Television viewing in Finland 2008 Gloria Hall, 27.1.2009 Lena Sandell ja Anna-Leena Lamberg
2 Average viewing time / day Total popultion, 10+ y. 200 180 160 140 120 100 80 60 40 20 0 2:57 2:48 2:47 2:51 2:53 2:47 2:49 2:49 2:41 2:46 2:21 2:30 2:30 2:30 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Source: Finnpanel Oy, TAM
3 Timeshift and guest viewing from 1.1.2008 1. Timeshift viewing + 7 days* Official currency reported after one week (7 days) 2. Guest viewing Guests of the Panel hslds registerate their age and sex Guest viewing integrated into TAM ratings * Except on every Monday: Weekly Top-20 reported: live+vosdal
4 Timeshift and quest viewing 2008 / The effect on the ratings 178 176 174 172 170 168 166 164 162 160 2 h 46 min live 166 + 1 min/day live 2 h 57 min Guest viewing + 6 min + 3 min 7 days consolidated 167 2007 2008 + 1 min VOSDAL Source: Finnpanel Oy,TAM
Denmark Norway Austria 5 Viewing time in Europe 2007 3:50 3:43 3:38 3:28 3:27 3:06 2:46 Italy Spain UK Germany France Netherlands Finland Sweden Source: Mediametrie / One Television Year in the World 2008 2:37 2:29 2:28 2:25
Television viewing (weekdays) 2007 and 2008 6 Rating 2007 2008 2000000 1800000 Between 20.30-21.45: rating 1,8 million 1600000 20:30 1400000 1200000 17:30 18:30 1000000 800000 600000 400000 In the morning rating 400.000 200000 0 2:00:0-02:15 5:00:0-05:15 8:00:0-08:15 11:00:-11:15 14:00:-14:15 17:00:-17:15 20:00:-20:15 23:00:-23:15 Source: Finnpanel Oy, TAM Total popultion 10+ y.
Television viewing (weekends) 2007 and 2008 7 rating 2007 2008 2000000 Between 20.30-21.30: rating 1,9 mill. 1800000 1600000 1400000 1200000 1000000 800000 600000 400000 200000 0 2:00:0-02:15 5:00:0-05:15 8:00:0-08:15 11:00:-11:15 14:00:-14:15 17:00:-17:15 20:00:-20:15 23:00:-23:15 Source: Finnpanel Oy, TAM Total population 10+ y.
25 27 29 31 47 49 51 Television viewing 2007 and 2008 min/day 8 300 2007 2008 250 200 1.3.2008 Cable hslds analog switch off Weeks 33-34/2008 Beijing olympics 150 100 50 0 1 11 13 15 17 19 21 23 33 35 37 39 41 43 45 3 5 7 9 Weeks Source: Finnpanel / TAM, population 10+ y.
Top-10 programmes 2008 9 Programme/Channel Date Rating Share-% Independence day gala, TV1 sat 6.12.2008 1.748.000 (37) TV-News, TV1 sat 6.12.2008 1.607.000 (34) Ski jumping WC: Bischofshofen, MTV3 sun 6.1.2008 1.338.000 (29) Dancing with the Stars, MTV3 sun 13.4.2008 1.266.000 (27) Seven o clock news, MTV3 sun 6.1.2008 1.233.000 (26) Idols, MTV3 sun 14.12.2008 1.214.000 (26) Eurovision 2008: Final, TV2 sat 24.5.2008 1.208.000 (26) Ice Hockey WC 2008: Russia-Finland, TV2 fri 16.5.2008 1.182.000 (25) Miss Finland 2008, MTV3 sun 3.2.2008 1.167.000 (25) Secret Lives, MTV3 mon 18.2.2008 1.033.000 (22) Missä he ovat nyt?, MTV3 sun 27.1.2008 1.030.000 (22) Ice Hockey WC 2008: Bronce match sat 17.5.2008 1.023.000 (22) Source: Finnpanel Oy, TAM
