Faculty of Industrial Design

ACADEMY OF FINE ARTS IN CRACOW FACULTY OF INDUSTRIAL DESIGN 147 ADDRESS Dean s Office ul. Smoleñsk 9, 31-108 Kraków PHONE NUMBERS (+48 12) 422 15 46 ext. 33 (+48 12) 430 16 10 ext. 33 PHONE/FAX (+48 12) 422 34 44 OFFICE HOURS HEAD 11 a.m. 1 p.m. (from Monday till Thursday) Anna Weso³owska, MA Faculty of Industrial Design DEAN VICE-DEAN Full Prof. Andrzej Ziêbliñski sen. lect. Marek Liskiewicz ECTS CO-ORDINATOR SOCRATES/ERASMUS CO-ORDINATOR CEEPUS CO-ORDINATOR Jacek Mrowczyk, MA e-mail: zemrow@cyf-kr.edu.pl Full Prof. Jerzy Ginalski, DSc e-mail: zeginals@cyf-kr.edu.pl sen. lect. Piotr Bo yk e-mail: zebozyk@cyf-kr.edu.pl AREA OF STUDY SPECIALITIES PERIOD OF STUDIES Master of Arts studies Design Industrial Design, Visual Communication Design 5 years (10 semesters) NUMBER OF STUDENTS in the academic year 2000/2001: 131 ADMISSION LIMIT 20 students per year

148 ACADEMY OF FINE ARTS IN CRACOW FACULTY OF INDUSTRIAL DESIGN Traditions The Faculty of Industrial Design was established in 1964 after the transformation of the Department of Industrial Design, which had been erected two years before at the Faculty of Interior Design. The 1st Dean of the Faculty was Prof. Andrzej Paw³owski. Structure and Faculty Department of Design Fundamentals Full Prof. Adam Wodnicki, Head Basic Design Studio Full Prof. Adam Wodnicki Modelling Technology Studio vacancy Presentation Techniques Studio sen. lect. Ewa Tarnawska, lect. Anna Kulczycka Department of Design Methodology Assoc. Prof. Maria Dziedzic, Head Design Studio I Assoc. Prof. Maria Dziedzic Design Studio II vacancy Functional Research Laboratory Marek Suchowiak, MA Department of Design for the Workplace Full Prof. Adam Gedliczka, Head Ergonomic Design Studio Full Prof. Adam Gedliczka Ergonomic Elements of Design Studio Assoc. Prof. Czes³awa Frejlich Product Design Studio sen. lect. Piotr Bo yk Department of Visual Communication Assoc. Prof. W³adys³aw Pluta, Head Visual Communication Design Studio A Assoc. Prof. W³adys³aw Pluta Visual Communication Design Studio B Jan Nuckowski, PhD Basic Visual Communication Design Studio Full Prof. Ryszard Otrêba Department of Space and Colour Studies Assoc. Prof. Barbara Suszczyñska-R¹palska, Head Space and Colour Studio Assoc. Prof. Barbara Suszczyñska-R¹palska Visual Elements of Design Studio sen. lect. Krystyna Starzyñska Colour Laboratory Anna Jadowska-Barczyk, MA Department of Visual Arts Full Prof. Andrzej Ziêbliñski, Head Visual Activities Studio A Full Prof. Andrzej Ziêbliñski Visual Activities Studio B Full Prof. Jan Pamu³a Visual Activities Studio C Full Prof. Andrzej Ziêbliñski Visual Activities Studio D Assist. Prof. Artur Tajber New Product Development Studio Full Prof. Jerzy Ginalski, DSc Alternative Design Studio Assoc. Prof. Mieczys³aw Górowski Computer Laboratory sen. lect. Ewa Tarnawska Photography Techniques Laboratory Pawe³ Grawicz, MA Design and Research Workshops of the Faculty of Industrial Design Assoc. Prof. Sylwester Michalczewski

ACADEMY OF FINE ARTS IN CRACOW FACULTY OF INDUSTRIAL DESIGN 149 The Faculty of Industrial Design educates designers preparing them to creative work in the domain of industrial design. Moreover, the Faculty manages design, research, study and artistic works, co-operating within those areas with many institutions, e.g. The Institute of Industrial Design in Warsaw, The Central Institute for Protection of Workplace in Warsaw, Committee for Scientific Research, Ergonomic Committee and Ergonomic Commission of Polish Academy of Sciences, Jagiellonian University, Academy of Mining and Metallurgy, Academy of Economics in Cracow, Cracow University of Technology, The Association of Industrial Designers (SPFP) and manufacturing companies. Almost since the beginning of its existence, The Faculty has participated in the activities of international design organisations: ICSID (International Council of Societies of Industrial Design) and ICOGRADA (International Council of Graphic Design Associations.) Prof. Andrzej Paw³owski was elected Vice-President of ICSID in the years 1971 1973, and since 1994 the Faculty has been a member of this organisation. Prof. Ryszard Otrêba was the Vice-President of ICOGRADA in the years 1972 1977. The Faculty keeps contacts and co-operates with many foreign universities and takes part in international co-operation and university exchange programmes, i.e.: 1992 1996 Joint European Project TEMPUS JEP-02275 with the universities in Manchester, Dublin and Warsaw, 1996 1999 Joint European Project TEMPUS JEP-11101 with the universities in Kent (Canterbury-Maidstone-Rochester) and Toulouse, since 1996 a student exchange programme CEEPUS H-41 with the universities in Budapest, Ljubljana, Zagreb, Prague, Brno and Bratislava, since 1997 an exchange programme Socrates/Erasmus with the universities in Darmstadt, Essen, Frankfurt am Main, Offenbach, Bielefeld, Barcelona, Kent, Helsinki, Stokholm, Göteborg, Milan, Paris, Turku and Eindhoven. The students and the graduates of the Faculty participate and gain significant successes in international design competitions, e.g. in Japan, Finland, Korea. List of courses Core Instruction a specialisation to be elected by the student (CI) 8111 14 Functional Structures Design Assoc. Prof. Maria Dziedzic 8121 24 Ergonomic Design Full Prof. Adam Gedliczka 8131 34 Product Design sen. lect. Piotr Bo yk 8141 44 Market-oriented Product Design Full Prof. Jerzy Ginalski, DSc 8151 54 Visual Communication Design A Assoc. Prof. W³adys³aw Pluta 8161 64 Visual Communication Design B Jan Nuckowski, PhD 8171 74 Space and Colour Design Assoc. Prof. Barbara Suszczyñska-R¹palska Core Instruction standard optional for the students in a semester (CI) 8210 Modelling Technology Assoc. Prof. Sylwester Michalczewski 8220 Visual Design Fundamentals sen. lect. Krystyna Starzyñska 8230 Ergonomic Design Fundamentals Assoc. Prof. Czes³awa Frejlich 8240 Visual Communication Design Fundamentals Full Prof. Ryszard Otrêba 8250 Alternative Design Assoc. Prof. Mieczys³aw Górowski 8260 Objects and Processes Visualisation sen. lect. Tadeusz Nowak

