The DACH consulting market in 2014



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sample COPY Consulting Market Programme The DACH consulting market in 2014 Including market sizing data, growth rates, current market trends and forecasts

Contents Executive summary 4 Methodology 5 Definitions of sectors and services 6 Contributors 7 Market overview 8 The things you really need to know about the DACH consulting market in 2014 11 The not-phenomenal market 11 Looking for a change 11 Changing clients, changing delivery models 16 Forecast 18 Sectors 19 Financial services 20 Manufacturing 23 Energy and resources 25 Services 27 Technology, media and telecoms 29 Public sector 31 Retail 33 Pharma and biotech 35 Healthcare 37 Services 39 What projects are clients pursuing? 39 Which projects will drive consulting work? 40 What type of help will clients need? 42 The consulting market by service 44 Strategy 45 Operational improvement 49 Financial management and risk 51 HR and change management 53 2 Source Information Services Ltd 2014

Consulting firms 55 The competitive landscape 55 What clients really value 56 Performance by firm type 57 The Happiness Index 59 Type S firms 60 Type T firms 62 Type A firms 64 Type P firms 66 Type A firms 66 About Source 69 Source Information Services Ltd 2014 SAMPLE REPORT 3

Methodology Our report is based on two major source of primary data: Clients of consulting firms: We interviewed and surveyed 132 (typically C-suite) end users of consulting services across the DACH region. The majority (91%) work for private sector organisations, many of which are multinationals. The remaining 9% work in various public sector organisations. For the sake of simplicity, and to protect the identity of clients who wished to remain anonymous, we have attributed every client quote to the director of a function (including describing CEOs, Managing Directors and Chairpersons as strategy directors ). This is a fair reflection of the seniority of the majority of people to whom we spoke, and saves us revealing job titles that might help someone to identify the individual. Anonymity is important when it comes to client interviews because without it clients are, quite understandably, a lot more guarded and don t always speak their minds as freely as they do when they know nothing they say will be attributed to them. Consulting firms: Our definition of management consulting includes a broad range of business advisory services, but excludes: tax advisory; audit; the implementation of IT systems; the delivery of outsourced/offshored services; and HR compensation/ benefits administration and technology. Where mergers and acquisitions work is concerned, consulting on deals is included (under strategy), but corporate finance fees on deals themselves are generally not included although it is not always straightforward to separate the two. The quantitative data contained in this report focuses on consulting done by mid-sized and large-sized consulting firms (those with more than 50 consultants) and typically includes work they have carried out for mid- and large-sized clients. It therefore reflects the addressable market for the majority of mid- and large-sized consulting firms, as most would not seek or be able to compete with very small firms and/or freelance consultants. We should emphasise that there are no standard sources of definitions of data within geographies let alone between them. We are, however, confident that the richness of our qualitative data, combined with Source s unparalleled industry expertise, means that our analysis fairly and accurately reflects the state of the market. We interviewed around 30 very senior (typically the most senior person either in the region or in their country) consultants from most of the leading consulting firms in the DACH region and many smaller regional and local specialists. Our model (which we use to size the industry and its growth rates) is based on data from about 125 consulting firms. Source Information Services Ltd 2014 SAMPLE REPORT 5

Definitions of sectors and services Sectors Energy and resources Financial services Manufacturing Pharma and biotech Healthcare Public sector Retail Services Technology, media and telecoms Services Financial management and risk Sub-sectors Includes utilities Includes banking, insurance, investment and capital markets Includes construction Includes publicly-funded healthcare Includes federal/central and state/regional/local government, state-owned organisations and education. Excludes healthcare Includes business and consumer services, real estate, professional services and transportation Sub-services Responding to regulation Finance function Budgeting/financial planning process IT risk operational risk Financial risk Programme risk HR and change management HR strategy and effectiveness Benefits, compensation and pensions Change management Internal communications organisational design and culture stakeholder management team effectiveness and collaboration leadership and governance Performance management talent management/training and development Operational improvement Business continuity and recovery knowledge management lean and six sigma Property and estate management Quality and performance management supply chain management Cost cutting Innovation M&A integration Managing quality Post-M&A integration Process design and re-engineering Procurement/purchasing Services Strategy Technology Sub-sectors research and development Benchmarking Distribution strategy environmental, sustainability and CSR operational review Business and financial modelling Corporate re-structuring Corporate recovery and turnaround Corporate strategy Market analysis and strategy Market research Policy formulation strategic sourcing/ offshoring strategy Due diligence and valuation Infrastructure/asset financing and management, PFI Mergers and acquisitions Customer service new product development Branding Marketing and channel management Customer relationship management Pricing sales force effectiveness Category management sales and distribution planning erp consulting IT training application of new technology Hardware/software selection IT design and build IT strategy, planning and review IT testing and integration Management information and business intelligence technology and security risk services Hardware/software and systems implementation requirements definition Web and internet consulting Project and programme management (eg where consulting firm has been engaged to run a specific project which it is otherwise not involved in) 6 SAMPLE REPORT Source Information Services Ltd 2014

