Course Specification MSc International Tourism and Hospitality Management

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1 LEEDS BECKETT UNIVERSITY Course Specification MSc International Tourism and Hospitality Management (MITHM) Our courses undergo a process of review periodically, in addition to annual review and enhancement. Course Specifications are updated on an annual basis to include modifications approved through our University s quality assurance processes. This Course Specification provides an indication of the current curriculum. If any changes are made to material information an updated Course Specification will be made available.

2 Carnegie Faculty School of Events, Tourism and Hospitality Award and programme title: Msc International Tourism and Hospitality Management. Level of qualification: Level 7. Interim awards available: PG Dip International Tourism and Hospitality Management, level 7. PG Cert International Tourism and Hospitality Management, level 7. Length and status of programme and mode of study Programme Msc International Tourism and Hospitality Management. Course Specification Overview and Aims Length (years) Status (FT/PT/SW) FT One year. FT Sandwich Two years. PT 2 years. Mode (campusbased / DL or other) Leeds Beckett University Headingley Campus. This is a postgraduate programme for home and/or international students, who are building on, or converting, their undergraduate and/or professional experience and have a desire to study international tourism and hospitality management at masters level. The rationale for this course is that in many international markets, for example Eastern European nations, Russia, Thailand, Malaysia, Singapore, Indonesia, China and India, there is not the same distinction between tourism and hospitality as there is in the UK/EU. Therefore, students in these nations frequently use tourism and hospitality interchangeably which means courses in tourism and hospitality are recognised by applicants and employers. Nevertheless, target markets for this course are varied and include:

3 Students who have a tourism/hospitality degree who wish to study tourism/hospitality at a higher level; Students from a non- tourism/hospitality degree who wish to pursue a career in tourism/hospitality and who require or wish to have a tourism/hospitality postgraduate qualification; Students who have a non-uk undergraduate qualification who wish to obtain a postgraduate qualification from a UK University; Students who have extensive managerial experience in the tourism and/ or hospitality industry and who wish to obtain a formal post-graduate qualification. This programme is designed to enhance the ability of students to function effectively at a strategic level within public and private sectors of the international tourism and hospitality industries. Through the provision of options and a major Masters Research Project, students will be able to focus their learning in an appropriate way to facilitate their future career development. In addition to subject knowledge and understanding, students will also be developing transferable personal skills and employability skills appropriate for middle and high level management careers in tourism and hospitality management. Students who join the Sandwich route can also gain employability skills through workbased experience through placement opportunities.

4 Course Learning Outcomes On successful completion of the masters programme students will be able to: 1. critically understand the development of knowledge in the subjects studied and explain the key academic concepts inherent in the subjects studied; 2. develop a critical awareness of current issues in the tourism and hospitality industries which is informed by research and practice in the field; 3. evaluate the impact of internationalisation and globalisation on international tourism and hospitality organisations; 4. apply key academic concepts to the functional management of international tourism and hospitality organisations; 5. apply relevant knowledge to a range of complex situations taking account of its relationship and interaction with other areas of the external environment; 6. develop creativity in the application of knowledge, together with a practical understanding of how established techniques of research and enquiry are used to develop and interpret knowledge in the tourism and hospitality industries; 7. analyse complex strategic issues facing international tourism and hospitality organisations and develop appropriate responses to these issues; 8. acquire and analyse data and information, to evaluate their relevance and validity, and to synthesise a range of information in the context of new situations. Course Structure Course Structure PGT Level 7 MSc International Tourism and Hospitality Management credits. The course has full-time and part-time routes. In addition, the MSc International Tourism and Hospitality Management offers full-time students that start in September, the opportunity to engage in a placement see below 1. Full Time with placement (for students that start in September only). 2. Full Time without placement (for students that start in September or January). 3. Part Time without placement (for students that start in September or January). Entry, therefore, will be possible to the MSc in September and January each year, September only for Sandwich course. Details of the modules studied and when they are studied are shown below. For students the MSc programme will consist of seven twenty credit modules and one forty credit module which is the Masters Research Project. The programme offers seven (160 credits) core and four option modules; students

5 will have the opportunity to choose one option module. Option modules are offered subject to availability and demand. Students engaging in work based learning via the Sandwich route will complete a minimum of 40 weeks industrial placement. The Sandwich route is available only for students commencing full-time studies, starting in September. Students who enrol onto the placement route will commence placement when they have studied seven modules and 140 credits. Students cannot proceed to placement until reassessments have been completed and they have achieved at least 120 credits. The placement is not credit worthy but is assessed on a Pass/Fail basis via a reflective portfolio. There is no specific semester in which these modules must be studied; although all other modules must be completed before the commencement of the Research Project. Students will normally study three modules in the autumn and four in the spring semester. All modules, will prepare students for the Masters Research Project that is taken during Semester 3. Course Details Structure: Semester 1 (Autumn Core Y/N Semester 2 (Spring Core Y/N Term) Term) International Tourism Y Strategic Management. Y and Tourists. Hospitality: Past, Present Y Human Resource Y and Future. Management. Strategic Marketing. Y Masters Research Y Methods. Semester 1/2 Semester 3 Option one of the following modules: Postgraduate Masters Y Research Project Operations and Quality Management. Strategic Leadership and Implementation. Tourism Destinations Management. On-Line Marketing: Strategies and Tools.

