Monitoring & Engaging the Green Social Web March 2013
About GreenClics.com What we do GreenClics.com is a Corporate Social Responsibility (CSR) & Social Media services company. We leverage advanced web-based technologies to monitor clients brands in the social media with a focus on sustainability topics. We map the green social web and provide the key insight you need to effectively engage key influencers among your stakeholders, potentially including customers, business partners, competitors, current & future employees, NGOs, subject matter experts and communities. All in real time. Features of our social media monitoring & engagement platform Identify tribes and rank influencers Organize and analyze conversations Manage outreach campaigns Map CSR communities in social networks and identify influencers (blogs, Twitter, Facebook, YouTube ) Find your relevant tribe(s) Rank influencers in 'top', ' middle' & 'long tail and identify targets for engagement Map and find out the neighbor clustering for your CSR community Listen to conversations from your social community about relevant CSR topics and about your brand Monitor brands in key verticals/ communities Track sentiment about your CSR brand Benchmark against peers Get insight for improvement, innovation and product development Identify candidates for blogger outreach Build and crowdsource content Manage outreach, and organize engagement with people who matter Track activity for reporting to management Manage workgroup and team collaboration Create dashboards for social media performance monitoring Products and services - We provide a full range of services including industry profiling, influencer identification, detailed social media analytics, outreach support, benchmarking and listening & engagement platform licensing. Our goal is to help improve your social media connectedness, enhance your green brand visibility in the social web and ultimately help you maximize the ROI on your CSR social media effort. To contact us: contact@greenclics.com 2
We map the green social web and help companies gain influence among their tribes Frequent brand problems / Questions addressed How to leverage social media for our sustainability effort? Who to target, engage with, transform into green brand ambassadors? How to integrate social across our sustainability organization and beyond? How to profile green influencers based on social graphs and optimize? Where to spend our time and $$ and get an attractive ROI? Vision & purpose Map communities across the green social web (tribes) Expose tribe s sustainability interests & filter noise in conversations Profile and rank green tribe members based on areas of interest Identify leaders / influencers among tribe members on specific topics Map social networks and identify/quantify linkages among tribe members Enable comparison among brands/ peers and competitors Monitor green social media performance through dashboards 3
Social media intelligence platform GreenClics.com GreenClics.com GreenClics.com GreenClics.com 4
Our products range from social media data to managed technology services We are building the industry s largest library of sustainability influencers lists (blogs), covering CSR/ sustainability topics, including overall sustainability, cleantech, green buildings waste, water, climate change & emissions, and philanthropy among others. Subscription-based monthly updates (6 or 12 months). Through our partners, we already provide access to 850+ influencer lists, representing over 450K bloggers in B2B & B2C. Subscription to Monthly Green Social Conversation TM report. Includes most discussed sustainability topics, top 5 influencers (blogs), daily conversation statistics and top 5 most connected green brands. Also includes daily conversation statistics. Custom lists of top green influencers focused on client-specific topics, brand, industry and geographic location (s). Sources covered include blogs, twitter, fb, YouTube, Pinterest, LinkedIn, RSS-enabled sources. Relevant to your business, industry and CSR goals. Green benchmarking reports with peers/competitors (e.g. share of mind, share of voice, connectedness, influence level, relevance. Green Alerts TM upon specific mentions of brands and/or topics in targeted green tribes. Periodic green conversation reports focused on specific topics, brand and/or geographic locations. Languages supported: English, Spanish, Dutch, German, Portuguese and French. Licensing of our web-based platform. Features include: Influencer identification, ranking & mapping, Listening and analytics, Dashboard with library of KPIs, Outreach campaign management, Workgroup/ collaboration. Assistance in platform set-up for the client + training, support and maintenance. Platform set up in a week or less. Full access to our technology support. Back-office support for ongoing platform management, including setup, tribe identification and maintenance, dashboard management, report creation, social media listening/monitoring. 5
Visit our website at www.greenclics.com 6
Our Approach We tailor our social media intelligence methodology to our Clients specific requirements GreenClics.com 2012. - Do not copy, publish, re-use or reproduce without express written consent from GreenClics.com 7
We enable faster, more reliable and cheaper access to social media analytics Example: Influencer identification, ranking and mapping how we create value GreenClics.com 2012. - Do not copy, publish, re-use or reproduce without express written consent from GreenClics.com 8