Top-5 programmes in the Nordic Countries 2008 10 Finland: Rating Sweden: Rating 1. Independence day gala 37 % 2. TV-News 34 % 3. Ski jumping WCup 29 % 4. Dancing with the Stars 27 % 5. Seven o clock News 26 % 1. Eurovision, national final 46 % 2. Eurovision, national selection 38 % 3. Donald Duck and his frends 36 % 4. Football Euro 2008(Greek-Sweden) 34 % 5. Eurovision Song contest 32 % Norway: Rating Denmark: Rating 1. Eurovision Song Contest 40 % 2. Kvelden för kvelden 38 % 3. Have I got news for you 35 % 4. Handball EuroC (Norway-Spain) 33 % 5. Idrettsgalla 2008 32 % 1. Handball EuroC, final (Den-Cro) 43 % 2. X Factor final 42 % 3. Vild med dans final 38 % 4. EuroCup studio 38 % 5. All starts Kick Off 36 % Source: Finnpanel, MMS (Sweden), TNS-Gallup Norway, TNS-Gallup Denmark
11 Top-5 programmes by age groups 2008 10-24 years: Rating-% 25-44 y: Rating-% 1. Eurovision 2008: Final 25 % 2. Idols, 21.9. 24 % 3. Independence Day Gala 22 % 4. Ice Hockey WC: RUS-FIN 19 % 5. Salatut elämät, 15.1. 18 % 1. Idols, 14.12. 33 % 2. Independence Day Gala 31 % 3. Ice Hockey WC: RUS-FIN 30 % 4. Eurovision 2008: Final 27 % 5. Tv-News 6.12.2008 27 % 45-64 y: Rating-% 1. Independence Day Gala 40 % 2. Tv-News, 6.12. 40 % 3. Ski Jumping MC, 6.1. 39 % 4. Seven o clock News 6.1 36 % 5. Dancing with the Stars, 27.4. 33 % 65 + y : Rating-% 1. Independence Day Gala 60 % 2. Tv-News, 6.12. 57 % 3. Dancing with the Stars, 27.4. 48 % 4. Sportnews 7.1. 44 % 5. Ski Jumping MC, 6.1. 44 % Source: Finnpanel, TAM
Television viewing by age groups 12 Source: Finnpanel Oy, TAM 262 211 134 151 177 173 180 2007 2008 79 95 98 4-9 y 10-14 y 15-24 y 25-34 y 35-44 y 45-64 y 65+ y 10+ y Male 10+y Female 10+ y Weekly reach,% 2008: 90 91 82 90 92 95 92 92 91 92
13 24 23 Channel shares (%) 2008 Source: Finnpanel, TAM 17 10 6 3 2 2 1 1 0,8 0,7 0,7 0,6 0,6 0,5 0,5 0,3 0,3 0,2 0,2 0,2 0,2 0,1 0,1 0,1 0,1 0,1 0,1 0,1 0,1 0,1 0,1 0,1 0,1 YLE TV 2 Nelonen Sub JIM YLE Teema YLE FST5 Urheilukanava MTV3 MAX The Voice/TV Viisi MusicTV Eurosport Canal+ Movie channels The Discovery Channel TV1000 Movie channels MTV3 Fakta Sub Leffa Disney channels Sub Juniori Canal+ Sport1 TV4 Sweden SVT1 Sweden SVT Europa KinoTV Harju&Pöntinen SVT2 Sweden Toon Disney MTV3 Sarja URHEILU+KANAVA MTV3 Ava MTV3 Scifi TV1000 Other channels Animal Planet Digiviihde MTV3 YLE TV 1
Channel shares ( 24 hours) % 14 Year 2008 26 24 24 23 YLE total: 45 % MTV Media total: 31 % Nelonen Media total: 14 % 17 17 2007 2008 10 10 9 8 6 6 2 2 2 1 1 1 1 3 1 1 1 1 1 1 1 1 0,2 YLE TV1 YLE TV2 YLE Teema YLE FST5 YLE Extra MTV3 Sub MTV pay-tv ch. Nelonen JIM Urheilukanava Nelonen pay-tv ch, The Voice/TV Viisi MusicTV Discovery* Others * V 2007 Discoovery in group:others Source: Finnpanel Oy, TAM, 10+ years
15 Channel shares (%) 2008 prime time 18-23 27 YLE total: 42 % MTV Media total: 36 % Nelonen Media total: 15 % 22 16 7 11 6 2008 2 2 2 3 1 0,2 1 1 0,4 YLE TV1 YLE TV2 YLE Teema YLE FST5 MTV3 Sub MTV Pay-tv ch. Nelonen JIM Urheilukanava Nelonen Paytv ch. The Voice/TV Viisi Koko vrk: 24 17 2 2 23 6 2 10 3 1 0,2 1 1 1 8 MusicTV Discovery Others Source: Finnpanel Oy, TAM, population10+ years
Channel shares by age groups 2008 100 % 16 80 % 60 % 40 % 20 % 0 % 9 8 8 9 10 18 4 6 23 23 16 24 18 17 9 26 24 7 15-24 y 45-64 y 10+ y. Others Discovery Ch. MusicTV The Voice TV Nelonen Pay-tv ch. Urheilukanava JIM Nelonen MTV Pay-tv ch. Sub MTV3 FST5 YLE Teema YLE TV2 YLE TV1 Min/day 1:35 3:31 2:57 Source: Finnpanel Oy, TAM population 10 +y.
