Claire Mills, PMP Work: 613-230-6424 ext 118 1461 Rhea Place Ottawa, ON K1V 1H1 clairemills@cepsm.ca Profile Summary Claire has been involved in the world of marketing for the past 22 years, including an emphasis in the event and trade show industries and consulting within high-profile public sector and private sector initiatives. She has knowledge of every aspect of the event marketing, sales and management world to include marketing communications, trade show sales, marketing and management, conference development, management and execution and a niche area of sponsorship development, sales and service. A stickler for detail, she is an accomplished project manager with extensive experience as a senior consultant managing sub-contractors, stakeholders and large teams. Currently, she is Managing Director of the Centre of Excellence for Public Sector Marketing where she is responsible for daily operations and customer service. As part of her role she is responsible for the Training Portfolio to include MARCOM - an annual conference and trade show, public workshops, webinars and online products. In addition she is senior consultant on marketing consulting projects involving marketing strategic planning, management of email marketing, sponsorship and revenue generation, face-to-face marketing and government RFP proposal preparation and delivery strategies. As part of the management team, she is responsible for internal process, financial projections and operations, customer service management, product development and delivery. As a seasoned executive, she never forgets her start and enjoys mentoring marketing and event management students as they launch their careers. Professional Experience: Centre of Excellence for Public Sector Marketing (CEPSM) November 2010 - ongoing Managing Director (from September, 2013) Vice-President, Professional Development Portfolio / Senior Consultant NOTE: Colterman Marketing Group (below) and CEPSM merged in November, 2010 MARCOM Professional Development Annual Forum 2003 Ongoing http://www.marcom.ca marketing forum and trade show for public sector and not-for-profit marketers and communicators Develop, manage and deliver conference and trade show for up to 300 delegates, 40 exhibitors, sponsors & partners Includes the following: o Develop speaker roster o Work with Advisory Committee of senior representatives to develop content o Manage all communications with key stakeholders, attendees, sponsors, internal team, volunteers o Negotiate supplier arrangements and manage relationships o Develop and manage exhibit and sponsorship sales program o Develop and manage promotion strategy o Develop and manage Web presence, including social media channels o Manage Registration process Resume of Claire Mills Sept-2015 Page 1 of 5
o o o Source and hire entertainment for cocktail Source and hire photographer Hire and train temporary personnel CEPSM Workshop and Webinar Programs Develop and manage the national presence of CEPSM personnel across Canada delivering targeted training to government and not-for-profit professionals Develop new products and manage the promotion Project and Consulting Portfolio: Intersol Group Ltd. August, 2013 - ongoing Senior Consultant, Marketing and Communications Develop customer relationship and database marketing program Provide advice on marketing communications Provide overall advice and guidance on marketing and communications initiatives such as workshop program, customer relationship management, website development, database management, social media channels, promotions, etc. Manage Website design, development and maintenance Manage workshop program Manage and lead email marketing of Monthly Newsletter called Intersol Interaction and Training Updates Liaise with consultants to review and edit website blog posts Supervise database management, including Anti-Spam campaign Partnership development planning and liaison Member of branding refresh committee, training program committee, marketing committee Healthpartners National Capital Workplace Charitable Campaign August, 2012 Feb, 2013 Senior Consultant Manage relationships and implement marketing communications tactics Lead communication tactics using social media channels Provide advice on promotion in the National Capital Region Facilitate partnerships Advise on Health Check face-to-face tactics Bleublancrouge June - November, 2012 Senior Consultant Government RFP response process and recommendations City of Ottawa 2010-2012 Sponsorship and Advertising Initiative as part of Efficiency Savings Program Colterman Marketing Group (CMG) Canada March 2000 November 2010 Vice-President, Business Development and Marketing Consulting Services Event Sales, Management and Delivery Experience: Key3Media Events Inc. 2000 2004 GTEC Week (7,000 attendees, 600 delegates; largest technology event in Canada) Sponsorship and Advertising Sales Manager Developed, managed and delivered a $500,000 sponsorship and advertising program exceeding target Managed all aspects of sponsorship sales and deliverables Resume of Claire Mills Sept-2015 Page 2 of 5
