How To Find Out What You Watch On Tv (For Children)

Transcription

1 Trends in Advertising Activity - Gambling November 2013

2 1 Contents Key Facts Viewing Trends Advertising Activity Gambling Lottery & Scratch Cards Gambling excluding Lottery & Scratch cards Bingo Gambling Sports Online Casino & Poker Comparative analysis: ABC1 Adults & C2DE Adults Annex 1 Methodology

3 Key Facts Source: BARB/Infosys+/Nielsen Media Note: Figures have been rounded for illustrative purposes please refer to the Advertising Activity section for detailed analyses 2

4 Hours of viewing/day Commercial: Non-commercial 3 Viewing Total TV Comm.TV Adults ABC1 Adults C2DE Adults Comm: Non-comm 2005 Adults 64:36 66:34 ABC1 Adults 62:38 61:39 C2DE Adults 66:34 70: :28 73: :27 75:25 Viewing by daypart Around two-thirds of total and commercial channel viewing takes place pre-2100 across the adult demographic groups this has remained stable over time. ABC1 Adult viewing tends to be higher later in the evening than Adults/C2DE Adults. Around four-fifths of Children s viewing takes place pre-2100, falling to around three-quarters among older children this has also remained stable over the analysis period In, viewing to commercial channels peaked between among adult demographic groups, between among 10-15s and between among 4-15s Children Adults Pre-2100 Post-2100 Commercial channel viewing by channel group Terrestrial channels account for almost two-fifths of adult viewing - this has been in decline, as viewing to both Portfolio and Other channels has increased, to around a quarter of viewing. Among children, the share of viewing represented by the Terrestrial channels falls to around a quarter and viewing to the Portfolio channels accounts for a fifth of viewing Music channels and Other channels account for a greater share of children s viewing than Adults. The Other Top 10 (Gambling) channels accounted for around 1% of viewing Adults Terrestrial Portfolio Sports Music Movies Other Children

5 Commercial Impacts Commercial Spots Gambling 2005 Spots 90k 955k 1.4m % total spots 0.5% 2.9% 4.1% Between 2005 and the total amount of television advertising shown almost doubled from 17.4m to 34.2m spots over this period the proportion of spots accounted for by Gambling commercials increased from 0.5% to 4.1%. While advertising across all sub-categories has grown, Bingo and Online Casinos & Poker commercials represented a greater proportion of Gambling spots in compared with 2005 as Lottery & Scratch cards accounted for a smaller share. Spots by daypart, 5% % % % Spots by channel, 1% 7% 8% Terrestrial Portfolio 44% Sports 22% Music 8% 9% Movies Other - Top 10 Other Impacts 2005 Per Person, Adults 5.8bn 22.7bn 30.9bn, 3.2% 630 ABC1 Adults 2.2bn 8.4bn 11.8bn, 3.1% 451 C2DE Adults 3.6bn 14.3bn 19.1bn, 3.3% bn 1.4bn 1.8bn, 1.8% bn 0.9bn 1.1bn, 2.3% 262 Impacts by daypart, Impacts by channel, Between 2005 and, Gambling impacts increased at a significantly faster rate than total television impacts. The volume of Lottery & Scratch card advertising seen remained relatively stable across the analysis period, although its share fell as total Gambling impacts increased over the same period the proportion represented by Bingo, Online Casino & Poker and Gambling Sports advertising increased. Compared with Adults, Children s exposure to Gambling advertising was lower between and and higher between Children s exposure was lower as a share of total Gambling impacts across the Terrestrial channels and higher across Music channels, when compared against Adults Note: Figures have been rounded for illustrative purposes please refer to the Advertising Activity section for detailed analyses Terrestrial Portfolio Sports Music Movies Other - Top 10 Other 4

6 Number of commercial spots (000s) Gambling Sub-category Analysis: Gambling Spots Number of spots: Gambling by sub-category Share of spots: Gambling by sub-category k 152k 234k 537k 567k 688k 955k 1389k Other Online casino & Poker Gambling - sports Bingo Lottery & Scratch cards % % 2.9% 4.7% 12.3% 26.1% 23.2% 25.3% 29.2% 29.6% 35.4% 2.9% 45.9% 5.2% 6.6% 2.6% 56.1% 38.9% 37.1% 38.5% 38.3% 69.6% 69.8% 45.4% 30.8% 31.6% 27.8% 23.5% 25.6% Source: BARB/Nielsen Monitor - Analysis excludes HD variants. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 5

7 Number of impacts, bn Gambling Sub-category Analysis: Gambling Impacts Number of impacts: Gambling by sub-category, Adults bn 8.0bn 9.9bn 15.8bn 18.5bn 21.0bn 22.7bn 30.9bn Other Online casino & Poker Gambling - sports Bingo Lottery & Scratch cards Share of impacts: Gambling by sub-category, Adults % 22.3% 78.4% 76.2% 2.6% 4.9% 11.2% 14.1% 16.7% 16.5% 19.2% 4.3% 4.8% 9.9% 9.3% 38.2% 12.4% 54.1% 41.7% % 41.7% 41.2% 42.7% % 32.5% 27.2% Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 6

8 5.1% 4.6% 1.9% 11.1% 11.3% 12.4% 21.2% 20.1% % 25.4% 34.6% 34.1% 33.5% 39.5% Gambling Comparative Analysis by Daypart, Comparative charts, Gambling 50. Commercial channel viewing (Adults) Spots Impacts (Adults) Source: BARB/Nielsen Monitor. 7

9 1.3% 1.5% 5.1% 2.6% % % % 9.1% 8.3% 23.2% 20.8% 22.1% 27.6% 23.9% 38.6% 41.2% 44.2% Gambling Comparative Analysis by Channel Group, Comparative charts, Gambling Commercial channel viewing (Adults) Spots Impacts (Adults) Terrestrial Commercial Commercial PSB Portfolio Sports Music Movies Other - Top 10 (Gambling) Other - All other Source: BARB/Nielsen Monitor. 8

10 Commercial Spots Commercial Impacts 9 Lottery & Scratch cards 2005 Spots 62k 224k 355k % total spots 0.4% 0.7% 1. The number of LSC spots broadcast increased from 62k in 2005 to 355k in, accounting for 1. of all commercials shown with a 58% increase between and. The distribution of LSC spots was fairly stable between 2005 and since then there has been a notably increase in the volume and proportion of spots shown between Terrestrial channels accounted for 1.5% of LSC spot broadcast in Other channels and Music channels represented 40. and 26.4% of spots respectively and the proportion shown across Movie channels increased to 10.7% in 6% 18% Spots by daypart, 1 4% 62% Spots by channel, 1% 9% 7% Terrestrial Portfolio 4 Sports 26% Music 6% 11% Movies Other - Top 10 Other Impacts 2005 Per Person, Adults 4.5bn 7.4bn 8.4bn, 0.9% 171 ABC1 Adults 1.7bn 2.8bn 3.1bn, 0.8% 120 C2DE Adults 2.8bn 4.6bn 5.3bn, 0.9% m 0.5bn 531m, 0.5% m 0.3bn 323m, 0.7% 78 Impacts by daypart, Impacts by channel, Terrestrial Portfolio Sports Music Movies Other - Top 10 The greatest proportion of LSC impacts was seen between The share seen during this slot fell between and as the proportion seen during the slot, which accounted for 61.5% of spots, increased. Compared with Adults, Children s exposure to LSC impacts was higher, as a share, during the slot and lower post The volume of LSC impacts seen across the Terrestrial channels remained fairly stable over the analysis period although their share of impacts fell as the Portfolio channels represented a growing share of impacts. The Music channels accounted for a notably higher share of LSC impacts among Children compared with Adults. Other

11 5.1% 3.9% 1.9% 6.2% 12.4% 10.3% 10.1% 18.1% 21.2% 27.2% 23.6% 29.3% 34.1% 35.1% 61.5% Lottery & Scratch cards Comparative Analysis by Daypart, Comparative charts, Lottery & Scratch cards 70. Commercial channel viewing (Adults) Spots Impacts (Adults) Source: BARB/Nielsen Monitor. 10

12 1.5% 5.1% % 2.9% % % 8.5% 6.5% 6.4% 10.7% 18.6% 23.2% % 27.6% 38.6% % Lottery & Scratch cards Comparative Analysis by Channel Group, Comparative charts, Lottery & Scratch cards Commercial channel viewing (Adults) Spots Impacts (Adults) Terrestrial Commercial Commercial PSB Portfolio Sports Music Movies Other - Top 10 (Gambling) Other - All other Source: BARB/Nielsen Monitor. 11

13 Commercial Spots Commercial Impacts 12 Gambling exc. Lottery & S/C 2005 Spots 27k 731k 1.0m % total spots 0.2% 2.2% 3. The volume of GexLSC spots aired increased from 27k in 2005 to 1.0m in, with an increase of 41% between and. The majority of GexLSC advertising was shown post-2100, accounting for 54.6% of spots in - the volume and share of commercials shown between increased between 2005 and. The greatest proportion of GexLSC spots was shown across Other channels in, although this share fell between and as advertising across the Music and Top 10 Other channels increased. Spots by daypart, 5% % 32% 13% 9% Spots by channel, 1% 6% 9% Terrestrial Portfolio 46% Sports 9% 21% 9% Music Movies Other - Top 10 Other Impacts 2005 Per Person, Adults 1.2bn 15.3bn 22.5bn, 2.4% 459 ABC1 Adults 0.5bn 5.6bn 8.6bn, 2.3% 331 C2DE Adults 0.8bn 9.7bn 13.9bn, 2.4% 603 Impacts by daypart, Impacts by channel, Terrestrial Portfolio Sports Music bn 0.9bn 1.3n, 1.3% Movies bn 0.5bn 0.8bn, 1.6% Other - Top 10 The volume of GexLSC impacts increased across all dayparts between and the share seen post-2100 increased between 2005 and as the share seen between fell. Amongst Children, while the greatest share of GexLSC impacts was seen between , the proportion seen post-2100 stood at 36.9% in. The volume of GexLSC advertising seen across all PSB-owned channels increased each year across the analysis period although the share of impacts represented by these channels fell (as a result of a reduced share of impacts across the Terrestrial channels) as impacts increased across the Sports channels. Compared with Adults, a greater proportion of GexLSC impacts were seen across the Music and Other channels by Children. Other

14 1.9% 5.1% 4.8% 8.7% 13.1% 12.4% 21.8% 21.2% 18.7% % % 34.1% 41.5% Gambling exc. Lottery & S/C Comparative Analysis by Daypart, Comparative charts, Gambling exc. Lottery & S/C 50. Commercial channel viewing (Adults) Spots Impacts (Adults) Source: BARB/Nielsen Monitor. 13

15 1.3% 1.5% 5.1% 2.4% % % 6.3% 8.6% 9.7% 8.6% % 19.2% 20.6% 27.6% 25.9% 38.6% 38.8% 45.7% Gambling exc. Lottery & S/C Comparative Analysis by Channel Group, Comparative charts, Gambling exc. Lottery & S/C Commercial channel viewing (Adults) Spots Impacts (Adults) Terrestrial Commercial Commercial PSB Portfolio Sports Music Movies Other - Top 10 (Gambling) Other - All other Source: BARB/Nielsen Monitor. 14

16 Commercial Spots Commercial Impacts 15 Bingo 2005 Spots 21k 368k 532k % total spots 0.1% 1.1% 1.6% The majority of Bingo commercials were shown during the daytime, with 69.2% of spots shown between in. Almost half of all Bingo spots were shown across Other channels although this share has fallen over the years as volume has increased across Music and the Top 10 Other channels. Spots by daypart, % 1 9% % % Spots by channel, 2% Terrestrial 2% 8% Portfolio 49% Sports Music 8% 11% Movies Other - Top 10 Other Impacts 2005 Per Person, Adults 1.2bn 9.5bn 12.7bn, 1.3% 259 ABC1 Adults 0.4bn 3.2bn 4.5bn, 1.2% 171 C2DE Adults 0.7bn 6.3bn 8.3bn, 1.4% 360 Impacts by daypart, Impacts by channel, Terrestrial Portfolio Sports Music m 0.5bn 723m, 0.7% Movies m 0.3bn 418m, 0.9% Other - Top 10 With the majority of spots broadcast during the daytime ( ), the majority of exposure also takes place during this daypart although a greater proportion of impacts were seen between compared with the proportion of spots shown during the slot. A lower proportion of Child Bingo impacts were seen during the daytime with a higher proportion seen between Almost half of all Bingo advertising seen by adult groups was on the Terrestrial channels, with a further fifth on the Portfolio channels the overall share represented by PSB-owned channels fell between and as exposure across the Other channels increased. The share of Child Bingo impacts seen across Music channels and Other channels is considerably higher compared with Adults, while the share seen across the Terrestrial channels is lower Other

17 5.1% 3.2% 8.6% 5.4% 4.3% 8.8% 12.4% 9.6% 15.9% 21.2% 27.2% 28.2% 34.1% 55.6% 60.6% Bingo Comparative Analysis by Daypart, Comparative charts, Bingo 70. Commercial channel viewing (Adults) Spots Impacts (Adults) Source: BARB/Nielsen Monitor. 16

18 1.8% 5.1% 2.2% 0.3% 1.5% 2.8% % % 7.8% 7.5% 11.1% 23.2% 20.2% 20.1% 27.6% 23.6% 38.6% 49.5% 49.4% Bingo Comparative Analysis by Channel Group, Comparative charts, Bingo Commercial channel viewing (Adults) Spots Impacts (Adults) Terrestrial Commercial Commercial PSB Portfolio Sports Music Movies Other - Top 10 (Gambling) Other - All other Source: BARB/Nielsen Monitor. 17

19 Commercial Spots Commercial Impacts 18 Gambling Sports 2005 Spots 3k 25k 91k % total spots % 0.3% The majority of Gambling Sports spots were aired after 2300, with 58.7% of spots shown during this slot in and a further 25.4% between Sports channels accounted for the largest share of Gambling Sports spots, with this channel group representing 41.8% of spots in Music channels accounted for a further 29.2% of spots. Spots by daypart, 2% % 9% % 1% % 59% Spots by channel, 1% 5% Terrestrial Portfolio Sports 42% Music 29% Movies Other - Top 10 Other Impacts 2005 Per Person, Impacts by daypart, Impacts by channel, Terrestrial Adults 68m 2.1bn 3.8bn, 0.4% 78 ABC1 Adults 31m 1.0bn 1.8bn, 0.5% 69 C2DE Adults 37m 1.1bn 2.0bn, 0.3% Portfolio Sports Music m 0.2bn 242m, 0.2% m 0.1bn 148m, 0.3% Movies Other - Top 10 While the majority of Gambling Sports spots were aired post-2300, this daypart accounted for only 13.8% of Adult impacts in - around two-thirds of Gambling Sports impacts were seen pre-2100, compared with 15.9% of spots shown during this slot. Compared against Adults, a greater proportion of Children s exposure to Gambling Sports advertising took place between With the majority of Gambling Sports spots aired across Sports channels, this group also represented the greatest share of impacts although this share fell between and as the proportion of impacts seen across the PSB portfolio and Other channels increased. Music channels accounted 1.5% of Adult impacts (rising to 3.1% of Child Gambling Sports impacts) compared with 29.2% of spots. Other

20 5.1% 1.7% 0.4% 8.5% 5.7% 12.4% 13.8% 21.2% 27.2% 25.4% 21.4% 30.4% 34.1% % Gambling Sports Comparative Analysis by Daypart, Comparative charts, Gambling Sports Commercial channel viewing (Adults) Spots Impacts (Adults) Source: BARB/Nielsen Monitor. 19

21 1.1% 1.5% 1.5% 5.1% % % 2.2% 0.5% 10.8% 11.4% 23.2% 19.7% 30.6% 29.2% 27.6% 38.6% 41.8% 45.2% Gambling Sports Comparative Analysis by Channel Group, Comparative charts, Gambling Sports Commercial channel viewing (Adults) Spots Impacts (Adults) Terrestrial Commercial Commercial PSB Portfolio Sports Music Movies Other - Top 10 (Gambling) Other - All other Source: BARB/Nielsen Monitor. 20

22 Commercial Spots Commercial Impacts 21 Online Casino & Poker 2005 Spots 4k 338k 411k % total spots % Since, almost all OCP spots have been aired post-2100 with the majority shown post Between - the share of OCP spots shown across the Sports channels fell as activity on the Music, Movie and Top 10 Other channels increased the greatest share was aired across the Other channels. Spots by daypart, 1% % Spots by channel, 1% 5% 1 Terrestrial Portfolio 47% Sports 19% Music 12% 8% Movies Other - Top 10 Other Impacts 2005 Per Person, Adults 19m 3.7bn 5.9bn, 0.6% 121 ABC1 Adults 7m 1.5bn 2.4bn, 0.6% 91 C2DE Adults 12m 2.3bn 3.6bn, 0.6% 156 Impacts by daypart, Impacts by channel, Terrestrial Portfolio Sports Music m 0.2bn 286m, 0.3% Movies m 0.1bn 198m, 0.4% Other - Top 10 Other While 20.4% of OCP spots were shown between in, over a third of impacts (and almost half of child impacts) were seen during this slot as a result of a higher proportion of viewing during this time, compared with viewing between In, both the Music and Movies channels accounted for significantly lower shares of OCP impacts than spots a higher proportion of impacts was seen across the PSB-owned channels compared with spot distribution and this share increased between and. The PSB-owned channels accounted for a smaller proportion of Child OCP impacts in compared against Adults as the Music channels represented a higher share.

23 5.1% 0.5% 0.1% 0.1% 0.1% % 12.4% 27.2% 21.2% 20.4% 34.1% 38.2% 61.3% 79. Online Casino & Poker Comparative Analysis by Daypart, Comparative charts, Online Casino & Poker Commercial channel viewing (Adults) Spots Impacts (Adults) Source: BARB/Nielsen Monitor. 22

24 0.7% 4.7% 5.1% 1.5% 2.3% % % 3.3% 11.6% 7.6% 21.2% 23.2% 22.7% 19.2% 27.6% 38.6% 40.1% 46.7% Online Casino & Poker Comparative Analysis by Channel Group, Comparative charts, Online Casino & Poker 60. Commercial channel viewing (Adults) Spots Impacts (Adults) Terrestrial Commercial Commercial PSB Portfolio Sports Music Movies Other - Top 10 (Gambling) Other - All other Source: BARB/Nielsen Monitor. 23

25 Viewing trends 24

26 25 Summary Viewing Trends Total TV viewing In, total television viewing ranged from 2.4 hours/day among Children to 5.2 hours/day among C2DE Adults. The split in viewing among Adults, by daypart, remained fairly stable over the analysis period with two-thirds of viewing taking place pre Compared with Adults the share of viewing taking place between has consistently been lower among ABC1 Adults and higher between Daytime viewing between has been notably higher among C2DE Adults compared against ABC1 Adults, with viewing during this slot accounting for 27.9% and 23.3% of viewing respectively. In, 80.7% of Children s viewing took place pre-2100 this split in viewing pre and post-2100 remained fairly steady between 2005 and. In comparison, the share of viewing taking place pre-2100 fell to 73., in, among older children and the proportion of viewing taking place post-2300 increased from 7.4% in 2005 to 8.7% in.

27 26 Summary Viewing Trends Total TV viewing In, commercial channels accounted for 66.2% of Adult viewing, up marginally from 64. in Commercial channels accounted for a lower proportion of viewing among ABC1 Adults, standing at 61.5% in. Viewing to commercial channels stood at 69.8%, in, among C2DE Adults up from 65.7% in The share of viewing accounted for by commercial channels was higher among Children, standing at 73.4% in. A similar split in viewing was seen among Children aged years, with 74.8% of their viewing in represented by commercial channels. The split between commercial and non-commercial viewing, by adult demographics, varies across the day with BBC channels accounting for above-average shares during the morning and early evening. There is less variation in the split between commercial and non-commercial viewing among Children, with BBC channels accounting for marginally higher shares during breakfast, and post

28 Average hours/day In, total television viewing ranged from 2.4 hours/day among Children to 5.2 hours/day among C2DE Adults Average hours of viewing: Total TV, Adults Adults ABC Adults C2DE Children 4-15 Children Source: BARB/Infosys+. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 27

29 Share of viewing by daypart, % The split in viewing among Adults by daypart remained fairly stable over the analysis period with two-thirds of viewing taking place pre Share of viewing by daypart: Total TV, Adults Avg hrs/day 11.7% 11.4% 11.2% 11.2% 11.4% 11.5% 11.7% 11.6% 21.5% 21.7% 21.6% 21.1% 21.2% 20.8% % 36.6% 36.7% 36.5% 36.1% 35.6% 35.2% 35.4% 24.6% 24.8% 24.9% 25.7% 25.6% % 25.9% 5.5% 5.4% 5.5% 5.6% 5.7% 6.1% 6.3% 6.1% Source: BARB/Infosys+. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 28

30 Share of viewing by daypart, % Compared with Adults the share of viewing taking place between has consistently been lower among ABC1 Adults and higher between Share of viewing by daypart: Total TV, ABC1 Adults Avg hrs/day 11.9% 11.8% 11.3% 11.2% 11.4% % % 24.2% 23.4% 23.5% 23.4% 23.7% 23.4% 36.9% 36.7% % 36.4% 36.5% 35.9% 36.3% 21.9% 21.9% % % % 5.3% 5.4% 5.5% 5.6% 5.7% % Source: BARB/Infosys+. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 29

31 Share of viewing by daypart, % Daytime viewing between has been notably higher among C2DE Adults compared against ABC1 Adults, with viewing during this slot accounting for 27.9% and 23.3% of viewing respectively Share of viewing by daypart: Total TV, C2DE Adults Avg hrs/day 11.5% 11.2% 11.2% 11.2% 11.3% 11.9% 12.1% 12.1% 19.8% 19.8% 19.7% 19.3% 19.5% 18.9% % 36.6% 36.5% 36.3% 35.9% % 34.8% 26.5% % 27.6% 28.1% 27.9% 27.9% 5.6% 5.5% 5.6% 5.6% 5.7% 6.1% 6.4% 6.2% Source: BARB/Infosys+. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 30

32 Share of viewing by daypart, % In, 80.7% of children s viewing took place pre-2100 this split in viewing pre and post-2100 remained fairly steady between 2005 and Share of viewing by daypart: Total TV, Children Avg hrs/day 5.6% 5.8% 5.4% 5.1% 5.2% 6.1% % % 13.5% 13.1% 13.4% 14.2% 13.9% 13.4% 39.4% 39.7% 39.9% 39.5% 39.7% 38.5% 38.5% 39.1% 30.1% 30.4% 30.6% 31.4% 31.2% 30.9% 30.9% 31.1% 10.9% 10.6% 10.6% 10.8% 10.5% 10.2% 10.6% 10.5% Source: BARB/Infosys+. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 31

33 Share of viewing by daypart, % In comparison, the share of viewing taking place pre-2100 fell to 73., in, among older children and the proportion of viewing taking place post-2300 increased from 7.4% in 2005 to 8.7% in Share of viewing by daypart: Total TV, Children Avg hrs/day 7.4% % % 8.5% 8.6% 8.7% 18.4% % 17.3% 17.6% 18.8% 18.7% 18.4% % % 40.5% % 39.7% 26.9% 27.1% 27.3% 27.7% 27.5% 26.8% 26.5% 26.6% 7.3% 7.2% 7.5% 7.8% 7.3% 6.9% 7.1% 6.7% Source: BARB/Infosys+. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 32