Channel shares by age groups 2008 100 % 17 80 % 60 % 40 % 20 % 0 % 19 15 8 16 18 4 18 11 23 16 24 31 12 9 12 6 7 7 10 9 8 8 8 6 8 5 13 9 2 10 16 4 22 6 7 23 12 23 25 22 24 18 17 14 36 26 24 19 4-9 y 10-14 y 15-24 y 25-34 y 35-44 y 45-64 y 65+ y 10+ y. Others Discovery Ch. MusicTV The Voice TV Nelonen Pay-tv ch Urheilukanava JIM Nelonen MTV Pay-tv ch. Sub MTV3 FST5 YLE Teema YLE TV2 YLE TV1 Min/day 1:19 1:35 1:38 2:14 2:31 3:31 4:22 2:57 Source: Finnpanel Oy, TAM, population 10 + y.
Digital Television brings more choice 18 On Free-to-air* channels 2008: Average 314 programmes / day 30 News programmes / day 29 Children programmes / day 1 737 movies during 2008 on Free-to-air* channels Average 5 movies l day and 13 975 Sport programmes during 2008 Average 38 sport programmes / day E.g. Ice Hockey WC, Beijing Olympics, Formula 1, Ski Jumping MC, Football Euro Cup, UEFA Champions League, La Liga, Alpine Skiing MC, WC Rally, Cross Country Skling WC, etc *) TV1, TV2, MTV3, Nelonen, Sub, JIM, Teema, FST5, Urheilukanava, The Voice/TV Viisi
31.12.2008 December 2008, Target group: 10-14-years Two out of three watching TV every day 19 Daily reach (%) 90 80 70 60 50 40 30 20 10 0 1.12.2008 3.12.2008 5.12.2008 7.12.2008 9.12.2008 11.12.2008 13.12.2008 15.12.2008 17.12.2008 19.12.2008 21.12.2008 23.12.2008 25.12.2008 27.12.2008 29.12.2008 Source: Finnpanel TAM 1.-31.12.2008
December 2008, Target group: 10-14-years Two out of three watching TV every day 20 Daily reach (%) 80 70 14.12. Idols finaali: 91.000 60 50 40 30 4.12. Fiksumpi kuin koululainen: 41.000 6.12. Harry Potter: 35.000 8.12. Salatut elämät 78.000 18.12. House: 35.000 21.12. Amazing Race: 38.000 24.12. Madagascar: 38.000 26.12. Star Wars: 31.000 MTV3 Sub 20 10 2.12. OC: 31.000 10.12. Van Helsing: 17.000 23.12. Frendit(4.es): 17.000 18.12.Simpsonit (3.es):48.000 26.12. Simpsonit (3.es) 28.000 0 1.12.2008 3.12.2008 5.12.2008 7.12.2008 9.12.2008 11.12.2008 13.12.2008 15.12.2008 17.12.2008 19.12.2008 21.12.2008 23.12.2008 25.12.2008 27.12.2008 29.12.2008 31.12.2008 Source: Finnpanel TAM 1.-31.12.2008
December 2008, Target group: 10-14-years Two out of three watching TV every day 21 Daily reach(%) 80 70 60 50 40 30 6.12. Itsenäisyyspäivän vastaanotto: 65.000 3.12. Laura kesäleirillä: 24.000 11.12. Muumilaakson tarinoita: 25.000 24.12. Joulu-Jopet remix: 42.000 24.12. Lumiukko: 36.000 26.12. Tartu Mikkiin: 40.000 21.12. Lassie: 24.000 TV 1 TV 2 20 10 0 1.12.2008 4.12. Kotikatu: 17.000 3.12.2008 5.12.2008 7.12.2008 9.12.2008 11.12.2008 13.12. Urheuiluruutu: 17.000 13.12.2008 15.12.2008 17.12.2008 19.12.2008 21.12.2008 24.12. Suomen Turku julistaa joulurauhan: 20.000 23.12.2008 25.12.2008 27.12.2008 29.12.2008 25.12. Kotikatu: 19.000 31.12.2008 Source: Finnpanel TAM 1.-31.12.2008
