C U R R I C U L U M V I T A E NAME: Mr Guy Majerus Lincoln CURRENT POSITION 1987 to date Senior Lecturer, Research and Consultancy Co-ordinator Hospitality & Retailing Duties include: Partnership development and management Leading and developing Income generation through research and consultancy Curriculum development and delivery QUALIFICATIONS 1984 BSc (Hons) Catering Systems Class 2:1, Sheffield City Polytechnic. 2010 - ongoing PhD (registered) The Contribution of Local Pubs to Community Social Capital 1 APPOINTMENT HISTORY 1978-1979 Trainee Management William & Victoria s Wine Bar (Jan-Nov) 1 1984-1986 Graduate trainee scheme. Imperial Inns and Taverns Unit management Imperial Inns and Taverns Unit Manager. Training & Development Manager Imperial Inns and Taverns New 1986-20 Director Symposium Food & Wine and Priestly's Buildings Ltd. New unit developments & Bar and City centre developments 1987 present Leeds Metropolitan University UNIVERSITY RESPONSIBILITIES AND ACTIVITIES Undergraduate Research and Dissertation Coordinator for Hospitality Management & Retailing courses Staff development for Undergraduate Research and dissertation supervision in Leisure and Consumer Studies and Hospitality & Retailing subject groups. Development and delivery of university wide appraisal training. Managing Hospitality Partnership project with Scottish and Newcastle Retail Ltd. Course Leader BSc (Hons) Licensed Retail Management. External Income Generation Manager - Leisure and Consumer Studies & Hospitality and Retailing. Enterprise Pioneer Director of Rugby Partnerships
3COURSE/CURRICULUM DEVELOPMENT ACTIVITIES Responsible for the development, delivery & management of the following modules: - Dissertations / Independent Project - Personal Development Programme. - Licensed Retail Business Development. - Managing Innovation & Creativity. - Beer Brands Development & Management - Small Business Development. - Inspirational Leadership. Programme development/leader Roles BSc (Hons) Hospitality Leadership and Management and related studies course development. Joint responsibility for the leadership of the MUSILACS Hospitality route development and validation. Full time Licensed retail management degree course development. BA (Hons) Hospitality Business Management; BSc (Hons) Licenced Retail Management. Professional Diploma in Leisure Retail Management BSc (Hons) Leisure Retail Management. MSc Multi-Unit Leadership 5 RESEARCH GRANTS Responsible for securing and delivering the following research funding British Nuclear Fuels - Sellafield - Catering Value 8,0 1 Hospitality Training Foundation - 'Look Who's Training Now' project DTI funded 3,0 European Social Fund Objective 4 - Leeds small firms IT based training. EU funded 50,0 HEFCE - Graduate Careers in Hospitality, cross industry review - 20,0 Punch Taverns review of training impact - 20,0 Yorkshire Universities research grant Diversification in Rural Pubs - 15,0 The Rugby Football League Various funded research projects concerning participation in and perceptions of rugby league - 26,0 (4 projects)
PUBLICATIONS AND OTHER OUTPUT REFEREED ARTICLES Lincoln, G. Johnson, K & Patton, F. (2011), Innovation in Wine: market understanding, The Hospitality Review, Lincoln, G. (26), Diversification in Rural Pubs, International Journal of Entrepreneurship and Small Business, V3 No 3/4, pp 329-347 Lincoln, G. (1999), Innovation in Hospitality, The Hospitality Review, V1 (4), pp 35-40 Lincoln, G., and Williams, C. (1997) Branding pubs: can it work? International Journal of Wine Marketing, 7 (2), pp. 5-20. Lincoln, G. and Bradbury, A. (1996) The Need for a New Breed of Licensed Retail Managers, International Journal of Wine Marketing, 7 (1), pp. 19-28. Lincoln, G. and Williams, C. (1996) The Licensed Trade: A structural Analysis, International Journal of Wine Marketing, 7 (1), pp. 5-18. 