34 Share of viewing, % In, commercial channels accounted for 66.2% of Adult viewing, up marginally from 64. in 2005 Share of viewing: Commercial vs Non-commercial, Adults Avg hrs/day % 34.6% 34.3% 33.5% 33.4% 33.5% 33.8% % 65.4% 65.7% 66.5% 66.6% 66.5% 66.2% 2005 Non-commercial Commercial Source: BARB/Infosys+. Non-commercial = All BBC channels. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 33

35 Share of viewing, % Commercial channels accounted for a lower proportion of viewing among ABC1 Adults, standing at 61.5% in Share of viewing: Commercial vs Non-commercial, Adults ABC Avg hrs/day 38.3% 37.5% 37.3% 37.3% 36.8% 37.3% 37.6% 38.5% 61.7% 62.5% 62.7% 62.7% 63.2% 62.7% 62.4% 61.5% 2005 Non-commercial Commercial Source: BARB/Infosys+. Non-commercial = All BBC channels. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 34

36 Share of viewing, % Viewing to commercial channels stood at 69.8%, in, among C2DE Adults up from 65.7% in 2005 Share of viewing: Commercial vs Non-commercial, Adults C2DE Avg hrs/day 34.3% 33.6% 32.7% 32.1% 30.9% 30.6% 30.5% 30.2% 65.7% 66.4% 67.3% 67.9% 69.1% 69.4% 69.5% 69.8% 2005 Non-commercial Commercial Source: BARB/Infosys+. Non-commercial = All BBC channels. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 35

37 Share of viewing, % The share of viewing accounted for by commercial channels was higher among Children, standing at 73.4% in Share of viewing: Commercial vs Non-commercial, Children Avg hrs/day 28.4% 27.1% 28.4% 26.2% 24.9% 27.6% 27.4% 26.6% 71.6% 72.9% 71.6% 73.8% 75.1% 72.4% 72.6% 73.4% 2005 Non-commercial Commercial Source: BARB/Infosys+. Non-commercial = All BBC channels. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 36

38 Share of viewing, % A similar split in viewing was seen among Children aged years, with 74.8% of their viewing in represented by commercial channels Share of viewing: Commercial vs Non-commercial, Children Avg hrs/day 26.6% 25.7% % % 25.8% 25.2% 73.4% 74.3% % % 74.2% 74.8% 2005 Non-commercial Commercial Source: BARB/Infosys+. Non-commercial = All BBC channels. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 37

39 Share of viewing, % The proportion of viewing represented by commercial channels, in, ranged from 61.5% among ABC1 Adults to 74.8% among older children Share of viewing: Commercial vs Non-commercial, Avg hrs/day 33.8% 30.2% 26.6% 25.2% 38.5% 66.2% 69.8% 73.4% 74.8% 61.5% Adults Adults ABC1 Adults C2DE Children 4-15 Children Non-commercial Commercial Source: BARB/Infosys+. Non-commercial = All BBC channels. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 38

40 06:00-07:00 07:00-08:00 08:00-09:00 09:00-10:00 10:00-11:00 11:00-12:00 12:00-13:00 13:00-14:00 14:00-15:00 15:00-16:00 16:00-17:00 17:00-18:00 18:00-19:00 19:00-20:00 20:00-21:00 21:00-22:00 22:00-23:00 23:00-24:00 24:00-25:00 25:00-26:00 26:00-27:00 27:00-28:00 28:00-29:00 29:00-30:00 Whole Day Share of viewing, % The split in Adult viewing between commercial and non-commercial channels varies across the day with BBC channels accounting for above-average shares during the morning and early evening Share of viewing by hour: Commercial vs Non-commercial, Adults, Commercial Non-commercial Average mins of viewing/hour 37.6% 34.9% 31.5% 27.9% 23.3% % 36.1% 36.4% 39.5% 35.9% 36.6% 33.4% 32.8% 30.8% 27.8% 26.3% 25.8% 28.5% 29.9% 35.1% 33.8% 45.4% 48.3% 45.7% 62.4% 65.1% 68.5% 72.1% 76.7% % 63.9% 63.6% 60.5% 64.1% 63.4% 66.6% 67.2% 69.2% 72.2% 73.7% 74.2% 71.5% 70.1% 64.9% 66.2% 54.6% 51.7% 54.3% Average minutes/hour Source: BARB/Infosys+. Non-commercial = All BBC channels. 39

41 06:00-07:00 07:00-08:00 08:00-09:00 09:00-10:00 10:00-11:00 11:00-12:00 12:00-13:00 13:00-14:00 14:00-15:00 15:00-16:00 16:00-17:00 17:00-18:00 18:00-19:00 19:00-20:00 20:00-21:00 21:00-22:00 22:00-23:00 23:00-24:00 24:00-25:00 25:00-26:00 26:00-27:00 27:00-28:00 28:00-29:00 29:00-30:00 Whole Day Share of viewing, % The proportion of viewing among ABC1 Adults accounted for by commercial channels increases to above-average levels during the afternoon and post-2300 Share of viewing by hour: Commercial vs Non-commercial, Adults ABC1, Commercial Non-commercial Average mins of viewing/hour 42.8% 38.8% 33.6% 30.9% 26.4% 27.5% 38.7% % 46.4% 40.9% 40.4% 38.2% 39.2% 36.3% 31.7% 28.9% % 29.9% 36.1% 38.5% 53.1% 55.1% 52.1% 57.2% 61.2% 66.4% 69.1% 73.6% 72.5% 61.3% % 53.6% 59.1% 59.6% 61.8% 60.8% 63.7% 68.3% 71.1% % 70.1% 63.9% 61.5% 46.9% 44.9% 47.9% Average minutes/hour Source: BARB/Infosys+. Non-commercial = All BBC channels. 40

42 06:00-07:00 07:00-08:00 08:00-09:00 09:00-10:00 10:00-11:00 11:00-12:00 12:00-13:00 13:00-14:00 14:00-15:00 15:00-16:00 16:00-17:00 17:00-18:00 18:00-19:00 19:00-20:00 20:00-21:00 21:00-22:00 22:00-23:00 23:00-24:00 24:00-25:00 25:00-26:00 26:00-27:00 27:00-28:00 28:00-29:00 29:00-30:00 Whole Day Share of viewing, % BBC channels represent above-average shares of viewing among C2DE Adults during the early morning and daytime with commercial channels dominating during the rest of the day Share of viewing by hour: Commercial vs Non-commercial, Adults C2DE, Commercial Non-commercial Average mins of viewing/hour 39.8% 42.8% 40.8% 34.4% 32.4% 30.2% 25.9% 21.4% 23.3% 29.7% 34.5% 34.2% 34.1% 31.9% 33.1% 28.9% 26.7% 26.4% % 24.1% 27.8% 29.8% 30.2% 34.2% 60.2% 57.2% 59.2% 65.6% 67.6% 69.8% 74.1% 78.6% 76.8% 70.3% 65.5% 65.8% 65.9% 68.1% 66.9% 71.1% 73.3% 73.6% % 75.9% 72.2% 70.2% 69.8% 65.8% Average minutes/hour Source: BARB/Infosys+. Non-commercial = All BBC channels. 41

43 06:00-07:00 07:00-08:00 08:00-09:00 09:00-10:00 10:00-11:00 11:00-12:00 12:00-13:00 13:00-14:00 14:00-15:00 15:00-16:00 16:00-17:00 17:00-18:00 18:00-19:00 19:00-20:00 20:00-21:00 21:00-22:00 22:00-23:00 23:00-24:00 24:00-25:00 25:00-26:00 26:00-27:00 27:00-28:00 28:00-29:00 29:00-30:00 Whole Day Share of viewing, % There is less variation in the split between commercial and noncommercial viewing among Children, with BBC channels accounting for marginally higher shares during breakfast, and post-2300 Share of viewing by hour: Commercial vs Non-commercial, Children 4-15, 10 Commercial Non-commercial Average mins of viewing/hour % 23.1% 32.6% % 27.9% 27.1% % 24.2% 26.7% 27.1% 26.7% 24.3% 24.8% 23.4% % 29.9% 26.7% 23.8% 23.8% 22.2% 30.6% 83.3% 76.9% 67.4% % 72.1% 72.9% % 75.8% 73.3% 72.9% 73.3% 75.7% 75.2% 76.6% % 70.1% 73.3% 76.2% 76.2% 77.8% 69.4% 26.6% 73.4% Average minutes/hour 0 Source: BARB/Infosys+. Non-commercial = All BBC channels. 42

44 06:00-07:00 07:00-08:00 08:00-09:00 09:00-10:00 10:00-11:00 11:00-12:00 12:00-13:00 13:00-14:00 14:00-15:00 15:00-16:00 16:00-17:00 17:00-18:00 18:00-19:00 19:00-20:00 20:00-21:00 21:00-22:00 22:00-23:00 23:00-24:00 24:00-25:00 25:00-26:00 26:00-27:00 27:00-28:00 28:00-29:00 29:00-30:00 Whole Day Share of viewing, % Similar patterns are noted among Children aged Share of viewing by hour: Commercial vs Non-commercial, Children 10-15, 10 Commercial Non-commercial Average mins of viewing/hour % 82.4% % 27.8% 24.6% 23.7% 22.7% 20.7% 20.8% 16.1% % 26.1% 23.9% % 33.2% 29.2% 27.7% % % 72.2% 75.4% 76.3% 77.3% 79.3% 79.2% 83.9% % 73.9% 76.1% % 66.8% 70.8% 72.3% % 25.2% 74.8% Average minutes/hour Source: BARB/Infosys+. Non-commercial = All BBC channels. 43

45 44 Summary Viewing Trends Commercial channel viewing by daypart The time spent watching commercial channels, in, ranged from 3.6 hours/day among C2DE Adults to 1.7 hours/day among Children. In, viewing to commercial channels peaked between among adult demographic groups, between among year olds and between among Children aged % of Adult viewing to commercial channels, in, took place between the share of viewing by daypart remained fairly stable over the analysis period. Among ABC1 Adults, 64.7% of their commercial viewing in took place pre-2100, with a greater proportion of their viewing (23.4%) taking place between compared with all Adults(21.2%). Compared against ABC1 Adults, a greater proportion of commercial channel viewing among C2DE Adults took place between (33.9% vs. 30.) and post-2300(12.8% vs. 11.9%). As with viewing across all channels, 80.2% of Children s viewing to commercial channels took place pre-2100 in. Over a quarter of viewing to commercial channels among older children took place post-2100 in this share remained relatively stable over the analysis period.

46 Average hours/day The time spent watching commercial channels, in, ranged from 3.6 hours/day among C2DE Adults to 1.7 hours/day among Children Average hours of viewing: Commercial channels, Adults Adults ABC1 Adults C2DE Children Children Source: BARB/Infosys+. Analysis excludes all BBC channels. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 45

47 06:00-07:00 07:00-08:00 08:00-09:00 09:00-10:00 10:00-11:00 11:00-12:00 12:00-13:00 13:00-14:00 14:00-15:00 15:00-16:00 16:00-17:00 17:00-18:00 18:00-19:00 19:00-20:00 20:00-21:00 21:00-22:00 22:00-23:00 23:00-24:00 24:00-25:00 25:00-26:00 26:00-27:00 27:00-28:00 28:00-29:00 29:00-30:00 Average minutes/hour In, viewing to commercial channels peaked between among adult demographic groups, between among year olds and between among Children aged 4-15 Average minutes of viewing per hour: Commercial channels, Adults Adults ABC Adults C2DE Children 4-15 Children Source: BARB/Infosys+. Analysis excludes all BBC channels. 46

48 Share of viewing by daypart, % 66.4% of Adult viewing to commercial channels, in, took place between share of viewing by daypart remained fairly stable over the analysis period Share of viewing by daypart: Commercial channels, Adults Avg hrs/day 12.9% 12.5% 12.2% 12.2% 12.3% 12.5% 12.6% 12.4% 22.6% 22.2% 21.9% 21.2% 21.5% 21.1% 21.3% 21.2% 35.5% 35.3% 35.7% 35.5% % 34.2% 34.1% 23.9% 24.9% 25.3% 26.2% 26.4% % 27.2% 5.1% % 4.8% % 5.1% Source: BARB/Infosys+. Analysis excludes all BBC channels. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 47

49 Share of viewing by daypart, % Among ABC1 Adults, 64.7% of their commercial viewing in took place pre-2100, with a greater proportion of their viewing taking place between compared with Adults Share of viewing by daypart: Commercial channels, ABC1 Adults Avg hrs/day 13.2% 12.8% 12.2% 12.3% 12.5% % 11.9% 24.7% 24.6% 24.2% 23.1% 23.2% 23.3% 23.6% 23.4% 35.2% 35.1% 35.7% 35.4% 35.1% 35.1% 34.7% 34.7% % 23.1% 24.3% 24.4% % 25.3% 4.9% 4.9% 4.8% 4.8% 4.7% 4.6% 4.7% 4.7% Source: BARB/Infosys+. Analysis excludes all BBC channels. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 48

50 Share of viewing by daypart, % Compared against ABC1 Adults, a greater proportion of commercial channel viewing among C2DE Adults took place between and post-2300 Share of viewing by daypart: Commercial channels, C2DE Adults Avg hrs/day 12.7% 12.3% 12.2% 12.1% 12.2% 12.8% 12.9% 12.8% 21.1% 20.6% 20.3% 19.9% 20.2% 19.7% 19.8% 19.6% 35.6% 35.5% 35.7% 35.5% 34.9% % 33.7% 25.3% 26.5% 26.7% 27.6% 27.8% 28.2% % 5.3% 5.1% 5.1% % 5.2% 5.4% 5.3% Source: BARB/Infosys+. Analysis excludes all BBC channels. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 49

51 Share of viewing by daypart, % As with viewing across all channels, 80.2% of Children s viewing to commercial channels took place pre-2100 in Share of viewing by daypart: Commercial channels, Children Avg hrs/day 6.1% 6.3% 5.8% 5.5% 5.4% 6.4% 5.9% 5.8% % 14.3% 13.7% % % 39.1% 39.7% 39.7% 39.7% 38.8% 39.1% 39.3% 29.5% % 31.2% 31.2% 30.5% 30.5% 31.1% 10.2% 10.2% % 9.7% 9.2% 9.7% 9.8% Source: BARB/Infosys+. Analysis excludes all BBC channels. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 50

52 Share of viewing by daypart, % Over a quarter of viewing to commercial channels among older children took place post-2100 in this share remained relatively stable over the analysis period Share of viewing by daypart: Commercial channels, Children Avg hrs/day 7.9% 8.5% 7.6% 7.3% % % 18.4% 18.3% 17.5% 17.8% 19.2% % 38.7% 38.6% 39.3% % 38.9% 39.4% 39.6% 27.1% 27.3% 27.8% % 27.4% 27.2% 27.5% 7.1% 7.1% 7.1% 7.2% 6.8% % 6.3% Source: BARB/Infosys+. Analysis excludes all BBC channels. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 51

53 Share of viewing by daypart, % In, C2DE Adults watched more than double the amount of commercial television than Children almost a fifth of children s viewing took place post-2100 Share of viewing by daypart: Commercial channels, Avg hrs/day 12.4% 11.9% 12.8% 5.8% % 23.4% 19.6% 18.6% 39.3% 34.1% 39.6% 33.7% 34.7% 31.1% 27.2% 25.3% 28.6% 27.5% 5.1% 4.7% 5.3% 9.8% 6.3% Adults Adults ABC1 Adults C2DE Children 4-15 Children Source: BARB/Infosys+. Analysis excludes all BBC channels. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 52

54 Summary Viewing Trends Commercial channel viewing by channel group The PSB- owned channels accounted for a greater proportion of commercial channel viewing among adult demographic groups than Children, who spent a greater proportion of their time watching Other and Music channels. Among Adults, the proportion of commercial channel viewing represented by the Terrestrial channels fell from 60.1% in 2005 to 38.6% in as viewing to the PSB portfolio channels increased from 6.1% to 23.2%. Other channels also saw an increase in share and in the Other Top 10 channels accounted for 1% of viewing. Commercial channel viewing among ABC1 Adults followed a similar trend with the PSB-owned channels accounting for 60.2% of viewing in compared with 63.5% in Viewing to Sports channels was marginally higher among ABC1s than All Adults. The PSB-owned channels represented 63. of commercial channel viewing among C2DE Adults in, down from 68.1% in Compared against ABC1 Adults, viewing to the PSB portfolio channels has been higher while viewing to Sports channels has been lower. While viewing to commercial channels followed a similar trend among Children, the share accounted for by the PSB-owned channels stood at 42.5%, in, compared with 61.8% among Adults. Other channels accounted for the greatest proportion of children s viewing. Compared with 4-15 year olds, viewing to the PSB portfolio and Music channels has been higher among older children. The PSB-owned channels accounted for 45.9% of viewing in, down from 49.2% in

55 Share of viewing by channel group, % Among Adults, the proportion of commercial channel viewing represented by the Terrestrial channels fell from 60.1% in 2005 to 38.6% in as viewing to the PSB portfolio channels increased from 6.1% to 23.2% - Other channels also saw an increase in share and in the Other Top 10 accounted for 1% of viewing Share of viewing by channel group: Commercial channels, Adults Avg hrs/day 23.7% 25.2% 25.9% 26.3% 27.4% 28.4% % 3.1% 2.1% 4.4% 1.8% 3.3% 1.7% % 1.6% 2.9% 4.8% 4.7% 1.8% 2.9% 6.1% 5.1% 1.4% 2.7% 1.6% 2.9% 1.5% % 5.1% 5.1% 9.2% 12.5% 15.5% 16.9% 18.9% 21.8% 23.2% 60.1% 55.5% 51.7% 48.4% 45.5% % 38.6% 2005 Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial Source: BARB/Infosys+. Analysis excludes all BBC channels. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 54

56 Share of viewing by channel group, % Commercial channel viewing among ABC1 Adults followed a similar trend with the PSB-owned channels accounting for 60.2% of viewing in, compared with 63.5% in viewing to Sports channels was marginally higher among ABC1s than All Adults Share of viewing by channel group: Commercial channels, ABC1 Adults Avg hrs/day 24.9% 26.7% 27.7% 28.9% 29.3% 28.8% 27.9% 27.9% 3.5% 2.2% 3.6% 5.5% 1.9% 1.8% 3.3% 5.6% 1.7% 3.3% 5.9% 1.7% 3.3% 1.5% 2.8% 1.6% 3.1% 1.5% 2.9% 5.9% 6.8% 6.4% % 6.6% 9.8% 12.4% 14.9% 16.2% 17.8% 19.9% 21.8% 56.7% 51.9% 48.5% 44.9% 42.7% 42.4% 39.8% 38.4% 2005 Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial Source: BARB/Infosys+. Analysis excludes all BBC channels. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 55

57 Share of viewing by channel group, % The PSB-owned channels represented 63. of commercial channel viewing among C2DE Adults in down from 68.1% in compared against ABC1 Adults, viewing to the PSB portfolio channels has been higher while viewing to Sports channels has been lower Share of viewing by channel group: Commercial channels, C2DE Adults Avg hrs/day 22.9% 24.3% 24.6% 24.6% 26.1% 28.1% 26.4% 27.3% % 3.6% 1.8% 3.1% 1.7% 2.8% 1.6% 2.6% 3.6% 4.1% % 2.7% 5.7% 4.1% 1.4% 2.7% 1.6% 2.8% 4.1% 3.9% 1.6% % 12.5% 15.9% 17.4% 19.6% 23.1% 24.2% 62.4% 57.9% 53.9% 50.8% 47.4% 43.4% 41.3% 38.8% 2005 Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial Source: BARB/Infosys+. Analysis excludes all BBC channels. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 56

58 Share of viewing by channel group, % While viewing to commercial channels followed a similar trend among Children, the share accounted for by the PSB-owned channels stood at 42.5%, in, compared with 61.8% among Adults - Other channels accounted for the greatest proportion of children s viewing Share of viewing by channel group: Commercial channels, Children Avg hrs/day 42.3% 44.3% 44.9% 46.2% 46.1% 46.8% 46.1% 47.6% 4.1% % 3.5% 3.6% 3.5% 3.1% 3.2% % 3.6% 2.9% 3.2% 2.8% 3.1% 2.6% 2.9% 3.5% 3.3% 3.1% % 2.8% 5.1% 3.1% 8.5% 11.6% 14.3% 16.1% 16.4% 17.4% 18.4% 40.5% 35.7% 32.9% 29.8% 28.2% 28.2% 26.6% 24.1% 2005 Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial Source: BARB/Infosys+. Analysis excludes all BBC channels. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 57

59 Share of viewing by channel group, % Compared with 4-15 year olds, viewing to the PSB portfolio and Music channels has been higher among older children PSB-owned channels accounted for 45.9% of viewing in, down from 49.2% in 2005 Share of viewing by channel group: Commercial channels, Children Avg hrs/day 36.2% 37.9% 37.9% 39.1% 39.2% % 42.3% 4.9% 4.6% 4.2% 3.6% 3.3% 5.3% 4.5% 4.2% 4.1% 4.5% 3.1% 3.4% % 3.6% 4.1% 3.8% 3.4% 3.6% % 9.4% 12.9% 16.3% % 19.6% 3.6% 3.8% 3.8% 20.4% 43.3% 39.2% 36.5% 32.9% 31.2% 29.9% 28.8% 25.5% 2005 Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial Source: BARB/Infosys+. Analysis excludes all BBC channels. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 58

60 Share of viewing by daypart, % The PSB-owned channels accounted for a greater proportion of commercial channel viewing among adult demographic groups than Children, who spent a greater proportion of their time watching Other and Music channels the Other Top 10 accounted for around 1% of viewing Share of viewing by channel group: Commercial channels, % 27.9% 27.3% 47.6% 42.3% 1.5% % 2.9% 1.6% % 6.6% % 23.2% 21.8% 24.2% 3.5% 3.8% 2.8% 3.8% 3.1% 18.4% 20.4% 38.6% 38.4% 38.8% 24.1% 25.5% Adults Adults ABC1 Adults C2DE Children 4-15 Children Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial Source: BARB/Infosys+. Analysis excludes all BBC channels. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 59

61 60 Summary Viewing Trends Top 50 Sports Programmes, The following charts look at the top 50 sports programmes in ranked by the average programme audience by demographic group. The programme index shown is based on comparing the programme rating for the respective demographic against the rating for All Individuals. For each programme, the index for Children aged (against All Individuals) is also shown. The analysis shows: the majority of top rating programming consists of football coverage. there are no programmes listed with a conversion index of 120 or more among Children aged some programmes have a conversion index of 120 or more among C2DE Adults (and to a lesser extent among ABC1 Adults).