150 ACADEMY OF FINE ARTS IN CRACOW FACULTY OF INDUSTRIAL DESIGN Core Instruction other obligatory courses (CI) 8311 Design Fundamentals Full Prof. Adam Wodnicki 8312 Geometrical Fundamentals of Design sen. lect. Ewa Tarnawska 8321 Presentation Techniques Fundamentals lect. Anna Kulczycka 8322 Computer-aided Design 1 lect. Aleksander Pawluczuk 8323 Modelling Techniques Design Assoc. Prof.Sylwester Michalczewski 8324 Photography 1 Piotr Witos³awski, MA 8331 Technical Drawing sen. lect. Tadeusz Nowak 8332 Photography 2 Piotr Witos³awski, MA 8333 Technical Drawing A-CAD lect. Krzysztof Hamiga 8334 Computer-aided Design 2 lect. Aleksander Pawluczuk 8335 Computer-aided Design 3 lect. Aleksander Pawluczuk Core Studies (CS) 8411 New Product Development Market Context Full Prof. Jerzy Ginalski, DSc 8412 NPD Full Process lect. Janusz Seweryn 8413 NPD Professional Practice sen. lect. Marek Liskiewicz 8420 Copyright Law Wojciech Tabor, PhD 8431 Ergonomics vacancy 8432 Elements of Psychology vacancy 8441 Design Methods vacancy 8451 Construction & Technology Fundamentals W³adys³aw Baranowski, MEn 8452 Plastic Technology Full Prof. Jerzy Kapko, DSc 8453 Materials Technology Full Prof. Jan Kazior, DSc 8460 History of Design Janusz Antos, MA 8470 Visiting Professors Lectures visiting lecturers General Art Studies (GAI) 8511 Visual Effects Assist. Prof. Artur Tajber 8521 Drawing sen. lect. Danuta Urbanowicz 8532 33 Visual Activities A Full Prof. Andrzej Ziêbliñski 8542 43 Visual Activities B Full Prof. Jan Pamu³a 8552 53 Visual Activities C Full Prof. Andrzej Ziêbliñski General Studies (GS) 1112 Diploma Seminar Assoc. Prof. Krupiñski, PhD 1121 Proseminar lect. Jan-Kajetan M³ynarski, PhD 1131 32 Proseminar & Diploma Seminar sen. lect. Andrzej Pollo 1141 42 Proseminar & Diploma Seminar Assoc. Prof. Pawe³ Taranczewski, PhD 1201 Introduction to Philosophy lect. Jan-Kajetan M³ynarski, PhD 1301 History of Ancient and Medieval Art Agnieszka Jankowska-Marzec, MA 1302 History of Renaissance, Baroque and 18th Cent. Art Ewa Herniczek, MA 1303 History of 19th & 20th Century Art sen. lect. Andrzej Pollo 1304 History of Polish Art 1918 1939 Assoc. Prof. Pawe³ Taranczewski, PhD 1401 Art Theory Assoc. Prof. Janusz Krupiñski, PhD 1402 Sociology of Culture sen. lect. Antoni Szoska 1501 Design Philosophy Assoc. Prof. Janusz Krupiñski, PhD 1502 Design Aesthetics Assoc. Prof. Janusz Krupiñski, PhD 2112 42 English (according to the level) staff 8900 Polish Culture Studies (for foreign students) staff Physical Education sen. lect. Leszek Chlubny

ACADEMY OF FINE ARTS IN CRACOW FACULTY OF INDUSTRIAL DESIGN 151 YEAR I, SEM. 1/2 Curriculum * elective course ** elective course in the semester CODES HRS/WEEK COURSE CATEGORY FORMS OF EVALUATION CREDITS 8311 8 Design Fundamentals CI credits & review 14 14 8312 6 Geometrical Fundamentals of Design CI credits & review 8321 2 Presentation Techniques Fundamentals CI credits with a grade 3 3 8322 2 Computer-aided Design 1 CI credits 8323 1 Modelling Techniques Design CI credits with a grade 8324 2 Photography 1 CI credits with a grade 8432 2 Elements of Psychology CS credits with a grade 1 1 8470 2 Visiting Professor s Lectures CS credits 1 1 8511 4 Visual Effects GAI credits & review 8 8 8521 4 Drawing GAI credits & review 1201 2 Introduction to Philosophy GS credits with a grade 1 1 1301 2 History of Ancient and Medieval Art GS credits with a grade 1 1 2100 2 English GS credits with a grade 1 1 2 Physical Education credits 0 0 41 total 30 30 YEAR II, SEM. 3/4 CODES HRS/WEEK COURSE CATEGORY FORMS OF EVALUATION CREDITS 8111 8 Functional Structures Design* CI credits & review 14 14 8121 Ergonomic Design* CI credits & review 8131 Product Design* CI credits & review 8141 Market-oriented Product Design* CI credits & review 8151 Visual Communication Design A* CI credits & review 8161 Visual Communication Design B* CI credits & review 8171 Space and Colour Design* CI credits & review 8210 6/0 Modelling Technology** CI credits & review 3 8220 0/6 Visual Design Fundamentals** CI credits & review 3 8324 2 Photography 2 CI credits with a grade 1 1 8331 2 Technical Drawing CI credits with a grade 8451 2 Construction & Technology Fundamentals CS credits with a grade 1 1 8452 2 Plastic Technology CS credits with a grade 8470 2 Visiting Professor s Lectures CS credits 1 1 8532 8 Visual Activities A* GAI credits & review 7 7 8542 Visual Activities B* GAI credits & review 8552 Visual Activities C* GAI credits & review 1302 2 History of Renaissance, Baroque and 18th Cent. Art GS credits with a grade 1 1 1501 2 Design Philosophy GS credits with a grade 1 1 2100 2 English GS credits with a grade 1 1 2 Physical Education credits 0 0 40 total 30 30

