205 MEDIA GUIDE I-V Covers.indd I 2/9/3 3:25 PM THE LEADING BUSINESS MAGAZINE FOR HME PROFESSIONALS June 204 Smart Technology homecaremag.com Control efficiency with powerful business software. Retail Education Series Audit Relief Legislation Build a Winning Sales Force THE LEADING MAGAZINE FOR CARE IN THE HOME www.homecaremag.com Business Trends & Forecasts Technology & Software Compliance & Accreditation Leadership & Management Sales & Marketing Legislation Implications New Products Retail Strategies New Revenue Channels TM Expect More. v.04295
EDITORIAL ADVANTAGE HomeCare has been the leading business magazine for home care professionals nearly 40 years. The HomeCare brand reaches audiences through print, Web and e-newsletters. QUALITY HomeCare has highquality, BPA-audited circulation. READ, REFERRED & SHARED Of those surveyed, 73% of subscribers discuss advertisements found in HomeCare with their colleagues, 75% have read the last three issues of the magazine and 30% share their copies of HomeCare with others.** REQUESTED HomeCare has a 90% requested circulation.* CONTENT HomeCare provides in-depth analyses by industry experts, articles on business trends and technologies, product reviews and profiles of HME/DME providers who are succeeding. VERIFIABLE LEADS HomeCare is the only magazine in the industry that provides advertisers with verifiable leads and the contact information of the subscribers who responded to ads. HME FOCUSED HomeCare is a magazine specifically focused on the HME/DME business. Owners and managers comprise the majority of the circulation list*. *Source: BPA Report, June 204 **Source: HomeCare Reader Survey, June 203 Social media drives traffic to homecaremag.com. HomeCare maintains an active social media presence to build relationships with our readers and drive traffic to our website. LINKEDIN The HomeCare LinkedIn Group has more than 850 members. FACEBOOK The HomeCare Magazine Facebook page, with more than 220 likes, provides another avenue to engage the reader. TWITTER @HomeCareMag provides its more than 850 followers with the most relevant, up-to-date industry news and information. Follow the HomeCare editors: @HomeCareMag @sgibsonhomecare @jcoxhc Source: Publisher s Data CIRCULATION ADVANTAGE 205 Mailed Circulation (US) 7,00* Business Breakout of Qualified Circulation* for the May 204 issue 58.6% HME Provider, Specialty Home Care, Licensed Medical Professional 46.3% 22.0% 32.8% 9.8% 2.3% 7.% Home Health Agency, Physical Therapy, Occupational Therapy, Aging in Place Specialist and Case Management Firm Pharmacy/Chain Drugstore/ Retailer with Home Health Consultant/Contractor HME, Manufacturer Rep Firm and Other Occupation Breakout of Qualified Circulation* for the May 204 issue 5.9% 2.7% 2.5% Owner/CEO/CFO/President/VP/Operations Manager/Director and Administrator Manager/Supervisor Director or Manager of Sales, Marketing or Purchasing Other Job Titles Rehab Specialist, Respiratory Therapist or Physical/Occupational Therapist Pharmacist *Source: BPA Report, June 204 2 HOMECARE MAGAZINE homecaremag.com
DIGITAL ADVANTAGE & RATES HomeCare offers electronic media options that complement any print program or can be used as independent marketing opportunities. WEBSITE homecaremag.com HomeCare s website provides useful and comprehensive business management advice to thousands of HME/DME providers each month. Our website traffic continues to increase*. Our audience has become more engaged through our strategic plan to develop practical tools and resources. Advertise on homecaremag.com to reach a targeted, captured audience of providers who want to learn better business practices. PER MONTH Leaderboard (in rotation) $,250 728 x 90 Rectangle # (in rotation) $,000 300 x 250 Rectangle #2 (in rotation) $ 750 300 x 250 *Source: Publisher s Data through Google Analytics July 203 - June 204 E-NEWSLETTERS HomeCare Monday, with several national awards from the American Society of Health Publication Editors for best e-newsletter, is a must-read, weekly news source that delivers the latest headlines and the best insight on industry developments. HomeCare Monday reaches more than 20,000* opt-in subscribers each