62 Top 50 Sports Programmes: Adults, Adults Children Title Channel Date Start End Speciality 000s Index Index UEFA EURO MATCH ENG V UKR ITV (SD+HD) 19/06/ 19:44 21:38 Sport: Football International 14, UEFA EURO MATCH FRA V ENG ITV (SD+HD) 11/06/ 16:59 18:51 Sport: Football International 11, UEFA EURO ENG V UKR POST MATCH ITV (SD+HD) 19/06/ 21:42 22:10 Sport: Football International 8, UEFA EURO MATCH SPA V FRA ITV (SD+HD) 23/06/ 19:44 21:36 Sport: Football International 8, UEFA EURO MATCH POR V NED ITV (SD+HD) 17/06/ 19:43 21:37 Sport: Football International 7, UEFA EURO MATCH GER V GRE ITV (SD+HD) 22/06/ 19:44 21:38 Sport: Football International 7, PARALYMPICS : OPENING CEREMONY CH4 29/08/ 20:00 00:17 Sport: Special Events 7, UEFA EURO MATCH IRL V CRO ITV (SD+HD) 10/06/ 19:45 21:41 Sport: Football International 7, UEFA EURO MATCH SPA V IRE ITV (SD+HD) 14/06/ 19:43 21:36 Sport: Football International 7, UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 18/04/ 19:29 21:57 Sport: Football Domestic 6, UEFA EURO SPA V ITA ITV (SD+HD) 10/06/ 16:59 18:50 Sport: Football International 6, UEFA EURO FRA V ENG POST MATCH ITV (SD+HD) 11/06/ 18:55 19:27 Sport: Football International 6, UEFA EURO MATCH POL V RUS ITV (SD+HD) 12/06/ 19:44 21:37 Sport: Football International 6, UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 19/05/ 18:59 23:28 Sport: Football Domestic 6, UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 25/04/ 19:29 22:34 Sport: Football Domestic 6, ENGLAND FRIENDLIES ITV (SD+HD) 29/02/ 19:29 22:11 Sport: Football Domestic 6, PARALYMPICS : CLOSING CEREMONY CH4 09/09/ 19:00 23:11 Sport: Special Events 5, UEFA EURO MATCH UKR V FRA ITV (SD+HD) 15/06/ 17:53 19:47 Sport: Football International 5, FA CUP ITV (SD+HD) 15/04/ 17:29 20:11 Sport: Football Domestic 5, UEFA EURO ENG V UKR PRE MATCH ITV (SD+HD) 19/06/ 18:59 19:42 Sport: Football International 5, UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 14/03/ 19:29 22:34 Sport: Football Domestic 5, ENGLAND FIFA WORLD CUP FOOTBALL QUALIFIE ITV (SD+HD) 11/09/ 19:29 22:11 Sport: Football International 5, FA CUP ITV (SD+HD) 05/05/ 15:14 19:45 Sport: Football Domestic 5, ENGLAND FIFA WORLD CUP FOOTBALL QUALIFIE ITV (SD+HD) 12/10/ 19:29 22:11 Sport: Football International 5, UEFA EURO SPA V ITA POST MATCH ITV (SD+HD) 10/06/ 18:54 18:58 Sport: Football International 5, UEFA EURO DEN V POR POST MATCH ITV (SD+HD) 13/06/ 18:56 19:00 Sport: Football International 5, UEFA EURO MATCH RUS V CZE ITV (SD+HD) 08/06/ 19:43 21:36 Sport: Football International 5, UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 15/02/ 19:29 21:57 Sport: Football Domestic 4, FA CUP ITV (SD+HD) 08/01/ 12:32 17:56 Sport: Football Domestic 4, ENGLAND FRIENDLIES ITV (SD+HD) 02/06/ 16:29 19:29 Sport: Football Domestic 4, ENGLAND FRIENDLIES ITV (SD+HD) 14/11/ 19:13 21:44 Sport: Football Domestic 4, UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 04/04/ 19:29 21:57 Sport: Football Domestic 4, UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 18/09/ 19:29 21:57 Sport: Football Domestic 4, UEFA EURO SPA V FRA POST MATCH ITV (SD+HD) 23/06/ 21:40 22:00 Sport: Football International 4, ENGLAND FRIENDLIES ITV (SD+HD) 26/05/ 18:59 21:59 Sport: Football Domestic 4, UEFA EURO MATCH DEN V POR ITV (SD+HD) 13/06/ 16:58 18:52 Sport: Football International 4, UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 23/10/ 19:29 21:57 Sport: Football Domestic 4, UEFA EURO POR V NED POST MATCH ITV (SD+HD) 17/06/ 21:40 21:56 Sport: Football International 4, FA CUP ITV (SD+HD) 18/02/ 16:50 19:19 Sport: Football Domestic 4, UEFA EURO IRL V CRO PRE MATCH ITV (SD+HD) 10/06/ 19:17 19:44 Sport: Football International 4, UEFA EURO GER V GRE POST MATCH ITV (SD+HD) 22/06/ 21:42 21:57 Sport: Football International 4, UEFA EURO GRE V CZE POST MATCH ITV (SD+HD) 12/06/ 18:55 18:59 Sport: Football International 4, UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 06/11/ 19:29 21:57 Sport: Football Domestic 3, ENGLAND FIFA WORLD CUP FOOTBALL QUALIFIE ITV (SD+HD) 16/10/ 19:29 21:05 Sport: Football International 3, UEFA EURO MATCH GRE V CZE ITV (SD+HD) 12/06/ 16:58 18:51 Sport: Football International 3, UEFA EURO SPA V IRE POST MATCH ITV (SD+HD) 14/06/ 21:39 21:56 Sport: Football International 3, FA CUP ITV (SD+HD) 28/01/ 12:02 15:05 Sport: Football Domestic 3, ENGLAND FIFA WORLD CUP FOOTBALL QUALIFIE ITV (SD+HD) 17/10/ 15:28 18:10 Sport: Football International 3, ENGLAND FRIENDLIES ITV (SD+HD) 15/08/ 19:29 22:10 Sport: Football Domestic 3, UEFA EURO POL V RUS PRE MATCH ITV (SD+HD) 12/06/ 19:19 19:42 Sport: Football International 3, Source: BARB/Infosys+. Analysis excludes all BBC channels. -Top 50 ranked on Average Audience. Index based on All Individuals. 61

63 Top 50 Sports Programmes: Adults ABC1, Adults ABC1 Children Title Channel Date Start End Speciality 000s Index Index UEFA EURO MATCH ENG V UKR ITV (SD+HD) 19/06/ 19:44 21:38 Sport: Football International 7, UEFA EURO MATCH FRA V ENG ITV (SD+HD) 11/06/ 16:59 18:51 Sport: Football International 5, UEFA EURO ENG V UKR POST MATCH ITV (SD+HD) 19/06/ 21:42 22:10 Sport: Football International 4, UEFA EURO MATCH SPA V FRA ITV (SD+HD) 23/06/ 19:44 21:36 Sport: Football International 4, PARALYMPICS : OPENING CEREMONY CH4 29/08/ 20:00 00:17 Sport: Special Events 4, UEFA EURO MATCH POR V NED ITV (SD+HD) 17/06/ 19:43 21:37 Sport: Football International 4, UEFA EURO MATCH GER V GRE ITV (SD+HD) 22/06/ 19:44 21:38 Sport: Football International 4, UEFA EURO MATCH IRL V CRO ITV (SD+HD) 10/06/ 19:45 21:41 Sport: Football International 3, UEFA EURO MATCH SPA V IRE ITV (SD+HD) 14/06/ 19:43 21:36 Sport: Football International 3, PARALYMPICS : CLOSING CEREMONY CH4 09/09/ 19:00 23:11 Sport: Special Events 3, UEFA EURO SPA V ITA ITV (SD+HD) 10/06/ 16:59 18:50 Sport: Football International 3, UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 18/04/ 19:29 21:57 Sport: Football Domestic 3, UEFA EURO FRA V ENG POST MATCH ITV (SD+HD) 11/06/ 18:55 19:27 Sport: Football International 3, UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 19/05/ 18:59 23:28 Sport: Football Domestic 3, UEFA EURO MATCH POL V RUS ITV (SD+HD) 12/06/ 19:44 21:37 Sport: Football International 3, UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 25/04/ 19:29 22:34 Sport: Football Domestic 2, ENGLAND FRIENDLIES ITV (SD+HD) 29/02/ 19:29 22:11 Sport: Football Domestic 2, FA CUP ITV (SD+HD) 15/04/ 17:29 20:11 Sport: Football Domestic 2, ENGLAND FIFA WORLD CUP FOOTBALL QUALIFIER ITV (SD+HD) 11/09/ 19:29 22:11 Sport: Football International 2, FA CUP ITV (SD+HD) 05/05/ 15:14 19:45 Sport: Football Domestic 2, UEFA EURO POR V NED POST MATCH ITV (SD+HD) 17/06/ 21:40 21:56 Sport: Football International 2, UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 14/03/ 19:29 22:34 Sport: Football Domestic 2, UEFA EURO SPA V ITA POST MATCH ITV (SD+HD) 10/06/ 18:54 18:58 Sport: Football International 2, ENGLAND FIFA WORLD CUP FOOTBALL QUALIFIER ITV (SD+HD) 12/10/ 19:29 22:11 Sport: Football International 2, UEFA EURO ENG V UKR PRE MATCH ITV (SD+HD) 19/06/ 18:59 19:42 Sport: Football International 2, UEFA EURO MATCH UKR V FRA ITV (SD+HD) 15/06/ 17:53 19:47 Sport: Football International 2, FA CUP ITV (SD+HD) 08/01/ 12:32 17:56 Sport: Football Domestic 2, UEFA EURO MATCH RUS V CZE ITV (SD+HD) 08/06/ 19:43 21:36 Sport: Football International 2, UEFA EURO SPA V FRA POST MATCH ITV (SD+HD) 23/06/ 21:40 22:00 Sport: Football International 2, ENGLAND FRIENDLIES ITV (SD+HD) 02/06/ 16:29 19:29 Sport: Football Domestic 2, UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 15/02/ 19:29 21:57 Sport: Football Domestic 2, UEFA EURO GER V GRE POST MATCH ITV (SD+HD) 22/06/ 21:42 21:57 Sport: Football International 2, UEFA EURO IRL V CRO PRE MATCH ITV (SD+HD) 10/06/ 19:17 19:44 Sport: Football International 2, UEFA EURO DEN V POR POST MATCH ITV (SD+HD) 13/06/ 18:56 19:00 Sport: Football International 2, ENGLAND FRIENDLIES ITV (SD+HD) 26/05/ 18:59 21:59 Sport: Football Domestic 2, UEFA EURO SPA V IRE POST MATCH ITV (SD+HD) 14/06/ 21:39 21:56 Sport: Football International 2, ENGLAND FRIENDLIES ITV (SD+HD) 14/11/ 19:13 21:44 Sport: Football Domestic 2, UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 18/09/ 19:29 21:57 Sport: Football Domestic 2, UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 04/04/ 19:29 21:57 Sport: Football Domestic 2, PARALYMPICS CH4 06/09/ 19:29 23:02 Sport: Special Events 2, UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 23/10/ 19:29 21:57 Sport: Football Domestic 1, FA CUP ITV (SD+HD) 18/02/ 16:50 19:19 Sport: Football Domestic 1, ENGLAND FIFA WORLD CUP FOOTBALL QUALIFIER ITV (SD+HD) 16/10/ 19:29 21:05 Sport: Football International 1, FA CUP ITV (SD+HD) 28/01/ 12:02 15:05 Sport: Football Domestic 1, PARALYMPICS CH4 02/09/ 18:59 22:46 Sport: Special Events 1, UEFA EURO IRL V CRO POST MATCH ITV (SD+HD) 10/06/ 21:44 21:59 Sport: Football International 1, ENGLAND FRIENDLIES ITV (SD+HD) 15/08/ 19:29 22:10 Sport: Football Domestic 1, UEFA EURO GRE V CZE POST MATCH ITV (SD+HD) 12/06/ 18:55 18:59 Sport: Football International 1, UEFA EURO MATCH DEN V POR ITV (SD+HD) 13/06/ 16:58 18:52 Sport: Football International 1, UEFA EURO POL V RUS POST MATCH ITV (SD+HD) 12/06/ 21:41 21:57 Sport: Football International 1, Source: BARB/Infosys+. Analysis excludes all BBC channels. -Top 50 ranked on Average Audience. Index based on All Individuals. 62

64 Top 50 Sports Programmes: Adults C2DE, Adults C2DE Children Title Channel Date Start End Speciality 000s Index Index UEFA EURO MATCH ENG V UKR ITV (SD+HD) 19/06/ 19:44 21:38 Sport: Football International 7, UEFA EURO MATCH FRA V ENG ITV (SD+HD) 11/06/ 16:59 18:51 Sport: Football International 5, UEFA EURO ENG V UKR POST MATCH ITV (SD+HD) 19/06/ 21:42 22:10 Sport: Football International 4, UEFA EURO MATCH SPA V FRA ITV (SD+HD) 23/06/ 19:44 21:36 Sport: Football International 3, UEFA EURO MATCH GER V GRE ITV (SD+HD) 22/06/ 19:44 21:38 Sport: Football International 3, UEFA EURO MATCH POR V NED ITV (SD+HD) 17/06/ 19:43 21:37 Sport: Football International 3, UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 18/04/ 19:29 21:57 Sport: Football Domestic 3, UEFA EURO MATCH SPA V IRE ITV (SD+HD) 14/06/ 19:43 21:36 Sport: Football International 3, UEFA EURO FRA V ENG POST MATCH ITV (SD+HD) 11/06/ 18:55 19:27 Sport: Football International 3, UEFA EURO MATCH POL V RUS ITV (SD+HD) 12/06/ 19:44 21:37 Sport: Football International 3, UEFA EURO SPA V ITA ITV (SD+HD) 10/06/ 16:59 18:50 Sport: Football International 3, UEFA EURO MATCH IRL V CRO ITV (SD+HD) 10/06/ 19:45 21:41 Sport: Football International 3, UEFA EURO MATCH UKR V FRA ITV (SD+HD) 15/06/ 17:53 19:47 Sport: Football International 3, UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 19/05/ 18:59 23:28 Sport: Football Domestic 3, ENGLAND FRIENDLIES ITV (SD+HD) 29/02/ 19:29 22:11 Sport: Football Domestic 3, UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 25/04/ 19:29 22:34 Sport: Football Domestic 3, PARALYMPICS : OPENING CEREMONY CH4 29/08/ 20:00 00:17 Sport: Special Events 3, UEFA EURO ENG V UKR PRE MATCH ITV (SD+HD) 19/06/ 18:59 19:42 Sport: Football International 2, UEFA EURO DEN V POR POST MATCH ITV (SD+HD) 13/06/ 18:56 19:00 Sport: Football International 2, UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 14/03/ 19:29 22:34 Sport: Football Domestic 2, FA CUP ITV (SD+HD) 15/04/ 17:29 20:11 Sport: Football Domestic 2, UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 15/02/ 19:29 21:57 Sport: Football Domestic 2, ENGLAND FIFA WORLD CUP FOOTBALL QUALIFIE ITV (SD+HD) 11/09/ 19:29 22:11 Sport: Football International 2, UEFA EURO MATCH RUS V CZE ITV (SD+HD) 08/06/ 19:43 21:36 Sport: Football International 2, ENGLAND FIFA WORLD CUP FOOTBALL QUALIFIE ITV (SD+HD) 12/10/ 19:29 22:11 Sport: Football International 2, ENGLAND FRIENDLIES ITV (SD+HD) 14/11/ 19:13 21:44 Sport: Football Domestic 2, FA CUP ITV (SD+HD) 05/05/ 15:14 19:45 Sport: Football Domestic 2, UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 04/04/ 19:29 21:57 Sport: Football Domestic 2, UEFA EURO MATCH DEN V POR ITV (SD+HD) 13/06/ 16:58 18:52 Sport: Football International 2, UEFA EURO SPA V ITA POST MATCH ITV (SD+HD) 10/06/ 18:54 18:58 Sport: Football International 2, UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 18/09/ 19:29 21:57 Sport: Football Domestic 2, ENGLAND FRIENDLIES ITV (SD+HD) 02/06/ 16:29 19:29 Sport: Football Domestic 2, UEFA EURO MATCH GRE V CZE ITV (SD+HD) 12/06/ 16:58 18:51 Sport: Football International 2, UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 23/10/ 19:29 21:57 Sport: Football Domestic 2, FA CUP ITV (SD+HD) 18/02/ 16:50 19:19 Sport: Football Domestic 2, UEFA EURO GRE V CZE POST MATCH ITV (SD+HD) 12/06/ 18:55 18:59 Sport: Football International 2, FA CUP ITV (SD+HD) 08/01/ 12:32 17:56 Sport: Football Domestic 2, UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 06/11/ 19:29 21:57 Sport: Football Domestic 2, ENGLAND FRIENDLIES ITV (SD+HD) 26/05/ 18:59 21:59 Sport: Football Domestic 2, PARALYMPICS : CLOSING CEREMONY CH4 09/09/ 19:00 23:11 Sport: Special Events 2, UEFA EUROPA LEAGUE LIVE ITV (SD+HD) 16/02/ 19:59 22:13 Sport: Football Domestic 2, ENGLAND FIFA WORLD CUP FOOTBALL QUALIFIE ITV (SD+HD) 17/10/ 15:28 18:10 Sport: Football International 2, UEFA EURO POL V RUS PRE MATCH ITV (SD+HD) 12/06/ 19:19 19:42 Sport: Football International 2, FA CUP REPLAY ITV (SD+HD) 08/02/ 19:29 22:34 Sport: Football Domestic 2, UEFA EURO SPA V FRA POST MATCH ITV (SD+HD) 23/06/ 21:40 22:00 Sport: Football International 2, UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 28/03/ 19:29 21:57 Sport: Football Domestic 2, UEFA EURO IRL V CRO PRE MATCH ITV (SD+HD) 10/06/ 19:17 19:44 Sport: Football International 2, ENGLAND FIFA WORLD CUP FOOTBALL QUALIFIE ITV (SD+HD) 16/10/ 19:29 21:05 Sport: Football International 2, FA CUP ITV (SD+HD) 18/03/ 15:31 18:19 Sport: Football Domestic 2, FA CUP ITV (SD+HD) 28/01/ 12:02 15:05 Sport: Football Domestic 2, Source: BARB/Infosys+. Analysis excludes all BBC channels. -Top 50 ranked on Average Audience. Index based on All Individuals. 63

65 Top 50 Sports Programmes: Children 4-15, Children Children Title Channel Date Start End Speciality 000s Index Index UEFA EURO MATCH FRA V ENG ITV (SD+HD) 11/06/ 16:59 18:51 Sport: Football International 1, UEFA EURO MATCH ENG V UKR ITV (SD+HD) 19/06/ 19:44 21:38 Sport: Football International 1, UEFA EURO MATCH SPA V FRA ITV (SD+HD) 23/06/ 19:44 21:36 Sport: Football International UEFA EURO FRA V ENG POST MATCH ITV (SD+HD) 11/06/ 18:55 19:27 Sport: Football International UEFA EURO SPA V ITA ITV (SD+HD) 10/06/ 16:59 18:50 Sport: Football International UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 19/05/ 18:59 23:28 Sport: Football Domestic UEFA EURO MATCH GER V GRE ITV (SD+HD) 22/06/ 19:44 21:38 Sport: Football International UEFA EURO ENG V UKR POST MATCH ITV (SD+HD) 19/06/ 21:42 22:10 Sport: Football International UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 18/04/ 19:29 21:57 Sport: Football Domestic UEFA EURO MATCH SPA V IRE ITV (SD+HD) 14/06/ 19:43 21:36 Sport: Football International UEFA EURO SPA V ITA POST MATCH ITV (SD+HD) 10/06/ 18:54 18:58 Sport: Football International UEFA EURO MATCH POR V NED ITV (SD+HD) 17/06/ 19:43 21:37 Sport: Football International UEFA EURO MATCH IRL V CRO ITV (SD+HD) 10/06/ 19:45 21:41 Sport: Football International FA CUP ITV (SD+HD) 15/04/ 17:29 20:11 Sport: Football Domestic UEFA EURO ENG V UKR PRE MATCH ITV (SD+HD) 19/06/ 18:59 19:42 Sport: Football International FA CUP ITV (SD+HD) 05/05/ 15:14 19:45 Sport: Football Domestic PARALYMPICS : OPENING CEREMONY CH4 29/08/ 20:00 00:17 Sport: Special Events UEFA EURO MATCH UKR V FRA ITV (SD+HD) 15/06/ 17:53 19:47 Sport: Football International UEFA EURO MATCH POL V RUS ITV (SD+HD) 12/06/ 19:44 21:37 Sport: Football International UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 25/04/ 19:29 22:34 Sport: Football Domestic FA CUP ITV (SD+HD) 28/01/ 12:02 15:05 Sport: Football Domestic ENGLAND FIFA WORLD CUP FOOTBALL QUALIFIE ITV (SD+HD) 12/10/ 19:29 22:11 Sport: Football International UEFA EURO DEN V POR POST MATCH ITV (SD+HD) 13/06/ 18:56 19:00 Sport: Football International ENGLAND FRIENDLIES ITV (SD+HD) 29/02/ 19:29 22:11 Sport: Football Domestic ENGLAND FRIENDLIES ITV (SD+HD) 26/05/ 18:59 21:59 Sport: Football Domestic UEFA EURO MATCH DEN V POR ITV (SD+HD) 13/06/ 16:58 18:52 Sport: Football International ENGLAND FRIENDLIES ITV (SD+HD) 14/11/ 19:13 21:44 Sport: Football Domestic ENGLAND FRIENDLIES ITV (SD+HD) 02/06/ 16:29 19:29 Sport: Football Domestic UEFA EURO MATCH RUS V CZE ITV (SD+HD) 08/06/ 19:43 21:36 Sport: Football International UEFA EURO IRL V CRO PRE MATCH ITV (SD+HD) 10/06/ 19:17 19:44 Sport: Football International UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 15/02/ 19:29 21:57 Sport: Football Domestic UEFA EURO GRE V CZE POST MATCH ITV (SD+HD) 12/06/ 18:55 18:59 Sport: Football International FA CUP ITV (SD+HD) 08/01/ 12:32 17:56 Sport: Football Domestic UEFA EURO SPA V FRA POST MATCH ITV (SD+HD) 23/06/ 21:40 22:00 Sport: Football International UEFA EURO FRA V ENG PRE MATCH ITV (SD+HD) 11/06/ 16:01 16:58 Sport: Football International UEFA EURO SPA V FRA PRE MATCH ITV (SD+HD) 23/06/ 19:14 19:42 Sport: Football International UEFA EURO MATCH GRE V CZE ITV (SD+HD) 12/06/ 16:58 18:51 Sport: Football International ENGLAND FIFA WORLD CUP FOOTBALL QUALIFIE ITV (SD+HD) 07/09/ 19:28 21:56 Sport: Football International ENGLAND FIFA WORLD CUP FOOTBALL QUALIFIE ITV (SD+HD) 11/09/ 19:29 22:11 Sport: Football International PARALYMPICS : CLOSING CEREMONY CH4 09/09/ 19:00 23:11 Sport: Special Events UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 18/09/ 19:29 21:57 Sport: Football Domestic UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 04/04/ 19:29 21:57 Sport: Football Domestic FA CUP ITV (SD+HD) 18/02/ 16:50 19:19 Sport: Football Domestic LIVE FORD MONDAY NIGHT FOOTBALL Sky Sports 1 30/04/ 19:00 22:56 Sport: Football Domestic UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 23/10/ 19:29 21:57 Sport: Football Domestic UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 14/03/ 19:29 22:34 Sport: Football Domestic UEFA EURO SPA V IRE POST MATCH ITV (SD+HD) 14/06/ 21:39 21:56 Sport: Football International FA CUP ITV (SD+HD) 18/03/ 15:31 18:19 Sport: Football Domestic UEFA EURO GER V GRE POST MATCH ITV (SD+HD) 22/06/ 21:42 21:57 Sport: Football International ENGLAND FIFA WORLD CUP FOOTBALL QUALIFIE ITV (SD+HD) 17/10/ 15:28 18:10 Sport: Football International Source: BARB/Infosys+. Analysis excludes all BBC channels. -Top 50 ranked on Average Audience. Index based on All Individuals. 64

