Building a Sales Email in VAX The Email Sales Tool helps you customize an email that contains travel options that may pique your current, and even prospective, customers interests. The Email Sales Tool saves you time by integrating email functionality directly within the reservation tool. VAX makes it easy to quickly email flight information, as well as multiple hotel, feature, and car rental pricing and options directly to your clients to help them compare and make decisions. Why Build a Sales Email? Emails include links that allow clients to view the same interactive hotel profiles and destination information that you see. You are automatically copied on all emails sent to your clients for easy recall. Customize your sales emails to add a personal touch to your messages. Your customers can easily view hotel, car, and feature options and compare prices for: o o o Up to six available room categories for one or more hotels on one sales email Up to three car rental options on a single email Up to six features on a single email In just three simple steps, you can send compelling vacation options during the shopping process to help close sales and improve your value in the eyes of your customers. Version: 1 Updated: 04/21/2016 2016 VAX VacationAccess
2 1. Selecting Vacation Components After entering search criteria into the reservation tool and generating an initial itinerary, click the Create Sales Email button in the Pricing Panel before travel components. Once you click the Create Sales Email button, you ll notice Include in Sales Email checkboxes appear in the hotel, car rental, and feature availability pages. VAXVacationAccess.com
Building a Sales Email 3 Hotel Availability Car Availability
4 Feature Availability Note: Features in the availability display will correspond with the pre-selected hotel. Keep in mind that all hotels in a destination may not offer the same features (e.g. hotel-specific transfers). VAXVacationAccess.com
Building a Sales Email 5 2. Previewing Your Sales Email When you are finished selecting vacation component options, click the Preview Sales Email button to review your selections in a customizable email preview. You may enter up to eight email addresses, separated by a semicolon. In addition, you can customize the Subject, Introduction, and Closing fields of the email template to add a personal touch. Plus, there is no need to send this to yourself because you will automatically be blind-carbon-copied (bcc) for your own reference. Note: To comply with email provider guidelines and ensure the delivery of your message, the From field is not editable. travelinfo@fromyourtravelagent.com will display as the sender. Write your email address in the Reply To field so your customers may contact you. To share prices with your clients, ensure the Show Prices checkbox is selected.
6 3. Sending Your Customized Sales Email Once all of your customizations are made to the email, click the Preview button to view the preview of the email before it is sent. From this page, three buttons are accessible: Edit Returns to the editable version of the email Email Click to send the email Print Prints a copy of the email including the To/From email address and subject VAXVacationAccess.com
Building a Sales Email 7 Note: The Email Sales Tool will not work for multi-stop itineraries. It is intended for use on single destination Air/Hotel packages, Hotel Only packages, Hotel/Car packages, and Hotel/Feature packages with single or multi-rooms. Air Only, Feature Only, or Car Only packages are also excluded. Components of the Sales Email Passenger Information Passenger information is displayed below the email greeting. This section will list all rooms with passenger counts (adults and children), including the ages of the children at time of travel. Flight Information The Flight Information section displays the outbound and return flights with air carrier and codeshare information, flight numbers, fare types, origin, destination, dates and times. This is the information that is in your cart at the time the preview email button is selected. Display for multiple flight options is not available.
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Building a Sales Email 9 Hotel Options The Hotels section of the email will display the following: Check-In and Check-Out Dates - These may be different from the flight dates or a hotel only itinerary. Transfer Information Statement - If the package type name contains transfer, then a transfer-included message will display. If the package type name does not contain transfer, then a transfer-optional message will display. Hotels Hotels are listed in order from lowest to highest price and contain an image, numeric rating, distance from the airport, and deals. You may choose to include the price or not. Your customers can click on the hotel s name to view the full hotel profile.
10 Feature Options The Features section of the email will include selected features listed from lowest to highest price. Each feature will include the feature title, an image, and a brief description. You can choose to display prices or not. Your customers can click on the title of each feature to expand details within the feature profile. Note: For date specific features, no date information will display. VAXVacationAccess.com
Building a Sales Email 11 Car Options The Car Rental section will display the pick-up and drop-off locations and times as well as the list of selected car options, images, rental companies, and car sizes. Prices will be displayed as a package from add-on price. If the rental price is already included in the package listed by the hotel, it will be stated below the pricing information. The Email Footer The email footer will thank your customers for considering planning their vacation with you. It will also state your name and agency, display a time stamp, and include a disclaimer for DOT compliance (e.g. prices may only be available at the time the email was generated).
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