152 ACADEMY OF FINE ARTS IN CRACOW FACULTY OF INDUSTRIAL DESIGN YEAR III, SEM. 5/6 CODES HRS/WEEK COURSE CATEGORY FORMS OF EVALUATION CREDITS 8111 8 Functional Structures Design* CI credits & review 14 14 8121 Ergonomic Design* CI credits & review 8131 Product Design* CI credits & review 8141 Market-oriented Product Design* CI credits & review 8151 Visual Communication Design A* CI credits & review 8161 Visual Communication Design B* CI credits & review 8171 Space and Colour Design* CI credits & review 8230 6/0 Ergonomic Design Fundamentals** CI credits & review 4 8240 0/6 Visual Communication Design Fundamentals** CI credits & review 4 8333 2 Technical Drawing A-CAD CI credits 1 1 8334 2 Computer-aided Design 2 CI credits 8411 3/0 New Product Development Market Context** CS credits 1 1 8431 0/3 Ergonomics** CS credits 8470 2 Visiting Professor s Lectures CS credits 1 1 8532 8 Visual Activities A* GAI credits & review 7 7 8542 Visual Activities B* GAI credits & review 8552 Visual Activities C* GAI credits & review 1303 2 History of 19th & 20th Century Art GS credits with a grade 1 1 2100 2 English GS credits with a grade 1 1 35 total 30 30 YEAR IV, SEM. 7/8 CODES HRS/WEEK COURSE CATEGORY FORMS OF EVALUATION CREDITS 8112 12 Functional Structures Design* CI credits & review 18 18 8122 Ergonomic Design* CI credits & review 8132 Product Design* CI credits & review 8142 Market-oriented Product Design* CI credits & review 8152 Visual Communication Design A* CI credits & review 8162 Visual Communication Design B* CI credits & review 8172 Space and Colour Design* CI credits & review 8250 6/0 Alternative Design** CI credits & review 4 8260 0/6 Objects and Processes Visualisation** CI credits & review 4 8335 2 Computer-aided Design 3 CI credits 1 1 8412 3/0 New Product Development Full Process** CS credits with a grade 1 1 8441 0/3 Design Methods** CS credits 8453 2 Materials Technology CS credits 1 1 8460 2 History of Design CS credits 1 1 8470 2 Visiting Professor s Lectures CS credits 1 1 1402 2 Sociology of Culture GS credits with a grade 1 1 1502 2 Design Aesthetics GS credits with a grade 1 1 2100 2 English GS credits with a grade 1 1 35 total 30 30

ACADEMY OF FINE ARTS IN CRACOW FACULTY OF INDUSTRIAL DESIGN 153 YEAR V, SEM. 9 CODES HRS/WEEK COURSE CATEGORY FORMS OF EVALUATION CREDITS 8113 16 Functional Structures Design* CI credits & review 26 8123 Ergonomic Design* CI credits & review 8133 Product Design* CI credits & review 8143 Market-oriented Product Design* CI credits & review 8153 Visual Communication Design A* CI credits & review 8163 Visual Communication Design B* CI credits & review 8173 Space and Colour Design* CI credits & review 8413 3 New Product Development Professional Practice CS credits with a grade 1 8420 2 Copyright Law CS credits 1 8460 2 History of Design CS credits 1 8470 2 Visiting Professor s Lectures CS credits 1 25 total 30 YEAR V, SEM. 10 CODES HRS/WEEK COURSE CATEGORY FORMS OF EVALUATION CREDITS 8114 2 Diploma Seminar (diploma work)* CI diploma examination 26 8124 Diploma Seminar (diploma work)* CI diploma examination 8134 Diploma Seminar (diploma work)* CI diploma examination 8144 Diploma Seminar (diploma work)* CI diploma examination 8154 Diploma Seminar (diploma work)* CI diploma examination 8164 Diploma Seminar (diploma work)* CI diploma examination 8174 Diploma Seminar (diploma work)* CI diploma examination 1112 2 Diploma Seminar (diploma dissertation)* GS diploma examination 4 1132 Diploma Seminar (diploma dissertation)* GS diploma examination 1142 Diploma Seminar (diploma dissertation)* GS diploma examination 4 total 30 8900 Polish Culture Studies*** GS up to 6 * elective course ** elective course in the semester *** for foreign students only

154 ACADEMY OF FINE ARTS IN CRACOW FACULTY OF INDUSTRIAL DESIGN Description of courses 8111 BASIC LEVEL Functional Structures Design 8112 ADVANCED LEVEL 8113 SPECIALISATION 8114 DIPLOMA WORK TEACHERS: Assoc. Prof. Maria Dziedzic, sen. lect. Stanis³aw Pó³torak, Marek Suchowiak, MA Department of Design Methodology, Design Studio I HOURS PER WEEK: 8 8 8 8 12 12 16 2 CREDITS: 14 14 14 14 18 18 26 26 STATUS OF CLASSES: elective course of core instruction AIMS OF INSTRUCTION: Acquiring theoretical and practical knowledge on the design methods in industrial design. Teaching the following skills: analysing the existing solutions, selecting the information, making a list of evaluation criteria, formulating the design problems and preparing a list of design assumptions, verifying the solutions through trials and experiments carried out independently by the students and on the basis of existing aiding design techniques and methods, system and its surrounding analysis, preparing a timetable of design work with the clear outline of stages and selecting appropriate means of recording the particular parts of the design, among other things using specialised computer software, writing dissertations with regard to solving a design problem, carrying out preparatory research, working out the results, formulating conclusions, evaluating the state of the art research. CONTENT OF INSTRUCTION: Preparing the students for design work with the use of methods and techniques of formulating and solving design problems. The afore-mentioned problems are practised by the students on the examples of objects-products treated as elements of larger practical structures. An object-product is only a means of realisation of defined practice process. The features of the user and the object-product as well as the conditions of the realised process constitute its value. The tasks include 4 problem areas according to defined knowledge and skills indispensable in the design practice: problem area 1 basic level: analysing the selected object by defining its practical, ergonomic, aesthetic, construction, technological, and similar properties and relations existing between them; problem area 2 advanced level: the concept of practical structure of an object realising the defined practical process and its presentation in the functional model; problem area 3 specialisation: a practical object design being an element of a system realising the defined practice process and presentation of a prototype or model; problem area 4 diploma work: a practical object design being an element of a system realising the defined practice process and presentation of a prototype model as well as working out methods or a device aiding in the design process. The curriculum may be realised among other things on the example of the following problems: a seat a sitting person a practical situation. The department has at its disposal rich methodological resources in the form of tools and equipment aiding in the seat designing and extensive literature on the subject. FORMS OF INSTRUCTION: Individual tutorials. Seminar classes preceded by a lecture with slide show. Comments on students transitional work. EVALUATION CRITERIA: Participation in the classes, execution of current semester exercises. REMARKS: Admission limit in the studio 12 persons including the 2-, 3-, 4- and 5-year students.

