Economic Development Strategy

Transcription

1 DECEMBER 18, 2012 Page 1 of CC Visioning 19/12/2012 Economic Development Strategy Aileen Murray Ec.D. (F) Manager of Economic Development Middlesex County amurray@investinmiddlesex.ca x 2347 Economic Development Strategy McSweeney & Assoc Build on our Competitive Strengths Enhancing the Business Environment Manufacturing Agriculture & the Bioeconomy Tourism 2 1

2 DECEMBER 18, 2012 Page 2 of CC Visioning 19/12/2012 Business Retention Small Business Support Labour Force Development Public Transportation High Speed Internet Enhancing the Business Environment 3 Manufacturing Business Visitation /Retention Investment Attraction focusing on diversification Food processing potential Industrial Land Market Analysis Study Cooperation with manufacturing associations & post secondary educators Workforce Development Elgin Middlesex Oxford Workforce Planning and Development Committee Resident Attraction & Retention Networking & Relationship Building 4 2

3 DECEMBER 18, 2012 Page 3 of CC Visioning 19/12/2012 Agriculture Establish Middlesex Agriculture Committee Explore alternative agri products Engage Western University, other key stakeholders Bio products Stakeholder Taskforce Investment attraction targeting food processing & bioproducts Build awareness & support opportunities in: Specialized crops Value added food products Agricultural cottage industries Farm gate & artisan food products Community Shared Agricultural (CSA) Products Develop & Promote local foods initiatives 5 Tourism Review by laws that impede tourism development Establish a Destination Marketing Organization Identify tourism assets Packaging (bundling) of tourism assets Identify gaps in tourism products Establish a sustainable tourism development strategy Signage identified as an issue Seek out and develop strategic alliances 6 3

4 DECEMBER 18, 2012 Page 4 of CC Visioning 19/12/2012 Foreign Direct Investment Strategy Strengthen Core Economic Development Functions Deepen the County Economic Development Staff Build from the Existing Employer Base Capitalize on 2011 Core Initiatives Selective Proactive International Marketing Cultivate Federal and Provincial Foreign Investment Intermediaries Leverage Regional and Sector Partnerships Develop Investor Customer Service Excellence Continuously Improve the Website Improve Location Prospect Response Fast Track Regulatory Permitting for Quality Development Projects 7 Employment Land Needs Analysis Employment Land Protection Protection from conversion to non employment land uses Standard framework for review of employment land conversion applications Targeted Marketing Tracking county wide development data Additional comprehensive marketing materials Regional & sector specific employment land marketing collaboration Action oriented marketing of high priority employment land Developable Land Supply and Provision for Market Choice Balanced inventory of shovel ready employment land Monitor inventory levels Long term planning & development 8 4

5 DECEMBER 18, 2012 Page 5 of CC Visioning 19/12/2012 Marketing Strategy Web is primary communication tool supported by print material and social media strategy Search Engine Optimization E Newsletter Facebook and Twitter Audio and Video for testimonials Analytics Promote Toolbox Toolbox, Business Directory, Available Properties, Government Programs Economic Development Goals Goals Awareness referral generation, small business support, trouble shooting Building economic development capacity Supporting Municipal Efforts corporate visitation, ELNA 10 5

6 DECEMBER 18, 2012 Page 6 of CC Visioning 19/12/2012 Celebrating & sharing good news in Middlesex County 11 Creating Awareness Newsletter 1,812 subscribers Business Directory 2,400 listings 12 6

7 DECEMBER 18, 2012 Page 7 of CC Visioning 19/12/2012 Website & Social Media 118 likes 270 followers 176 connections 1,545 unique visits in October 12,088 unique visits in 2012 to date 13 Business Retention & Expansion 14 7

8 DECEMBER 18, 2012 Page 8 of CC Visioning 19/12/2012 E Blasts 15 Small Business Workshops Over 100 participants attended workshops in