December 2008, Targetgroup: 10-14-years Two out of three watching TV every day 22 Daily reach 80 70 60 50 40 30 1.12. Täydelliset naiset: 27.000 9.12. Operaatio Maa: 17.000 19.12. Hauskat kotivideot: 35.000 24.12. Nalle Puh ja möhköfantti 30.000 28.12. Narnian tarinat: 33.000 Nelonen JIM 20 24.12. Hullut japanilaiset 20.000 10 1.12. Uskomattomat videot: 13.000 30.12. Penn&Teller: 14.000 0 1.12.2008 3.12.2008 5.12.2008 7.12.2008 9.12.2008 11.12.2008 13.12.2008 15.12.2008 17.12.2008 19.12.2008 21.12.2008 23.12.2008 25.12.2008 27.12.2008 29.12.2008 31.12.2008 Source: Finnpanel TAM 1.-31.12.2008
31.12.2008 December 2008, Targetgroup: Male 25-44 y. At least two out three watching TV every day 23 Daily reach (%) 1.12.2008 3.12.2008 5.12.2008 7.12.2008 9.12.2008 11.12.2008 13.12.2008 15.12.2008 17.12.2008 19.12.2008 21.12.2008 23.12.2008 25.12.2008 27.12.2008 29.12.2008 100 90 80 70 60 50 40 30 20 10 0 Source: Finnpanel TAM, 1.-31.12.2008
December 2008, Targetgroup: Male 25-44 y. At least two out three watching TV every day 24 Daily reach(%) 80 7.12. Amazing Race:107.000 14.12. Idols finaali: 209.000 70 60 1.12. Elokuva: Matti: 107.000 11.12. Salatut elämät 94.000 15.12.Vares: 120.000 25.12. House: 118.000 50 40 30 20 8.12. Terminator: 65.000 1.12. Bionic Woman: 48.000 19.12.Bones: 46.000 18.12. Simpsonit (3.es): 52.000 24.12. CSI : 38.000 MTV3 Sub 10 0 1.12.2008 3.12.2008 5.12.2008 7.12.2008 9.12.2008 11.12.2008 13.12.2008 15.12.2008 17.12.2008 19.12.2008 21.12.2008 23.12.2008 25.12.2008 27.12.2008 29.12.2008 31.12.2008 Source: Finnpanel TAM 1.-31.12.2008
December 2008, Target group: Male 25-44 y. At least two out three watching TV every day 25 Daily Reach (%) 80 70 60 50 40 30 20 10 6.12. Itsenäisyyspvän vastaanotto: 182.000 1.12. TV-uutiset: 72.000 13.12. Uutisvuoto: 60.000 6.12. Tuntematon sotilas: 69.000 16.12. Metsolat: 74.000 12.12. Hymyhuulet: 20.000 24.12. Tku julistaa joulurauhan: 54.000 27.12. Urheiluruutu: 82.000 24.12. Joulu-Jopet: 75.000 TV 1 TV 2 28.12. Kummelin Jackpot: 116..000 YLE Teema 30.12. Manillaköysi: 35.000 27.12. Sisko ja sen veli: 19.000 0 1.12.2008 3.12.2008 5.12.2008 7.12.2008 9.12.2008 11.12.2008 13.12.2008 15.12.2008 17.12.2008 19.12.2008 21.12.2008 23.12.2008 25.12.2008 27.12.2008 29.12.2008 31.12.2008 Source: Finnpanel TAM 1.-31.12.2008
December 2008, Targetgroup: Male 25-44 y. At least two out three watching TV every day 26 Daily reach (%) 80 70 60 50 40 30 20 7.12. Säämies: 74.000 12.12. Hauskat kotivideot: 95.000 21.12. Vaarallinen tehtävä: 111.000 1.12. Täydelliset naiset: 65.000 14.12. Spiderman: 97.000 28.12. Narnian tarinat: 73.000 Nelonen JIM 4.12. Ultimate fighter: 36.000 22.12. Uskomattomat videot: 30.000 Urheilukanava 16.12. JIM D:Star Warsin tarina: 28.000 10 0 1.12.2008 3.12.2008 7.12. La Liga: 19.000 5.12.2008 7.12.2008 9.12.2008 11.12.2008 14.12. La Liga: 29.000 13.12.2008 15.12.2008 17.12.2008 19.12.2008 21.12.2008 23.12.2008 23.12. V5 Ravit Vermo: 11.000 25.12.2008 27.12.2008 29.12.2008 31.12.2008 Source: Finnpanel, TAM. 1-31.12.2008
Number of the channels viewed daily 2001, 2005, 2008 (October) 27 Channels/day 8 6 4 5 3 4 4 5 5 5 Oct 01 Oct 05 Oct 08 2 0 10+ y 4-9 y. 10-14 y. 15-24 y. 25-44 y 45-64 y 65+ y Source: Finnpanel Oy, TAM