ACADEMY OF FINE ARTS IN CRACOW FACULTY OF INDUSTRIAL DESIGN 155 8121 BASIC LEVEL Ergonomic Design 8122 ADVANCED LEVEL 8123 SPECIALISATION 8124 DIPLOMA WORK TEACHERS: Full Prof. Adam Gedliczka, lect. Krzysztof Hamiga Department of Design for the Workplace, Ergonomic Design Studio HOURS PER WEEK: 8 8 8 8 12 12 16 2 CREDITS: 14 14 14 14 18 18 26 26 STATUS OF CLASSES: elective course of core instruction AIMS OF INSTRUCTION: Teaching the skills of: analysing the form and function of a technical object as well as its interaction with the human; formulating the design problem; generating new design solutions; concept recording and design documenting; using the data and theoretical base within the ergonomic design. CONTENT OF INSTRUCTION: The curriculum includes multiaspect form study of the technical object and creating a design synthesis, offering new values in the sphere of use and aesthetics. Special attention is paid to ergonomic criteria applied as a measure of man shaping artificial environment. Basic level: shaping the manipulation elements and sets (e.g. holders, handgrips, keyboards, and toys.) Advanced level: shaping objects and spatial structures of the workplace. Specialisation and diploma work: shaping of the complex function and utility objects with regard to their interaction with the human being. Developing the theoretical problems of human subjectivity in shaping the means of work. The problems existing at particular levels are treated flexibly according to students predispositions and interests and offers of co-operation with industry. The curriculum assumes the basic knowledge of design methods, the fundamentals of technologies and construction, the skill of drawing of an idea and final presentation of a designed object, skilful use of photographic technique and rendering drawing as well as CAD software. FORMS OF INSTRUCTION: Seminars, individual and group consultations, visits to the companies co-operating in the realisation of projects. Teaching aids: selected reading sources, standards, physical and computer models of the human being, techniques of recording the process of man and object interaction. REMARKS: Admission limit in the studio is 12 persons including the students in the 2nd, 3rd, 4th and 5th year.

156 ACADEMY OF FINE ARTS IN CRACOW FACULTY OF INDUSTRIAL DESIGN 8131 BASIC LEVEL Product Design 8132 ADVANCED LEVEL 8133 SPECIALISATION 8134 DIPLOMA WORK sen. lect. Piotr Bo yk Department of Design for the Workplace, Product Design Studio HOURS PER WEEK: 8 8 8 8 12 12 16 2 CREDITS: 14 14 14 14 18 18 26 26 STATUS OF CLASSES: elective course of core instruction AIMS OF INSTRUCTION: The aim of the subject is to teach the ability to define a design problem, work out independently a set of solutions fulfilling the design assumptions and final design with regard to the manufacturing technology with imitation model and design documentation. CONTENT OF INSTRUCTION: Teaching is focused on the conceptual design with particular stress on considering the designed object as a carrier of meaning and with the aim of achieving the high level of innovativeness of solutions. The topics of the tasks mainly include practical objects in the areas of housing, recreation and rehabilitation. The students are encouraged to take up the design topics under design competitions. FORMS OF INSTRUCTION: Practical designing in particular with the use of modelling (access to the modelling workshop with the basic machine and tool equipment), individual tutorials, seminars. REMARKS: Admission limit in the studio 10 persons including the students on the 2nd-, 3rd-, 4th- and 5th year. Admission on the basis of the interview, portfolio and/or acquired results in the core instruction. The instruction may be given in English. 8141 BASIC LEVEL Market-oriented Product Design 8142 ADVANCED LEVEL 8143 SPECIALISATION 8144 DIPLOMA WORK TEACHERS: STUDIO: Full Prof. Jerzy Ginalski, DSc, sen. lect. Marek Liskiewicz, lect. Janusz Seweryn New Product Management Studio HOURS PER WEEK: 8 8 8 8 12 12 16 2 CREDITS: 14 14 14 14 18 18 26 26 STATUS OF CLASSES: elective course of core instruction AIMS OF INSTRUCTION: Acquiring by the students of design skills with regard to the needs and likes of the defined user groups, specified market and the real manufacturing conditions; training them to discipline (including keeping the deadlines) in design work and to work in design groups; preparing them for independent work as industrial designers. CONTENT OF INSTRUCTION: Basic level: the methods of multicriteria product design; collecting and working out the information including recognising the market opportunity, users requirements and preferences, financial capabilities of the purchasers; analysing the competitive products and recognising the technological and manufacturing conditions of the manufacturer; formulating the design specification; designing in accordance with the specification. The design objects are simple industrial products destined for a specific manufacturer. Advanced level: industrial product designing destined for the defined market sector and specified users

ACADEMY OF FINE ARTS IN CRACOW FACULTY OF INDUSTRIAL DESIGN 157 FORMS OF INSTRUCTION: EVALUATION CRITERIA: REMARKS: on the basis of worked out specification. The design objects are medium-complicated industrial products selected by the student from prescribed thematic area. Specialisation: continuation of the curriculum preparing the students for the diploma work. When required the work includes research activities. The design objects are medium-complicated industrial products selected from a thematic area suggested by the student. Diploma work: preparing and defending the diploma work composed of a design work and a diploma dissertation. Type of activity: an independent work. Contact with the course leader within the diploma seminar. Within possibilities the design work is based on real needs. Topies related to saving energy and natural resources are preferred. Practical designing, individual tutorials, group seminars. Students receive a book New Product Development by J. Ginalski, M. Liskiewicz, J. Seweryn. Apart from that, specialist library is available in the studio. Credits are given successively at the end of each semester on the basis of current progress. There are obligatory reviews of students works (exams) at the end of a semester. The following elements are evaluated: the completeness of documentation, oral presentation, the quality of a design work in particular multiaspect quality of the elaboration and the originality of the design solution, the estimated opportunity of the designed product to enter the market successfully. Admissions to the studio on the basis of the interview, portfolio and/or acquired results in the core instruction. Admission limit 12 persons including the 2-, 3-, 4- and 5-year students. According to the level of instruction teachers require credits from at least one part of the course New Product Development. The interests in economic phenomena are welcomed. Students may study at the basic level only one semester, at the advanced level no longer than two semesters. When it is possible efforts are made to do the design work on the basis of real needs related to saving energy and protecting the natural resources. Students are allowed to work in groups of 2 3 persons. Instruction may be given in English. 8151 54 Visual Communication Design A TEACHERS: Assoc. Prof. W³adys³aw Pluta, Jacek Mrowczyk, MA Department of Visual Communication, Visual Communication Design Studio A 8161 64 Visual Communication Design B TEACHERS: Jan Nuckowski, PhD, lect. Barbara Wid³ak Department of Visual Communication, Visual Communication Design Studio B HOURS PER WEEK: 8 8 8 8 12 12 16 2 CREDITS: 14 14 14 14 18 18 26 26 STATUS OF CLASSES: elective course of core instruction AIMS OF INSTRUCTION: Teaching the skills of perceiving and formulating design problems, creating original design solutions grounded in knowledge and experience of science and art, using visual means and techniques. CONTENT OF INSTRUCTION: The teaching object is the art of visual communication design with the use of research methods and techniques allowing one to rationalise the design process and evaluation criteria of its results. Basic knowledge in the history of visual communication design and in design methods as well as the ability to use graphic techniques including computer-aided techniques is required. FORMS OF INSTRUCTION: Design exercises, tutorials, seminar classes, specialistic consultations. Teaching aids: selected literature on the subject, basic equipment of visual communication designer. REMARKS: Admission limit in the studio 12 persons including 2-, 3-, 4- and 5-year students. Admission on the basis of a portfolio.

