Consulting Subsegment. Strategic Planning Organizational Strategy Marketing & Branding

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1 New from Kennedy Consulting Research & Advisory Strategy Consulting Marketplace Key Trends, Profiles and Forecasts Part of the Consulting Service Line Research Series KENNEDY Consulting Research & Advisory Explore the Strategy consulting marketplace including changes in client demand trends, the emergence of new value propositions, the capabilities of select providers, and the direction of the provider landscape with exclusive analysis of: Strategy Demand and Growth Forecasts (through 2012), by: Consulting Subsegment Strategic Planning Organizational Strategy Marketing & Branding Geographic Region North America Europe, Middle East, Africa (EMEA) Financial Strategy IT Strategy & Planning Latin America Asia Pacific The Strategy Consulting Provider Landscape with practice rankings and 14 exclusive firm profiles (see list inside) For a FREE Research Summary, call ( ), [email protected], or visit There is a distinction in the short-term between pure strategy consulting, and strategy skills applied to things that would be considered operational in nature. Demand for strategy consulting is starting to lift because growth, particularly bottom-line growth, is absolutely essential to clients. Richard Punt, Partner and EMEA Strategy Practice Leader, Deloitte Consulting Featuring market trends by major industry verticals, including: Healthcare Government and Public Sector PLUS The Kennedy Vanguard of Strategy Consulting Practices, 2009 Revealing the strongest providers in the market!

2 Bleeding Edge Analytics Strategy Practices Firm A Firm B Firm C MSC Firm Firm D Strategy Practices Firm E Laggard Analytics Strategy Practices Firm F Firm G Firm H Firm I Firm J Non-Core Firm K Advisory Models Firm L Firm M CORE Sophisticated Analysis (Analytical Algorithms) Proprietary Research (Proprietary Data) SECONDARY Key: Existing Aligned Capability IT Enablement of Proprietary Strategic Analysis Insight (Analytics Software (Decision Frameworks) Development Capability) ALIGNED Existing Unaligned Capability Basic Data Collection & Analysis (Data / Research Assimilation) Key Finding Despite a somber CAGR through 2012, client uncertainty is giving way to increased demand for targeted, forward-looking projects. KENNEDY Consulting Research & Advisory Strategy Consulting Marketplace Key Trends, Profiles and Forecasts Part of the Consulting Service Line Research Series Key Market Trends In an effort to meet clients shifting demand, Strategy practices continue to reconfigure their services portfolios and operations. To achieve optimal success, Kennedy analysts contend Strategy firms will increasingly direct their focus on the key differentiators of analytics, assetization and global delivery. Abridged List of 72 Tables and Charts Management Consulting Growth vs. Global GDP, Strategy Consulting Market Growth, Strategy Consulting Market Size and Growth Forecast, Strategy Consulting Market Size and Growth Forecast by Subsegment, Growth/Decline Factors Affecting Strategy Consulting by Client Industry, Strategy Consulting Value Proposition Levers and Examples of Practitioners, 2009 Trends Affecting Strategy Consulting Areas of Focus, Client Approaches to Consulting Services, Operational Model for Strategy Consulting Delivery (Full Consulting & Advisory Breakdown) Role of Analytics Consulting Firms Leveraging Analytics Capability to Serve Clients Drivers and Barriers of the Developing Analytics Value Proposition Timeline of Increasing Analytics Activity in Strategy Content Area Analytics Capabilities of Select Strategy Practices The Increasing Role of Centralization in Strategy Consulting Delivery Review of Current Talent Cluster Centralization Models Accenture s Global Footprint of Innovation Centers IBM Strategy & Change Global Delivery Service Model Typical Volume-Premium Trade-Offs Related to Consulting Assetization Journey of Strategy Consulting Assetization Mapping McKinsey Solutions in Pure Asset and Hybrid Asset Advisory Formats to Kennedy s Consulting Operational Model Snapshot of Potential of Value Lever Initiatives in 2009 Value Levers and Areas of Focus for Blended-Strategy Firms in Strategic- Execution Continuum Value Levers and Areas of Focus for Boutique Firms in Strategic-Execution Continuum Value Levers and Areas of Focus for BAS Firms in Strategic-Execution Continuum Value Levers and Areas of Focus for MSC & IT-Oriented Firms in Strategic- Execution Continuum Analytics Capabilities of Select Strategy Practices The Kennedy Vanguard of Strategy Consulting Firms and Practices, 2009 High Depth of Capabilities Low Low Advancing Service Breadth or Depth Neutral Diminishing Service Breadth or Depth 5 Vanguard Firms 16 Consultancies Assesed in Total Breadth of Capabilities 3 Firms Advancing Source: Strategy Consulting Marketplace ; Kennedy Consulting Research & Advisory abridged figures 2010 BNA Subsidiaries, LLC High

