www.xad.com Creative GUIDELINES

www.xad.com Creative GUIDELINES

General Guidelines Required Assets For best results, please provide fully editable assets. FILES Design Files - Layered PSD (Photoshop) / Layered PNG (Fireworks) Fonts - RTF / TTF / OTF Images - TIFF / JPG (original files in highest resolution possible) Logos - EPS / AI Flash - FLA, for RM animation references Corporate style guide, if available VIDEO (Rich Media Only) Format - MP4 or MOV Codec - H.264 codec Play Length - 15, 25, 30 seconds Ratio - 16:9 or 4:3 Frame Rate - 29.97 1MB per 15 sec (mobile) 2MB per 15 sec (tablet) 320 width (mobile) 640 width (tablet) Timelines To ensure best ad quality, please adhere to the below timeline of deliverables. Static Banners / Landing Pages (4 Business Days) 2 days for Design + 2 days for campaign set up for Ad Ops In-house* Rich Media (8-10 Business Days) 3 days for Design + 3-5 days for build, + 3 days for campaign set up for Ad Ops *See pg 7 for in-house Rich Media capabilities Custom Rich Media (18 Business Days Minimun) Please inquire for Design & build + 3 days for campaign set up for Ad Ops NOTE: Approval process is not included in above timeline Creative Guidelines / 2

SMARTPHONE STANDARD BANNERS Dimension File Size File Format Requirement 320x50 20KB max PNG / JPG / GIF URL, if links out to external page 300x250 40KB max PNG / JPG / GIF URL, if links out to external page GIF Animated Banners Do not exceed 3 seconds in 1 loop; 3 loops maximum To ensure quality and to meet IAB file size standards, animation is not recommended on 300x250 SMARTCREATIVE TM (Distance Overlay) Distance Overlay is a dynamically populated text that indicates how far the user is from the nearest business location. e.g.: Nearest location is 2.2 mi away Dimension File Size File Format Requirement 320x50 20KB max PNG / JPG / GIF URL, if links out to external page 300x250 40KB max PNG / JPG / GIF URL, if links out to external page Customizable Font Styles Character: Arial, Helvetica, Georgia, Times New Roman Weight: regular, bold, italic, bold italic Color: provide hex color code Size: 9 points minimum is recommended Space Requirement Allow space for 35 characters Location List: address, city, state, zip, and phone number XLS / CSV 320x50 300x250 Creative Guidelines / 3

Tablet STANDARD BANNERS Dimension File Size File Format Requirement 320x250 40KB max PNG / JPG / GIF URL, if links out to external page 728x90 40KB max PNG / JPG / GIF URL, if links out to external page GIF Animated Banners To ensure quality and to meet IAB file size standards, animation is not recommended on tablet banners SMARTCREATIVE TM (Distance Overlay) Distance Overlay is a dynamically populated text that indicates how far the user is from the nearest business location. e.g.: Nearest location is 2.2 mi away Dimension File Size File Format Requirement 320x250 40KB max PNG / JPG / GIF URL, if links out to external page 728x90 40KB max PNG / JPG / GIF URL, if links out to external page Customizable Font Styles Character: Arial, Helvetica, Georgia, Times New Roman Weight: regular, bold, italic, bold italic Color: provide hex color code Size: 9 points minimum is recommended Space Requirement Allow space for 35 characters Location List: address, city, state, zip, and phone number.xls /.CSV 300x250 728x90 Creative Guidelines / 4

Landing Page Standard Required Assets 1 BRANDING / HEADER Retina Display* Standard Display File Size 640x400 320x200 70KB Max URL to external websites (Image may have up to 2 hotspot CTAs) 1 NOTE: Image must be static Business Name 401 Park Avenue New York, NY, 10001 2 DIRECTIONS & CALL Contact list:.xls /.CSV Hex code for CTA 2 DIRECTIONS CALL (123) 456-7890 NOTE: Available on white background / black text or on black background / white text 3 3 VIDEO URL to YouTube video 4 ADDITIONAL PROMO Retina Display* Standard Display File Size 640x600 320x300 90KB Max 4 (Maximum height of image is 600 / 300) NOTE: Image must be static 5 DISCLAIMER TEXT Final edited copy:.doc (There is no character count) NOTE: Available on white background / black text 5 Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipisicing elitut labore et dolore magna aliqua. xad Inc. * Retina display image size is prefered but not required Required Optional Creative Guidelines / 5

Landing Page Video & Image Required Assets IMAGE Retina Display* Standard Display File Size 640x960 320x480 150KB Max Distance overlay can be applied Image may have up to 4 hotspot CTAs: - Play video (link to YouTube video) - Call business - Get directions to business location - More Info / Learn more (external URL) - Social Media (external URL) NOTE: Image must be static Creative Guidelines / 6

INTerstitials STATIC IMAGES Smartphone Portrait Landscape Banner* Dimension 320x480 480x320 300x250 File size 70KB max 70KB max 40KB max Tablet Portrait Landscape Banner* Dimension 768x1024 1024x768 300x250 File size 100KB max 100KB max 40KB max *To ensure quality and to meet IAB file size standards, animation is not recommended on 300x250 RICH MEDIA Smartphone Portrait 320x400 Landscape 480x240 Tablet Portrait 726x900 Landscape 1024x644 Creative Guidelines / 7

Rich Media Required Assets Features ios Android 1. Instagram: handle or specific hashtag 2. Twitter: handle or specific hashtag Video - Inline - Device native player 3. 360 o View: 8-10 Images to create full view Facebook - Post UGC content 4. Photo gallery: 2+ Images minimum 5. Panoramic view: Tile-able panoramic image 1. 2. Instagram Twitter - Feeds 6. Map location:.csv in the following order (even if empty) name, addresscity, zip, state, country, phone, email, opening hours, lat, long 7. ShopLocal: API key/id of the campaign, tag ID, and preview hash 3. - Canned tweet - Twitter profile Pinterest Animation Card flip 360 o view 8. Countdown: Single date in the future or repeating daily event time 9. Call: Phone number 4. Photo gallery - Swipeable - Grid - Light table 10. Download App: Appstore ID or Google Play ID 5. Panoramic view Forms 6. Map location SMARTPHONE Portrait Landscape 7. Games Shop local Wipe away 320x400 480x240 Tap to break Draw / paint TABLET 8. Countdown / stopwatch Drag & drop Portrait Landscape Gyroscope / accelerometer 726x900 1024x644 9. Call 10. Download app External link Add to calendar Creative Guidelines / 8

Mobile Advertisement Best Practices BRANDING Have a prominent logo presence for brand awareness LEGIBILITY Simplify with a short and concise message CALL TO ACTION Give users clear directions and a bold CTA DESTINATION Make sure your ad campaign is optimized for mobile Creative GUIDELINES