6 Learning and Teaching Details relating to contact hours and other key information sets (KIS) are available on the course page of our Online Prospectus on our website. Learning and Teaching Approaches The learning and teaching on the MSc International Tourism and Hospitality Management degree places the student at the centre of the experience by fostering an inclusive, supportive and challenging environment. Through a curriculum which is informed by research and professional practice, students will develop the required skills, knowledge and experience to succeed. The course will focus on developing sound knowledge of the subject and will offer ample opportunities to apply learning whilst enhancing learning through problem solving approaches, such as producing strategic plans for a business or identifying future marketing opportunities. The learning approaches will develop students independent learning capability and critical thinking skills as well as preparing them for employment. Students will be engaged through a variety of teaching and learning approaches, including fieldwork, laboratory work, research seminars and classroom based practical workshops, whilst studying the MSc International Tourism and Hospitality Management degree. Challenging and authentic tasks will be used to stretch the student s capabilities in real world learning and assessment, resulting in a deeper approach to learning. The blend of learning approaches will involve a combination of face-to-face learning, online learning and self-study which will differ by module. See course templates for examples. The course will meet the aims and objectives of the University and Faculty s learning and teaching strategies. The course will foster an inclusive learning environment, which is nondiscriminatory, appropriate, and transparent to each student recruited. Students will be encouraged to understand the relationship between learning outcomes and assessment and appropriate teaching activities will be used to enable students to achieve the learning outcomes of each module. All modules will foster a student centred learning approach and the continued development of self-directed learning in support of independent and reflective learners. Learning and teaching methods will reflect the particular characteristics of each module and will combine in-depth theoretical and practical approaches which will integrate with the experience of students and prior knowledge from a first degree or relevant professional experience. The course will respect and value the perspectives and experiences that each individual can offer and will promote values and practices associated with inclusive attitudes and behaviours in others. Peer interaction will facilitate cross-cultural and contextual understanding and lead to the potential for idea generation, modification, development and implementation. Learning and teaching approaches will be continually improved using feedback from mid and end of module evaluations, peer review, focus groups, enhancement and development days and module development days. This will ensure that the students learning experience is

7 continually enhanced by supporting the professional development needs of the academic members of staff who will facilitate the learning experience. Learning and Teaching Activities The following learning and teaching activities will be embedded across the modules; Students will attend interactive lectures where they will be expected to contribute having done preparatory reading in advance; an example of this is in Human Resource Management and Strategic Marketing where directed reading is given. Students will participate in tutorials where they will work in small groups to engage with learning; an example of this is during International Tourism and Tourists where students work together to find interesting solutions. Students will work independently to research the relevant literature; examples of this are shown in Masters Research Methods and Masters Research Project where students review literature independently to work towards a project that is of particular interest to them and/or their future career Students will complete formative assignments which will have feedback which will in turn improve the student s learning; most weeks students will engage in formative learning and receive formative feedback on tasks, mini case studies and presentations. The course will enable students to learn through a range of styles, for example face-to-face facilitated learning, online learning and self-study; the range will differ by module. The remaining hours will then be made up of a mixture of online learning and self-study. It is expected that students would be provided with readings and directed activities to support their learning within the classroom. The blend of these approaches will differ by module. Graduate Attributes (UG only) N/A. Use of the Virtual Learning Environment The course uses the VLE and wider online community to support, enhance and link face to face with online materials and to provide a space for students to communicate with each other and the course team. Students are introduced to the VLE in induction week which includes small group work in a computer lab to ensure they can access and navigate effectively. Personal tutors and module leaders check specific aspects of VLE use and proficiency as part of module delivery and formatively assessed activities. Modules will use the VLE and online delivery in a variety of ways which include: A repository for teaching materials to support face to face delivery which include module handbooks, lecture slides, work books, multimedia elements, reusable learning objects, digitised readings, work sheets, past exam papers and placement handbooks. Electronic submission of assignments using the VLE via formative Turn-It-In drafts and summative submissions.

8 Synchronous and asynchronous interactions online such as FAQ s, discussion boards and chat rooms to support student learning outside of the classroom and to enable students to support each other and establish a course community. Communicating with students using a selection of electronic media via consistent channels. Requesting submissions from students in a range of formats such as properlyformatted essays/reports, presentations, posters, blogs and other forms. Conducting online formative assessments. Monitoring student engagement through level of engagement in online activities and usage statistics. Providing formative and summative feedback to students on an individual or group level in a selection of formats including electronic and audio feedback. Encouraging students to identify and evaluate other electronic resources from a range of sources internally and externally that support their studies further. Encouraging staff & students to engage in subject-specific professional networks and professional debate on and offline. Use of Blended-Learning N/A.