3 The Strategy Consulting Provider Landscape A confluence of powerful forces is reshaping the provider landscape; and Kennedy predicts that this will invariably lead to a shakeout among Strategy firms and practices. In examining fee pressures, Kennedy finds that Strategy firms are unique amongst other consulting segments with respect to aggressive discounting. Strategy firms are inclined to over-deliver work to clients as a means to mitigate their squeeze on fees. Exclusive Firm Profiles Accenture A.T. Kearney Bain & Company Booz & Company The Boston Consulting Group Capgemini Deloitte IBM Global Business Services KPMG McKinsey & Company Monitor Group Oliver Wyman PricewaterhouseCoopers Roland Berger Strategy Consultants Methodology Kennedy Consulting Research & Advisory studies the Strategy consulting marketplace to effectively assist buyers of consulting services in targeting best-in-class providers. The company s proprietary research methodology comprises four components: Extensive interviews with consulting practice leaders, financial analysts, consulting clients, and client-side industry experts Data and background material from Kennedy s library of proprietary research on the consulting industry and individual firms Quantitative data collection from primary and secondary sources Key economic data relevant to the sector(s) being analyzed For any specific project Kennedy s output of data and analysis is derived predominantly from primary research. Strategy consultants will need to change their value proposition to clients. It s a rethinking of the clients businesses, their strategies and operating models. We re talking about transformational initiatives that may take five years of effort to realize benefits, not just an assessment where they go in, do six months of work and are out. Laurent Guerard, Partner Strategy Practice, A.T. Kearney Excerpted from Strategy Consulting Marketplace

4 About the Analyst Tom Rodenhauser, Vice President Tom Rodenhauser has more than 25-years experience in consulting services, corporate marketing and development, and journalism; and he has spent more than 15 years analyzing hundreds of consultancies and developing one of the world s deepest networks of senior-level consultants. Tom leverages his own extensive industry knowledge with Kennedy s 35-year legacy of highly referenced analysis of the consulting industry. This combination of industry expertise and individual networks helps Kennedy Consulting Research & Advisory to inform consultancies and clients of critical market trends. Prior to joining Kennedy, Tom headed his own advisory firm that provided services to the management consulting and IT services industries, working with many of the world s best-known consultancies on growth strategies and market assessments. Tom holds a BA in Journalism from The Ohio State University.

5 Kennedy Consulting Research & Advisory Customized research: Kennedy analysts offer customized research to buyers and sellers of consulting services worldwide across three areas: Custom Market Sizing Recent engagements include: Market opportunities for Financial consulting services in Eastern Europe Profiles of firms serving the IT consulting market in France Due diligence for a top-ten consultancy s expansion in Europe and Latin America Benchmarking Analysis Recent engagements include: Consultant compensation analysis for a Risk Management practice Consultant on-boarding assessment for a large IT consulting firm Fee level analysis for a mid-tier Operations consultancy Consulting Capability Assessments Recent engagements include: Identification of niche practices serving the pharmaceutical industry Client satisfaction analysis for a mid-tier Operations firm Identification of HR practices serving the Energy vertical Please call ( ) or [email protected] for more details.

6 KENNEDY Consulting Research & Advisory Strategy Consulting Marketplace Key Trends, Profiles, and Forecasts Part of the Consulting Service Line Research Series Five Easy Ways to Request More Information Tel: ( ) Mail: Fax: Web: Kennedy Information 1 Phoenix Mill Lane, Fl. 3 Peterborough, NH USA Yes, I would like more information on this research (Enterprise License: US$24,975) Other licensing options are available, please call for details. Related research from Kennedy Strategy Consulting Marketplace is part of Kennedy s Consulting Service Line research series. Please call for details on other research in this series, including: In-depth research, indigenous analyst resources and over 35 years of market expertise provide critical insight into the Strategy consulting marketplace, unavailable anywhere else. Customer Strategy and Interaction Consulting Marketplace IT Strategy and Planning Consulting Marketplace In addition, the Strategy consulting market is explored within each of Kennedy s three other core research series: Client Industries (i.e., Consumer Packaged Goods, Energy, Financial Services, Healthcare, Public Sector) Geographic Markets (i.e., North America, Europe/Middle East/Africa [EMEA], Asia Pacific, Latin America) Firm Management (i.e., Fee and rate levels, consultant compensation, Strategy practice management metrics) Recent releases, which serve to further quantify the Strategy consulting marketplace include: Fees and Utilization in Consulting Energy Consulting Marketplace Financial Services Consulting Marketplace Asia Pacific Consulting Marketplace 1 Phoenix Mill Lane, Fl. 3 Peterborough, NH USA PRSRT STD U.S. Postage PAID Washington, D.C. PERMIT NO. 251 JJ1698