66 Top 50 Sports Programmes: Children 4-9, Children 4-9 Children Title Channel Date Start End Speciality 000s Index Index UEFA EURO MATCH FRA V ENG ITV (SD+HD) 11/06/ 16:59 18:51 Sport: Football International UEFA EURO MATCH ENG V UKR ITV (SD+HD) 19/06/ 19:44 21:38 Sport: Football International UEFA EURO FRA V ENG POST MATCH ITV (SD+HD) 11/06/ 18:55 19:27 Sport: Football International UEFA EURO MATCH SPA V FRA ITV (SD+HD) 23/06/ 19:44 21:36 Sport: Football International UEFA EURO SPA V ITA ITV (SD+HD) 10/06/ 16:59 18:50 Sport: Football International UEFA EURO SPA V ITA POST MATCH ITV (SD+HD) 10/06/ 18:54 18:58 Sport: Football International UEFA EURO ENG V UKR PRE MATCH ITV (SD+HD) 19/06/ 18:59 19:42 Sport: Football International FA CUP ITV (SD+HD) 05/05/ 15:14 19:45 Sport: Football Domestic UEFA EURO MATCH GER V GRE ITV (SD+HD) 22/06/ 19:44 21:38 Sport: Football International FA CUP ITV (SD+HD) 15/04/ 17:29 20:11 Sport: Football Domestic UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 19/05/ 18:59 23:28 Sport: Football Domestic FA CUP ITV (SD+HD) 28/01/ 12:02 15:05 Sport: Football Domestic UEFA EURO MATCH UKR V FRA ITV (SD+HD) 15/06/ 17:53 19:47 Sport: Football International UEFA EURO MATCH POR V NED ITV (SD+HD) 17/06/ 19:43 21:37 Sport: Football International UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 18/04/ 19:29 21:57 Sport: Football Domestic UEFA EURO MATCH SPA V IRE ITV (SD+HD) 14/06/ 19:43 21:36 Sport: Football International UEFA EURO ENG V UKR POST MATCH ITV (SD+HD) 19/06/ 21:42 22:10 Sport: Football International UEFA EURO FRA V ENG PRE MATCH ITV (SD+HD) 11/06/ 16:01 16:58 Sport: Football International UEFA EURO DEN V POR POST MATCH ITV (SD+HD) 13/06/ 18:56 19:00 Sport: Football International UEFA EURO MATCH DEN V POR ITV (SD+HD) 13/06/ 16:58 18:52 Sport: Football International ENGLAND FRIENDLIES ITV (SD+HD) 29/02/ 19:29 22:11 Sport: Football Domestic ENGLAND FRIENDLIES ITV (SD+HD) 02/06/ 16:29 19:29 Sport: Football Domestic FA CUP ITV (SD+HD) 08/01/ 12:32 17:56 Sport: Football Domestic UEFA EURO IRL V CRO PRE MATCH ITV (SD+HD) 10/06/ 19:17 19:44 Sport: Football International ENGLAND FIFA WORLD CUP FOOTBALL QUALIFIE ITV (SD+HD) 12/10/ 19:29 22:11 Sport: Football International UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 15/02/ 19:29 21:57 Sport: Football Domestic UEFA EURO SPA V FRA POST MATCH ITV (SD+HD) 23/06/ 21:40 22:00 Sport: Football International ENGLAND FRIENDLIES ITV (SD+HD) 26/05/ 18:59 21:59 Sport: Football Domestic ENGLAND FIFA WORLD CUP FOOTBALL QUALIFIE ITV (SD+HD) 07/09/ 19:28 21:56 Sport: Football International PARALYMPICS : OPENING CEREMONY CH4 29/08/ 20:00 00:17 Sport: Special Events UEFA EURO MATCH RUS V CZE ITV (SD+HD) 08/06/ 19:43 21:36 Sport: Football International UEFA EURO GRE V CZE POST MATCH ITV (SD+HD) 12/06/ 18:55 18:59 Sport: Football International FA CUP ITV (SD+HD) 18/02/ 16:50 19:19 Sport: Football Domestic UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 25/04/ 19:29 22:34 Sport: Football Domestic UEFA EURO MATCH IRL V CRO ITV (SD+HD) 10/06/ 19:45 21:41 Sport: Football International ENGLAND FRIENDLIES ITV (SD+HD) 14/11/ 19:13 21:44 Sport: Football Domestic UEFA EURO MATCH POL V RUS ITV (SD+HD) 12/06/ 19:44 21:37 Sport: Football International UEFA EURO SPA V FRA PRE MATCH ITV (SD+HD) 23/06/ 19:14 19:42 Sport: Football International UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 04/04/ 19:29 21:57 Sport: Football Domestic UEFA EURO MATCH GRE V CZE ITV (SD+HD) 12/06/ 16:58 18:51 Sport: Football International FA CUP ITV (SD+HD) 18/03/ 15:31 18:19 Sport: Football Domestic ENGLAND FIFA WORLD CUP FOOTBALL QUALIFIE ITV (SD+HD) 17/10/ 15:28 18:10 Sport: Football International LIVE FORD SUPER SUNDAY - MATCH Sky Sports 1 05/02/ 15:32 18:26 Sport: Football Domestic UEFA EURO SPA V IRE PRE MATCH ITV (SD+HD) 14/06/ 19:14 19:42 Sport: Football International UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 14/03/ 19:29 22:34 Sport: Football Domestic UEFA EURO SPA V ITA PRE MATCH ITV (SD+HD) 10/06/ 16:06 16:57 Sport: Football International FOOTBALL: AJAX V MAN UTD... CH5 16/02/ 17:14 20:03 Sport: Football European Competitions ENGLAND FRIENDLIES ITV (SD+HD) 15/08/ 19:29 22:10 Sport: Football Domestic UEFA EUROPA LEAGUE LIVE ITV (SD+HD) 16/02/ 19:59 22:13 Sport: Football Domestic FA CUP ITV (SD+HD) 29/01/ 13:03 15:56 Sport: Football Domestic Source: BARB/Infosys+. Analysis excludes all BBC channels. -Top 50 ranked on Average Audience. Index based on All Individuals. 65

67 Top 50 Sports Programmes: Children 10-15, Children Title Channel Date Start End Speciality 000s Index UEFA EURO MATCH ENG V UKR ITV (SD+HD) 19/06/ 19:44 21:38 Sport: Football International UEFA EURO MATCH FRA V ENG ITV (SD+HD) 11/06/ 16:59 18:51 Sport: Football International UEFA EURO MATCH SPA V FRA ITV (SD+HD) 23/06/ 19:44 21:36 Sport: Football International UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 19/05/ 18:59 23:28 Sport: Football Domestic UEFA EURO MATCH GER V GRE ITV (SD+HD) 22/06/ 19:44 21:38 Sport: Football International UEFA EURO ENG V UKR POST MATCH ITV (SD+HD) 19/06/ 21:42 22:10 Sport: Football International UEFA EURO FRA V ENG POST MATCH ITV (SD+HD) 11/06/ 18:55 19:27 Sport: Football International UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 18/04/ 19:29 21:57 Sport: Football Domestic UEFA EURO MATCH SPA V IRE ITV (SD+HD) 14/06/ 19:43 21:36 Sport: Football International UEFA EURO SPA V ITA ITV (SD+HD) 10/06/ 16:59 18:50 Sport: Football International UEFA EURO MATCH IRL V CRO ITV (SD+HD) 10/06/ 19:45 21:41 Sport: Football International UEFA EURO MATCH POR V NED ITV (SD+HD) 17/06/ 19:43 21:37 Sport: Football International PARALYMPICS : OPENING CEREMONY CH4 29/08/ 20:00 00:17 Sport: Special Events UEFA EURO MATCH UKR V FRA ITV (SD+HD) 15/06/ 17:53 19:47 Sport: Football International UEFA EURO MATCH POL V RUS ITV (SD+HD) 12/06/ 19:44 21:37 Sport: Football International FA CUP ITV (SD+HD) 15/04/ 17:29 20:11 Sport: Football Domestic UEFA EURO SPA V ITA POST MATCH ITV (SD+HD) 10/06/ 18:54 18:58 Sport: Football International UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 25/04/ 19:29 22:34 Sport: Football Domestic FA CUP ITV (SD+HD) 05/05/ 15:14 19:45 Sport: Football Domestic UEFA EURO ENG V UKR PRE MATCH ITV (SD+HD) 19/06/ 18:59 19:42 Sport: Football International ENGLAND FIFA WORLD CUP FOOTBALL QUALIFIE ITV (SD+HD) 12/10/ 19:29 22:11 Sport: Football International ENGLAND FRIENDLIES ITV (SD+HD) 26/05/ 18:59 21:59 Sport: Football Domestic ENGLAND FRIENDLIES ITV (SD+HD) 14/11/ 19:13 21:44 Sport: Football Domestic PARALYMPICS : CLOSING CEREMONY CH4 09/09/ 19:00 23:11 Sport: Special Events ENGLAND FIFA WORLD CUP FOOTBALL QUALIFIE ITV (SD+HD) 11/09/ 19:29 22:11 Sport: Football International ENGLAND FRIENDLIES ITV (SD+HD) 29/02/ 19:29 22:11 Sport: Football Domestic UEFA EURO DEN V POR POST MATCH ITV (SD+HD) 13/06/ 18:56 19:00 Sport: Football International UEFA EURO MATCH RUS V CZE ITV (SD+HD) 08/06/ 19:43 21:36 Sport: Football International UEFA EURO GER V GRE POST MATCH ITV (SD+HD) 22/06/ 21:42 21:57 Sport: Football International UEFA EURO GRE V CZE POST MATCH ITV (SD+HD) 12/06/ 18:55 18:59 Sport: Football International UEFA EURO MATCH DEN V POR ITV (SD+HD) 13/06/ 16:58 18:52 Sport: Football International ENGLAND FRIENDLIES ITV (SD+HD) 02/06/ 16:29 19:29 Sport: Football Domestic UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 15/02/ 19:29 21:57 Sport: Football Domestic UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 18/09/ 19:29 21:57 Sport: Football Domestic UEFA EURO IRL V CRO PRE MATCH ITV (SD+HD) 10/06/ 19:17 19:44 Sport: Football International UEFA EURO SPA V IRE POST MATCH ITV (SD+HD) 14/06/ 21:39 21:56 Sport: Football International FA CUP ITV (SD+HD) 28/01/ 12:02 15:05 Sport: Football Domestic UEFA EURO MATCH GRE V CZE ITV (SD+HD) 12/06/ 16:58 18:51 Sport: Football International FA CUP ITV (SD+HD) 08/01/ 12:32 17:56 Sport: Football Domestic UEFA EURO SPA V FRA PRE MATCH ITV (SD+HD) 23/06/ 19:14 19:42 Sport: Football International UEFA EURO SPA V FRA POST MATCH ITV (SD+HD) 23/06/ 21:40 22:00 Sport: Football International LIVE FORD MONDAY NIGHT FOOTBALL Sky Sports 1 30/04/ 19:00 22:56 Sport: Football Domestic UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 23/10/ 19:29 21:57 Sport: Football Domestic UEFA EURO POR V NED POST MATCH ITV (SD+HD) 17/06/ 21:40 21:56 Sport: Football International UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 14/03/ 19:29 22:34 Sport: Football Domestic UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 06/11/ 19:29 21:57 Sport: Football Domestic UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 04/04/ 19:29 21:57 Sport: Football Domestic UEFA CHAMPIONS LEAGUE LIVE ITV (SD+HD) 20/11/ 19:29 21:56 Sport: Football Domestic UEFA EURO FRA V ENG PRE MATCH ITV (SD+HD) 11/06/ 16:01 16:58 Sport: Football International ENGLAND FIFA WORLD CUP FOOTBALL QUALIFIE ITV (SD+HD) 07/09/ 19:28 21:56 Sport: Football International Source: BARB/Infosys+. Analysis excludes all BBC channels. -Top 50 ranked on Average Audience. Index based on All Individuals. 66

68 Advertising activity 67

69 Advertising Activity: Gambling 68

70 69 Summary Advertising Activity: Gambling Commercial Spots Between 2005 and the total amount of television advertising shown almost doubled from 17.4m to 34.2m spots over this period the proportion of spots accounted for by Gambling commercials increased from 0.5% to 4.1%. The total amount of Gambling commercials shown increased from 90k spots in 2005 to almost 1.4m million spots in. While advertising across all sub-categories has grown, Bingo and Online Casinos & Poker commercials represented a greater proportion of Gambling spots in compared with 2005 as Lottery & Scratch cards accounted for a smaller share. 39.5% of Gambling spots were broadcast between in and a further 33.5% were broadcast between exposure during both dayparts increased over the analysis period while other dayparts saw a fall in share. The Terrestrial channels accounted for 1.3% of all Gambling spots shown in the greatest proportions were shown across Other (44.2%) and Music(22.1%) channels with the Top 10 Other accounting for 8.3%.

71 70 Summary Advertising Activity: Gambling Impacts Adults exposure to Gambling advertising increased five-fold from 5.8bn impacts in 2005 to 30.9bn impacts in, accounting for 3.2% of all advertising seen in. ABC1 Adult impacts: 2.2bn in 2005 to 11.8bn in C2DE Adult impacts: 3.6bn in 2005 to 19.1bn in Children: 0.5bn impacts in 2005 to 1.8bn in Children 10-15: 0.3bn impacts in 2005 to 1.1bn impacts in Between 2005 and, Gambling impacts increased at a significantly faster rate than total television impacts. The volume of Lottery & Scratch card advertising seen remained relatively stable across the analysis period, although its share fell as total Gambling impacts increased over the same period the proportion represented by Bingo, Online Casino & Poker and Gambling Sports advertising increased. Exposure to Gambling commercials has been spread across the day with the largest proportion seen between the proportion seen between fell while exposure during the daytime and late evening increased. Compared with Adults, Children s exposure to Gambling advertising was lower between and and higher between While the Terrestrial channels continued to account for the greatest share of Gambling impacts across all demographic groups, these channels represented a falling share of impacts as exposure across the other channel groups increased. Compared against Adult impacts, Children s exposure was lower as a share of total Gambling impacts across the Terrestrial channels and higher across Music channels.

72 Number of commercial spots (millions) Gambling Between 2005 and the total amount of television advertising shown almost doubled from 17.4m to 34.2m spots over this period the proportion of spots accounted for by Gambling commercials increased from 0.5% to 4.1% Number of total spots Share of total spots m 21.2m 25.6m 31.8m 32.7m 32.7m 32.9m 34.2m Gambling All other categories % 0.7% 0.9% 1.7% 1.7% 2.1% 2.9% 4.1% 99.5% 99.3% 99.1% 98.3% 98.3% 97.9% 97.1% 95.9% Source: BARB/Nielsen Monitor - Analysis excludes HD variants. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 71

73 Number of spots, 000s Gambling The total amount of Gambling commercials shown increased from 90k spots in 2005 to almost 1.4m million spots in Number of Spots (000s): Gambling , % +129% +5% +21% +39% +45% Yr/Yr% Source: BARB/Nielsen Monitor - Analysis excludes HD variants. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 72

74 Number of commercial spots (000s) Gambling While advertising across all sub-categories has grown, Bingo and Online Casinos & Poker commercials represented a greater proportion of Gambling spots in compared with 2005 as Lottery & Scratch cards accounted for a smaller share Number of spots: Gambling by sub-category Share of spots: Gambling by sub-category k 152k 234k 537k 567k 688k 955k 1389k Other Online casino & Poker Gambling - sports Bingo Lottery & Scratch cards % % 2.9% 4.7% 12.3% 26.1% 23.2% 25.3% 29.2% 29.6% 35.4% 2.9% 45.9% 5.2% 6.6% 2.6% 56.1% 38.9% 37.1% 38.5% 38.3% 69.6% 69.8% 45.4% 30.8% 31.6% 27.8% 23.5% 25.6% Source: BARB/Nielsen Monitor - Analysis excludes HD variants. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 73

75 Number of commercial spots (000s) Gambling 39.5% of Gambling spots were broadcast between in and a further 33.5% were broadcast between exposure during both dayparts increased over the analysis period while other dayparts saw a fall in share Spots by daypart: Gambling Share of spots by daypart: Gambling k 152k 234k 537k 567k 688k 955k 1389k % 27.4% 27.8% % 37.4% 36.7% 33.5% 10.2% % 13.5% 17.8% % 11.6% 11.3% 22.2% 21.4% 20.8% 15.3% 12.2% 11.3% 11.1% 28.4% 29.2% 28.7% 41.6% 30.1% 33.5% 34.6% 39.5% 10.5% 9.7% 9.2% 6.4% 6.3% 5.3% 5.8% 4.6% Source: BARB/Nielsen Monitor - Analysis excludes HD variants. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 74

76 Number of commercial spots (000s) Gambling The Terrestrial channels accounted for 1.3% of all Gambling spots shown in the greatest proportions were shown across Other and Music channels with the Top 10 Other accounting for 8.3% of spots Spots by channel group: Gambling Share of spots by channel group: Gambling k 152k 234k 537k 567k 688k 955k 1389k Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial % 50.5% 54.4% 57.4% 56.2% 49.9% 47.5% 44.2% 2.7% 5.5% 8.3% 3.8% 6.7% 7.8% 6.4% 3.3% 7.6% 6.5% 7.8% 9.1% 5.4% 4.7% 27.2% 8.3% 7.4% 20.1% 15.9% 10.2% 16.9% 20.7% 22.1% 10.6% 11.6% 9.7% 7.9% 8.3% 10.4% 10.1% 8.3% % 6.8% 8.6% 8.4% 9.4% 8.2% 6.7% 6.9% Source: BARB/Nielsen Monitor - Analysis excludes HD variants. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 75

77 76 Gambling Between 2005 and, Gambling impacts increased at a significantly faster rate than total television impacts Total Commercial Impacts: All product categories Impacts, Billions 2005 % change Adults % ABC1 Adults % C2DE Adults % Children % Children % Total Commercial Impacts: Total Gambling Impacts, Billions 2005 % change Adults % ABC1 Adults % C2DE Adults % Children % Children %

78 Number of impacts, bn Gambling Adults exposure to Gambling advertising increased five-fold from 5.8bn impacts in 2005 to 30.9bn impacts in, accounting for 3.2% of all advertising seen in Number of Impacts: Gambling, Adults % % 1.8% 2.1% 2.2% 2.4% 3.2% Share of total impacts Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. =630 impacts per individual 77

79 Number of impacts, bn Gambling The volume of Lottery & Scratch card advertising seen by Adults remained relatively stable across the analysis period, although its share fell as total Gambling impacts increased over the same period the proportion represented by Bingo, Online Casino & Poker and Gambling Sports advertising increased Number of impacts: Gambling by sub-category, Adults bn 8.0bn 9.9bn 15.8bn 18.5bn 21.0bn 22.7bn 30.9bn Other Online casino & Poker Gambling - sports Bingo Lottery & Scratch cards Share of impacts: Gambling by sub-category, Adults % 22.3% 78.4% 76.2% 2.6% 4.9% 11.2% 14.1% 16.7% 16.5% 19.2% 4.3% 4.8% 9.9% 9.3% 38.2% 12.4% 54.1% 41.7% % 41.7% 41.2% 42.7% % 32.5% 27.2% Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 78

80 Number of impacts, bn Gambling Exposure to Gambling commercials has been spread across the day with the largest proportion seen between the proportion seen between fell while exposure during the daytime and late evening increased Impacts by daypart: Gambling, Adults Share of impacts by daypart: Gambling, Adults bn 8.0bn 9.9bn 15.8bn 18.5bn 21.0bn 22.7bn 30.9bn % % 14.1% % 16.5% % 25.5% 24.3% 22.2% 22.2% 20.2% 19.4% 20.1% 43.3% % 32.3% 31.9% % 25.4% % 23.4% 28.4% 26.6% 33.3% 34.6% 34.6% 3.2% % % 2.4% 2.1% 1.9% Source: BARB/Nielsen Monitor - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 79

81 Number of impacts, bn Gambling The Terrestrial channels accounted for 12.7bn Adult Gambling impacts in while the volume of impacts increased over the analysis period these channels accounted for a falling share of impacts as exposure across other channel groups increased Impacts by channel group: Gambling, Adults Share of impacts by channel group: Gambling, Adults bn 8.0bn 9.9bn 15.8bn 18.5bn 21.0bn 22.7bn 30.9bn Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial % 16.1% 20.6% 25.2% 21.4% 21.9% 22.9% 23.9% 3.9% 3.7% 5.8% 8.9% 4.3% 4.9% 1.9% 4.4% 7.2% 2.3% 2.6% 11.6% 15.8% 16.9% 7.8% 7.9% 17.9% 19.9% 20.8% 73.9% 69.1% 61.2% 51.7% 54.4% 49.2% 43.8% 41.2% Source: BARB/Nielsen Monitor. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 80

82 Number of impacts, bn Gambling ABC1 Adult impacts across the Gambling category increased from 2.2bn in 2005 to 11.8bn in, resulting in an increase in the proportion of total commercial advertising accounted for by these ads from 0.7% to 3.1% over the same period Number of Impacts: Gambling, ABC1 Adults % % 1.8% % 2.3% 3.1% Share of total impacts Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. =451 impacts per individual 81

83 Number of impacts, bn Gambling Gambling impacts among ABC1 Adults have been distributed across the day with the largest share seen between this daypart along with have both represented an increasing share of exposure Impacts by daypart: Gambling, ABC1 Adults Share of impacts by daypart: Gambling, ABC1 Adults bn 3.1bn 3.8bn 6.2bn 7.3bn 8.0bn 8.4bn 11.8bn % 11.9% 12.4% % 17.5% 17.2% 18.2% 28.4% 28.4% 27.1% 24.5% 24.4% % 22.1% 41.1% % % 27.8% 25.8% 16.3% 15.8% 20.6% 25.9% 24.3% 31.3% 31.8% 32.1% 3.1% 2.9% % % 1.8% 1.7% Source: BARB/Nielsen Monitor - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 82

