIADE
WHAT IS MIRIADE? Public Institution created in 2007 by the Region Basse Normandie Mission: Support SMEs in their innovations and development projects «MIRIADE BOX» Help SMEs get funding for their innovative projects Coordinate clusters and SME communities Support new industrial sector organization in the region Promote our region and support foreign investors to settle up their business in Normandy
Silver Economy in France «Silver economy» is the word used by the governement to define the economy linked to ageing and demographic transition this expression is used by european commission too It is a large and heterogeneous sector that goes from hightech domotics, robotics and telemedicines up mobility, tourisms, nutrition and homecare services Ambition of the Government is to «create a national and regional SE ecosystem» 2 ministers (health and industry) launched a work group in April 2013 involving industrial leaders et national public organizations All the partners adopted a common document in december 2013
Basse-Normandie Territory really concerned by this economy Almost 25 % of the inhabitants are over 60 In 2020 figures will evolve like that: 36 % over 60 YO, 14 % dependent people, 21 % dependent people staying at home 13,4 % of families in the region use personal care services (against 10,9 % at national level) = 34 200 employees (6,4 % at regional scale).
SILVER NORMANDIE : calendar Basse-Normandie Region get involved in the organization of the «Silver Economie sector» The regional council appointed MIRIADE to coordinate this process During the month of july 2013 we wrote a presentation of our active companies and organizations for silver economy development. This document was sent to the ministers to higlight our ambition January 2014: the first regional steering committee with the presence of the minister of elderly persons the minister recognized the Basse Normandie as the first «silver region»
SILVER NORMANDIE ECOSYSTEM Promoters of the initiative Regional Agency for Health Chambers of Commerce Governement Region and Local Governeme nts ~80 companies Clusters and SME Associations
STEERING COMMITEE Objectives: define strategic orientations of the sector at regional level
Coordination of actors and services to regional SMEs SILVER NORMANDIE main objective is to develop the Silver Economy industrial sector and escosystem From the beginning «cluster-thinking method» and launching a economical regional study No need to create a new organisation but it is needed to coordinate and propose new services to SMEs in the framework of an «intercluster»
SILVER NORMANDIE ENTREPRISES Objective From a short and log-term perspective, Silver Economy is an opportunity of value creation in Normandie Ground - -Silver economy market - SMEs Principles - Voluntary and evolving project - Flexible structure - Complementary initiatives - A SMEs response to their needs
Coordination of actors and services to regional SMEs
SILVER NORMANDIE ENTREPRISES Flexible organization gathering several players: «meta-cluster» Services supply to SMEs Objectives and action plan
LIVING LAB A Living Lab is a contemporary response to the challenges of innovation. It involves users in the innovation process, from the expression of needs, recognizing their skills as essential to innovation, as well as those of the company or research laboratory.
Priority: Experimentation ENOLL label : la Basse Normandie is a territory for experimentation Our Assets : - Techasap Lab & Maison de la domotique et d application pédagogique - Normandy living lab - ACTALIA and its panel on-going experimentations projects : Mortain territory, Bee-wall city Added-value and competitive advantage to our SMEs 17/09 : Call for interests based on «innovation and experimentation» in cooperation with the regional health agency and public funding authorities
Experimentation an asset for the region
Maison de la domotique VIDEO
Thank you 4 your attention www.silver-normandie.fr Elisa TOFONI - Advisor Non-technological innovation & Tranversal programmes tofoni@miriade-innovation.fr +33 2 31 53 34 59 www.miriade-innovation.fr