9 Assessment Strategy The course adopts an overarching assessment strategy that ensures that the assessment methods are appropriate to the University and Faculty learning and teaching strategies. All assessments on the course are designed to achieve the course and level outcomes. The course team will create a variety of assessment methods which will enable students to progressively develop expertise and to have the opportunity to reflect and build on feedback. Formative assessment, such as in-class presentations, discussions regarding directed study, assignment outlines and one-to-one assignment surgeries enable students to interact in the assessment process and learn progressively through each module. Summative assessments are credit worthy. Modules have one or two summative assessments. Summative assessments enable module tutors to align the students assignments to the assessment criteria and provide appropriate feedback. Students are encouraged, through self- assessment to formatively reflect on the Summative assessment feedback and consider their learning goals. Formative and Summative assessments within modules provides students with a variable diet of learning, feedback styles and opportunities to reflect; both of which are be appropriately spaced along the learning journey. Feedback on Assessed Coursework Feedback is given to help students understand how their performance has been evaluated and how they can improve their performance. All modules have been designed to include formative and summative feedback to support the development of student learning. The assessments within the programme are staged to enable on-going formative feedback in order to ensure that students are aware of their progress before the end of each module. Summative feedback will be provided as soon as possible but no later than four weeks after the assessment deadline. Details will be included in the Module Handbook. Feedback is often given on-line and in discussions within workshops. Module Assessment Methods Assessment Method Mapping Module Titles Core (Y) Essay Report Presentation Other Dissertation Strategic Marketing International Tourism and Tourists Y 30% 70% Y 70% 30 %

10 Human Resource Management Hospitality: Past, Present and Future Strategic Management Masters Research Methods Masters Research Options Project Y 2x 40%/60 % Y 50% Y 70% Y 50% 30% 40% 60% Y 100% % Operations and Quality 70% Management On-line Marketing: N Strategies and Tools Strategic Leadership and Implementation N 40% 60% 30% 100% Tourism Destination Management Masters Placement N Y (for sandwi ch route) 100% Employability and Professional Context 100% Postgraduates will be equipped to develop careers with a diverse range of organisations involved with the broad spectrum of international tourism and hospitality. Students will acquire and develop knowledge, skills and abilities that will enhance their careers. For those students who are already in employment, knowledge and skills will be developed that will enable them to make a positive impact in their organisations. Students will be prepared for employment in a variety of occupations and industrial sectors including professional practice and/or self-employment. Employability of students is seen as a central feature of the course. Million Plus, (2010), suggests that the individual benefits accrued from a postgraduate award are primarily an improvement in employability either through professional development or the acquisition of advanced softer skills which can be employed effectively alongside the postgraduate s knowledge base.

11 The international hospitality and tourism industry is vast and extremely diverse. The industry offers careers in a multitude of areas in almost every country in the world. Students can pursue careers in multinational corporations which may include international hotel groups, tour operators, cruise ships and airlines. Students may also choose careers in small to medium sized enterprises. Students may choose to work in generalist operational areas such as hotel management or tourist attractions or they may prefer to work in specialist areas such as marketing or human resource management. Career opportunities, therefore, will be available with: organisations involved with the development and promotion of international tourism and hospitality for example, government agencies, national tourist and hospitality organisations, international tourism and hospitality bodies and associations, private sector employers (accommodation providers, tour operators, transport operators, and travel distribution intermediaries) Non-governmental organisations supporting tourism and hospitality initiatives locally and globally. Opportunities will also arise with non-governmental organisations supporting tourism and hospitality initiatives locally and globally. It is expected that postgraduates will be able to progress to middle and senior management positions. Postgraduates of this programme will also be well equipped to pursue a higher degree through research MPhil or PhD, enabling them either to develop a career within academia or use their specialist subject expertise to seek a senior position with a public or private sector tourism or hospitality employer. Most students enrol on the Masters degree. However, some students choose to enrol onto the Certificate or Diploma if Tourism and Hospitality are subjects which they have not studied before. Alternatively, students may choose to gain a higher Post Graduate qualification to enhance their career within a short period of time or as a route, to a Masters degree in the future. Million Plus (2010) A Postgraduate Strategy for Britain: Expanding Excellence Innovation and Opportunity. The University Think Tank. Available From: postgraduatestrategy-for-britain [Accessed 8th January 2013] Reference Points used in course design and delivery All our courses leading to Leeds Beckett University awards have been designed and approved in accordance with UK and European quality standards. Our courses utilise the Frameworks for Higher Education Qualifications (FHEQ) and relevant subject benchmarks (where these are available) and professional, statutory and regulatory body requirements (for professionally accredited courses).

12 We review our courses annually and periodically, responding to student feedback and a range of information to enhance our courses. Our University is also subject to external review by the Quality Assurance Agency. Our latest report can be found on the QAA website at We appoint External Examiners to verify that our University sets and maintains standards for awards which adhere to relevant national subject benchmark statements and the FHEQ (UK), ensure standards and student achievements are comparable with other Higher Education Institutions in the UK, with which they are familiar, and ensure that assessments measure achievement of course and module learning outcomes and reach the required standard. External Examiners may also provide feedback on areas of good practice or potential enhancement.

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