9 DECEMBER 18, 2012 Page 9 of CC Visioning 19/12/2012 Workforce Development Strategy Launched November 1, Employment Land Needs Analysis Assessment of shovel ready status of municipal employment lands Available Land and Buildings in Middlesex County Recommendations on enhancing investment capacity 18 9

10 DECEMBER 18, 2012 Page 10 of CC Visioning 19/12/2012 Tourism Signage Strategy Increasing the number and duration of tourism visits in Middlesex County 19 Resident Attraction Workshop Responding to requests from Middlesex Municipalities 20 10

11 DECEMBER 18, 2012 Page 11 of CC Visioning 19/12/2012 Foreign Direct Investment Strategy Leverage regional programs Ontario Food Cluster (Chicago Mission) Build key influencer awarenessmarketing efforts ICI realtors, site selectors, federal & provincial organizations Mission to Detroit Consulate Germany 21 Ontario Food Cluster 22 11

12 DECEMBER 18, 2012 Page 12 of CC Visioning 19/12/2012 Economic Development Strategy Economic Development Programs Small Business & Entrepreneurship Business Retention & Expansion Downtown Development Infrastructure & Investment Readiness New Business Attraction Tourism Development & Marketing 24 12

13 DECEMBER 18, 2012 Page 13 of CC Visioning 19/12/2012 Source of New Jobs & Investment Business Attraction 15% Entrepreneurs 9% Existing Businesses 76% Source: Blane Canada Ltd. 25 Building on a strong foundation Continue Marketing Program Create awareness, generate referrals, support existing businesses Website, social media, print E newsletter to highlight good news, available properties, new government programs Target key influencers & existing businesses 26 13

14 DECEMBER 18, 2012 Page 14 of CC Visioning 19/12/2012 Incremental Growth Municipal partners meetings & support Corporate visitation with Municipalities Update and share investment, demographic, economic data Available Properties Inventory, Business Directory 27 Incremental Growth Small Business Support workshops Employment Land Analysis Implementation Workforce Development Strategy Implementation 28 14

15 DECEMBER 18, 2012 Page 15 of CC Visioning 19/12/2012 Foreign Direct Investment Strategy Implementation Recommendations from 2011 Strategy Strengthen Core Economic Development Functions Deepen the County Economic Development Staff Build from the Existing Employer Base Capitalize on 2011 Core Initiatives Selective Proactive International Marketing Cultivate Federal and Provincial Foreign Investment Intermediaries Leverage Regional and Sector Partnerships Develop Investor Customer Service Excellence Continuously Improve the Website Improve Location Prospect Response Fast Track Regulatory Permitting for Quality Development Projects 29 Leveraging Regional & Sector Activities SCOR Local Food Distribution Hubs High Speed Internet SWEA Intelligent Communities Initiatives Ontario Food Cluster Investment Attraction, Market Intelligence, Marketing 30 15

16 DECEMBER 18, 2012 Page 16 of CC Visioning 19/12/2012 Agriculture in Middlesex County 10 % of employment by occupation 9.7% of employment by industry 2 of the top 10 employers Strategic advantages Producers & processors Central location access to markets Proximity to future adopters of bioproducts (energy sector and manufacturers) R & D capacity Western, U of Guelph Manufacturing strength 31 Agriculture: A new focus Recommendations from the Middlesex Economic Development Strategy Establish Middlesex Agriculture Committee Explore alternative agri products Engage Western University, other key stakeholders Bio products Stakeholder Taskforce Education with an agricultural focus 32 16

17 DECEMBER 18, 2012 Page 17 of CC Visioning 19/12/2012 Agriculture: A new focus Recommendations from the Middlesex Economic Development Strategy Investment attraction targeting food processing & bio products Build awareness & support opportunities in: Specialized crops Value added food products Agricultural cottage industries Farm gate & artisan food products Community Shared Agricultural (CSA) Products Develop & Promote local foods initiatives 33 Tourism Tourism Signage Strategy Implementation 34 17

18 DECEMBER 18, 2012 Page 18 of CC Visioning 19/12/2012 Questions 35 18