week. PER ISSUE Sponsorship $2,000 per issue Includes: 468 x 60 px Banner, 50 words of text and logo *Source: icontact. Frequency and subscriber count of our e-newsletter is subject to change. ADDITIONAL OPPORTUNITIES REPRINTS Reprints of sections and articles are available for purchase in a variety of sizes. Contact your account executive for more information. WEBINARS Our webinars average more than 200* high-quality leads for the sponsors. PRODUCE AN UNPARALLELED EDITORIAL PRESENCE. We promote you as the foremost authority on your topic. BENEFIT FROM TREMENDOUS BRANDING EXPOSURE. In print, on the web, through targeted email blasts and at major trade shows. GENERATE EFFECTIVE LEADS. Get direct leads from your direct audience. *Source: Publisher s Data PRINT SPONSORED CONTENT The special advertorial sections of our print publication feature content written by your experts that support your products or services. It will be seen by a qualified circulation of HME industry decision makers. ONLINE SPONSORED CONTENT Leverage exposure by including an advertorial article in the Sponsored Content section on homecaremag.com for 30 days. Visitors complete a simple form to access your article a feature that generates direct leads. CUSTOM E-BLASTS & WHITE PAPERS Get your message to our audience instantly with Custom E-Blasts. Send us your HTML advertising message, and we email it to our total list or targeted audience. White Papers with your educational or technical message are linked from our website and capture qualified leads. homecaremag.com HOMECARE MAGAZINE 3
205 EDITORIAL CALENDAR ISSUE COVER MARKET ANALYSES COLUMNS JAN FEB MAR APR MAY JUN JUL AUG STATE OF THE INDUSTRY HME industry outlook & Salary Survey Also: Patient assessment and engagement AGING IN PLACE Boomer trends for successful aging in the home; home accessibility; renovations and modifications Also: Car/fleet management, delivery services BUSINESS MANAGEMENT STRATEGIES Marketing, retail and merchandising techniques; social media; business plans Also: Complex rehab ALTERNATIVE REVENUE STREAMS Looking beyond Medicare reimbursement for additional sources of profits Also: Joint ventures with hospitals and patient outcomes/ readmissions THE EMPLOYEE ISSUE Retail sales training and upselling techniques; professional etiquette; customer relationships Also: Training programs THE TECHNOLOGY ISSUE Business software and payment systems; compliance Also: Smartphone and m-health technologies VENDOR PROFILES Profiles of leading providers in the HME/DME industry Also: Quality of care and patient safety APPROACHES TO ACCREDITATION Training programs (including online and in-person); effective ways to ensure staff is reaching accreditation goals; tracking measures Also: Inventory tracking BUSINESS MANAGEMENT ISSUE HR and compliance techniques; keys to building a thriving SEP business around good employees 5 HOMECARE Also: Investing MAGAZINE in staff and your small business HOME ACCESSIBILITY OCT Trends for entry; renovations and modifications Also: Keys to a successful trade show NOV DEC Medtrade Bonus Distribution 2 for SPACE! Medtrade Bonus Distribution REFERRAL NETWORKS & ASSOCIATION BENEFITS How to manipulate the referral networking market for business growth; why association membership is imperative for success in the HME industry. Also: Helping plan for the future Billing Software/ Services Footwear Beds & Support Surfaces Pain Management CPAP/Sleep Market Home Monitoring/PERS Bath Safety Fall Prevention Lifts & Ramps Scooters Portable Oxygen Orthopedic Softgoods/ O&P Power Wheelchairs Sleep Disorders/ Breathing Care Compression Lifts & Transfer Devices Medication Management Vehicle Lifts Complex Rehab Incontinence/Skin Care ANNUAL BUYERS GUIDE Profiles of leading suppliers to the HME industry who have prospered despite the changing landscape of health care Also: Success stories Software Compliance Home Accessibility Marketing Marketing Home Accessibility Compliance Payment systems Software Home Accessibility Upselling Marketing Software PRODUCT FOCUS Incontinence Products Oxygen Products & Accessories Footcare & Accessories Compression Hosiery/ Therapy Respiratory Products Beds & Support Surfaces Pain Management Wheelchairs & Scooters Orthopedic Softgoods EDITORIAL CLOSE/ ADS DUE /2/4 2/6/4 2/9/4 /20/5 /5/5 2/6/5 2/6/5 3/20/5 3/6/5 4/7/5 4/8/5 5/20/5 5/8/5 6/9/5 6/9/5 7/2/5 7/9/5 8/20/5 Bariatrics 8/6/5 9/7/5 Accessibility Products PAP, Masks & Supplies 9/9/5 0/2/5 0/6/5 /7/5 5 HOMECARE MAGAZINE homecaremag.com
