The Basics of Social Media Social Media Marketing for Small Business Success Social Media Revolution Constant Contact 2014 #ctctsocial @constantcontact http://youtu.be/0euel3n7fds 2 YOUR PHOTO HERE Catrine Fredrikson EZY Marketing Constant Contact Authorized Local Expert Email Marketing Video http://youtu.be/lzg_fis4slm www.ezymarketing.com twitter.com/ezymarketingusa facebook.com/ezymarketing linkedin.com/company/ezy-marketing Constant Contact 2014 3 Constant Contact 2014
5 Why are we here today? You are not alone 54% 57% of small businesses of nonprofits need help with social media marketing. need help with social media marketing. Source: Constant Contact Small Business Survey Source: Constant Contact Nonprofit Pulse Survey Constant Contact 2014 7 8
Concerns? Social media looks really interesting, BUT Using new marketing tools sound great, BUT Reading what s being said sounds useful, BUT I hear about new tools and networks every day, BUT I ll never have millions of fans. I don t know what to say on social media. I ll never have a dedicated staff to do it right. I just don t have the time to stay current. 9 Then vs. now Social media marketing for small businesses % of small businesses using social media marketing source: Constant Contact Small Businesses Then & Now study 10% 2008 10 Then vs. now Social media marketing for small businesses % of small businesses using social media marketing 87% Why? Because social media works. You re small businesses you don t do things that don t work. 2013 source: Constant Contact Small Businesses Then & Now study 11 12
What you do have is powerful Loyal, happy customers An excellent experience Interesting and important things to say! #ctctsocial @constantcontact 13 14 Agenda Why use social media? The top 6 social networks Get started today Why use social media? Top 5 social networks Get started today 15
Why use social media? Your competitors are social 93% 87% 86% It influences decisions Why use social media? 74% 55% 68% Nonprofit Source: Nonprofit Social Networking Benchmark Report B2B Source: Clearpoint Agency Source: Uberflip B2C rely on social networks to guide purchase decisions Source: Fedelta share purchases on social networks Source: Fedelta learn more about a charity if they see a friend posting about it Source: MDG Advertising Why use social media? Why use social media? Engagement is the new word of mouth Provide a Wow! EXPERIENCE ENTICE to stay in touch Engagement drives SOCIAL VISIBILITY ENGAGE People 19 20
Which social media? The top networks Top 6 social networks Facebook LinkedIn Twitter Why use social media? Top 6 social networks Get started today Pinterest Instagram Google+ 22 Top 6 social networks All Facebook Primary Audience Looking For Useful, interesting, informative content Best For Sharing text, photos, videos and reaching a large audience Used By B2B, B2C, nonprofit 1.1 billion users 23 24
Top 6 social networks Top 6 social networks Linkedin Twitter Primary Audience Primary Audience Business Young adults Looking For Looking For Industry news, tips, solutions News, brand updates, trends Best For Sharing thought leadership Best For Sharing news, and original and curated content Used By Mostly B2B 225 million users Used By B2C, nonprofit 228 million users 25 26 Top 6 social networks Top 6 social networks Pinterest Instagram Primary Audience Primary Audience Women, foodies, crafters Young Adults Looking For Looking For Photos, videos, products, tips Photos of People & Products Best For Sharing visual content for products, how-to, e-books Best For Sharing visual content for products, adding links to website, blog Used By B2C 48 million users Used By B2C 27 28
Top 6 social networks Google+ Primary Audience Facebook LinkedIn Twitter Pinterest Instagram Google+ Men, students, software developers Looking For Links, photos, video, news, blog posts Best For Increasing your searchability and expertise Used By B2B, B2C, nonprofit 359 million users All Sharing, text, photos & links Engage Increase Visibility Large Audience Business Focused Sharing news, product info, testimonials Thought leadership; Groups and Comments All Sharing text, news, photos & links Retweets, Influencers & Reputation Building Mostly Women Pinning photos, videos & images Sharing products, how-to/tips, e-books, Ideas Young Adults Photos of people & Products Link to products or website, Likes & Comments Mostly Men IT & Mktg Sharing, text, photos & links Better SEO & Reputation Building 29 30 Why use social media? Top 6 social networks Get started today Get likes, shares, comments Entertain, invite conversation, ask questions, images & video 50% Be useful & informative Industry info, hints + tips, curate content 30% About your business Calls to action, not buy now 20%
50% Entertain, invite conversation, ask questions, images & video 30% Industry info, hints & tips, curate content Content ideas 3 questions to ask 20% Calls to action, not buy now What s new at your business/organization? What did you do recently to help someone achieve success? What advice have people been asking you for lately? 36
Why use social media? Top 6 social networks Get started today 40
Start with Facebook Tip 1: Create your page Page vs. profile Facebook.com/pages/ create Fill out info Add logo and cover photo Get started today Tip 2: Tell people you re there! Email marketing In your store/office Website Events Business cards Get started today 43 44
Tip 3: Start posting Get started today Monday Time: morning Monday motivation quote Tuesday Time: noon Did you know? OR Wednesday Time: morning Fill in the blank Thursday Time: afternoon Having a sale this weekend! Friday Time: noon Fun fact! 50% 30% 20% rule Use the 3 questions Ask your audience Check out these tips One week of Facebook posts Glass of wine (celebrate!) 45 Glass of wine (celebrate!) Case Study : Francesca s Trattoria Contest One week of Social Media posts
Monday Time: Tuesday Time: Wednesday Time: Thursday Time: Friday Time: Save Time with Simple Tools Free and Low-Cost Tools can help (Celebrate!) Exercise: Now it s your turn fill this out Beyond scheduled posts, set up searches Monitor what others are saying 3-5 times a week, 20 minutes at a time 50 Get More Followers Run A Social Campaign Follow your best customers & Engage them Add Social Links to Everything Like-Gated Content Free Download Discount / Offer Your Email Signature Don t offer it anywhere else Use email to get more traffic, visits and likes Make it easy to share All Marketing Campaigns Deals & Special Offers Again, make it easy to share 51 52
Summary Decide which Social Sites are right for you Just beginning? Start with Facebook Schedule out your posts, plan weekly 20 minutes, 3-5 times a week Make it easy for people to find & friend you Consider running a social campaign 53 Free Web Match Template To thank you for attending, we would like to offer you a Free Website Match Template. We Will Upload Your List! We Will Help You Send Out Your First Email! It will save you time. You ll move your business forward! You have a 30 day money back guarantee, and you can cancel your subscription at any time. No long term commitments! Free Web Match Template (valued at $99-$199) Already using Constant Contact? Want to Be Added to EZY Marketing s VIP Partner Program? Becoming a VIP Partner will give you an initial 30 min. free phone consultation and future access to upcoming features and some free help if you need it. 55
YOUR PHOTO HERE Catrine Fredrikson EZY Marketing February 26, 2015 8:30-10:30am Build Your Marketing Toolkit Microsoft Store St. Johns Town Center March 11, 2015 6:00-8:00pm Campaigns That Drive Action: Newsletters & Announcements Total Wine & More St. Johns Town Center North March 26, 2015 8:30-10:30 am Social Media Marketing for Small Business Success Microsoft Store St. Johns Town Center Constant Contact Authorized Local Expert www.ezymarketing.com twitter.com/ezymarketingusa facebook.com/ezymarketing linkedin.com/company/ezy-marketing Constant Contact 2014