28 Number of the channels viewed weekly 2001, 2005, 2008 (October) Channels/week 12 10 10 9 9 8 8 9 6 7 Oct 01 Oct 05 Oct 08 3 0 10+ y 4-9 y 10-14 y 15-24 y 25-44 y 45-64 y 65+ y Source: Finnpanel Oy, TAM
Weekly reach: 29 2008 2007 TV1 81 % 82% TV2 80 % 81 % MTV3 84 % 86 % Nelonen 76 % 77 % Sub 64 % 60 % Yle Teema 48 % 34 % Yle FST5 45 % 29 % JIM ( starting 1.3.2007) 45 % 27 % Urheilukanava 34 % 30 % Source: Finnpanel Oy, TAM, 10+ years
Weekly reach 30 2008 2007 Voice TV / TV Viisi 24 % 19 % Music TV 14 % 16 % MTV3 MAX 14 % 12 % MTV3 Fakta 10 % 3 % MTV3 Sarja (starting 1.3.2008) 3 % MTV3 Scifi (starting 1.3.2008) 2 % Discovery 9 % 4 % Sub Leffa 9 % 6 % Sub Juniori 7 % 6 % Urheilu+Kanava (starting 1.9.2007) 5 % 4 % KinoTV (starting 1.9.2007) 4 % 3 % Source: Finnpanel Oy, TAM, 10+ years
TOP-10 2008 31 Programme Date Rating Share-% 1. Independence Day Gala Sat 6.12.2008 1.748.000 (37) 2. Tv-News Sun 6.12.2008 1.607.000 (34) 3. Sportnews Mon 14.1.2008 944.000 (20) 4. Kotikatsomo: Harvoin tarjolla Mon 14.1.2008 904.000 (19) 5. Suomen Turku julistaa Joulurauhan Wed 24.12.2008 879.000 (19) 6. Have I Got News For You Sat 23.2.2008 815.000 (17) 7. Kuntavaalit 2008 Sun 26.10.2008 797.000 (17) 8. Kotikatu Thu 3.1.2008 796.000 (17) 9. Kotikatsomo: Kymenlaakson laulu Mon 14.4.2008 780.000 (17) 10. Kotikatsomo: Lacrimosa Mon 7.1.2008 761.000 (16) Source: Finnpanel Oy, TAM
Top-10 2008 32 Programme Date Rating Share-% 1. Eurovision Song Contest 2008 Sat 24.5.2008 1.208.000 (26) 2. Ice Hockey WC 2008: RUS-FIN Wed 16.5.2008 1.182.000 (25) 3. Ice Hockey WC 2008: Bronse match Thu 17.5.2008 1.023.000 (22) 4. Ice Hockey WC 2008: Final Sun 18.5.2008 918.000 (20) 5. Karjalan kunnailla Wed 2.1.2008 890.000 (19) 6. Cross Country Skiing WC Sun 6.1.2008 864.000 (18) 7. Tv-News Sat 1.3.2008 853.000 (18) 8. Eurovision 2008: National Final Sat 1.3.2008 825.000 (18) 9. Football EuroC: Final Sun 29.6.2008 818.000 (18) 10. Beijing Olympics Fri 8.8.2008 817.000 (18) Source: Finnpanel Oy, TAM
Top-10 2008 33 Programme Date Rating Share-% 1. Ski Jumping WC: Bischofshofen Sun 6.1.2008 1.338.000 (29) 2. Dancing with the Stars Sun 13.4.2008 1.266.000 (27) 3. Seven o clock News Sun 6.1.2008 1.233.000 (26) 4. Idols Sun 14.12.2008 1.214.000 (26) 5. Miss Finland 2008 Sun 3.2.2008 1.167.000 (25) 6. Salatut elämät Mon 18.2.2008 1.033.000 (22) 7. Missä he ovat nyt? Sun 27.1.2008 1.030.000 (22) 8. Idols voting results Sun 14.12.2008 963.000 (21) 9. 45 minutes Wed 5.11.2008 956.000 (20) 10. Maajussille morsian Fri21.11.2008 852.000 (18) Source: Finnpanel Oy, TAM
Top-10 2008 34 Programme Date Rating Share-% 1. Ice Hockey Finnish-league: 2. final Mon 7.4.2008 598.000 (13) 2. Ice Hockey Finnish league 3. final Wed 9.4.2008 520.000 (11) 3. Ice Hockey Finnish league 4. final Thu 10.4.2008 511.000 (11) 4. 4D: Matti Nykänen Uuteen nousuun Tue 25.3.2008 503.000 (11) 5. Ice Hockey Finnish league: 5. final Sat 12.4.2008 498.000 (11) 6. Movie: M:I III Mission:Impossible Sun 21.12.2008 478.000 (10) 7. 4D: Äitimme painaa 400 kg Tue 21.10.2008 467.000 (10) 8. Movie: National Treasure Sun 17.2.2008 463.000 (10) 9. Movie: Indiana Jones Raiders of.. Sun 27.4.2008 447.000 (10) 10. Movie: Indiana Jones Last Crus. Sun 11.5.2008 441.000 (9) Source: Finnpanel Oy, TAM