158 ACADEMY OF FINE ARTS IN CRACOW FACULTY OF INDUSTRIAL DESIGN 8171 BASIC LEVEL Space and Colour Design 8172 ADVANCED LEVEL 8173 SPECIALISATION 8174 DIPLOMA WORK TEACHERS: Assoc. Prof. Barbara Suszczyñska-R¹palska, Agata Kwiatkowska-Lubañska, MA, Anna Jadowska-Barczyk, MA Department of Space and Colour Studies, Space and Colour Studio HOURS PER WEEK: 8 8 8 8 12 12 16 2 CREDITS: 14 14 14 14 18 18 26 26 STATUS OF CLASSES: elective course of core instruction AIMS OF INSTRUCTION: Solving the design problems in the department aims at acquiring by the students of the skills of complex shaping of visual objects, in which the use of a colour plays a significant role. Special attention is paid to visual co-existence of the objects in the design process. Their quality is mainly defined by aesthetic, informative and semantic criteria. CONTENT OF INSTRUCTION: Basic level: acquiring the knowledge of integration of space and colour; colour fundamentals (e.g. colour contrasts, colour interaction, colour impressions, various concepts of creating colourist harmony); the fundamentals of space creating (e.g. the quality features of space, structural features, spatial compositions creating, the concept of space in the visual arts.) Psychophysiology of eye-perception; associations; preferences and the symbolic meaning of colours.) The issues of colour in painting, architecture and design. Advanced level: specified design tasks are executed in the following area problems: creating space: city landscape, architecture, recreational spaces, playgrounds, parks; creating space: designing functionally varied interiors (manufacturing companies, hospitals, schools, theatres, etc.), exhibits; product colourist interpretations, co-ordination of colourist palettes for various branches of manufacturing industry; issues of colourist identification; colour in visual communication and advertising; visualisation of slogans, ideas, concepts, etc.; script designing, film requisites; video film productions. Specialisation and Diploma work: solving concrete design tasks within the above-mentioned group areas, frequently extended by historical view, considerations and reflections including theoretical issues based on vast literature on the subject. FORMS OF INSTRUCTION: Lectures, design exercises, consultations with the specialists from various areas, tutorials, diploma seminars, and discussions. Teaching aids: lectures in written form prepared by the teacher, sets of slides, a set of video films, atlases of colours, samples of colours. Thematically organised literature including about 180 items, departmental publications. EVALUATION CRITERIA: High rank in the process of evaluating the students projects is given to unconventional way of their execution and aesthetic values. REMARKS: Admission limit in the studio 15 persons including 2-, 3-, 4- and 5-year students.

ACADEMY OF FINE ARTS IN CRACOW FACULTY OF INDUSTRIAL DESIGN 159 8210 Modelling Technology STUDIO: Assoc. Prof. Sylwester Michalczewski Design and Research Workshops of the Faculty of Industrial Design HOURS PER WEEK: 6 CREDITS: 3 AIMS OF INSTRUCTION: The aim of the subject is to acquire by the students the ability to solve practically design tasks and select rationally model means appropriately to the assigned task and the period of its performance. CONTENT OF INSTRUCTION: Exercises are related to simple practical object design. The content of the subject includes formulating a design problem, creating experimental models exemplifying the concept of solving and executing of selected conceptions in the 1:1 models. FORMS OF INSTRUCTION: Design exercises are executed in the modelling studio, which is equipped with basic machines and tools for work; tutorials, consultations, technical assistance in execution. 8220 Visual Design Fundamentals sen. lect. Krystyna Starzyñska Department of Space and Colour Studies, Visual Elements of Design Studio HOURS PER WEEK: 6 CREDITS: 3 AIMS OF INSTRUCTION: Introducing the students into the problems of shaping object forms; extending their knowledge and experience as well as their own evaluation criteria. CONTENT OF INSTRUCTION: Shape; the notion of wholeness and a part; formal balance, proportions, symmetry, contrast, rhythm, scale; optical properties of materials and surface; relations between visual form, tactile surface and haptic form; visual form; illumination; light and colour, additive and subtractive colour processes, colour specification systems; contrast types, perceptibility, psychological influence, preferences; symbolic meaning of colours; codes and norms, form semantics. Knowledge of physical fundamentals in light and colour is required; general orientation in the problems of perception psychology; basic skills in the presentation techniques. FORMS OF INSTRUCTION: Practical exercises, tutorials, reviews, shows, consultations.

160 ACADEMY OF FINE ARTS IN CRACOW FACULTY OF INDUSTRIAL DESIGN 8230 Ergonomic Design Fundamentals Assoc. Prof. Czes³awa Frejlich, lect. Ludwik Matuszek Department of Design for the Workplace, Ergonomic Elements of Design Studio HOURS PER WEEK: 6 CREDITS: 4 AIMS OF INSTRUCTION: Acquiring by the students of the knowledge of ergonomics understood as an interdisciplinary science studying the interrelations between the human and its surrounding. The transferred knowledge and methods are focused on the human. One of the fundamental instruction aims is to teach the students the interpretation skill of ergonomic research and its creative use in the design process. CONTENT OF INSTRUCTION: The transferred knowledge is related to the following groups of problems: anthropometry in the historical and contemporary aspects, sitting position, psychomotoric development of children and youth, psychophysical changes in elderly persons and the limititations of disadvantaged people. Methods of shaping the manipulation and information elements, shaping the manual tools and fundamentals of work process analysis as a source of information for design. The selected lecture topic is related to the task and design exercise. Required knowledge: fundamentals of anatomy, physiology and psychology as well as knowledge and skills acquired in the 1st and 2nd years in descriptive geometry, presentation techniques, manual drawing, photographic techniques and design methods. FORMS OF INSTRUCTION: Lectures, design exercises, design tasks (individual and group tutorials) as well as specialised consultations. Teaching aids: selected literature (including technical norms), slides, computer software (Fantom, Manequin.) 8240 Visual Communication Design Fundamentals TEACHERS: Full Prof. Ryszard Otrêba, lect. Ewa Pawluczuk Department of Visual Communication, Basic Visual Communication Design Studio HOURS PER WEEK: 6 CREDITS: 4 AIMS OF INSTRUCTION: Acquiring by the student of the fundamental knowledge in visual communication design and basic skills of visual communication designer. CONTENT OF INSTRUCTION: Introduction to the functions of graphic sign and visual message. Basic evaluation criteria of a message and the objective methods. Visual research aiming at adapting the informational content to the human perception abilities. Studies on readability and graduation of signs within a system. Influence of information signals and their perception in the changing surrounding. Introducing the students to the problems of printing techniques. FORMS OF INSTRUCTION: Design exercises, tutorials, lectures.

