Welcome to Crackle! We appreciate your inquiry to advertise with us. Please contact us to learn about advertising opportunities. James M Smith (James_Smith@spe.sony.com) Senior Vice President Digital Media Sales & Strategic Partnerships Crackle Sony Pictures Television O 310.244.9342 M 818.610.9043
Standard Display Units Creative Unit Name Initial Dimensions File Formats Max File Size Medium Rectangle 300x250 GIF, JPG, PNG, Flash SWF, or Rich Media Leaderboard 728x90 GIF, JPG, PNG, Flash SWF, or Rich Media Page Skin Slideshow Logo Brought to you by Slate Collections Module Logo 1600x1000 [1280 safe zone] 120x50 [240x100 Hi- Res] Sized down to fit into 640x360 88x31 PNG or JPG final PSD file. Transparent PNG or GIF Hi-res logo in vector format Transparent PNG or GIF Mobile Splash Page 300x250 GIF, JPG, PNG, or HTML Mobile Banner Ads 320x50 GIF, JPG, PNG, or HTML Tablet Splash Page 512x512 GIF, JPG, PNG, or HTML Tablet Banner Ads 728x90 GIF, JPG, PNG, or HTML 3rd Party Tracking Rich Media Frame Rate per Second Animation Length 50k Yes Yes 24 FPS 15 max / 3 times looping 50k Yes Yes 24 FPS 15 max / 3 times looping N/A 1x1, No click tracking Additional Notes No N/A None Page Skins are NOT scrollable. Only one logo per skin. Cannot be mirrored images. N/A No No N/A None N/A Yes No N/A None Logo w/ brought to you by copy. Serves as pre roll if no video available N/A No No N/A None 50k Yes No N/A 5 sec total 50k Yes No N/A 15 max / 3 times looping 50k Yes No N/A 5 sec total 50k Yes No N/A 15 max / 3 times looping
Site Rich Media Display Units Creative Unit Name Initial Dimensions Max Expanded Dimensions Max Initial File Load Size Max Polite Load Size Subsequent Max Polite File Load Size Animation Length Medium Rectangle 300x250 600x250 50k 80k 1.5 MB 15 max / 3 times looping Pencil Ad 970x30 970x420 50k 80k 1.5 MB 30 sec when expanded. Userinitiated replay. Full Page Overlay 300x250 or 970x30 Full Page (1024x768) 50k 80k 1.5 MB 10 sec when expanded, auto close, User-initiated replay. Expandable Direction Expands left on click Expands down on click Hot Spot Z-Index Additional Requirements 100x50 >= 5000 100x50 <= 4,999 Full page 100x50 >= 5000 Must use cookies and not only once per user session General Rich Media Requirements Site Build Lead Time Ad Serving Requirement Expansion Close Button Expansion and Video Interaction Video Permitted Video Load Max Video Duration Video Controls Audio Permitted CPU Usage Max Frame Rate Ad Tag Delivery Method Third party Tags Accepted Preferred Rich Media Vendors Third party Tracking Accepted Site Production Notes Site Production Assets Required 15 days preferred; 10 days minimum Must be ad served by an approved Rich Media vendor through a 3rd party tag. The tag must be an iframe tag. A visible close button (20x20 min. dimensions) is required in the top right corner of the expanded area. To stop and hide Crackle Player use the PauseVideo() JS function when the banner is expanded and the PlayVideo() JS function, when the banner is collapsed. Yes. Plays only user- initiated on click events Progressive 30 seconds Bar, Pause, Play/Stop, Mute/Un-mute; Once Pause or Stop has been clicked, all sound and animation should stop. User-initiated on click or unit expansion. Between 20% and 30% after initial file load. An initial spike of up to 60% is acceptable in the first five seconds 24 FPS All Rich Media units are delivered to the page through an iframe. To ensure that expandable creative will work properly, please provide the rich media vendor s latest iframe buster code. Yes PointRoll, MediaMind, DoubleClick Studio Yes (Tags for impressions, clicks, or interactive events) Please inform us of any "trademark" information that needs to be present within the creative. FLA, SWF, Key Art, High Resolution Images, High Resolution Video (h.264 preferred), Fonts, Copy, Branding Guide
Mobile Rich Media Display Units iphone/ipod ipad Android Handset Android Tablet Windows Phone Initial width in pixels 320 728 320 728 320 Initial height in pixels 50 90 50 90 50 Rich Media Type Tap to Expand Tap to Expand Tap to Expand Tap to Expand none Expanding direction Up Up Up Up none Max Expanded width 320 768 320 768 none Max Expanded height 416 660 416 660 none Close button requirements 20px by 20px upper right 20px by 20px upper right 20px by 20px upper right 20px by 20px upper right Initial Size 40kb 40kb 40kb 40kb 40kb Subsequent Size 80kb 80kb 80kb 80kb 80kb Animation limit 15 Sec 15 Sec 15 Sec 15 Sec 15 Sec Max animation loops 3 3 3 3 3 Animation FPS 24 24 24 24 24 Has video? Only in expanded area Only in expanded area Only in expanded area Only in expanded area none Video format MP4 MP4 MP4 MP4 none Max video file size 2200 kb 2200 kb 2200 kb 2200 kb none Video auto play On expansion On expansion On expansion On expansion none Accepted tag formats JS, iframe, IMG JS, iframe, IMG JS, iframe, IMG JS, iframe, IMG JS, iframe, IMG Preferred tag format JavaScript JavaScript JavaScript JavaScript JavaScript SDK Provider Freewheel Autopilot Freewheel Autopilot Freewheel Android Freewheel Android Custom SDK Version Current Current Current Current N/A MRAID Supported? Yes Yes Yes Yes No Placement in App in App in App in App in App App availability Free in store Free in store Free in store Free in store Free in store Off line serving? no no no no no Ad testing lead time 10 days 10 days 10 days 10 days 10 days none Blackberry OS In Dev Release is TBD