84 Number of impacts, bn Gambling The volume of Gambling impacts seen on the Terrestrial channels increased from 1.6bn in 2005 to 4.7bn in, the share represented by this channel group fell from 70.1% to 39.6% while the share accounted for by the Other, PSB portfolio and Sports channels increased Impacts by channel group: Gambling, ABC1 Adults Share of impacts by channel group: Gambling, ABC1 Adults bn 3.1bn 3.8bn 6.2bn 7.3bn 8.0bn 8.4bn 11.8bn Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial % 17.8% 22.8% 28.1% 23.9% 23.1% 23.5% 24.6% 1.3% 4.9% 1.1% 4.7% 6.7% 1.1% 9.7% 5.7% % 2.5% 1.1% 5.7% 9.2% 2.5% 11.9% 10.9% 10.8% 15.9% 16.6% 16.4% 18.2% 19.3% 70.1% 65.7% 57.3% 47.3% 50.5% 47.6% 42.1% 39.6% Source: BARB/Nielsen Monitor. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 83

85 Number of impacts, bn Gambling Exposure to Gambling advertising increased from 3.6bn C2DE Adult impacts in 2005 to 19.1bn impacts in, accounting for 3.3% of all television advertising seen by this demographic Number of Impacts: Gambling, C2DE Adults % 1.1% 1.3% 1.9% 2.1% 2.3% 2.4% 3.3% Share of total impacts Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. =833 impacts per individual 84

86 Number of impacts, bn Gambling Over a third of all Gambling advertising seen by C2DE Adults, in, was during the daypart 17.9% was seen between in, compared with 9.8% in 2005 Impacts by daypart: Gambling, C2DE Adults Share of impacts by daypart: Gambling, C2DE Adults bn 4.9bn 6.2bn 9.6bn 11.3bn 13.0bn 14.3bn 19.1bn % 10.5% 11.1% 13.6% 15.1% 16.9% % 23.3% 23.6% 22.6% 20.7% 20.9% 19.1% 18.1% 18.8% 44.6% 44.2% 36.9% 32.5% 32.5% 26.9% 27.4% 25.2% 19.1% 18.6% 25.1% 30.1% 28.1% 34.6% 36.3% 36.2% 3.2% 3.1% 4.3% % 2.5% 2.2% 2. Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 85

87 Number of impacts, bn Gambling While the volume of Gambling impacts represented by the PSB-owned channels increased from 2.9bn in 2005 to 12.2bn in, the share represented by these channels fell from 81.6% to 63.9% - over the same period the share represented by Sports and Other channels increased Impacts by channel group: Gambling, C2DE Adults Share of impacts by channel group: Gambling, C2DE Adults bn 4.9bn 6.2bn bn 11.3bn 13.0bn 14.3bn 19.1bn Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial % 15.1% 19.2% 23.2% 19.8% 21.1% 22.5% 23.4% 3.2% 1.2% 5.3% % 8.4% 3.5% % 0.9% 3.6% 0.9% 1.9% % 11.4% 15.7% 17.1% % 6.1% 18.9% % 76.3% 71.3% 63.6% 54.6% 56.9% 50.2% 44.8% 42.1% Source: BARB/Nielsen Monitor. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 86

88 Number of impacts, bn Gambling Children s exposure to Gambling advertising increased from 0.5bn impacts in 2005 to 1.8bn impacts in representing 1.8% of all advertising seen by this group, compared with 3.2% among Adults Number of Impacts: Gambling, Children % 0.7% 0.8% 1.1% 1.2% 1.3% 1.4% 1.8% Share of total impacts Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. =211 impacts per individual 87

89 Number of impacts, millions Gambling In, 21.2% of Child Gambling impacts were seen between and 12.8% post-2300, up from 6.7% in compared with Adults, Children s exposure to Gambling advertising was lower between and and higher between Impacts by daypart: Gambling, Children 4-15 Share of impacts by daypart: Gambling, Children bn 0.6bn 0.7bn 1.1bn 1.2bn 1.3bn 1.4bn 1.8bn % 7.1% 8.1% 9.5% 10.4% 12.9% 12.2% 12.8% 23.3% % 21.3% 22.1% 22.6% % 51.8% 51.5% 44.7% 40.2% 40.7% 33.1% 34.5% 31.4% 15.1% 16.2% 20.2% % 29.2% 30.3% 32.5% 3.1% 3.2% % 3.4% 2.2% % Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 88

90 Number of impacts, millions Gambling The proportion of Gambling ads seen by Children on the Terrestrial channels fell from 65.5% in 2005 to 35.8% in with the Portfolio, Sports, Music and Other channels all accounting for growing shares compared with Adults, their share of exposure was lower across the Terrestrial channels and higher across Music channels. Impacts by channel group: Gambling, Children 4-15 Share of impacts by channel group: Gambling, Children bn 0.6bn 0.7bn 1.1bn 1.2bn 1.3bn 1.4bn 1.8bn Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial % 21.3% 23.9% % 21.4% 23.2% 25.8% 3.3% 4.5% 3.4% 4.5% 2.7% 2.8% 5.7% 6.5% 4.9% % 6.9% 7.5% 10.3% 4.6% 7.7% 13.7% 17.5% 19.9% 9.2% 8.6% 18.5% 18.4% 18.9% 65.5% 59.3% 53.3% 44.8% 47.3% 45.4% 39.6% 35.8% Source: BARB/Nielsen Monitor. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 89

91 Number of impacts, bn Gambling The amount of Gambling advertising seen by older children increased from 0.3bn in 2005 to 1.1bn in, accounting for 2.3% of all commercial advertising seen Number of Impacts: Gambling, Children % 0.8% 0.9% 1.3% 1.5% 1.6% 1.7% 2.3% Share of total impacts m 380m 437m 665m 751m 786m 855m 1087m 2005 Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. =262 impacts per individual 90

92 Number of impacts, millions Gambling The proportion of Gambling advertising seen by year olds post increased from 7.9% in 2005 to 14.8% in the proportion viewed between also increased from 14.1% to 30.2% Impacts by daypart: Gambling, Children Share of impacts by daypart: Gambling, Children bn 0.4bn 0.4bn 0.7bn 0.8bn 0.8bn 0.9bn 1.1bn % 8.4% 9.6% 10.8% 11.7% 15.1% 13.9% 14.8% 26.7% 25.3% % 24.4% 25.3% 23.3% 23.9% 48.6% 48.1% 41.8% 37.4% 38.2% 30.6% 32.5% 29.2% 14.1% 15.3% 18.9% % 27.1% 28.5% 30.2% 2.8% 2.9% 3.7% 2.9% 3.2% % 1.9% Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 91

93 Number of impacts, millions Gambling While the volume of Gambling impacts increased across all channel groups between 2005 and, the proportion represented by the Terrestrial channels fell as the shares across other channel groups rose the share represented by Music channels stood at 8.5% compared with 2.6% among Adults Impacts by channel group: Gambling, Children Share of impacts by channel group: Gambling, Children bn 0.4bn 0.4bn 0.7bn 0.8bn 0.8bn 0.9bn 1.1bn Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial % 22.1% 24.3% % % 27.9% 3.7% 4.4% 3.9% 6.7% 4.5% 3.1% 3.1% 6.4% 4.9% 3.5% 4.5% 7.9% 10.8% 4.4% 7.5% 14.3% % 8.5% 18.7% 20.7% 19.7% 19.1% 19.3% 64.9% 57.5% 51.9% 42.3% 45.9% 41.9% 36.8% 32.6% Source: BARB/Nielsen Monitor. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 92

94 Advertising Activity: Lottery & Scratch cards 93

95 94 Summary Advertising Activity: Lottery & Scratch cards Commercial Spots The number of LSC spots broadcast increased from 62k in 2005 to 355k in, accounting for 1. of all commercials shown with a 58% increase between and. The distribution of LSC spots was fairly stable between 2005 and since then there has been a notably increase in the volume and proportion of spots shown between Terrestrial channels accounted for 1.5% of LSC spot broadcast in Other and Music channels represented 40. and 26.4% of spots respectively and the proportion shown across Movie channels increased to 10.7% in.

96 95 Summary Advertising Activity: Lottery & Scratch cards Impacts Exposure to LSC commercials almost doubled from 4.5bn Adult impacts in 2005 to 8.4bn in, accounting for 0.9% of all advertising and 27.2% of all Gambling advertising seen. ABC1 Adult impacts: 1.7bn in 2005 to 3.1bn in C2DE Adult impacts: 2.8bn in 2005 to 5.3bn in Children: 385m impacts in 2005 to 531m in Children 10-15: 236m impacts in 2005 to 323m impacts in The greatest proportion of LSC impacts was seen between The share seen during this slot fell between and as the proportion seen during the slot, which accounted for 61.5% of spots, increased. Compared with Adults, Children s exposure to LSC impacts was higher, as a share, during the slot and lower post The volume of LSC impacts seen across the Terrestrial channels remained fairly stable over the analysis period although their share of impacts fell as the Portfolio channels represented a growing share of impacts. The Music channels accounted for a notably higher share of LSC impacts among Children compared with Adults.

97 Number of spots, 000s Lottery & Scratch cards The number of LSC spots broadcast increased from 62k in 2005 to 355k in, accounting for 1. of all commercials shown - with a 58% increase between and Number of Spots (000s): Lottery & Scratch cards % 0.5% 0.4% 0.5% 0.5% 0.6% 0.7% 1. Share of total commercial spots % +55% +8% +7% +17% +58% Yr/Yr% Source: BARB/Nielsen Monitor - Analysis excludes HD variants. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 96

98 Number of commercial spots (000s) Lottery & Scratch cards The distribution of LSC spots was fairly stable between 2005 and since then there has been a notably increase in the volume and proportion of spots shown between Spots by daypart: Lottery & Scratch cards Share of spots by daypart: Lottery & Scratch cards k 106k 106k 165k 179k 191k 224k 355k % 24.8% 24.6% 23.9% 23.9% 24.2% 23.3% 18.7% 6.2% 9.2% 18.1% 11.3% 11.2% 11.5% 11.6% 12.1% 10.4% % 22.3% 23.5% 23.7% 22.2% 61.5% 30.2% 31.6% 33.2% 32.1% 31.3% 34.4% 43.6% 11.7% 10.6% 9.1% 8.8% 8.7% 9.7% 7.6% 3.9% Source: BARB/Nielsen Monitor - Analysis excludes HD variants. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 97

99 Number of commercial spots (000s) Lottery & Scratch cards Terrestrial channels accounted for 1.5% of LSC spot broadcast in Other channels and Music channels represented 40. and 26.4% of spots respectively and the proportion shown across Movie channels increased to 10.7% in Spots by channel group: Lottery & Scratch cards Share of spots by channel group: Lottery & Scratch cards k 106k 106k 165k 179k 191k 224k 355k Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial % 43.4% 51.6% 51.6% 52.3% 47.2% 42.3% % 5.4% 3.3% 5.3% 2.5% % 2.7% 7.1% 6.2% 3.8% 4.2% 4.5% 6.4% 6.9% 10.7% 32.2% 25.6% 19.5% 17.5% 17.9% 24.3% 28.4% 26.4% 9.3% 11.1% 9.3% 9.9% % 6.8% 6.5% 6.8% 8.2% 10.2% 9.1% 11.2% 9.9% 9.8% 8.5% Source: BARB/Nielsen Monitor - Analysis excludes HD variants. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 98

100 Number of impacts, bn Lottery & Scratch cards Exposure to LSC commercials almost doubled from 4.5bn Adult impacts in 2005 to 8.4bn in, accounting for 0.9% of all advertising seen and 27.2% of all Gambling advertising seen Number of Impacts: Lottery & Scratch cards, Adults % 0.8% 0.7% 0.8% 0.8% 0.7% 0.8% 0.9% %of total imps 78.4% 76.2% 54.1% 42.7% % 32.5% 27.2% % Gambling imps Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. =171 impacts per individual 99

101 Number of impacts, bn Lottery & Scratch cards The greatest proportion of LSC impacts was seen between the share seen during this slot fell from 40.2% in to 35.1% in as the proportion seen during the slot, which accounted for 61.5% of spots, increased from 22.7% in to 29.3% in Impacts by daypart: Lottery & Scratch cards, Adults Share of impacts by daypart: Lottery & Scratch cards, Adults 4.5bn 6.1bn 5.4bn 6.7bn 7.2bn 7.0bn 7.4bn 8.4bn % 10.6% 10.8% % 11.8% 10.5% 10.1% 25.9% 26.6% 25.9% 26.6% 25.6% 23.5% 24.1% 23.6% 35.1% 44.3% 44.9% 42.4% 41.1% 39.5% 38.1% 40.2% 16.5% % 19.1% 21.1% 23.9% 22.7% 29.3% 2.7% 1.9% % 2.3% 2.8% 2.6% 1.9% Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 100

102 Number of impacts, bn Lottery & Scratch cards The volume of LSC impacts seen across the Terrestrial channels remained fairly stable but their share fell from 75.5% in 2005 to 47.5% in 25. of impacts were seen across the Portfolio channels and a further 18.6% on Other channels Impacts by channel group: Lottery & Scratch cards, Adults Share of impacts by channel group: Lottery & Scratch cards, Adults bn 6.1bn 5.4bn 6.7bn 7.2bn 7.0bn 7.4bn 8.4bn Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial % 13.6% 19.1% 20.2% 20.8% 20.1% 17.7% 18.6% 3.5% 1.4% 3.6% 1.2% 6.3% 9.6% 3.1% 1.1% 3.1% % 1.2% 2.3% 2.7% 3.4% 3.7% 2.9% % 14.2% 17.2% 19.6% 25.2% % 71.3% % 57.3% 53.7% % Source: BARB/Nielsen Monitor. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 101

103 Number of impacts, bn Lottery & Scratch cards Among ABC1 Adults, exposure to LSC commercials increased from 1.7bn impacts in 2005 to 3.1bn impacts in, a share of 0.8% of all commercial advertising seen Number of Impacts: Lottery & Scratch cards, ABC1 Adults % 0.8% 0.7% 0.8% 0.8% 0.7% 0.8% 0.8% %of total imps 78.8% 76.7% 54.5% 42.9% 39.6% 33.8% % % Gambling imps Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. =120 impacts per individual 102

104 Number of impacts, bn Lottery & Scratch cards The proportion of impacts seen between increased from 14.9% in 2005 to 27.2% in while the share seen post-1700 fell over the same period Impacts by daypart: Lottery & Scratch cards, ABC1 Adults Share of impacts by daypart: Lottery & Scratch cards, ABC1 Adults bn 2.4bn 2.1bn 2.7bn 2.9bn 2.7bn 2.8bn 3.1bn % 11.4% 11.5% 11.7% 12.2% 11.9% 10.6% 9.9% 29.1% 29.6% 28.7% 28.8% 27.9% 25.7% 26.6% 25.8% % 41.1% 39.9% 38.2% 37.6% 39.6% 35.3% 14.9% 14.6% 16.7% 17.5% 19.4% 22.4% 21.1% 27.2% 2.6% 1.9% % 2.3% 2.5% 2.1% 1.8% Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 103

105 Number of impacts, bn Lottery & Scratch cards The volume of LSC impacts seen across the Terrestrial channels remained stable but fell as a share from 72. in 2005 to 48. in over the same period exposure increased across the Portfolio and Other channels Impacts by channel group: Lottery & Scratch cards, ABC1 Adults Share of impacts by channel group: Lottery & Scratch cards, ABC1 Adults bn 2.4bn 2.1bn 2.7bn 2.9bn 2.7bn 2.8bn 3.1bn Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial % 14.6% % 20.7% 17.9% 18.9% 1.4% 4.5% 1.2% 4.6% 7.2% 10.5% % 1.1% 3.4% 1.2% 2.4% 2.8% 4.2% 5.1% 2.8% 4.1% 12.5% 14.4% 17.1% 18.8% 23.8% 23.8% % 60.8% 56.7% 54.7% 53.1% Source: BARB/Nielsen Monitor. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 104

106 Number of impacts, bn Lottery & Scratch cards LSC impacts increased from 2.8bn in 2005 to 5.3bn in among C2DE Adults an increase of 89% Number of Impacts: Lottery & Scratch cards, C2DE Adults % 0.8% 0.7% 0.8% 0.8% 0.8% 0.8% 0.9% %of total imps 78.1% 75.8% 53.8% 42.6% 38.6% 33.3% 32.2% 27.5% % Gambling imps Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. =229 impacts per individual 105

107 Number of impacts, bn Lottery & Scratch cards The proportion of LSC impacts seen between increased from 17.6% in 2005 to 30.5% in as the proportion seen between fell from 45.7% to 35.1% over the same period Impacts by daypart: Lottery & Scratch cards, C2DE Adults Share of impacts by daypart: Lottery & Scratch cards, C2DE Adults 2.8bn 3.7bn 3.3bn 4.1bn 4.3bn 4.3bn 4.6bn 5.3bn % 10.5% 11.1% 11.7% 10.4% 10.2% 23.9% 24.7% 24.2% 25.2% 24.1% % 22.3% 35.1% 45.7% 46.3% 43.3% % 38.5% 40.6% 17.6% % 22.2% 24.8% 23.7% 30.5% 2.8% 1.9% 2.1% 2.1% 2.4% 2.9% 2.8% 1.9% Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 106

108 Number of impacts, bn Lottery & Scratch cards The volume of LSC impacts seen across the Terrestrial channels remained fairly consistent between 2005 and but fell as a share of total exposure to LSC advertising as the volume and share of impacts increased across the Portfolio and Other channels Impacts by channel group: Lottery & Scratch cards, C2DE Adults Share of impacts by channel group: Lottery & Scratch cards, C2DE Adults bn 3.7bn 3.3bn 4.1bn 4.3bn 4.3bn 4.6bn 5.3bn Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial % % 18.4% 19.5% 19.8% 17.5% 18.4% 2.8% 2.9% 5.7% % 2.6% 2.2% 2.9% 2.8% 11.8% 2.4% 14.1% 17.2% 20.1% % 77.8% 73.2% % % % Source: BARB/Nielsen Monitor. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 107

109 Number of impacts, miilions Lottery & Scratch cards LSC impacts accounted for 0.5% of all advertising seen by Children in, with exposure increasing from 385m impacts in 2005 to 531m impacts in Number of Impacts: Lottery & Scratch cards, Children % 0.5% 0.4% 0.5% 0.6% 0.5% 0.5% 0.5% %of total imps 80.4% 78.2% 57.8% 46.5% 45.6% 37.3% 36.1% 29.8% % Gambling imps Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. =63 impacts per individual 108

110 Number of impacts, millions Lottery & Scratch cards The largest share of LSC impacts was seen between , accounting for 41.4% of impacts compared with 35.1% among Adults exposure during this daypart declined as a share of all exposure as impacts during the slot increased between 2005 and Impacts by daypart: Lottery & Scratch cards, Children 4-15 Share of impacts by daypart: Lottery & Scratch cards, Children m 497m 412m 511m 555m 493m m 531m % 6.8% 7.3% 6.2% 6.7% 8.1% 6.7% % 22.2% 23.2% 22.7% 22.5% 23.6% 22.5% 21.2% 52.7% % 50.1% 48.1% % 14.4% 15.7% 16.9% 18.5% 20.3% 22.6% 21.6% 29.5% 2.6% 2.3% 2.3% 2.4% 2.4% 2.7% 2.2% 1.9% Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 109

111 Number of impacts, millions Lottery & Scratch cards In, Music channels accounted for 8.3% of all LSC impacts among Children compared with 2.9% among Adults the PSBowned channels accounted for lower shares of impacts Impacts by channel group: Lottery & Scratch cards, Children 4-15 Share of impacts by channel group: Lottery & Scratch cards, Children m 497m 412m 511m 555m 493m 504m 531m Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial % 19.8% 23.3% 25.6% 26.1% 19.9% 19.7% 22.1% 3.6% 4.3% 3.5% 4.6% 2.8% 6.6% 7.9% 6.8% 3.9% 2.9% 3.3% 3.7% 3.5% 11.1% 2.6% % 3.4% 13.8% 15.1% 18.8% 20.1% 21.5% 21.3% 66.2% % % % 42.6% Source: BARB/Nielsen Monitor. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 110

112 Number of impacts, millions Lottery & Scratch cards Among older children, exposure to LSC advertising increased from 236m impacts in 2005 to 323m impacts in with a peak of 347m impacts in Number of Impacts: Lottery & Scratch cards, Children % 0.6% 0.5% 0.6% 0.7% 0.6% 0.6% 0.7% %of total imps % 58.1% 46.7% 46.2% % 29.7% % Gambling imps Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. =78 impacts per individual 111

113 Number of impacts, millions Lottery & Scratch cards The greatest increase in exposure was seen during the daypart as impacts increased from 32m in 2005 to 91m in the share of impacts seen during this slot increased as the proportion seen between fell Impacts by daypart: Lottery & Scratch cards, Children m 299m 254m 310m 347m m 313m 323m Share of impacts by daypart: Lottery & Scratch cards, Children % % % 9.4% 7.8% 6.9% % 26.3% 25.7% 24.9% 26.6% 24.8% 24.3% 49.3% 49.3% % % 38.8% 13.4% 14.9% 16.1% 18.1% 20.2% 21.6% 21.2% 28.3% 2.3% 2.2% 2.2% 2.4% 2.3% 2.4% 2.1% 1.6% Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 112

114 Number of impacts, millions Lottery & Scratch cards While the proportion of LSC impacts seen by year olds across the Portfolio channels increased from 7. in 2005 to 21.9% in, the fall in share across the Terrestrial channels led to an overall fall in share across the PSB-owned channels - Music channels accounted for 9. of impacts Impacts by channel group: Lottery & Scratch cards, Children Share of impacts by channel group: Lottery & Scratch cards, Children m 299m 254m 310m 347m m 313m 323m Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial % 20.2% 23.1% 25.8% 25.5% 20.4% 20.8% 23.6% % % % % % 3.1% 2.4% 3.4% 11.7% 3.8% % 3.4% 16.2% 19.9% 21.5% 22.3% 21.9% 65.8% 58.5% 54.5% 50.6% 47.2% 46.3% 42.7% 39.8% Source: BARB/Nielsen Monitor. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 113

115 Advertising Activity: Gambling exc. Lottery & S/C 114

116 115 Summary Advertising Activity: Gambling exc. Lottery & S/C Commercial Spots The volume of GexLSC spots aired increased from 27k in 2005 to 1.0m in, with an increase of 41% between and. The majority of GexLSC advertising was shown post-2100, accounting for 54.6% of spots in - the volume and share of commercials shown between increased between 2005 and. The greatest proportion of GexLSC spots were shown across Other channels in, although this share fell between and as advertising across the Music and Top 10 Other channels increased.

117 116 Summary Advertising Activity: Gambling exc. Lottery & S/C Impacts Adult exposure to GexLSC advertising rose from 1.2bn impacts in 2005 to 22.5bn impacts in, accounting for 2.4% of all commercial advertising seen. ABC1 Adult impacts: 0.5bn in 2005 to 8.6bn in C2DE Adult impacts: 0.8bn in 2005 to 13.9bn in Children: 94m impacts in 2005 to 1.3bn in Children 10-15: 55m impacts in 2005 to 764m impacts in The volume of GexLSC impacts increased across all dayparts between and with the greatest proportion seen between the share seen post-2100 increased between 2005 and as the share seen between fell. Amongst Children, while the greatest share of GexLSC impacts was seen between , the proportion seen post-2100 stood at 36.9% in. Compared with Adults, a greater share of impacts was seen between The volume of GexLSC advertising seen across all PSB-owned channels increased each year across the analysis period although the share of impacts represented by these channels fell (as a result of a reduced share of impacts across the Terrestrial channels) as impacts increased across the Sports channels. Compared with Adults, a greater proportion of Child GexLSC impacts were seen across the Music and Other channels and a lower proportion was seen across the Terrestrial channels.