Contributors We are extremely grateful to all the people we spoke to for making this report possible. Below is a list of the individuals that have contributed from consulting firms (all clients and some consultants remain anonymous). Name Job title Firm Adrian Edwards EMEIA Advisory Markets Leader ey Aidan Brennan Global Head of Management Consulting kpmg Anne Van Heerden Head of Consulting Switzerland kpmg Astrid Rauchfuss Partner and Managing Director BCG Munich the Boston Consulting Group (BCG) Bernhard Janischowsky Director trestle Group Christian Koehler Partner strategy Engineers Christine Ciriani Partner Capco Fabian Doemer MD Germany, Austria, Switzerland arthur D. Little Frank Braun Head of Marketing goetzpartners Georg Tacke Ceo simon-kucher & Partners Hans-Martin Kraus CEO, Central and Eastern Europe (CEE) Capco Holger Greif Consulting Leader PwC Holger Herbert Consulting Leader PwC Marc Paasch Co-Head Marsh Risk Consulting Continental Marsh Risk Consulting europe Region Markus Schweizer Managing Partner Advisory Services, ey germany / Switzerland / Austria, Advisory Services Markus Wiederstein Partner & Managing Director polarixpartner GmbH Martin Scholich Advisory Leader PwC Michael Froehlich Partner Capco Nicholas Davies Managing Partner Deloitte Robert Gutsche Managing Partner, Consulting Germany kpmg Klaus Rudolph Vice President Hitachi Consulting Simon Harris Chief Strategy Officer oliver Wyman Stefan Aichbauer Managing Partner H & Z Torsten Oltmanns Partner & Global Marketing Director roland Berger Uwe Michel Member of the Managing Board Horváth and Partners Walter Hagemeier MD, Accenture Strategy, Austria, Switzerland, Accenture germany (ASG) Wolfgang Rieder Advisory Leader PwC Source Information Services Ltd 2014 SAMPLE REPORT 7

CONSULTING MARKET Programme SPECIALISED RESEARCH AND ADVICE DATA MINING AND ANALYSIS CANS STRATEGIC PLANNING PROGRAMME PROGRAMMES CONSULTING MARKET 2014 Consulting Market Programme research schedule ERCEPTION CLIENT AMME SIGHTS Reports for different regions vary in length but the content includes: Overall description of the market in the region Data for the consulting market, by sector, service and segment High-level breakdown by geography within region Discussion about the current state of, and prospects for, the consulting market by sector, service and segment, combining the feedback of consultants WHITE SPACE THOUGHT LEADERSHIP REVIEWS STRATEGY BRIEFINGS AND CAPABILITY DEVELOPMENT Analysis of the key challenges and opportunities in the market Feedback from clients about individual firms (in selected regions) Growth forecasts January March April May June July September October UK Gulf Cooperation Council (GCC) Nordics France Benelux germany, Switzerland, Austria (DACH) USA E Europe, Russia southern Europe Australia Africa India China Please note that this content is subject to slight changes and amendments Brazil For information about the products or services available from Source, please contact: UK and Europe Alice Noyelle +44 (0)203 700 5462 alice.noyelle@sourceforconsulting.com Middle East Jodi Davies +971 52 989 5224 jodi.davies@sourceforconsulting.com USA Sarah Burgess 1-800-767-8058 (toll free) sarah.burgess@sourceforconsulting.com

About Source Source Information Services Limited (Source) is a leading provider of information about the market for management consulting. Set up in 2007 with offices in London and Dubai, Source serves both consulting firms and their clients with expert analysis, research and reporting. We draw not only on our extensive in-house experience, but also on the breadth of our relationships with both suppliers and buyers. All of our work is underpinned by our core values of intelligence, integrity, efficiency and transparency. Source was founded by Fiona Czerniawska and Joy Burnford. Fiona is one of the world's leading experts on the consulting industry. She has written numerous books on the industry including: The Intelligent Client and The Economist books, Business Consulting: A Guide to How it Works and How to Make it Work and Buying Professional Services. For further information please visit www.sourceforconsulting.com Source Information Services Ltd 2014 Source Information Services Ltd and its agents have used their best efforts in collecting the information published in this report. Source Information Services Ltd does not assume, and hereby disclaims, any liability for any loss or damage caused by errors or omissions in this report, whether such errors or omissions result from negligence, accident or other causes. 18 King William Street London EC4N 7BP Tel: +44 (0)203 700 5461 PO Box 340505 Dubai United Arab Emirates Tel: +971 (0)52 989 5224 Email: info@sourceforconsulting.com www.sourceforconsulting.com