Video Requirements Raw Video Video Audio Format File Wrapper Standard Length Bit Rate Frame Rate H.264 Quicktime.mov HD or SD 15 preferred, :30 max SD = 5mbps, HD = 10mbps Native to source Field Order Progressive only Aspect Ratio Native to source (VIdeo must fill to edges), No Padding, No Letterboxing, No Pillarboxing Line Resolution Pixel Type Configuration Codec Sample Rate Bit Rate Levels Configuration File Name Taxonomy Configuration Example 3rd Party Hosted Video SD = 4x3: 640x480, 16x9: 853x480 or 720x406/718x404 HD = 1920x1080 or 1280x720 All square pixels Picture to Picture (P2P), No Slate, Countdown Leader, Bars, Tone, or Textless Elements @ Tail PCM or AAC 48kHz 192 or 256 kbps Db - 12 (average) 2 Channel (STL & STR) PromoTitle_Ad(or Promo)_Version_10mb(or 5mb).mov mobileonthego_ad_april1_10mb.mov Format Returned Ads must be MP4 or.flv and Vast2.0 compliant Impression Tracking Pre-roll Tracking Pixel. Most vendors are accepted. Click Tracking 1x1/clickURL
Flash Requirements Flash System: Flash 9 ActionScript Version: AS2, AS3 Flash Limitations: Units containing Flash must not exceed 40% of user's CPU Backup image files (JPG/GIF/PNG) 50 KB (max) Click Tracking using ActionScript 2.0. The designer of the Flash source file (.fla) has to assign a clicktag variable using a geturl button action. clicktag is case sensitive. Example: on (release) { if (clicktag.substr(0,5) == "http:") { geturl(clicktag); For flash files with multiple clickable areas, we accept multiple clicktags as follows: Clickable Area 1 Example: on (release) { if (clicktag1.substr(0,5) == "http:") { geturl(clicktag1); Clickable Area 2 Example: on (release) { if (clicktag2.substr(0,5) == "http:") { geturl(clicktag2); Designer note: Do not use on (press) instead of on (release) as the press event triggers pop-up blockers. For more information on clicktag implementation with ActionScript 2.0 please visit the support center at: http://www.adobe.com/resources/richmedia/tracking/designers_guide/index.html#clicktag
Advertising Packages Welcome to Crackle. This guide details the available sponsorships and packages with visuals of each placement. For technical specifications please refer to the ad placement on the Technical Specification document. Use this guide as your reference for submitting advertising assets and creative. For detailed sales opportunities or a media kit please contact James M Smith. Production lead time for all standard campaign placements is 5 business days unless otherwise noted. Production lead time for all custom placements is 10-14 business days unless otherwise noted. Available Site Packages: 1. Standard Ad Units The standard ad units includes a Video Ad, 728x90 Leaderboard, and 300x250 Medium Rectangle. Video ad units can be targeted across the Crackle Connected Devices Network while display placements are limited to Online only. A companion banner (300x250) is optional with the Video Ad placement across Online only. 2. Homepage Roadblock Homepage Roadblock includes a 300x250 Medium Rectangle and a 728x90 Leaderboard, and an optional Page Skin which is ad served but not clickable. Ad units for a roadblock are sold based on duration of time with 100% share of voice. 3. Homepage Flash Overlay Roadblock Homepage Flash Overlay includes the standard roadblock units, however in replace of the standard 300x250 Medium Rectangle a Flash Overlay serves from the 300x250 ad space. The Flash Overlay is a rich media execution which takes over the full page. Ad units for a roadblock are sold based on duration of time with 100% share of voice. 4. Homepage Pencil Roadblock Homepage Pencil Roadblock includes the standard roadblock units in addition to a 970x30 Pencil banner at the top of the page. The 970x30 Pencil banner is a rich media execution which expands down. Ad units for a roadblock are sold based on duration of time with 100% share of voice. 5. Sectional Roadblock(s) The Sectional Page Roadblock includes the same executions as the Homepage but targeted to one of the Crackle sectional pages, either Movies or Shows. Ad units for a roadblock are sold based on duration of time with 100% share of voice. 6. Collection Sponsorship A Collection Sponsorship includes the standard ad units targeted to a grouping of premium themed content available on Crackle located in one easy destination page. A slideshow logo and collection logo are available for promotional use during the flight of the collection. A collection can be customized based on the advertiser needs. 7. Tentpole Package A Tentpole Package is a sponsorship of premium themed content available on Crackle typically only executed a few times a year. The package can be customized based on the package and can include several standard ad units in addition to customized and/or promotional ad units. Please contact sales for information about our Tentpole offerings. 8. Mobile Standard Ad Units The standard mobile ad units includes Video Ad, Display Banners, and Splash Ads across the Crackle handset and tablet app on ios and Android devices. Version: 1.0 Sony Pictures Television 2012-05-11
Advertising Packages Homepage and Sectional Page Placements Version: 1.0 Sony Pictures Television 2012-05-11
Advertising Packages Watch Page Placements Version: 1.0 Sony Pictures Television 2012-05-11
Advertising Packages Collection Sponsorship Placements Version: 1.0 Sony Pictures Television 2012-05-11