118 Number of spots, 000s Gambling exc. Lottery & S/C The volume of GexLSC spots aired increased from 27k in 2005 to 1.0m in, with an increase of 41% between and Number of Spots (000s): Gambling exc. Lottery & S/C % 0.2% 0.5% 1.2% 1.2% 1.5% 2.2% 3. Share of total commercial spots 1, % +178% +191% +4% +28% +47% +41% Yr/Yr% Source: BARB/Nielsen Monitor - Analysis excludes HD variants. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 117

119 Number of commercial spots (000s) Gambling exc. Lottery & S/C The majority of GexLSC advertising was shown post-2100, accounting for 54.6% of spots in - the volume and share of commercials shown between increased between 2005 and Spots by daypart: Gambling exc. Lottery & S/C Share of spots by daypart: Gambling exc. Lottery & S/C k 46k 128k 372k 388k 497k 731k 1,034k % 33.8% 31.1% % 42.8% 42.2% 41.5% 9.6% 16.8% 14.8% 15.2% 15.2% 13.5% 12.1% 12.4% 13.1% 22.6% 19.9% 19.6% 11.4% 8.4% 8.4% 8.7% 45.8% 24.2% 23.7% % 33.1% 31.8% % 7.8% 9.2% 5.3% 5.1% 3.6% 5.2% 4.8% Source: BARB/Nielsen Monitor - Analysis excludes HD variants. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 118

120 Number of commercial spots (000s) Gambling exc. Lottery & S/C The greatest proportion of GexLSC spots was shown across Other channels in - this share fell between and as advertising across the Music and Top 10 Other channels increased Spots by channel group: Gambling exc. Lottery & S/C Share of spots by channel group: Gambling exc. Lottery & S/C k 46k 128k 372k 388k 497k 731k 1,034k Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial % 66.9% 56.8% % 50.9% 49.1% 45.7% % 7.9% 8.8% 5.8% % 6.4% 5.6% 7.4% 8.1% 10.3% 15.6% 4.9% % 8.9% 6.6% % 20.6% 7.6% 16.8% 7.5% 6.7% 7.6% 11.5% 10.7% 6.4% 8.7% 8.6% 3.3% 7.2% 8.1% 8.6% 7.5% 5.7% 6.3% Source: BARB/Nielsen Monitor - Analysis excludes HD variants. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 119

121 Number of impacts, bn Gambling exc. Lottery & S/C Adult exposure to GexLSC advertising rose from 1.2bn impacts in 2005 to 22.5bn impacts in, accounting for 2.4% of all commercial advertising seen Number of Impacts: Gambling exc. Lottery & S/C, Adults % 0.2% 0.6% % 1.5% 1.6% 2.4% %of total imps 21.6% 23.8% 45.9% 57.3% % 67.5% 72.8% % Gambling imps Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. =459 impacts per individual 120

122 Number of impacts, bn Gambling exc. Lottery & S/C The volume of GexLSC impacts increased across all dayparts between and with the greatest proportion seen between the share seen post-2100 increased between 2005 and as the share seen between fell Impacts by daypart: Gambling exc. Lottery & S/C, Adults Share of impacts by daypart: Gambling exc. Lottery & S/C, Adults bn 1.9bn 4.6bn 9.0bn 11.3bn 13.9bn 15.3bn 22.5bn % 12.5% 12.4% 16.5% 18.9% 19.8% 19.4% % 21.8% 22.4% 18.9% 20.1% 18.5% 17.1% 18.7% 39.7% 36.9% 29.7% 25.7% 27.1% 21.4% 21.4% 21.8% 23.5% 22.1% 28.8% 35.4% 30.2% 38.1% 40.4% 36.6% 4.8% 6.7% 6.7% 3.6% 3.7% 2.2% 1.8% 1.9% Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 121

123 Number of impacts, bn Gambling exc. Lottery & S/C The volume of GexLSC advertising seen across the PSB-owned channels increased to 13.1bn Adult impacts in this fell as a share to 58. of GexLSC impacts as exposure across the Sports channels has increased Impacts by channel group: Gambling exc. Lottery & S/C, Adults Share of impacts by channel group: Gambling exc. Lottery & S/C, Adults bn 1.9bn 4.6bn 9.0bn bn 13.9bn 15.3bn 22.5bn Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial % 24.3% 22.3% 21.8% 22.7% 28.8% 25.4% 25.9% 5.3% % 4.1% 5.8% 6.3% 1.8% 6.7% % 2.2% 2.4% % 16.8% 9.8% 9.7% % 17.4% 19.2% 67.8% 62.2% 57.8% 45.2% 52.6% % 38.8% Source: BARB/Nielsen Monitor. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 122

124 Number of impacts, bn Gambling exc. Lottery & S/C GexLSC impacts accounted for 2.3% of all television advertising seen by ABC1 Adults with impacts increasing from 0.5bn in 2005 to 8.6bn in Number of Impacts: Gambling exc. Lottery & S/C, ABC1 Adults % 0.2% 0.5% % 1.4% 1.5% 2.3% %of total imps 21.2% 23.3% 45.5% 57.1% 60.4% 66.2% % % Gambling imps Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. =331 impacts per individual 123

125 Number of impacts, bn Gambling exc. Lottery & S/C While a third of all GexLSC impacts were seen between , this share fell between and as the share seen post-2100 increased Impacts by daypart: Gambling exc. Lottery & S/C, ABC1 Adults Share of impacts by daypart: Gambling exc. Lottery & S/C, ABC1 Adults bn0.7bn 1.7bn 3.5bn 4.4bn 5.3bn 5.6bn 8.6bn % 13.5% 13.4% 17.4% 20.7% 20.3% 20.5% 21.2% 25.7% 24.4% 25.3% 21.3% 22.1% % 20.8% % 29.9% 25.9% 26.2% 21.8% 21.9% 22.3% 21.6% 19.8% 25.2% 32.1% 27.5% 35.8% % 4.8% 6.4% 6.4% 3.3% 3.5% % 1.7% Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 124

126 Number of impacts, bn Gambling exc. Lottery & S/C The volume of GexSC impacts seen across the Terrestrial channels increased from 2.2bn in to 3.2bn in although the proportion of impacts delivered across this channel group fell year-on-year as the proportion seen on the Portfolio channels increased Impacts by channel group: Gambling exc. Lottery & S/C, ABC1 Adults Share of impacts by channel group: Gambling exc. Lottery & S/C, ABC1 Adults bn 0.7bn 1.7bn 3.5bn 4.4bn 5.3bn 5.6bn 8.6bn Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial % 28.1% 24.9% 24.7% 24.3% 26.2% % 6.4% 1.1% 1.8% 4.6% 5.1% 7.7% 8.8% 2.3% 2.3% 1.2% 11.7% 7.2% 11.1% 7.1% 13.8% 13.3% 16.3% 15.2% 17.1% 15.4% 17.6% 62.9% 56.9% % 47.8% 44.9% 38.7% 36.6% Source: BARB/Nielsen Monitor. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 125

127 Number of impacts, bn Gambling exc. Lottery & S/C Among C2DE Adults, exposure to GexLSC advertising increased from 0.8bn impacts in 2005 to 13.9bn impacts in, with a 4.2bn increase in impacts between and Number of Impacts: Gambling exc. Lottery & S/C, C2DE Adults 0.2% 0.3% 0.6% 1.1% 1.3% 1.5% 1.6% 2.4% %of total imps 21.9% 24.2% 46.2% 57.4% 61.4% 66.7% 67.8% 72.5% % Gambling imps Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. =603 impacts per individual 126

128 Number of impacts, bn Gambling exc. Lottery & S/C Over the analysis period the proportion of GexLSC impacts seen between fell to 21.4% as the share seen between both and post-2100 increased to 38.3% Impacts by daypart: Gambling exc. Lottery & S/C, C2DE Adults Share of impacts by daypart: Gambling exc. Lottery & S/C, C2DE Adults bn 1.2bn 2.8bn bn 6.9bn 8.7bn 9.7bn 13.9bn % % 15.8% 17.7% 19.5% 18.7% 20.8% % 20.7% 17.4% 18.8% 17.6% % 40.7% 37.5% 29.5% 25.5% 27.6% 21.2% 21.1% 21.4% 24.6% 23.6% 31.1% 37.4% 31.9% 39.4% 42.3% 38.3% 4.8% 6.8% 6.9% 3.8% 3.9% 2.3% 1.9% 2. Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 127

129 Number of impacts, bn Gambling exc. Lottery & S/C The volume of GexLSC impacts seen by C2DE Adults increased across all channel groups between and with a 2.5m increase across PSB-owned channels and a increase in the share of impacts seen across the Portfolio channels to 20.3% Impacts by channel group: Gambling exc. Lottery & S/C, C2DE Adults Share of impacts by channel group: Gambling exc. Lottery & S/C, C2DE Adults bn 1.2bn 2.8bn bn 6.9bn 8.7bn 9.7bn 13.9bn Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial % % % 21.8% 24.9% 25.3% 4.6% 3.8% 3.5% 4.6% 4.8% 1.7% 6.5% 10.9% 4.3% 7.5% 2.1% 2.5% 17.1% 7.5% 7.4% 16.9% 18.2% 18.5% 20.3% 70.8% 65.3% 60.7% 48.5% 55.6% 48.3% 42.8% 40.1% Source: BARB/Nielsen Monitor. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 128

130 Number of impacts, millions Gambling exc. Lottery & S/C GexLSC impacts accounted for 1.3% of all television advertising seen by Children in compared with 2.4% of advertising seen by Adults the volume of impacts increased from 94m to 1.3bn over the analysis period Number of Impacts: Gambling exc. Lottery & S/C, Children % 0.1% 0.3% 0.6% 0.7% 0.8% 0.9% 1.3% %of total imps 19.6% 21.8% 42.2% 53.5% 54.4% 62.7% 63.9% 70.2% % Gambling imps 1, Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. =148 impacts per individual 129

131 Number of impacts, millions Gambling exc. Lottery & S/C While the greatest share of GexLSC impacts was seen between , the proportion seen post-2100 stood at 36.9% in compared with Adults, a greater share of impacts was seen between Impacts by daypart: Gambling exc. Lottery & S/C, Children 4-15 Share of impacts by daypart: Gambling exc. Lottery & S/C, Children m 139m 301m 587m 662m 828m 892m 1251m % 8.2% 9.3% 12.3% 13.6% 15.8% 15.3% 15.7% 22.3% 21.3% 22.6% % 21.9% 20.1% 21.2% 47.9% 46.1% % 34.5% 27.2% 27.4% 27.1% 17.9% % 32.5% 26.1% 33.2% 35.2% 33.8% 5.4% 6.4% 6.3% 3.6% 4.1% 1.9% 1.9% 2.2% Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 130

132 Number of impacts, millions Gambling exc. Lottery & S/C The share of GexLSC impacts seen by Children across the Terrestrial channels stood at 32.9% in, compared with 38.9% amongst Adults 7.4% were seen across the Music channels compared with 2.4% amongst Adults Impacts by channel group: Gambling exc. Lottery & S/C, Children 4-15 Share of impacts by channel group: Gambling exc. Lottery & S/C, Children m139m 301m 587m 662m 828m 892m 1251m Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial % 26.6% 24.6% 30.1% 21.7% 22.3% 25.1% 27.3% % 2.8% 2.7% 5.1% 4.1% 6.4% 7.4% 13.6% 3.1% 5.7% 19.6% 2.2% 6.5% 5.2% 9.9% 6.3% 7.4% 20.8% 12.1% 10.9% 17.6% 16.7% 17.8% 62.5% 56.9% 50.5% 38.5% 46.8% 43.3% 36.2% 32.9% Source: BARB/Nielsen Monitor. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 131

133 Number of impacts, millions Gambling exc. Lottery & S/C Exposure to GexLSC advertising amongst older children increased from 55m impacts in 2005 to 764m impacts in, representing 1.6% of all television advertising seen Number of Impacts: Gambling exc. Lottery & S/C, Children % 0.2% 0.4% 0.7% 0.8% % 1.6% %of total imps % 41.9% 53.3% 53.8% % 70.3% % Gambling imps Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. =184 impacts per individual 132

134 Number of impacts, millions Gambling exc. Lottery & S/C In, 41.9% of GexLSC impacts were seen post-2100, an increase from 39.7% in - compared with Adults, a greater share of impacts was seen between Impacts by daypart: Gambling exc. Lottery & S/C, Children Share of impacts by daypart: Gambling exc. Lottery & S/C, Children m 81m 183m 354m 404m 487m 542m 764m % 9.7% 11.1% 14.1% 15.2% 18.6% 17.4% 18.1% 25.4% 24.7% 25.6% 22.3% 23.9% 24.6% 22.4% 23.7% 45.3% 43.3% 34.6% 29.1% 32.4% 24.8% 25.8% 25.1% 16.8% 16.8% 22.8% % 30.4% 32.8% % 5.4% 5.9% 3.4% % 1.7% 2.1% Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 133

135 Number of impacts, millions Gambling exc. Lottery & S/C Compared with Adults, a higher proportion of year old impacts were seen across the Music (8.3% vs. 2.4%) and Other channels (29.7% vs. 25.9%) with a notably lower share seen across the Terrestrial channels (29.5% vs. 38.8%) Impacts by channel group: Gambling exc. Lottery & S/C, Children Share of impacts by channel group: Gambling exc. Lottery & S/C, Children m 81m 183m 354m 404m 487m 542m 764m Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial % 29.1% 26.1% 31.7% % 26.6% 29.7% 2.4% 5.3% 3.1% 3.4% 5.4% 4.3% 6.1% 7.3% 14.1% 2.3% 6.4% 5.8% 7.3% 3.6% % 5.6% 21.5% 11.9% 10.6% 18.6% 20.9% 17.2% 18.2% % 48.3% 35.1% 44.8% 39.1% 33.4% 29.5% Source: BARB/Nielsen Monitor. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 134

136 Advertising Activity: Bingo 135

137 136 Summary Advertising Activity: Bingo Commercial Spots The number of Bingo commercials broadcast rose from 21k spots in 2005 to 532k in with advertising steadily rising following a drop in. The majority of Bingo commercials were shown during the daytime, with 69.2% of spots shown between in. Almost half of all Bingo spots were shown across Other channels although this share has fallen over the years as volume has increased across Music and the Top 10 Other channels.

138 Summary Advertising Activity: Bingo Bingo Exposure to Bingo advertising increased ten-fold between 2005 and with 12.7bn impacts representing 1.3% of all television advertising seen by Adults. ABC1 Adult impacts: 0.4bn in 2005 to 4.5bn in C2DE Adult impacts: 0.7bn in 2005 to 8.3bn in Children: 87m impacts in 2005 to 723m in Children 10-15: 51m impacts in 2005 to 418m impacts in With the majority of spots broadcast during the daytime ( ), the majority of exposure also takes place during this daypart although a greater proportion of impacts were seen between compared with the proportion of spots shown during the slot. Compared against Adults, a lower proportion of Child Bingo impacts were seen during the daytime with a higher proportion seen between although it should be noted that the volume of Child Bingo impacts is significantly lower. Almost half of all Bingo advertising seen by adult groups was on the Terrestrial channels, with a further fifth on the Portfolio channels the overall share represented by PSB-owned channels fell between and as exposure across the Other channels increased. Between and, the volume of Bingo impacts seen by Children increased across all channel groups. The share of impacts seen across Music channels and Other channels is considerably higher compared with Adults, while the share seen across the Terrestrial channels is lower. 137

139 Number of spots, 000s Bingo The number of Bingo commercials broadcast rose from 21k spots in 2005 to 532k in with advertising steadily rising following a drop in Number of Spots(000s): Bingo % 0.2% 0.4% 0.9% 0.7% 0.8% 1.1% 1.6% Share of total commercial spots % +179% +181% -27% +16% +44% +45% Yr/Yr% Source: BARB/Nielsen Monitor - Analysis excludes HD variants. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 138

140 Number of commercial spots (000s) Bingo The majority of Bingo commercials were shown during the daytime, with 69.2% of spots shown between in Spots by daypart: Bingo Share of spots by daypart: Bingo k 38k 107k 302k 220k 255k 368k 532k % 10.8% 7.5% 9.6% 16.4% 5.2% 27.7% 24.6% 6.1% 5.6% 5.4% % 15.1% 15.8% 15.9% 18.3% 13.6% % 22.4% 21.8% 20.5% 62.4% % 55.9% 49.7% 28.7% 24.7% 22.6% 8.7% 8.4% 10.7% 6.5% 8.1% 6.1% 9.6% 8.6% Source: BARB/Nielsen Monitor - Analysis excludes HD variants. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 139

141 Number of commercial spots (000s) Bingo Almost half of all Bingo spots were shown across Other channels this share has fallen over the years as volume has increased across Music and the Top 10 Other channels Spots by channel group: Bingo Share of spots by channel group: Bingo k 38k 107k 302k 220k 255k 368k 532k Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial % 59.5% 57.5% 52.5% 49.4% % 65.5% % 4.7% 8.6% 4.4% 6.4% 7.5% 6.8% % % 5.9% 9.4% % 15.1% 7.4% 5.6% 14.6% 20.7% 20.1% 9.6% % 3.6% 6.7% 7.6% 10.1% % Source: BARB/Nielsen Monitor - Analysis excludes HD variants.. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 140

142 Number of impacts, bn Bingo Exposure to Bingo advertising increased ten-fold between 2005 and with 12.7bn impacts representing 1.3% of all television advertising seen by Adults Number of Impacts: Bingo, Adults % 0.2% 0.5% 0.8% 0.9% 0.9% % %of total imps 20.1% 22.3% 38.2% 41.7% % 41.7% 41.2% % Gambling imps Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. =259 impacts per individual 141

143 Number of impacts, bn Bingo With the majority of spots broadcast during the daytime, the majority of exposure also takes place during this daypart although 28.2% of impacts were seen between compared with 15.9% of spots shown during this slot Impacts by daypart: Bingo, Adults bn 1.8bn 3.8bn 6.6bn 7.8bn 8.3bn 9.5bn bn Share of impacts by daypart: Bingo, Adults % 12.2% % 7.6% 5.6% 4.5% 4.3% 23.5% 19.9% 12.2% 13.4% 9.7% 10.8% 8.8% % 37.9% 31.7% % 29.5% 34.4% 25.1% 25.3% 28.2% 45.6% 39.4% 56.1% 56.7% 55.6% 4.9% 6.9% 7.9% 4.9% 5.2% 3.5% 2.7% 3.2% Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 142

144 Number of impacts, bn Bingo Almost half of all Bingo advertising seen by Adults was on the Terrestrial channels, with a further 20.2% on the Portfolio channels the overall share represented by PSB-owned channels fell between and as exposure across the Other channels increased Impacts by channel group: Bingo, Adults Share of impacts by channel group: Bingo, Adults bn 1.8bn 3.8bn 6.6bn 7.8bn 8.3bn 9.5bn 12.7bn Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial % 24.1% 22.6% 18.1% 20.6% 23.2% 23.6% 31.5% 4.3% 1.2% 2.1% % % 2.8% 1.1% 17.6% 19.9% 20.2% 15.8% 72.4% 66.2% 63.7% 63.3% 57.3% 47.4% 51.2% 49.5% Source: BARB/Nielsen Monitor. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 143

145 Number of impacts, bn Bingo ABC1 Adult exposure to Bingo advertising increased from 0.4bn impacts in 2005 to 4.5bn impacts in, representing 1.2% of all advertising seen and 37.9% of all Gambling advertising seen by the group Number of Impacts: Bingo, ABC1 Adults % 0.2% 0.4% 0.7% 0.8% 0.8% 0.9% 1.2% %of total imps 19.4% 21.5% 36.2% 39.7% 39.1% 36.5% 37.8% 37.9% % Gambling imps Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. =171 impacts per individual 144

146 Number of impacts, bn Bingo Compared with Adults, a marginally higher proportion of Bingo commercials were seen between (10.4% vs. 8.8%) with a lower proportion seen between (53.2% vs. 55.6%) in Impacts by daypart: Bingo, ABC1 Adults 0.4bn 0.7bn1.4bn 2.5bn 2.9bn 2.9bn 3.2bn 4.5bn Share of impacts by daypart: Bingo, ABC1 Adults % 13.3% 9.8% 8.7% 8.3% 6.1% 5.1% 4.6% 10.9% 12.8% 10.4% % 26.8% % % 19.5% 18.2% 32.1% 29.9% 34.4% % 28.8% 27.3% 42.6% % 53.6% 53.2% % 7.8% 4.7% 5.1% 3.5% 2.6% 3.1% Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 145

147 Number of impacts, bn Bingo As with Adults, the majority of Bingo commercials seen by ABC1 Adults were across the PSB-owned channels, although the share accounted for by these channels has been in decline as exposure across Other channels has increased Impacts by channel group: Bingo, ABC1 Adults Share of impacts by channel group: Bingo, ABC1 Adults bn 0.7bn 1.4bn 2.5bn 2.9bn 2.9bn 3.2bn 4.5bn Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial % 28.4% 26.4% 36.4% % 24.9% 25.5% 4.8% % 7.5% 10.1% 1.4% 2.2% 2.7% 2.8% 16.6% 16.6% 19.1% 19.6% 16.3% % 59.5% 59.7% 56.3% 50.2% 48.4% 41.5% Source: BARB/Nielsen Monitor. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 146

148 Number of impacts, bn Bingo Bingo advertising accounted for 1.4% of all television advertising seen by C2DE Adults in the volume of Bingo impacts increased from 0.7bn in 2005 to 8.3bn over the analysis period Number of Impacts: Bingo, C2DE Adults % 0.2% 0.5% 0.8% 0.9% 0.9% 1.1% 1.4% %of total imps 20.5% 22.8% 39.5% % 41.2% % % Gambling imps Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. =360 impacts per individual 147

149 Number of impacts, bn Bingo The proportion of Bingo impacts delivered between amongst C2DE Adults stood at 60.1% compared with 56.3% amongst ABC1 Adults Impacts by daypart: Bingo, C2DE Adults Share of impacts by daypart: Bingo, C2DE Adults bn 1.1bn 2.4bn 4.1bn 4.9bn 5.4bn 6.3bn 8.3bn % 11.5% 8.6% 7.4% 7.2% 5.3% 4.1% 4.1% 21.6% 18.2% % 9.1% 9.9% % 41.7% 38.5% 31.5% 23.4% 22.6% 33.8% 29.2% 34.4% 25.1% 25.1% 27.8% 47.4% 40.7% 56.9% 58.2% 56.8% 4.9% % % 3.6% 2.8% 3.2% Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 148

150 Number of impacts, bn Bingo Terrestrial channels accounted for 4.1bn Bingo impacts in while the volume of impacts seen across these channels has increased they account for a falling share of impacts as exposure across the Portfolio and Other channels has risen faster Impacts by channel group: Bingo, C2DE Adults Share of impacts by channel group: Bingo, C2DE Adults bn 1.1bn 2.4bn 4.1bn 4.9bn 5.4bn 6.3bn 8.3bn Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial % 21.6% 20.5% 16.4% 19.5% 22.4% 22.5% 28.6% 0.7% % % 9.8% 15.7% 2.2% 2.7% 0.9% 18.1% 20.4% 15.5% 20.5% % 66.1% 65.4% 57.9% % 50.1% Source: BARB/Nielsen Monitor. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 149