ACADEMY OF FINE ARTS IN CRACOW FACULTY OF INDUSTRIAL DESIGN 161 8250 Alternative Design STUDIO: Assoc. Prof. Mieczys³aw Górowski Alternative Design Studio HOURS PER WEEK: 6 CREDITS: 4 AIMS OF INSTRUCTION: Shaping creative attitudes of the students; understanding and recognising a principal necessity of the coexistence of the human with its natural life environment. CONTENT OF INSTRUCTION: Attempts to perceive and understand the nature of degeneration to which uncontrolled development of industrial civilisation is leading. Reaching the source of target-oriented and simple activity in the material in the conditions of developed technical possibilities, in particular by penetrating the products of folklore culture, observing the evolution of tools, attempting to discover objects in a fresh way. Inspiring the students with native traditions and customs. Selecting, characterising and understanding the nature of material products created on the basis of acceptance of a technocratic attitude. FORMS OF INSTRUCTION: Lectures and practice. 8260 Objects and Processes Visualisation DEPARTMENT: sen. lect. Tadeusz Nowak Department of Space and Colour Studies HOURS PER WEEK: 6 CREDITS: 4 AIMS OF INSTRUCTION: Teaching the skill to use the rendering drawing, which is indispensable both in the process of creating design concepts and in the presentation of the final version of the design project. CONTENT OF INSTRUCTION: Theoretical and practical fundamentals of creating a rendering drawing on the basis of selected problems of perspective, composition, colour, light and shade. Techniques of executing rendering drawings, presentation of examples, acquainting the students with materials and tools. Practice in masses drawing, which have flat and spherical surface, defining on the drawing of the visual features of an object such as shape, colour, surface, resulting from the used material (wood, stone, metal, glass, plastic.) Reminding the students of the principles of creating a drawing in section and half-section, exploding drawing. Reviewing alternative methods of executing rendering drawing with the use of computer-aided techniques. Required knowledge and skills: selected issues of mechanical drawing, perspective, manual drawing. FORMS OF INSTRUCTION: Lectures and practice.

162 ACADEMY OF FINE ARTS IN CRACOW FACULTY OF INDUSTRIAL DESIGN 8311 Design Fundamentals TEACHERS: Full Prof. Adam Wodnicki, sen. lect. Adam Miratyñski, instr. Piotr Witos³awski, MA Department of Design Fundamentals, Basic Design Studio HOURS PER WEEK: 8 8 CREDITS: 14* 14* * with 8312 AIMS OF INSTRUCTION: Topics and methods of executing the exercises favour independent experimenting, encourage the students to search for unconventional design solutions. Activities, which have this character, are understood as a process, whose essence is to make order and structure in various aspects and relations, both logical and semantic. CONTENT OF INSTRUCTION: According to their curriculum assumptions, design fundamentals play a double teaching role as a place of activities open to various intentions and inspirations of the students in the adjacent areas of design, art, literature and imagination theatre and as a cognitive basis of conscious, emotionally mature and motivated design decisions. This duality is reflected in the topics of design exercises, which link the intuitive methods of search for form and expression proper to artistic activities, with elements of logic and methodological tools, as characteristic of research activities. FORMS OF INSTRUCTION: Lectures, design practice, seminars with the participation of visiting lecturers. 8312 Geometrical Fundamentals of Design sen. lect. Ewa Tarnawska Department of Design Fundamentals, Presentation Techniques Studio HOURS PER WEEK: 6 6 CREDITS: 14* 14* * with 8311 AIMS OF INSTRUCTION: Acquiring by the students of the ability to record 3-D objects in a uniform way, construct objects as well as interpret and analyse the recorded objects. Preparing the basis for later work in mechanical drawing and 3-D computer software. Additional aim is to stimulate the development of spatial imagination. CONTENT OF INSTRUCTION: Transferring the knowledge within the selected domains of descriptive geometry, rectangular view, rectangular and diagonal axonometry as well as descriptive perspective; also the knowledge of mathematical models, elements of symmetry, transformations including the topological ones, structures, 3-D object modelling on the basis of geometrical techniques, and the skill of analysing geometrical features of the objects. Lectures and exercises provide the knowledge of descriptive geometry, but problem tasks, which have design and analytical character, are individually executed by the students, who receive consultations and tutorials. Moreover, exercises aiming at developing spatial imagination are executed. Knowledge of descriptive geometry and algebra at the secondary school level is required. FORMS OF INSTRUCTION: Lectures, descriptive exercises, design exercises. Teaching aids: descriptive geometry coursebooks and literature on mathematical models. BASIS FOR EVALUATION: A precondition of getting permission to enter the examination is to get positive results in all exercises and pass the test in descriptive geometry. Written examination in descriptive geometry and the review of works at the end of a semester, which has the legal status of an examination.

ACADEMY OF FINE ARTS IN CRACOW FACULTY OF INDUSTRIAL DESIGN 163 8321 Presentation Techniques Fundamentals lect. Anna Kulczycka Department of Design Fundamentals, Presentation Techniques Studio HOURS PER WEEK: 2 2 CREDITS: 3* 3* * with 8322 8324 AIMS OF INSTRUCTION: The aim of the course is to introduce the students to fundamental problems of drawing presentation of the designed objects. CONTENT OF INSTRUCTION: Methods assisting in creating perspective drawings and techniques of giving the final touch of drawing underlay for the presentation of conceptual sketches and presentation drawings. FORMS OF INSTRUCTION: Lectures, exercises executed and consulted during the classes. Teaching aids: literature on the subject, materials illustrating the process of creation of a conceptual presentation sketch and a presentation drawing. EVALUATION CRITERIA: Credits are awarded with a grade on the basis of attendance and executed exercises as well as the review of works at the end of a semester, which has the legal status of an examination. 8323 Modelling Techniques Design Assoc. Prof. Sylwester Michalczewski Department of Design Fundamentals, Modelling Technology Studio HOURS PER WEEK: 1 1 CREDITS: 3* 3* * with 8321, 8322, 8324 AIMS OF INSTRUCTION: Acquiring the skill of creating models documenting projects. CONTENT OF INSTRUCTION: Students acquaint themselves with various modelling techniques and use them in creating conceptual and final models, which document tasks executed within the course Design Fundamentals. FORMS OF INSTRUCTION: Design exercises executed in the modelling studio; tutorials, consultations, technical assistance in execution of works.