Top-10 2008 35 Programme Date Rating Share-% 1. Big Brother final Sun 30.11.2008 694.000 (15) 2. Big Brother Talk Show Sun 19.10.2008 625.000 (13) 3. Big Brother Tue 2.9.2008 550.000 (12) 4. Big Brother 2008 starts Wed 27.8.2008 504.000 (11) 5. 24 Sun 6.1.2008 396.000 (9) 6. Idols Extra Thu 2.10.2008 369.000 (8) 7. Big Brother: Asukasvaihto Afrikkaan Sun 2.11.2008 353.000 (8) 8. American Idol Sun 27.1.2008 293.000 (6) 9. Big Brother Extra Tue 4.11.2008 284.000 (6) 10. Piiri Sun 5.10.2008 282.000 (6) Source: Finnpanel Oy, TAM
Top-10 / YLE Teema and YLE FST5 2008 36 Rating 1. Manillaköysi 30.12. 237 000 2. Tuttu Juttu Show 5.1. 227 000 3. Movie: Fistful of Dollars 8.3. 222 000 4. Suomen tietoviisas 5.1. 209 000 5. Ällitälli 5.1. 196 000 6. Movie: Pianist 12.4. 192 000 7. Movie: North by Northwest 3.12 183 000 8. Tapsa 2.8. 169 000 9. Muistojeni Karjala 18.3. 163 000 10. Heikki ja Kaija: Kuin lapset.. 5.1. 162 000 Rating 1. Strömsö 2.11. 226 000 2. Cross Country Skiing WC 1.1. 211 000 3. TV-news 16.8. 147 000 4. Etulinjan edessä 6.12. 141 000 5. Dok: Karjalaisten kolme kaup. 21.12. 134 000 6. Palomuuri 8.1. 127 000 7. Dokumentti: Elämää taivaalla 28.9. 116 000 8. Bettina kiertueella 13.10. 115 000 9. Dokumentti: Vapaasti Kekkosesta 12.5. 109 000 10. Sportnewst 16.8. 106 000 Source: Finnpanel, TAM
37 Top-10 / Urheilukanava and JIM 2008 Rating 1. IAAF Grand Prix 20.7. 109 000 2. IAAF Grand Prix 24.6. 99 000 3. Ice Hockey Mestis 1.4. 92 000 4. Superpesis 4.9. 87 000 5. Yleisurheilun MM-hallikilpailut 24.3. 83 000 6. Volley ball W League 19.7. 80 000 7. Football La-ligaSpain 13.12. 78 000 8. Swimming WC 13.4. 76 000 9. Veikkausliiga 17.8. 69 000 10. Lentopalloliiga 17.4. 69 000 Rating 1. Hurjat poliisivideot 24.3 151 000 2. JIM D: 9/11 Loukussa 8.9 133 000 3. JIM D: Maa ihmisten jälkeen osa I 28.10 127 000 4. JIM D: 9/11 Salaliittoteoriat 9.9. 124 000 5. Uskomattomat videot 15.12. 117 000 6. JIM D Rikos: Kuuluisa kuolemantuomio 1.12 116 000 7. Kahjot ninjat 30.6. 112 000 8. Alaston piilokamera 23.6. 111 000 9. JIM D Rikos: Ruumissäkki 24.3. 106 000 10. JIM D Rikos: Murhaajan kohtaaminen 18.8 101 000 Source: Finnpanel, TAM
38 Top-5 / TV Viisi and Discovery 2008 Rating Rating 1. Deadliest Catch 29 000 2. Overhaulin 29 000 3. Mythbusters Year 27 000 4. Building The Ultimate II year 25 000 5. Mythbusters The Series Year 23 000 1. Finland Germany Football 193 000 2. Russia Finland Football 135 000 3. Finland Azerbaijan Football 129 000 4. Football pre-game interviews 65 000 5. Dennis The Menance 56 000 Source: Finnpanel, TAM
39 Top-5 / MusicTV and The VoiceTV 2008 Rating Rating 1. South Park 35 000 2. Pimp my ride 34 000 3. Jackass 33 000 4. X Effect 32 000 5. Dismissed 31 000 1. Latauslista 33 000 2. Voice Live 30 000 3. We Love Music 27 000 4. My Voice 25 000 5. TOP 10 Tuesday 24 000 Source: Finnpanel, TAM