Sponsors included such companies as: Oracle, Microsoft, IBM, SAP, SAS, Nortel, Adobe, Corel, Cognos, PWC, Deloitte, Cisco, Bell, Telus, Systemscope Project and Consulting Portfolio: City of Ottawa 2010-2012 Sponsorship and Advertising Initiative as part of Efficiency Savings Program April - December, 2010 Marketing Strategy, including Brand Strategy, Exhibit Training, Sales Strategy, Promotion Strategy Project Management and Personnel Services April 2005 April 2010 Canada Pavilion Tour Canada Pavilion theming (Year of the Veteran, Children s Story Telling, Emergency Preparedness, 2010 Olympics theme) Media Relations subcontract for 10 events yearly, scenarios for VIPs (Ministers) Recruit, hire, train and manage an experienced and fully bilingual Core Team of Site Managers and Information Officers to assist the pavilion in public events across Canada Canadian Food Inspection Agency July October, 2009 Partner selection and recruitment to support Be Aware and Declare Travelers Campaign Canadian Air Transport Security Authority (CATSA) November December, 2008 Developed, managed and executed Face-to-Face Marketing Greeter Program Managed recruitment and training of personnel for Christmas campaign at Toronto, Montreal, Ottawa and Halifax International Airports Canadian Food Inspection Agency November December, 2008 Developed and delivered 1-day Effective Exhibiting Practices training to CFIA personnel Database Update Project 2006 and 2007 Manage the update of the Exhibitions Plan Database through research and contact with over 2,800 events. Marketing Performance Measurement Strategy Reviewed Program Evaluation as conducted by Consulting and Audit Canada and gave strategic recommendations based on findings regarding audience penetration, pavilion messaging, marketing promotions approach, communication channels, exhibit best practices considerations, exhibitions as a key component in the marketing mix Agriculture and Agri-Food Canada - Rural Exhibits Program April, 2003 to March, 2006 Resume of Claire Mills Sept-2015 Page 3 of 5
Interviewed, assessed, hired and trained bilingual exhibit staff to work at rural exhibitions and events across Canada as part of standing offer Natural Resources Canada Corporate Exhibit Program Tour April, 2003 to March, 2006 Managed standing offer to deliver trade show temporary help services participation across Canada Natural Resources Canada, Transportation Energy Use Division June 2004 June 2005 Fuel-Efficiency Strategy New Vehicle Ranking System Part of working group developing a marketing strategy to persuade Canadians to drive more fuel-efficient vehicles Communication Canada November 2002 March 2003 Federal Presence and Synergy Project and Exhibit Equipment Strategy Communication Canada February April, 2001 Summit of the Americas, Québec City Planned, managed and delivered promotional plan for 9,000 square foot exhibit and programming activities Managed recruitment, training and management of temporary personnel Communication Canada May November, 2000 Government of Canada Fairs and Exhibits Program Senior Project Manger Assisted in the Launch of the Fairs and Exhibits Program Recruited departmental Exhibit Partners for 10 events across Canada, including space and promotion negotiations Trained Site Managers and Exhibit Hosts Purchasing Management Association of Canada May June, 2000 Conference and Trade Show Operations Manager and Sponsor Liaison Managed trade show development and on site execution Liaised with Sponsors around on site promotional programming Coordinated development and production of PMAC Event Guide and advertising EDS / SHL Systemhouse 1993-2000 Event Manager Technology in Government Week former Congress Centre / Westin Hotel Established, tracked and managed an annual budget of $110K Interfaced with participants, trade show organizers, vendors, suppliers Managed gala participation to include 12 partners and over 80 government client guests Managed receptions for key government and private sector clients Executive Assistant to Vice-President Global Postal and Logistics, Canada Post Organized and coordinated conferences, trade shows and executive briefings Planned and executed Annual Canada Post / EDS Systemhouse golf tournament for 120 guests Resume of Claire Mills Sept-2015 Page 4 of 5
Assisted sales team in proposal preparation Managed calendar and preparation of executive briefings for VP Supervised administrative staff Project Administrator - Canadian International Development Agency (CIDA) Project tracking Maintained project management library Assisted with software conversion testing Spar Aerospace Limited, Kanata, ON 1990-1993 Navigation and Communication Departmental Coordinator Other employment and interests: ISTD Ballroom and Latin instructor, judge, performer Travel, Gardening, Entertaining, Juicing Education and Training Sept, 2014 Company Security Officer Training, PWGSC Sept, 2014 The Science of Email Testing, Whatcounts Feb, 2014 Canadian Anti-Spam Law (CSAE) May, 2013 The Business of Consulting, Odyssey Consulting Institute August, 2012 Strategic Social Media Engagement, CEPSM July, 2012 Adobe Photoshop Introduction, Eliquo November, 2011 Google AdWords 101 & 201, CardinalPath January, 2010 Project Management Professional (PMP) Certification, Sprott Professional Programs, Carleton U July, 2009 IEG Webinar Determining the Fair Market Value of Sponsorship Packages May, 2009 Canadian Marketing Association annual conference, Toronto October, 2008 Exhibit Best Practices Skyline Displays December, 2007 Designing and Selling Your Sponsorship Program, CEPSM March, 2006 Exhibitor 2006 Conference and Trade Show, Las Vegas Exhibit Best Practices, Event Marketing, Exhibit Measurement 1986-1989 Bachelor of Arts, Major Psychology, Carleton University Software Knowledge Microsoft Office Suite Adobe Illustrator Maximizer CRM Publicaster CRM Wordpress Silverpop SM Channels Hootsuite Survey Monkey Camtasia Studio Glance Google cloud solutions docs, gmail Moneris POS Payment and Processing Quickbooks Adobe Photoshop Google Analytics URL Builder Wordpress (HTML Coding) Resume of Claire Mills Sept-2015 Page 5 of 5