164 ACADEMY OF FINE ARTS IN CRACOW FACULTY OF INDUSTRIAL DESIGN 8331 Technical Drawing DEPARTMENT: sen. lect. Tadeusz Nowak Department of Space and Colour Studies HOURS PER WEEK: 8 8 CREDITS: 1* 1* * with 8332 AIMS OF INSTRUCTION: Learning the principles of technical drawing and acquiring the skills of using and interpreting it proficiently. CONTENT OF INSTRUCTION: The role of mechanical drawing in technology, types of mechanical drawings. 2-D and 3-D drawing. Rectangular views, axonometric views, parallel perspective. General measuring techniques. Types of sections and principles of their drawing. Rabattements. Drawing parts of machines, connections, objects and tools. Assumption and executional drawings. Knowledge of descriptive geometry, construction and technological principles is required. FORMS OF INSTRUCTION: Practice. 8411 New Product Development Market Context STUDIO: Full Prof. Jerzy Ginalski, DSc New Product Development Studio HOURS PER WEEK: 3 CREDITS: 1 KIND OF CLASSES: theoretical AIMS OF INSTRUCTION: The aim of the course is to give the students fundamental knowledge in mechanisms of competitive market and the conditions of companies activities in market economy as well as consequences of this for industrial design. CONTENT OF INSTRUCTION: Definitions and contexts of industrial design; manufacturing company incompetitive market; innovations; criteria and methods of quality design evaluation of a product; price of a product and calculations of manufacturing costs; introduction to marketing. FORMS OF INSTRUCTION: Lectures and practice, seminars. EVALUATION CRITERIA: Credits are given on the basis of attendance and executed exercises.

ACADEMY OF FINE ARTS IN CRACOW FACULTY OF INDUSTRIAL DESIGN 165 8412 New Product Development Full Process STUDIO: lect. Janusz Seweryn New Product Development Studio HOURS PER WEEK: 3 CREDITS: 1 KIND OF CLASSES: theoretical AIMS OF INSTRUCTION: The aim of the course is to give the student the knowledge of the rational procedures of manufacturing companies activities in the competitive market and successful methods of management of new product development. CONTENT OF INSTRUCTION: A comprehensive process of new product development and the role of industrial design in this process; the status (dynamics) of a product, market and a company; product life cycle; investments, returns and profit margins; organisational structures of new product development activities, product design specification; planning of design activities. FORMS OF INSTRUCTION: Lectures, practice, seminars. EVALUATION CRITERIA: Credits are given on the basis of attendance and executed exercises. REMARKS: Credits in New Product Development Market Context course are required. 8413 New Product Development Professional Practice STUDIO: sen. lect. Marek Liskiewicz New Product Development Studio HOURS PER WEEK: 3 CREDITS: 1 KIND OF CLASSES: theoretical AIMS OF INSTRUCTION: The aim of the course is to prepare the students for free-lance professional activity. CONTENT OF INSTRUCTION: The code of industrial designer s professional behaviour; preparing the designer for professional practice; legal issues; establishing the designer s own design firm and contacts with clients; working out contracts, business plan, design activities plan, etc. FORMS OF INSTRUCTION: Lectures and practice, seminars. EVALUATION CRITERIA: Credits are given on the basis of attendance and executed exercises. REMARKS: Credits in New Product Development Market Context and New Product Development Full Process courses are required.

166 ACADEMY OF FINE ARTS IN CRACOW FACULTY OF INDUSTRIAL DESIGN 8511 Visual Effects Assist. Prof. Artur Tajber Department of Visual Arts, Visual Activities Studio D HOURS PER WEEK: 4 4 CREDITS: 8* 8* * with 8521 AIMS OF INSTRUCTION: Introducing the designers-to-be to the problems of art phenomena (the historical and the contemporary ones) by developing an ability to critically analyse students own perceptual experience. Apart from that the curriculum aims at preparing the 1st year student for selecting an appropriate studio in the 2nd year and for starting work there. CONTENT OF INSTRUCTION: The classes include practical exercises in selected problems of art (drawing, painting, sculpture, and multimedia), psychophysiology, aesthetics, supplemented by the transmission of theoretical knowledge. Problems: drawing study, painting studies (monochromatic and chromatic ones), sculpture study from nature, psychophysiological, cultural and social conditions of sensual perception, representation problems as a consequence of an objective perception act and knowledge of historical and contemporary state of visual arts, problem of illusion, theory and practice of perspective, 2-D and 3-D pictures interrelations. General knowledge on perception psychology, optics, history of art and culture is required. FORMS OF INSTRUCTION: Each semester students receive a written curriculum describing in a general way obligatory topics and exercises, their sequence, minimal requirements, time of getting credits. Moreover, each task is discussed with a group in detail before its beginning. The tasks are principally executed in the form of exercises, part of them may be realised outside school. There is a strong linkage between individual interests and achievements and the problems of successive tasks. Seminars and literature on the subject supplement the programme of exercises. BASIS FOR EVALUATION: Partial credits are given during a semester in the defined timetable, which is a basis for obtaining final credits and permission to enter a review of works (an examination). The teachers from the department evaluate students works. 8521 Drawing TEACHERS: DEPARTMENT: sen. lect. Danuta Urbanowicz, ukasz Kieferling, MA Department of Visual Arts HOURS PER WEEK: 4 4 CREDITS: 8* 8* * with 8511 KIND OF CLASSES: STATUS OF CLASSES: AIMS OF INSTRUCTION: practical obligatory The aim of the curriculum is to develop students creativity and artistic awareness as well as to build a reflective ability by analysing students own experiences. Introducing the prospective designers to the problems of art. Developing students workshop skills in the domain of drawing. Practical improving of graphic copying is a basis for the cognition of visual arts language. With the knowledge of broad conditions of perception and interpretation, it is an indispensable element of both successful designing and developing students own artistic awareness and identity.