Facts about Digital Television in Finland 40 Digi-TV launch 27.8.2001 2002 2003 2004 2005 2006 2007 2008 Digital penetration 0 % 12 % 24 % 38 % 56 % 88 % 100 % (at the end of the year) Av. viewing min/day 2:51 2:53 2:47 2:49 2:49 2:46 2:57 Pay-Tv subscribers DVR households 110 000 120 000 130 000 200 000 250 000 600 000 609 000 80 000 200 000 600 000 914 000 Non Tv-hslds 5% 6% 7% 7% 7% 6% 8 % Source: Finnpanel establishment survey
41 Pay-TV channels penetration 1998-2008 100 90 80 70 60 50 40 30 20 10 0 1998 1999 2000 2001 2002 Feb 03 May 03 Aug 03 Nov 03 Feb 04 May 04 Aug04 Nov04 Feb05 May05 Aug05 Nov05 Feb06 May06 Aug06 Nov06 Feb07 May07 Aug07 Nov07 Feb08 May08 Aug08 Nov08 % of Tv-hslds Receivers with Pay-TV card Pay TV channels Source: Finnpanel, Establisment survey
42 The number of Pay-TV hslds have quadrupled during the last three years Pay-TV: Top-5 Pay-TV channels 2008 The share (viewing) of Pay-TV channels is about 6 % More common in hslds with kids 2/3 of the viewing minutes from males 1. MTV3 Max 2. Canal+ Movie Channels 3. The Discovery Channel 4. TV1000 Movie Channels 5. Disney Channels Source: TAM 2008, population 4+ y. Pay-TV channels: Canal+channels, The Discovery Channel, Disney Channels, KinoTV, Urheilu+Kanava, MTV3 Max, Fakta, Ava, Sarja ja Scifi, Sub Juniori ja Leffa, TV1000 channels, Digiviihde
43 The share of Pay-TV channels 21 % / Children (4-9 years) 2008 TOP 5 channels 2008 / target group 4-9 years 1. YLE TV 2 31 % 2. MTV3 18 % 3. Sub Juniori 8 % 4. Nelonen 8 % 5. Disney Channels 7 % Source: TAM 2008, population 4+ y. Pay-TV channels: Canal+channels, The Discovery Channel, Disney Channels, KinoTV, Urheilu+Kanava, MTV3 Max, Fakta, Ava, Sarja ja Scifi, Sub Juniori ja Leffa, TV1000 channels, Digiviihde
44 Min/day 320 280 240 200 160 The share of Pay-TV channels 2008 Pay-TV channels 6 % 5 % 7 % 4 % 8 % 2 % 120 80 21 % 13 % 6 % 40 0 Source: TAM 2008, 10+ Male 10+ Female 10+ 4-9 y 10-14 y 15-24 y 25-44 y 45-64 y 65+ y Pay-TV channels: Canal+channels, The Discovery Channel, Disney Channels, KinoTV, Urheilu+Kanava, MTV3 Max, Fakta, Ava, Sarja ja Scifi, Sub Juniori ja Leffa, TV1000 channels, Digiviihde
45 The penetration of DVR hslds 100 90 80 70 60 50 40 30 20 10 0 Feb05 May05 Aug05 Nov05 Feb06 May06 Aug06 Nov06 Feb07 May07 (% TV-hslds) Aug07 Nov07 Feb08 May08 Aug08 Nov08 November 2008 = 914 000 hslds with DVR(41 % of TV-hslds) Source: Finnpanel, Establishment survey
46 Timeshift viewing 2008 All households: Timeshift viewing increases viewing 4 % (Total population, 4+ y) Timeshift viewing increases viewing of target group 25-34-years about 9 % Females use the option of timeshift viewing more often Timeshift viewing more common in households with kids Households with DVR: Timeshift viewing increases viewing 14 % Timeshift viewing increases the viewing of the breaks 4 % Source: Finnpanel, TAM weeks 45-50/2008 (sample size 300 )
47 DVR-households: Live-viewing (week days) Rating-% 50 45 40 35 30 25 20 15 10 5 0 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 0:00 1:00 DVR hslds 4+ years /Live All 4+ years / Live Source: Finnpanel Oy, TAM. weeks 45-50/2008.