151 Number of impacts, millions Bingo Children s exposure to Bingo advertising increased from 87m impacts in 2005 to 723m impacts in, representing 0.7% of all commercial advertising seen compared with 1.3% amongst Adults Number of Impacts: Bingo, Children % 0.1% 0.3% 0.4% 0.5% 0.5% 0.5% 0.7% %of total imps 18.2% 20.4% 34.8% 39.2% 38.5% 35.7% 39.1% 40.6% % Gambling imps Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. =85 impacts per individual 150

152 Number of impacts, millions Bingo Compared against Adults, a lower proportion of Bingo impacts were seen during the daytime with a higher proportion seen between (44.2% vs. 37.) although it should be noted that the volume of Bingo impacts seen is significantly lower Impacts by daypart: Bingo, Children 4-15 Share of impacts by daypart: Bingo, Children m 130m 248m 431m 468m 471m 547m 723m % % 5.6% 5.4% 4.7% 3.9% 3.3% 22.9% 21.5% 20.1% 12.3% % 13.6% 10.7% 49.4% 47.3% 39.4% % 26.3% 35.6% 42.6% 31.6% 31.9% 33.5% 41.6% 32.4% 48.9% 47.7% 48.8% 5.4% 6.6% 7.5% 4.9% 5.6% 3.2% % Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 151

153 Number of impacts, millions Bingo Between and, the volume of Bingo impacts seen by Children increased across all channel groups the share of impacts seen across Music channels (9.1% vs. 2.8%) and Other channels (28.4% vs. 23.6%), in, was considerably higher compared with Adults Impacts by channel group: Bingo, Children 4-15 Share of impacts by channel group: Bingo, Children m 130m 248m 431m 468m 471m 547m 723m Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial % 19.7% % 22.5% 25.9% 33.4% 28.4% 2.1% 2.1% 5.3% 2.6% 3.2% 7.2% 7.5% 21.1% 7.6% 13.3% 3.6% 9.1% 18.9% 20.1% 19.4% 19.7% % 54.9% % 38.8% 43.1% 38.8% Source: BARB/Nielsen Monitor. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 152

154 Number of impacts, millions Bingo Bingo advertising represented 0.9% of all television advertising seen by older children, up from the 0.5% dip in the volume of impacts rose from 51m in 2005 to 418m in Number of Impacts: Bingo, Children % 0.2% 0.3% 0.5% 0.6% 0.5% 0.6% 0.9% %of total imps 17.6% 19.9% 34.3% 38.1% 37.2% 33.1% 37.5% 38.5% % Gambling imps Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. =101 impacts per individual 153

155 Number of impacts, millions Bingo The majority of Bingo impacts amongst older children were seen during the daytime this distribution has remained fairly consistent since Impacts by daypart: Bingo, Children Share of impacts by daypart: Bingo, Children m 76m 150m 253m 279m 260m 320m 418m % 9.7% % 6.1% 5.7% 4.7% 4.2% 13.9% % % % 32.3% 33.8% 30.8% % 46.8% 44.6% 40.9% 47.5% 45.8% 46.9% 24.7% 31.3% 14.8% % 5.7% % 5.5% 2.9% 2.7% 3.6% Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 154

156 Number of impacts, millions Bingo While the share of Bingo impacts seen across the Portfolio channels has remained consistent since, the share seen across the Terrestrial channels has fallen, resulting in an overall decline in impacts on the PSB-owned channels 10.3% of Bingo impacts were seen on the Music channels compared with 2.8% across Adults Impacts by channel group: Bingo, Children Share of impacts by channel group: Bingo, Children m 76m 150m 253m 279m 260m 320m 418m Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial % 20.6% 29.7% 27.2% 25.1% 27.5% 35.2% 31.4% 2.3% 2.6% 5.6% 3.1% 3.7% 8.3% 7.4% 21.9% 8.8% 13.7% 4.3% 10.3% 20.1% 20.8% 20.6% 20.1% 65.2% 57.6% 52.5% 52.7% 44.5% % 34.2% Source: BARB/Nielsen Monitor. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 155

157 Advertising Activity: Gambling Sports 156

158 157 Summary Advertising Activity: Gambling Sports Commercial Spots Gambling Sports commercials accounted for 0.3% of total commercials in with the volume of spots increasing from 3k in 2005 to 91k in spots rose by 27 between and. The majority of Gambling Sports spots were aired after 2300, with 58.7% of spots shown during this slot in and a further 25.4% between Sports channels accounted for the largest share of Gambling Sports spots, with this channel group representing 41.8% of spots in Music channels accounted for a further 29.2% of spots.

159 158 Summary Advertising Activity: Gambling Sports Impacts Gambling Sports commercials accounted for 3.8bn Adult impacts in, 0.4% of all television advertising seen by this demographic. ABC1 Adult impacts: 31m in 2005 to 1.8bn in C2DE Adult impacts: 37m in 2005 to 2.0bn in Children: 6m impacts in 2005 to 242m in Children 10-15: 3m impacts in 2005 to 148m impacts in While the majority of Gambling Sports spots were aired post-2300, this daypart accounted for only 13.8% of Adult impacts in - around two-thirds of Gambling Sports impacts were seen pre-2100, compared with 15.9% of spots shown during this slot. Compared against Adults, a greater proportion of Children s exposure to Gambling Sports advertising took place between With the majority of Gambling Sports spots aired across Sports channels, this group also represented the greatest share of impacts although this share fell between and as the proportion of impacts seen across the PSB portfolio and Other channels increased. Music channels accounted for 1.5% of Adult impacts (rising to 3.1% of Child Gambling Sports impacts) compared with 29.2% of spots.

160 Number of spots, 000s Gambling Sports Gambling Sports commercials accounted for 0.3% of total commercials in with the volume of spots increasing from 3k in 2005 to 91k in spots rose by 27 between and Number of Spots(000s): Gambling Sports % 0.1% 0.3% Share of total commercial spots % +282% -59% +259% +1-31% +27 Yr/Yr% Source: BARB/Nielsen Monitor - Analysis excludes HD variants. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 159

161 Number of commercial spots (000s) Gambling Sports The majority of Gambling Sports spots were aired after 2300, with 58.7% of spots shown during this slot in and a further 25.4% between Spots by daypart: Gambling Sports Share of spots by daypart: Gambling Sports k 3k 11k 5k 16k 36k 25k 91k % 13.9% 9.1% 11.8% 22.1% 25.4% % 43.6% 17.8% 27.8% 58.6% 19.4% 23.9% 18.9% 10.9% % 10.1% 5.4% 4.6% % 47.4% 62.5% 58.7% 20.6% 19.4% 25.4% 12.5% 6.9% 9.3% % 8.5% 1.9% 2.5% 1.7% Source: BARB/Nielsen Monitor - Analysis excludes HD variants. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 160

162 Number of commercial spots (000s) Gambling Sports Sports channels accounted for the largest share of Gambling Sports spots, with this channel group representing 41.8% of spots in Music channels accounted for a further 29.2% of spots Spots by channel group: Gambling Sports Share of spots by channel group: Gambling Sports k 3k 11k 5k 16k 36k 25k 91k Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial % 3.1% 5.9% 12.5% 5.2% % 2.1% 7.7% 24.1% 12.3% 45.2% 36.2% 38.9% 2.9% 4.1% 2.8% 13.7% 4.8% 5.7% 2.9% % 48.3% 48.2% 33.7% 32.4% 7.6% 9.7% 5.6% 4.7% 6.2% 19.7% 29.2% 41.8% 5.1% Source: BARB/Nielsen Monitor - Analysis excludes HD variants. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 161

163 Number of impacts, bn Gambling Sports Gambling Sports commercials accounted for 3.8bn Adult impacts in, 0.4% of all television advertising seen by this demographic Number of Impacts: Gambling Sports, Adults % 0.1% 0.1% 0.2% 0.2% 0.4% %of total imps 1.2% 1.1% 4.9% 4.3% 4.8% 9.9% 9.3% 12.4% % Gambling imps Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. =78 impacts per individual 162

164 Number of impacts, millions Gambling Sports While the majority of Gambling Sports spots were aired post-2300, this daypart accounted for only 13.8% of Adult impacts in while a greater proportion of impacts were seen between compared with spots 21.4% of impacts were seen between , up from 11.8% in Impacts by daypart: Gambling Sports, Adults Share of impacts by daypart: Gambling Sports, Adults m 88m 491m 675m 887m 2080m 2115m 3825m , , % 4.8% 12.7% % % 6.1% 7.6% 14.4% 13.8% 24.9% 18.5% 13.7% 11.8% % 25.9% 41.7% 41.3% 51.3% 39.2% % % 36.6% 38.6% % 20.4% 23.7% 4.2% 3.2% 0.9% 0.1% 1.9% 0.4% 0.7% 0.4% Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 163

165 Number of impacts, millions Gambling Sports With the majority of Gambling Sports spots aired across Sports channels, this group also represented the greatest share of Adult impacts while Music channels accounted for 1.5% of impacts compared with 29.2% of spots Impacts by channel group: Gambling Sports, Adults Share of impacts by channel group: Gambling Sports, Adults m 88m 491m 675m 887m 2080m 2115m 3825m Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial % 88.8% 87.9% 3.5% 1.7% 18.4% 33.3% 15.6% % 10.5% 6.5% 3.5% 11.4% 26.1% 6.2% 62.2% 37.9% 42.6% 53.3% 45.2% 4.8% 5.7% 6.2% 10.8% 45.6% 44.4% 36.4% 30.6% Source: BARB/Nielsen Monitor. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 164

166 Number of impacts, bn Gambling Sports Among ABC1 Adults, exposure to Gambling Sports advertising rose from 1.0bn impacts in to 1.8bn in Number of Impacts: Gambling Sports, ABC1 Adults % 0.1% 0.1% 0.3% 0.3% 0.5% %of total imps 1.4% 1.3% % 5.6% 11.8% 11.8% 15.4% % Gambling imps Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. =69 impacts per individual 165

167 Number of impacts, millions Gambling Sports In, two-thirds of Gambling Sports impacts were seen pre-2100, compared with 15.9% of spots shown during this slot this share fell between and with an increase in exposure post-2100 Impacts by daypart: Gambling Sports, ABC1 Adults Share of impacts by daypart: Gambling Sports, ABC1 Adults m 40m 228m 317m 407m 939m 997m 1807m % % 19.6% 28.7% 25.8% 5.9% 6.3% % 12.1% 23.3% 18.7% 13.5% 12.5% 17.1% 21.3% 23.9% 41.6% 41.5% 51.9% 40.2% 35.4% 30.2% 49.2% 46.8% % % 21.7% 23.4% 4.2% 2.8% 0.9% 0.1% 1.6% 0.4% 0.7% 0.5% Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 166

168 Number of impacts, millions Gambling Sports Half of all Gambling Sports impacts were seen across the Sports channels this share fell between and as exposure across the Portfolio and Other channels increased Impacts by channel group: Gambling Sports, ABC1 Adults Share of impacts by channel group: Gambling Sports, ABC1 Adults m 40m 228m 317m 407m 939m 997m 1807m Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial % 7.4% 5.2% % 3.5% 10.7% 16.9% 30.1% 36.7% 45.5% 47.5% 59.6% 5.9% 51.2% 88.9% 89.2% 4.2% 4.7% 14.3% % % 40.9% 31.4% 31.4% 27.5% 2.9% 1.2% Source: BARB/Nielsen Monitor. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 167

169 Number of impacts, bn Gambling Sports Among C2DE Adults, Gambling Sports impacts increased gradually from 2005, with a notable increase from 1.1bn impacts in to 2.0bn in Number of Impacts: Gambling Sports, C2DE Adults % 0.1% 0.1% 0.2% 0.2% 0.3% %of total imps % 3.7% 4.3% 8.8% 7.8% 10.6% % Gambling imps Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. =88 impacts per individual 168

170 Number of impacts, millions Gambling Sports As with the other demographic groups, a higher share of Gambling Sports impacts were seen by C2DE Adults pre-2100 compared with the proportion of spots aired at this time Impacts by daypart: Gambling Sports, C2DE Adults Share of impacts by daypart: Gambling Sports, C2DE Adults m 48m 263m 358m 480m1141m 1118m 2018m % 4.7% 7.1% % 12.4% 15.2% 15.3% 16.8% 26.3% 18.2% 13.8% 11.2% % 30.4% 26.2% 27.7% 41.7% 41.1% 50.7% 38.4% 32.8% 25.7% 48.9% 48.8% 36.3% 38.8% % 19.3% 23.9% 4.3% 3.5% 0.9% 0.1% 2.2% 0.4% 0.7% 0.3% Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 169

171 Number of impacts, millions Gambling Sports While the greatest share of Gambling Sports impacts was seen by C2DE Adults across the Sports channels, this share was lower than for Adults (45.2%) as a higher proportion was seen across the PSB-owned channels Impacts by channel group: Gambling Sports, C2DE Adults Share of impacts by channel group: Gambling Sports, C2DE Adults m 48m 263m 358m 480m 1141m 1118m 2018m Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial % 7.4% 88.7% 86.9% 3.9% 2.1% 19.7% 30.4% 16.8% 32.4% 5.7% % 3.4% % 31.5% 38.6% 47.8% 6.5% 39.8% 5.3% 6.4% 7.2% 12.4% 65.2% % 40.8% 33.3% Source: BARB/Nielsen Monitor. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 170

172 Number of impacts, millions Gambling Sports Gambling Sports accounted for 0.2% of Children s exposure to all television advertising in the volume of impacts increased from 154m in to 242m in Number of Impacts: Gambling Sports, Children % 0.1% 0.1% 0.2% 0.2% %of total imps 1.2% 1.1% 5.1% 4.6% 4.8% 11.1% % % Gambling imps Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. =29 impacts per individual 171

173 Number of impacts, millions Gambling Sports Compared against Adults, a greater proportion of Children s exposure to Gambling Sports advertising took place between , accounting for 39.8% of impacts in compared with 34. Impacts by daypart: Gambling Sports, Children 4-15 Share of impacts by daypart: Gambling Sports, Children m 7m 36m 50m 58m 147m 154m 242m % % 17.7% 32.3% 31.5% 3.7% 4.1% % 9.8% 16.2% 16.5% 12.8% 12.8% 17.3% 21.2% 24.6% 48.4% 45.4% 58.9% 45.7% 39.8% 35.5% 44.9% 43.6% % 26.6% 28.8% 20.9% 5.1% 4.2% 0.9% 0.1% 1.6% 0.4% 0.7% 0.3% Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 172

174 Number of impacts, millions Gambling Sports The distribution of Gambling Sports impacts among Children is similar to that of Adults with 46. seen across the Sports channels - 3.1% of impacts were seen on the Music channels which accounted for 29.2% of spots Impacts by channel group: Gambling Sports, Children 4-15 Share of impacts by channel group: Gambling Sports, Children m 7m 36m 50m 58m 147m 154m 242m Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial % 6.5% 4.5% % 15.2% 10.8% 10.2% 7.6% 3.1% 89.6% 80.3% 3.5% 3.2% 37.5% 13.4% 32.5% 31.1% 6.4% % % 5.7% 54.6% % % 47.1% % Source: BARB/Nielsen Monitor. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 173

175 Number of impacts, millions Gambling Sports The 148m Gambling Sports impacts seen by year olds in were equivalent to 36 impacts per child across the entire year Number of Impacts: Gambling Sports, Children % 0.1% 0.2% 0.2% 0.3% %of total imps 1.1% 1.2% % 4.4% % 13.6% % Gambling imps Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. =36 impacts per individual 174

176 Number of impacts, millions Gambling Sports Compared with Adults, a greater share of Gambling Sports were seen by older children between (38.1% vs. 34.) and (23.6% vs. 21.4%) Impacts by daypart: Gambling Sports, Children Share of impacts by daypart: Gambling Sports, Children m 4m 22m 29m 33m 86m 92m 148m % 2.4% 15.4% 19.6% 29.6% 29.2% 4.9% 4.8% 11.8% 7.3% 10.9% 19.3% 18.9% 13.9% 14.2% 19.5% 23.6% 28.2% 48.2% 44.2% 56.9% 43.3% 38.1% 32.6% 48.3% % 33.7% 19.1% % 19.2% 4.3% 2.8% 0.8% % 0.4% 0.7% 0.3% Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 175

177 Number of impacts, millions Gambling Sports Compared against Adults, a greater proportion of Gambling Sports impacts were seen by Children across the Music channels in (4. vs. 1.5%) - the largest share was seen across the Sports channels Impacts by channel group: Gambling Sports, Children Share of impacts by channel group: Gambling Sports, Children m 4m 22m 29m 33m 86m 92m 148m Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial % % 89.6% 78.1% 3.2% % 1.1% 34.5% 14.1% 32.4% 5.8% % 6.2% 4.3% % 11.9% 2.5% % 40.9% % 6.7% 44.5% 6.6% 6.4% 7.2% 9.6% % 44.9% % Source: BARB/Nielsen Monitor. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 176

178 Advertising Activity: Online Casino & Poker 177

179 178 Summary Advertising Activity: Online Casino & Poker Commercial Spots The volume of OCP spots aired increased from 4k in 2005 to 411k in accounting for 1.2% of total television spots. Since, almost all OCP spots have been aired post-2100 with the majority shown post Between - the share of OCP spots shown across the Sports channels fell as activity on the Music, Movie and Top 10 Other channels increased the greatest share was aired across the Other channels.

180 179 Summary Advertising Activity: Online Casino & Poker Impacts Accounting for 0.6% of total Adult television impacts in, the volume of OCP impacts increased steadily from 1.8bn in to 5.9bn in. ABC1 Adult impacts: 7m in 2005 to 2.4bn in C2DE Adult impacts: 12m in 2005 to 3.6bn in Children: 1m impacts in 2005 to 286m in Children 10-15: 1m impacts in 2005 to 198m impacts in While 20.4% of OCP spots were shown between in, over a third of adult demographic impacts (and almost half of child impacts) were seen during this slot as a result of a higher proportion of viewing during this time, compared with viewing between In, both the Music and Movies channels accounted for significantly lower shares of OCP impacts than spots a higher proportion of impacts was seen across the PSB-owned channels compared with spot distribution and this share increased between and. The PSB-owned channels accounted for a smaller proportion of Child OCP impacts in compared against Adults as the Music channels represented a higher share.

181 Number of spots, 000s Online Casino & Poker The volume of OCP spots aired increased from 4k in 2005 to 411k in accounting for 1.2% of total television spots Number of Spots(000s): Online Casino & Poker % 0.5% 0.6% % Share of total commercial spots % +107% +593% +124% +36% +68% +21% Yr/Yr% Source: BARB/Nielsen Monitor - Analysis excludes HD variants. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 180

182 Number of commercial spots (000s) Online Casino & Poker Since, almost all OCP spots have been aired post-2100 with the majority shown post-2300 Spots by daypart: Online Casino & Poker Share of spots by daypart: Online Casino & Poker k 5k 10k 66k 148k 201k 338k 411k % 58.2% 21.2% % 27.5% 20.7% 6.3% 29.2% 4.6% 6.9% 70.9% 77.9% 80.3% 79.6% % 21.3% 19.2% 19.6% 20.4% Source: BARB/Nielsen Monitor - Analysis excludes HD variants. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 181

183 Number of commercial spots (000s) Online Casino & Poker Between - the share of OCP spots shown across the Sports channels fell as activity on the Music, Movie and Top 10 Other channels increased the greatest share was aired across the Other channels Spots by channel group: Online Casino & Poker Share of spots by channel group: Online Casino & Poker k 5k 10k 66k 148k 201k 338k 411k Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial % 43.3% 49.2% 47.2% 48.3% 46.7% 76.1% 7.5% 6.7% 3.9% 7.6% % 7.6% 6.4% 7.9% 66.9% 7.6% 10.5% 11.6% 41.4% 13.5% 27.7% 16.2% 19.2% % 16.8% 16.3% 13.2% 1.7% 1.6% 10.5% 10.6% 9.5% 6.8% 6.1% 3.2% 4.7% Source: BARB/Nielsen Monitor - Analysis excludes HD variants. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 182

184 Number of impacts, bn Online Casino & Poker Accounting for 0.6% of total Adult television impacts in, the volume of OCP impacts increased steadily from 1.8bn in to 5.9bn in Number of Impacts: Online Casino & Poker, Adults % 0.3% 0.4% 0.4% 0.6% %of total imps 0.3% 0.4% 2.6% 11.2% 14.1% 16.7% 16.5% 19.2% % Gambling imps Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. =121 impacts per individual 183

185 Number of impacts, bn Online Casino & Poker While 20.4% of OCP spots were shown between in, 38.2% of Adults impacts were seen during this slot as a result of a higher proportion of viewing during this time Impacts by daypart: Online Casino & Poker, Adults bn 0.0bn 0.3bn 1.8bn 2.6bn (19m) (33m) bn 3.7bn 5.9bn Share of impacts by daypart: Online Casino & Poker, Adults % 52.8% 38.6% 13.7% 18.6% 48.6% 16.5% % 14.8% 8.2% % 56.4% 63.8% 61.3% 44.4% 42.2% 40.3% 35.9% 38.2% Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 184

186 Number of impacts, bn Online Casino & Poker In, both the Music and Movies channels accounted for significantly lower shares of OCP impacts than spots (19.2% and 11.6% respectively) a higher proportion was seen across the PSB-owned channels Impacts by channel group: Online Casino & Poker, Adults bn 0.0bn 0.3bn 1.8bn 2.6bn (19m) (33m) bn 3.7bn 5.9bn Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial Share of spots by channel group: Online Casino & Poker, Adults % 3.8% 28.5% 8.7% 19.1% % 3.3% 9.2% % 36.8% 37.1% 43.3% 40.1% 34.9% 18.5% % 3.3% 14.2% 10.4% 4.1% 3.3% 4.1% 2.3% 2.6% % % 9.7% 17.3% 22.7% % % % Source: BARB/Nielsen Monitor. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 185

187 Number of impacts, bn Online Casino & Poker In, 2.4bn OCP impacts accounted for 0.6% of all ABC1 Adult television impacts, up marginally from 0.4% in Number of Impacts: Online Casino & Poker, ABC1 Adults % 0.3% 0.4% 0.4% 0.6% %of total imps 0.3% 0.4% 3.1% 12.2% 15.7% 17.4% 17.4% 20.1% % Gambling imps Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. =91 impacts per individual 186

188 Number of impacts, bn Online Casino & Poker As with the distribution of OCP spots, ABC1 Adult impacts have been split between the and slots since Impacts by daypart: Online Casino & Poker, ABC1 Adults bn 0.0bn 0.1bn 0.8bn 1.1bn 1.4bn 1.5bn 2.4bn (7m) (12m) (118m) Share of impacts by daypart: Online Casino & Poker, ABC1 Adults % 50.7% 35.8% 13.4% 19.7% 19.5% 52.3% % 50.4% 56.9% 54.9% 62.9% 59.6% 45.9% 42.3% 41.3% 36.6% 40. Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 187