0 BOOKS Lashley C & Lincoln G, (24), Licensed Retail Business Development, London, Butterworth Heineman. Lincoln, G. Licensed Retail Franchsing in Lashley C & Morrison, A (eds) (20) Franchising Hospitality Services, London Butterworth Heinemann. REFEREED CONFERENCE PAPERS LINCOLN, G. (2011), Innovation in Wine, CHME Annual Conference, Leeds Metropolitan University, May. LINCOLN, G. (27), The Social Value of Community Pubs, Annual CHME Conference, Manchester Metropolitan University, May. LINCOLN, G. (25), Rural Pub Diversification, EuroCHRIE Autumn Conference, Leeds Metropolitan University. LINCOLN, G, THOMAS, R. & EAGLEN, A, (20), The Impact of Training in Small Firms, ISBA Annual Conference, Leeds LINCOLN, G. and CHURCH, I. (1997) Failure modes and Effects analysis in Hospitality Service, EuroCHRIE and IAHMS Autumn Conference, Sheffield Hallam University, 13 to 15 November. Lincoln, G. and Kusyj, B. (1996) The use of Direct Marketing in Small, Tourism and Hospitality firms. EuroCHRIE and IAHMS Spring Conference, Leeds Metropolitan University. Lincoln, G. and Church, I. (1993) Quality attributes as the Focus for a Holistic Approach to Service Quality in the Hospitality industry, International Association of Hotel Management Schools. Spring conference University of Gothenberg, Sweden 2 CONSULTANCIES Responsible for securing and delivering the following commercial consultancy projects: Boddingtons Brewery Value 20,0 Pub catering franchise development. Including products, marketing, operations and financial aspects.
British Telecom Customer Services (Computer division) Value 80,0 Development and delivery of service quality training package together with service quality audit. Boddingtons Brewery Value 30,0 Restaurant development - Products, marketing and operations including systems development and training. British Nuclear Fuels - Sellafield - Catering Value 28,0 Service Quality Audit plus development and implementation of service quality training and monitoring scheme. Committee of Directors of Polytechnics - 3 months. Value 5,0 Course development and delivery - creating a customer culture. Leeds Metropolitan University Value 12,0 Development and delivery of Staff Development and Appraisal training scheme. 5 British Institute of Innkeeping Value 30,0 Development of training programmes and materials to be used by all franchised trainers for the institute s Advanced Qualification programme. Development of 'Professional Trainer' qualification and award for membership grade. Consultation on professional qualifications development of the licensed retailing sector and for the Chinese market. Government Office for Yorkshire and the Humber European Regional Development Fund / European Social Fund funded project Pubs as Tourism Hubs Value 560,0. Providing research and consultancy for 60+ small hospitality firms. Bottle Green ltd Value: 1,0 (student delivered projects) Innovation and wine product development projects over a number of years. JD Wetherspoons Value between 70,0-1,0 per cohort. CPD qualification - training and accreditation programme for unit and regional management: design, delivery and management Professional Diploma in Leisure Retail Management and BSc Hons in Leisure Retail Management. Punch Taverns & Spirit PubCo Value 20,0 ( 60,0 over three years) Development and delivery of Multi-Unit Leadership postgraduate programme (PG Cert, PG Dip & Masters) Enterprise Taverns Value 10,0 Area manager development programme development and assessment. Punch Taverns Value 36,0 Area manager development programme design and assessment for BII Level 4 MRM qualification. Admiral Taverns Value 19,0 Area manager development programme design and assessment for BII Level 4 MRM qualification HEIF Funding (Leeds Metropolitan University)
Value 73,0 Development and delivery of a centre for CPD in Events, Tourism & Hospitality. RESEARCH ACTIVITIES AND INTERESTS Current projects: The recruitment of Hospitality graduates into Licensed Retailing. Multi-Unit manager training within Hospitality & Retailing The role of pubs in local communities CPD development, delivery and evaluation in the Hospitality & Retailing sectors PROFESSIONAL APPOINTMENTS 24-28 External examiner Wolverhampton University School of Sport, Leisure, Hospitality & Tourism. 27-2010 Pub is the Hub (BITC/Princes Trust charity) Regional Steering committee. 2010 current BIIAB Academic Board. STAFF DEVELOPMENT Module Development and delivery linked with various major brewing, drink and retail companies and others in the licensed Trade. Professional Updating with Bottle Green ltd. Wine Importers and traders Continuing professional updating in small hospitality firms. 0