DVR-households: Viewing (live ja vosdal*) weeks days 48 * Vosdal = Viewed On Same Day As Live Rating-% Between 18-23: DVR-hslds: + 7 % (All hslds: + 2 %) 50 45 DVR hslds 4+y. Live 40 DVR hslds 4+ Live+vosdal 35 30 25 20 15 10 5 0 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 0:00 1:00 Source: Finnpanel Oy, TAM, weeks 45-50/2008
DVR-households: Live and timeshift viewing, weekdays 49 Consolidated = +7 days viewing Raiting-% Between 18-23 timeshift viewing: DVR-hslds: + 18 % more of viewing (All hslds: + 5 %) 50 45 40 DVR hslds 4+ y. / Live DVR-hslds 4+ y. / Consolidated 35 30 25 20 15 10 5 0 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 0:00 1:00 Source: Finnpanel Oy, TAM, Weeks 45-50/2008.
50 Live + timeshift viewing All households 4+ years 50 45 40 35 1,9 % 4,5 % Timeshift Live (min/day) 30 25 20 15 10 5 0 2,7 % 6,6 % 7,2 % 1,1 % 1,3 % 3,8 % 4,1 % 4,0 % 0,7 % YLE TV1 YLE TV2 MTV3 Nelonen Sub MusicTV Urheilukanava JIM YLE Teema YLE FST5 The Voice/TV Viisi The effect of timeshift viewing = 4 %. Source: Finnpanel Oy, TAM, weeks 45-50/2008.
Live + timeshift viewing DVR-households, population 4+ years 51 (min/day) 50 45 40 35 30 25 20 15 8,0 % 11,4 % 15,8 % 24,1 % 23,8 % Timeshift Live 10 5 0 6,6 % 5,4 % 14,8 % 21,3 % 21,9 % 2,6 % YLE TV1 YLE TV2 MTV3 Nelonen Sub MusicTV Urheilukanava JIM YLE Teema YLE FST5 The Voice/TV Viisi The effect of timeshift viewing = 14 %. Source: Finnpanel Oy, TAM DVR-households (sample=300), weeks 45-50/2008
52 Timeshift viewing by genre Increase (%) of timeshift viewing news sports actual documentary,etc education childrens entertainment movies domestic fiction foreign fiction 0 1 1 1 2 3 3 4 5 5 5 6 7 12 12 17 17 20 DVR hslds All hslds 22 27 (%) 0 5 10 15 20 25 30 Source: TAM weeks 45-50/2008, DVR-households (sample=300)
Timeshift viewing: Top 20 programmes, 4+ years 53 Channel MTV3 MTV3 YLE TV 1 MTV3 MTV3 MTV3 MTV3 Programme Salatut elämät Maajussille morsian Heartbeat Salatut elämät Salatut elämät House Salatut elämät Weekday Pe Pe Pe Pe To To To Starting time 19:29 20:01 19:10 19:29 19:30 21:01 19:30 Rating (000) 665 + 80 752 + 78 297 + 74 702 + 73 802 + 73 567 + 72 740 + 71 Additional viewing (%) 12 10 25 10 9 13 10 MTV3 MTV3 MTV3 YLE TV 1 MTV3 YLE TV 1 MTV3 MTV3 Salatut elämät Salatut elämät Prison break Kotikatu House Heartbeat House Prison break Pe Ma Ti To To Pe To Ti 19:29 19:30 21:00 19:45 21:00 19:10 21:00 21:01 753 + 70 874 + 69 442 + 69 589 + 68 602 + 68 332 + 68 550 + 67 433 + 67 9 8 16 12 11 20 12 15 MTV3 Salatut elämät To 19:30 799 + 66 8 MTV3 Salatut elämät To 19:29 787 + 65 8 MTV3 MTV3 MTV3 Salatut elämät Salatut elämät House Ke Ti To 19:30 19:30 21:01 788 + 65 832 + 65 573 + 64 8 8 11 Lähde: Finnpanel Oy, TAM weeks 45-50/2008, no guests
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