189 Number of impacts, bn Online Casino & Poker As the volume of OCP impacts increased from 1.5bn in to 2.4bn in, the proportion seen across the PSB-owned channels increased from 33.2% to 41.9% Impacts by channel group: Online Casino & Poker, ABC1 Adults bn 0.0bn 0.1bn 0.8bn 1.1bn 1.4bn 1.5bn 2.4bn (7m) (12m) (118m) Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial Share of spots by channel group: Online Casino & Poker, ABC1 Adults % 24.4% 28.9% % 44.6% 41.3% 0.1% 1.1% 3.7% 77.1% 16.4% 1.1% % % 17.2% 11.7% 3.6% 2.3% 30.7% 2.7% 8.7% 24.2% 19.7% 19.2% % 17.7% 14.5% 11.2% 4.1% 4.7% 17.6% 10.2% 18.3% 28.4% 21.3% 24.6% 18.7% 21.4% 4. Source: BARB/Nielsen Monitor. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 188

190 Number of impacts, bn Online Casino & Poker OCP impacts among C2DE Adults increased gradually from 1.0bn in to 3.6bn in, accounting for 0.6% of television advertising exposure Number of Impacts: Online Casino & Poker, C2DE Adults % 0.3% 0.4% 0.4% 0.6% %of total imps 0.3% 0.4% 2.3% 10.6% 13.1% 16.3% 15.9% 18.7% % Gambling imps Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. =156 impacts per individual 189

191 Number of impacts, bn Online Casino & Poker The distribution of OCP impacts among C2DE Adults follows a similar distribution to Adults - a marginally higher proportion was seen between in (62.5%) compared against ABC1 Adults (59.6%) Impacts by daypart: Online Casino & Poker, C2DE Adults bn 0.0bn 0.1bn 1.0bn 1.5bn 2.1bn 2.3bn 3.6bn (12m)(20m) (144m) Share of impacts by daypart: Online Casino & Poker, C2DE Adults % 54.1% % 14.5% 10.7% 40.8% 18.7% 15.3% 8.6% 53.2% 56.8% 57.4% 64.3% 62.5% 43.2% 42.2% 39.7% 35.4% 37.1% Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 190

192 Number of impacts, bn Online Casino & Poker Between and as the volume of OCP impacts increased from 2.3bn to 3.6bn, the proportion seen on the PSB-owned channels increased as the proportion seen across Sports and Other channels fell Impacts by channel group: Online Casino & Poker, C2DE Adults bn 0.0bn 0.1bn 1.0bn 1.5bn 2.1bn 2.3bn 3.6bn (12m)(20m) (144m) Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial Share of spots by channel group: Online Casino & Poker, C2DE Adults % 3.9% 27.1% 7.1% % 6.4% 2.4% 8.6% % 26.9% 35.1% 35.4% 42.5% 39.3% 32.4% 19.2% 12.2% 26.6% 0.9% 1.8% 11.8% 9.5% 25.6% 24.3% 4.2% 4.4% 2.5% 8.1% 3.6% 3.7% 2.4% 5.9% % 19.5% 32.3% 24.3% 25.7% 19.2% 21. Source: BARB/Nielsen Monitor. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 191

193 Number of impacts, millions Online Casino & Poker Given the scheduling of OCP spots, Children s exposure to these commercials accounted for 0.3% of total advertising exposure in, compared with 0.6% among Adults the 286m impacts in represented 34 impacts per child over the year Number of Impacts: Online Casino & Poker, Children % 0.1% 0.2% 0.2% 0.3% %of total imps 0.2% 0.3% 2.2% 9.7% 11.1% 15.5% 13.7% 16.1% % Gambling imps Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. =34 impacts per individual 192

194 Number of impacts, millions Online Casino & Poker As with the distribution of OCP spots, Children s exposure to these commercials has been split between the and slots, although a greater proportion were seen during the earlier daypart (47.7%) compared with Adults (38.2%) Impacts by daypart: Online Casino & Poker, Children 4-15 Share of impacts by daypart: Online Casino & Poker, Children m 2m 16m 106m 135m 204m 192m 286m % 15.7% 14.9% 10.3% % 43.3% 46.1% 45.6% 54.9% 51.9% 20.8% % 53.2% 52.6% 49.1% 44.7% 47.7% 23.2% 5.4% Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 193

195 Number of impacts, bn Online Casino & Poker The PSB-owned channels accounted for a smaller proportion of Children s impacts in compared against Adults (40. vs. 43.8%) as the Music channels represented a higher share (6.8% vs. 2.3%) Impacts by channel group: Online Casino & Poker, Children 4-15 Share of spots by channel group: Online Casino & Poker, Children m 2m 16m 106m 135m 204m 192m 286m Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial % 3.9% 13.3% % % 28.7% 33.4% 33.6% % 2.6% 12.8% 2.3% 3.7% 13.2% 4.3% 3.5% 9.8% 3.4% % 6.8% % 22.7% 11.7% 7.7% 15.5% 20.6% 12.1% 19.6% 28.2% 22.6% 27.4% 18.4% 19.4% 10.5% 5.2% Source: BARB/Nielsen Monitor. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 194

196 Number of impacts, millions Online Casino & Poker Exposure to OCP advertising among older children increased from 130m impacts in to 198m impacts in Number of Impacts: Online Casino & Poker, Children % 0.2% 0.3% 0.3% 0.4% %of total imps 0.2% 0.3% 2.5% 10.9% 12.1% 17.4% 15.2% 18.2% % Gambling imps Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. =48 impacts per individual 195

197 Number of impacts, millions Online Casino & Poker While the slot represented 61.3% of exposure to OCP advertising among Adults, this fell to 53. among older children with a higher proportion seen by year olds between as a result of differences in viewing habits Impacts by daypart: Online Casino & Poker, Children Share of impacts by daypart: Online Casino & Poker, Children m 1m 11m 73m 91m 137m 130m 198m % 18.1% 10.3% 10.6% 37.3% 38.7% 43.8% 46.9% 47.3% 55.7% % 12.1% 52.6% 53.2% 52.1% 48.4% 43.9% 46.6% 25.9% Source: BARB/Nielsen Monitor. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 196

198 Number of impacts, millions Online Casino & Poker Compared against Adults, a smaller proportion of OCP impacts were seen by older children across the PSB-owned channels in as a higher proportion were seen across the Music channels Impacts by channel group: Online Casino & Poker, Children Share of spots by channel group: Online Casino & Poker, Children m 1m 11m 73m 91m 137m 130m 198m Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial % 34.8% % 56.6% 2.9% 77.9% 11.9% % 30.4% 12.8% 4.1% 3.3% 9.3% % 7.6% 7.3% 3.1% 27.4% 25.6% % % 19.6% 15.6% 20.8% 16.1% 5.8% 3.2% 19.8% % 26.3% % 11.8% % Source: BARB/Nielsen Monitor. Other Top 10 based on Top 10 channels for airing Gambling spots in. - New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution. 197

199 Comparative Analysis: ABC1 Adults & C2DE Adults 198

200 199 Summary ABC1 Adults & C2DE Adults: Key differences Viewing Trends In, ABC1 Adults watched 3.5 hours of television each day, compared with 5.2 hours among C2DE Adults. The proportion of ABC1 Adult total television viewing taking place between (36.3% in ) and (23.4% in ) was higher than C2DE Adults (34.8% and 19. in respectively) while C2DE Adult viewing was higher between and after Commercial television viewing is higher among C2DE Adults, accounting for 69.8% of viewing in compared with 61.5% among ABC1 Adults. In, ABC1 Adults watched 2.2 hours of commercial television each day, compared with 3.6 hours among C2DE Adults. Similarly, the proportion of ABC1 Adult commercial channel viewing taking place between was higher than C2DE Adults while C2DE Adults watched a greater proportion of viewing during the daytime and later at night. In, C2DE Adults spent a greater proportion of their commercial channel viewing time watching the portfolio channels (24.2%) than ABC1 Adults (21.8%) while ABC1 viewers spent a greater proportion of their commercial channel viewing time watching sports channels (6.6% compared with 4.).

201 Share of viewing by daypart, % Share of viewing by daypart: Total TV, Avg hrs/day % % % 34.8% % 27.9% % ABC1 Adults C2DE Adults Source: BARB/Infosys+. 200

202 Share of viewing, % Share of viewing: Commercial vs Non-commercial, Avg hrs/day 38.5% 30.2% Non-commercial Commercial 61.5% 69.8% ABC1 Adults C2DE Adults Source: BARB/Infosys+. Non-commercial = All BBC channels. 201

203 Share of viewing by daypart, % Share of viewing by daypart: Commercial channels, Avg hrs/day 11.9% 12.8% 23.4% 19.6% 34.7% 33.7% 25.3% 28.6% 4.7% 5.3% ABC1 Adults C2DE Adults Source: BARB/Infosys+. Analysis excludes all BBC channels. 202

204 Share of viewing by channel group, % Share of viewing by channel group: Commercial channels, Avg hrs/day 27.9% 27.3% 6.6% % 24.2% 38.4% 38.8% ABC1 Adults C2DE Adults Other - All other Other - Top 10 (Gambling) Movies Music Sports Commercial PSB Portfolio Terrestrial Commercial Source: BARB/Infosys+. Analysis excludes all BBC channels. Other Top 10 based on Top 10 channels for airing Gambling spots in. 203

205 204 Summary ABC1 Adults & C2DE Adults: Key differences Advertising Activity In, Adult exposure to all commercial television totalled 952.9bn impacts this was made up of 374.4bn ABC1 Adult impacts and 578.5bn C2DE Adult impacts. This equated to a 39%:61% split between ABC1 Adults and C2DE Adults i.e. C2DE Adult impacts made up three-fifths of total Adult impacts. There were 54.5% more C2DE impacts than ABC1 Adult impacts this difference is likely to be driven by the difference in time spent watching television and, in particular, commercial television. Many of the differences across the sub-categories are driven by this difference in the amount of television viewed by the two groups. The scheduling of spots across different dayparts and channels groups also affect the differences seen as the two groups have varying viewing habits.

206 205 Advertising Activity Gambling Spots Impacts, Adults Impacts, ABC1 Adults Impacts, C2DE Adults Volume 1.4m 30.9bn 11.8bn(38%) 19.1bn (62%) % of total commercial 4.1% 3.2% 3.1% 3.3% Impacts/individual Daypart Activity: % 1.9% 1.7% % 34.6% 32.1% 36.2% % 25.4% 25.8% 25.2% % 20.1% 22.1% 18.8% % % 17.9% Channel Activity: Terrestrial commercial 1.3% 41.2% 39.6% 42.1% Commercial PSB Portfolio 6.9% 20.8% 19.3% 21.8% Sports % 10.8% 6.1% Music 22.1% 2.6% 2.5% 2.6% Movies 9.1% 1.7% 1.4% 2. Other Top 10 (Gambling) 8.3% % 2.1% Other All other 44.2% 23.9% 24.6% 23.4% Gambling commercials accounted for 3.3% of total C2DE Adult advertising exposure compared with 3.1% among ABC1 Adults. The 38%:62% split in volume between ABC1 and C2DE Adult Gambling impacts is fairly similar to the overall 39%:61% split in total commercial impacts. A C2DE Adult would have seen, on average, 833 Gambling commercials in 382 more than an ABC1 Adult. Given the differences in viewing habits a greater proportion of C2DE Gambling impacts were delivered during the daytime and across the PSB-owned channels while a greater proportion of ABC1 impacts were delivered between and across sports channels. Source: BARB/Nielsen Monitor. Analysis excludes all BBC channels. Other Top 10 based on Top 10 channels for airing Gambling spots in.

207 206 Advertising Activity Lottery & Scratch cards Spots Impacts, Adults Impacts, ABC1 Adults Impacts, C2DE Adults Volume 355k 8.4bn 3.1bn (37%) 5.3bn (63%) % of total commercial % 0.8% 0.9% Impacts/individual Daypart Activity: % 1.9% 1.8% 1.9% % 29.3% 27.2% 30.5% % 35.1% 35.3% 35.1% % 23.6% 25.8% 22.3% % 10.1% 9.9% 10.2% Channel Activity: Terrestrial commercial 1.5% 47.5% % Commercial PSB Portfolio 8.5% % 25.7% Sports 6.5% % 2.4% Music 26.4% 2.9% 2.8% 2.9% Movies 10.7% 1.8% 1.4% 2. Other Top 10 (Gambling) 6.4% 1.2% 1.1% 1.3% Other All other % 18.9% 18.4% Lottery & Scratch card advertising accounted for similar proportions of ABC1 and C2DE Adult exposure to all television advertising at 0.8% and 0.9% respectively. Given the higher level of total commercials seen by them, the number of impacts seen by a C2DE Adult in stood at 229, almost twice the amount seen by an ABC1. The split in Adult impacts between ABC1s and C2DEs is fairly similar to that of total advertising impacts at 37%:63%. With over 6 of Lottery & Scratch card spots shown between , this daypart accounted for a greater proportion of C2DE Gambling impacts as viewing is higher among this group at this time of day. Source: BARB/Nielsen Monitor. Analysis excludes all BBC channels. Other Top 10 based on Top 10 channels for airing Gambling spots in.

208 207 Advertising Activity Bingo Spots Impacts, Adults Impacts, ABC1 Adults Impacts, C2DE Adults Volume 532k 12.7bn 4.5bn (35%) 8.3bn (65%) % of total commercial 1.6% 1.3% 1.2% 1.4% Impacts/individual Daypart Activity: % 3.2% 3.1% 3.2% % 55.6% 53.2% 56.8% % 28.2% 28.8% 27.8% % 8.8% 10.4% % 4.3% 4.6% 4.1% Channel Activity: Terrestrial commercial 1.8% 49.5% 48.4% 50.1% Commercial PSB Portfolio 7.8% 20.2% 19.6% 20.5% Sports 2.2% 0.3% 0.4% 0.2% Music 20.1% 2.8% 2.8% 2.7% Movies 7.5% 1.5% 1.2% 1.6% Other Top 10 (Gambling) 11.1% 2.3% 2.2% 2.4% Other All other 49.4% 23.6% 25.5% 22.5% Bingo advertising represented 1.2% of all advertising seen by ABC1 Adults and 1.4% of that seen by C2DE Adults. The overall 35%:65% split in Adult impacts between ABC1 and C2DE Adults shows a slight skew towards C2DE viewers when compared with the overall 39%:61% split across all television impacts. A C2DE Adult saw, on average, 360 Bingo commercials in more than double the 171 seen by ABC1 Adults. The large proportion of spots shown between , when C2DE viewing is higher than ABC1s, results in a greater proportion of impacts seen by C2DE Adults during this slot compared with ABC1s. Source: BARB/Nielsen Monitor. Analysis excludes all BBC channels. Other Top 10 based on Top 10 channels for airing Gambling spots in.

209 Advertising Activity Gambling Sports Spots Impacts, Adults Impacts, ABC1 Adults Impacts, C2DE Adults Volume 91k 3.8bn 1.8bn (47%) 2.0bn (53%) % of total commercial 0.3% 0.4% 0.5% 0.3% Impacts/individual Daypart Activity: % 0.4% 0.5% 0.3% % 30.4% 30.6% 30.1% % % 32.8% % 21.4% 21.3% 21.4% % 13.8% 12.1% 15.3% Channel Activity: Terrestrial commercial 1.1% 30.6% 27.5% 33.3% The total volume of Gambling Sports impacts seen by ABC1 and C2DE Adults, in, was fairly similar at 1.8bn and 2.0bn impacts respectively. Gambling Sports accounted for 0.3% of total commercial impacts seen by C2DE Adults and a higher proportion of total impacts seen by ABC1 Adults (0.5%). Analysis of the split in Adult Gambling Sports impacts between the two groups shows a skew towards ABC1s at 47%:53% compared against the overall split in total impacts of 39%:61%. Commercial PSB Portfolio 5.1% 10.8% % Sports 41.8% 45.2% 51.2% 39.8% Music 29.2% 1.5% 1.2% 1.7% Movies % 0.1% 0.1% Other Top 10 (Gambling) 2.2% 0.5% 0.3% 0.6% Other All other 19.7% 11.4% 10.7% 12. Sports channels account for a greater proportion of ABC1 Adult viewing than C2DEs with over 4 of Gambling Sports spots shown across these channels, this trend in viewing is likely to be a key driver behind the skew towards ABC1s. Source: BARB/Nielsen Monitor. Analysis excludes all BBC channels. Other Top 10 based on Top 10 channels for airing Gambling spots in. 208

210 209 Advertising Activity Online Casino & Poker Spots Impacts, Adults Impacts, ABC1 Adults Impacts, C2DE Adults Volume 411k 5.9bn 2.4bn (4) 3.6bn (6) % of total commercial 1.2% 0.6% 0.6% 0.6% Impacts/individual Daypart Activity: % 0.1% 0.1% 0.1% % 0.1% 0.2% 0.1% % 0.2% 0.2% % 38.2% % % 59.6% 62.5% Channel Activity: Terrestrial commercial 0.7% 21.2% 21.4% 21. Commercial PSB Portfolio 4.7% 22.7% 20.5% 24.1% Sports 9.5% % 5.9% Music 19.2% 2.3% 2.3% 2.4% Movies 11.6% 3.3% 2.7% 3.7% Other Top 10 (Gambling) 7.6% 3.3% % Other All other 46.7% 40.1% 41.3% 39.3% With almost all Online Casino & Poker spots shown post-2100, these impacts account for a similar proportion of total commercial advertising seen by ABC1 and C2DE adults (0.6% for both). The split in Adult Online Casino & Poker impacts between the two groups (4:6) is similar to that across all commercial impacts (39%:61%). However, given the fact that C2DE Adults watch more commercial television and are exposed to a much higher level of total commercial impacts, the number of Online Casino & Poker impacts seen by a C2DE viewer stood at 156 in, 65 more than the 91 seen by an ABC1 Adult. Source: BARB/Nielsen Monitor. Analysis excludes all BBC channels. Other Top 10 based on Top 10 channels for airing Gambling spots in.

211 Annex 1: Methodology 210

212 211 Methodology Data sources Viewing analysis Source: BARB Audiences: Adults 16+, ABC1 Adults, C2DE Adults, Children 4-15, Children New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution Spot analysis Source: Nielsen Monitor Analysis based on product category To avoid multiple counting of commercial spots across the terrestrial channel regions, the following were taken as indicative of the network based on advice from Nielsen Media: ITV1 / ITV1+1= ITV1 Granada / ITV+1 Granada ITV Breakfast /ITV Breakfast +1 = ITV Breakfast North West/ ITV Breakfast +1 North West C4 / C4+1 = C4 North West/ C4+1 North West Five / Five+1 = Five East/ Five+1 East HD variants of channels have been excluded from analysis - +1 channel variants have been included in the analysis Impacts analysis Source: Nielsen Monitor Audiences: Adults 16+, ABC1 Adults, C2DE Adults, Children 4-15, Children Analysis based on product category All impacts across all channels New BARB panel introduced 1st Jan. As a result pre and post panel change data must be treated with caution

213 212 Methodology Product categories Gambling Online Casino Lottery & Scratch cards Gambling excl Lottery & Scratch cards Lottery Online Casino Bingo Gambling Sports Online Casino & Poker Bingo Gambling Sports Online Casino Offline Casinos Football Pools Scratch cards Offline Casinos Football Pools Lottery Bingo Poker Bingo Gambling Other Gambling Other Gambling Sports Scratch cards Poker Tipsters Gambling Sports Poker Tipsters

214 Methodology Channel groups BBC Commercial PSB Digital BBC1 (SD+HD) ITV +1 BBC2 CITV/CITV Breakfast (+1) ITV News Terrestrial Commercial ITV2 (inc HD) ITV ITV2 +1 ITV HD ITV3 (inc HD) CH4 ITV3 +1 CH5 ITV4 (inc HD) BBC DIGITAL ITV4 +1 BBC3 CH4 +1 BBC4 4Music BBC HD 4seven BBC News E4 BBC Parliament E4+1 CBeebies Film4 CBBC Film4 +1 More4 More4 +1 CH5 +1 5* 5* +1 5 USA 5 USA +1 Note: Not all channels listed may have been active during /for the whole duration of the analysis period. 213

215 Methodology Channel groups SPORTS MUSIC MOVIES All In Sport (ceased 01/01/07) Bedroom TV (ceased 30/09/08) more>movies/movies mix attheraces Bliss more>movies/movies mix+1 BT Sports 1 Brit Hits (ceased 26/01/09) MGM HD BT Sports 2 Bubble Hits (ceased 13/02/09) Movies 24 ESPN America BuzMuzik Movies 24 + ESPN Channel AKA Movies4Men ESPN Classic Channel Starz Movies4Men+1 Eurosport Chart Show TV Movies4Men2 Eurosport 2 Chart Show TV + 1 (ceased 29/05/12) Movies4Men2 +1 Eurosport HD Clubland TV Simply Movies (ceased 15/06/09) Extreme Sports Channel Chart Show Dance TCM Fight Network (ceased 03/12/08) Flava TCM 2 Golf TV (ceased 31/12/07) Kerrang Sony Movies LFC TV Kiss TV Sony Movies +1 Motors TV Magic TV True Movies 1 MUTV MTV True Movies 2 Racing UK (ceased 31/12/09) MTV +1 Horror Channel Setanta Golf (ceased 23/06/09) MTV Rocks Horror Channel +1 Setanta Sports 1 (ceased 23/06/09) MTV Base World Movies TV (ceased 07/11/08) Setanta Sports 2 (ceased 23/06/09) MTV Dance Sky Movies Showcase Setanta Sports News (ceased 23/06/09) MTV Hits Sky Movies Crime & Thriller SportsXchange (ceased 01/01/09) MTV Music Sky Movies Action & Adventure Trace Sports MTV Live Sky Movies Classics Sky Sports 1 Musflash TV (ceased 01/04/08) Sky Movies Comedy Sky Sports 2 NME TV (ceased 05/01/12) Sky Movies Disney Sky Sports 3 OMusic (ceased 18/01/10) Sky Movies Drama & Romance Sky Sports F1 p-rock (ceased) Sky Movies Family Sky Sports Active Lo 1-9 Rock-on TV (ceased end Nov 08) Sky Movies Select Sky Sports Active Hi 1-5 Rockworld TV (ceased 23/01/09) Sky Movies Greats Sky Sports Active Other Scuzz Sky Movies SciFi/Horror Sky Sports News Smash Hits Sky Movies 9 (ceased 03/04/07) Sky Sports 4 The Box Sky Movies 10 (ceased 03/04/07) Sky Premiership Plus (ceased 08/05/07) The Vault Sky Movies Premiere VIVA Sky Movies Premiere +1 VH1 Sky Box Office (Movies) MTV Classic Shorts TV (ceased 01/01/10) Vintage TV TCM +1 Greatest Hits TV heat Planet Pop Heart TV Capital TV Note: Not all channels listed may have been active during /for the whole duration of the analysis period. 214

216 Methodology Channel groups Top 10 'Other' Gambling Based on Spots Astra - Food Network Astra - Food Network +1 Astra - Style Astra - The Travel Channel Astra - Travel Channel + 1 Astra - Bio Astra - CBS Drama Astra - CBS Reality Astra - CBS Reality +1 Astra - Discovery Home & Health Top 10 Other based on the Top 10 channels for showing category spots in excludes channels allocated to channel groups (Terrestrial commercial, Commercial PSB Digital, Sports, Music and Movies). 215