PRINT AD RATES Reach your target audience, capture quality leads and share an educational or technical message using the power and reach of HomeCare magazine. PRINT AD RATES FULL COLOR GROSS RATES x 3x 6x 9x 2x Two Page Spread $6,340 $6,66 $5,929 $5,782 $5,64 Full Page $5,240 $5,096 $4,900 $4,779 $4,640 2 3 Page $4,550 $4,436 $4,265 $4,72 $4,050 2 Page Vertical $3,920 $3,843 $3,695 $3,626 $3,520 2 Page Horizontal $3,920 $3,843 $3,695 $3,626 $3,520 3 Page $3,320 $3,24 $3,090 $2,956 $2,870 4 Page $2,790 $2,678 $2,575 $2,549 $2,475 Preferred position: Add 0 % to display rate No spot coloring All rates are gross We reserve the right to reject contracted ads based on content. MARKETPLACE ADVERTISING RATES x 3x 6x 9x 2x col x $233 $225 $200 $93 $85 col x 2 $45 $393 $37 $355 $342 col x 3 $587 $557 $534 $52 $504 col x 4 $829 $785 $744 $73 $683 2 col x 2 $829 $785 $744 $73 $683 col = 2.25" READER SERVICE A reader service number is assigned to each ad (free of charge) unless we are instructed otherwise. PRINT AD SIZES Width x Height Full page Trim size 7.875 x 0.5 Full page Bleed 8.25 x 0.75 Live area for full page ad 7.375 x 0 Two-page spread Trim 5.75 x 0.5 Two-page spread Bleed 6 x 0.75 2 3 Page 4.5 x 9.5 2 Page Vertical 3.375 x 9.5 2 Page Horizontal 7 x 4.5 3 Page Vertical 2.25 x 9.5 3 Page Square 4.5 x 4.5 4 Page 3.375 x 4.5 Advertisers are encouraged to keep live material at least 0.25" from the edge of full page and two-page spread ads. Crop and registration marks should be outside bleed area. PRINT AD SPECS Binding: Saddle Stitch - Line Screen: 50 DIGITAL FILE SUBMISSION REQUIRED. All files should be CMYK. Artwork received with RGB or Spot colors will be converted to CMYK before publication. PDF (preferred file type) Use PDF X3 or Press Quality default settings to exact ad size without crop marks. Export all Full page and Two-page spreads to bleed size and without any crop or bleed marks. Under the Marks and Bleeds tab, uncheck any marks and check Use Document Bleed Settings. InDesign Package or collect for output (including all screen and printer fonts) as well as all images. If emailing, compress files before attaching. Illustrator Convert all text to outlines. No spot colors. Save as an Illustrator EPS. CMYK color mode. Photoshop Save as EPS, TIF or PDF. CMYK only no RGB. File must be 300 dpi at the size it is to be used. /4 Page Full Page 2/3 Page /2 Page Vertical /2 Page Horizontal /3 Page Square /3 Page Vert SPONSORED CONTENT PRINT SPONSORED CONTENT -Page Section $ 4,640 2-Page Section $ 5,64 3-Page Section $ 7,500 4-Page Section $ 9,600 ONLINE SPONSORED CONTENT First Month $,000 Each Consecutive Month $ 500 homecaremag.com HOMECARE MAGAZINE 4
Editorial, Sales & Production Office Cahaba Media Group 900 28th Avenue South Suite 200 Birmingham, AL 35209 (205) 22-9402 TEAM ADVANTAGE EDITORIAL Editor Stephanie Gibson (205) 34-827 sgibson@cahabamedia.com SALES VP Sales Greg Meineke (205) 34-8260 gmeineke@cahabamedia.com Associate Publisher Jim Harmon (205) 933-0333 jharmon@cahabamedia.com Managing Editor Jennifer Cox (205) 34-8267 jcox@cahabamedia.com Marketing Associate Sonya Crocker (205) 34-8276 scrocker@cahabamedia.com TESTIMONIALS We have advertised with HomeCare magazine for several years and appreciate the partnership we have been able to form. The readership of the publication we advertise in is an ideal match with the products we manufacture and the staff at HomeCare magazine is an amazing group of people to work with. Melissa Gwozdz Brand Identity and Public Relations, Sigvaris, Inc. The HOMECARE Brand REACHES AUDIENCES THROUGH PRINT, WEB AND E-NEWSLETTERS I met the people from HomeCare magazine at Medtrade 202 and was highly impressed with their commitment to the aging in place and universal design programs. Bill Sirkin President, Bill Sirkin Sales homecaremag.com HOMECARE MAGAZINE 6