ACADEMY OF FINE ARTS IN CRACOW FACULTY OF INDUSTRIAL DESIGN 167 CONTENT OF INSTRUCTION: The course includes practical studies from nature supplemented by introduction to theoretical problems (psychology of perception, semantics of graphic sign, sociocultural context.) Exercises: scale problem study the role of tools, drawing study from nature the problem of frame selection, monochromatic collage, after observation exercises with the assigned topic, cube and space drawing analysis (1st exercise: simple and complex objects, 2nd exercise: head.) General knowledge in perception psychology, optics, history of art and culture is required. FORMS OF INSTRUCTION: The classes cycle is based on individual work and individual tutorials. Each task is discussed before execution and preceded by a series of conceptual sketches. The tasks are mainly carried out during the classes, however in case of need they may be realised in extra time. Moreover, in individual cases homework should be done. BASIS FOR EVALUATION: Executing exercises on time is a basis for obtaining semester credits and a permission to enter the final review of works (examination). Teachers from the department evaluate students works. 8532 BASIC LEVEL Visual Activities A 8533 ADVANCED LEVEL TEACHERS: Full Prof. Andrzej Ziêbliñski, Tadeusz Banaœ, MA, Pawe³ Or³owski, MA Department of Visual Arts, Visual Activities Studio A HOURS PER WEEK: 8 8 8 8 CREDITS: 7 7 7 7, elective studio AIMS OF INSTRUCTION: Developing students creative personality consisting in solving visual, spatial, graphic and colour problems. CONTENT OF INSTRUCTION: Sculptural space study. Open and inner space. The interior house, temple, square, city. Measures scale, proportions, module. The human figure, head, hand. The human plant, rock. Knowledge in perception psychology, general knowledge on history of art and orientation in the trends of quests in modern art are required. FORMS OF INSTRUCTION: Study from nature, conceptual sketches, analytical construction drawing, modelling (plasticine, clay, ceramic mass, plaster of Paris floating, metal welding, collage type construction.) The 2nd year students execute 2 tasks per semester with the possibility of selecting the manner of execution. The 3rd year students execute the topics individually with regard to the problems of space, cube and form. BASIS FOR EVALUATION: The basis of getting credits at the end of a semester is obtaining partial credits in currently done exercises. At the end of a semester all works are evaluated during the review of works, which has the status of an exam.

168 ACADEMY OF FINE ARTS IN CRACOW FACULTY OF INDUSTRIAL DESIGN 8542 BASIC LEVEL Visual Activities B 8543 ADVANCED LEVEL TEACHERS: Full Prof. Jan Pamu³a, Wojciech Kopczyñski, MA Department of Visual Arts, Visual Activities Studio B HOURS PER WEEK: 8 8 8 8 CREDITS: 7 7 7 7, elective studio AIMS OF INSTRUCTION: The aim of the curriculum is to: shape students visual thinking, inform them about realisation techniques and methods, inform them broadly (within possibilities) about pictorial creating problems (visualisation.) The classes aim at enabling the students to acquaint themselves with the specificity and structure of the visual language in the domain of traditional media used to create pictures as well as electronic media currently used in common practice making the students aware of their features and possibilities. They also aim at enabling them to gain better knowledge of perception mechanisms and visual principles by continual practice. CONTENT OF INSTRUCTION: Visualising with the use of traditional and new visual media, such as painting, drawing, printmaking, photography and electronic media. The picture problems its specificity and numerous functions. Basic visualisation elements and methods. Knowledge on perception psychology, general knowledge in the history of art and orientation in the trends of quests in modern art are required. Practical classes fill 80% of course time. They assist in raising eye perception awareness and acquiring fluency in the use of a tool. Task topics of selected pictorial and visualisation problems are formulated so as to study particular problems in a profound and grounded way. Topics are executed in two stages: 1. by the study of nature, 2. in the creative part, which aims at an independent and creative formulation of a given task problem. BASIS FOR EVALUATION: Students get partial credits in particular topics and tasks realised currently in the defined timetable, and their total number is the basis for obtaining final credits at the end of a semester. All students works are evaluated during a review of works, which has the legal status of an examination, at the end of a semester.

ACADEMY OF FINE ARTS IN CRACOW FACULTY OF INDUSTRIAL DESIGN 169 8552 BASIC LEVEL Visual Activities C 8553 ADVANCED LEVEL TEACHERS: Full Prof. Andrzej Ziêbliñski Department of Visual Arts, Visual Activities Studio C HOURS PER WEEK: 8 8 8 8 CREDITS: 7 7 7 7, elective studio AIMS OF INSTRUCTION: The aim of the curriculum is to develop creativity of the prospective artists-designers and their intellectual and workshop skills potential. The sense of studying consists in the cognition of creative process problems, continual work on sublimation of imagination, raising awareness on the basis of current art phenomena and its social functioning. CONTENT OF INSTRUCTION: The range of classes from cognitive and study stages to artistic creation attempts results from both traditional domains of art and contemporary media problems, including the electronic ones (video, computer.) The quest for the sources of inspiration in Nature is a basis of cognition of the visual language, its properties and awareness of eye perception problems as well as ability for their use. Knowledge on psychophysiology of perception, history of art and orientation in the trends of contemporary artistic quests are required. FORMS OF INSTRUCTION: Practice (practical exercises) in the multimedia studio and the video studio. The 2nd year students begin from the study from nature lighting and spatial problems, enhancing experiences both in the domains of drawing and painting. The 3rd year students improve the form of artistic message in a selected medium by taking up individual realisations. The scenarios of multimedia activities in the topics resulting from individual interests are possible to execute with the use of video technique and a computer. Drawing treated as a form of constant element of professional skills improvement is recommended. BASIS FOR EVALUATION: The basis of getting final credits at the end of a semester and permission to enter the final review of works (examination) is obtaining partial credits on time during the semester. Teachers from the department evaluate students.

170 ACADEMY OF FINE ARTS IN CRACOW FACULTY OF INDUSTRIAL DESIGN PUBLISHER: Akademia Sztuk Piêknych im. Jana Matejki w Krakowie EDITORIAL PREPARATION: Jan Pamu³a Jacek Cupryœ Lilla Kulka Ma³gorzata Komorowska Ewa Janus Roman ygulski Marcin Surzycki Marek B³a ucki Krystyna Starzyñska Jerzy Ginalski CONSULTATION: TRANSLATION: COVER DESIGN: LAYOUT: Romana omnicka-bochnak Barbara Waligórska Magdalena Bulanowska Marek Bulanowski W³adys³aw Pluta Maciej Paw³owski PRINTING AND BINDING: Lettra-Graphic s.c. ISBN 83-87651-86-9