Copyright 2010,
Multi-Channel Delivery Multi-Channel Delivery Strategies and Case Studies Larry Katz Senior Engineer larry.katz@barrsystems.com 352-491-3100
Multi-Channel Delivery Our Agenda Where to begin? How do you match users with content? Who manages the changes in delivery preferences? How do you right-size your print fleet? How much money will you really save?
Where to begin? What is multi-channel communications? Sending a single piece of information to multiple destinations. Traditionally considered a marketing operation using a combination of destinations such as social media, web, email, print, etc. Can also be used to synchronize business operations and cut costs.
Where to begin? Start with these three questions. What information do you want to deliver? Who needs to see the information? Where does the information need to be delivered?
Where to begin? Queue management User management Device management/ SNMP Support Accounting / Auditing Device & User Quotas Security Document Reengineering / Variable Data Printing Alerts & Notifications Job Ticketing Overlays / Banners Impositions Reporting Print Assessment Mobile Web Network Printer Document Conversion / Transformation Bursting / Bundling Splitting Bus & Tag Printer CD/DVD Writer Multi-function Device Email Connectivity Types Other Destinations TCP/IP Network Folders LPD/LPR FTP 3211 Printer Emulation Scanner Email Web Uploads FTP Fax COLD/ERM IP Sockets Remote Job Entry (RJE) Network Folders Xerox EPS Printers IPDS Printers Network Job Entry (NJE) Channel Websphere Windows Print Queue Mainframe Windows Application AS/400 / UNIX / Vax
How do you match users with content? People (Categorize and Segment) Prospects Customers Partners Internal Contents Marketing messages Bills, invoices, etc Inventory reports
Case Study Billing Internal Reports & Communications New Workflow Customer statements & promotional pieces are still printed at a centralized inplant facility but in smaller volumes Internal reports, billing & communications are printed at the end user locations or sent via the web Archived documents are stored electronically Integrated Customer Experience Online bill presentment Promotions sent via email / web Mailed pieces Inplant Fewer devices & overhead Remove smaller inefficient jobs from production Mailed Pieces Fewer pieces Lower mail and handling costs Customer Statements Electronic Archiving/ Retrieving Eliminate the costs associated with physical storage Enable rapid retrieval of archived documents Checks Web Presentment Send directly to worker s desktop Immediate delivery of critical information Easy retrieval of past documents Distributed Printing Send jobs to printers at their destination Provide accurate tracking for cost and usage
Who manages the delivery preferences Who manages the changes in delivery preferences? Your Customers and Partners Federal, State and Local Government You
Case Study Burst & Transform for electronic presentment (Web, email, etc.) Electronic Viewing Authorized users can retrieve via the web or email high quality PDF versions of the printed documents, which are converted directly from the original print stream, without the need for cumbersome scanning. Software Applications Notification Automated Failover Help Desk Manual Failover Documents waiting to be released at the printer of his choosing PrintAnywhere Secure Printing The Barr PrintAnywhere technology allows users to control where and when the job actually begins printing. This eliminates the risk of unauthorized viewing of the printouts. Reprinting Reprinting a document can be done with just two clicks of the mouse on the Barr EOM web interface. You can even just reprint a page range Failover Automated failover profiles allow jobs to be automatically redirected to backup devices when the primary destination goes down. Manual failover allows administrators and helpdesk staff to redirect jobs from a downed printer to alternate destinations. Users are automatically notified that the documents are printing on alternate devices. Notification Accounting All documents traveling through Barr EOM are tracked, thus allowing for detailed reports that cover who printed what and where
How do you right size your print fleet? Start with an Accurate Assessment. List your multiple document types. Determine your delivery methods for each document type (Volumes) Run projections based on document type and printer.
Case Study Benefits Optimize printing costs across your entire fleet by routing jobs to the best printer for that job Optimize your investment in equipment with rules to keep utilization at its maximum Control wasteful printing through Quotas Protect sensitive information with secure printing and viewing of documents Your Organization Inplant Department Optimize Print Costs Re-route large complex jobs to the production print queue in the In-plant department Notify Joe that the document has been re-routed High-speed Printers Medium-Duty Department Printer Schedule Print Optimize Utilization Set large less time sensitive jobs to lower priority so maximize printer slack times Notify Joe that the job has been scheduled for later in the evening Quota Management Print Quotas Set print balances to control wasteful printing Offer alternative viewing options Verify balance Secure Printing / Web Web Secure Printer Secure Print Send sensitive jobs to a secure printer Restrict some documents to viewing only on the web Transform / Convert data formats to production printers Verify Rights Large quantity of product brochures (100-20 page with special binding) Medium size jobs such as presentations Sales reports Joe: Account executive Department communications Providing Sales enterprise-wide quotes / output management solutions for production printing, office printing and information distribution proposals
Case Study Under One Umbrella Remote Console One platform for all your production print An umbrella that is scalable and expandable Manage complex workflows Workflow & Tracking All workflow and management is controlled in a single platform All details of a jobs workflow are tracked for future accounting and analysis Atlanta Print Center Remote Console Web / FTP Submissions Remote Console Milwaukee Print Center AS/400 PCL AFP PCL Xerox LCDS Remote Console Harrisburg Print Center Window s Applications Mainframe Job routing If a center or asset goes down, critical jobs can be quickly rerouted to other printers or centers Manual routing or automated failover routing can be applied to documents or Center is down due to events outside of company s control devices Providing enterprise-wide output management solutions for production printing, office printing and information Omaha distribution Print Center
Case Study Document Reengineering / Variable Data Printing Replace/Combine information Bursting / Bundling Remove parts of jobs Bundle some jobs Incoming Data Document Conversion / Transformation Reformat some jobs Archive System Mainframe data coming from different departments. (Billing information - phone bills, summary reports, etc.) Workflow review Review complete file before determining necessary workflow Production Printers Distribution Print documents to the production printers Archive certain documents
Case Study Job re-engineering Format job for cut-sheet printer Transformation Convert job o PCL Priority Set job priority based on job criteria Job Scheduling Schedule some jobs to print during specific periods Print jobs during offpeak times Queue Control Operator Priority Schedule PCL Printer Data Center AFP jobs formatted for continuous-feed printers PCL Printer PCL Printer Corporate jobs (Internal reports, marketing collateral) for PCL printers PCL Printer Corporate
Multi-Channel Delivery Final Thoughts Where to begin? How do you match users with content? Who manages the changes in delivery preferences? How do you right-size your print fleet? How much money will you really save?
Final Thoughts Connectivity Types TCP/IP LPD/LPR FTP 3211 Printer Emulation IP Sockets Accounting / Reporting Assign dollar costs per page to sources & destinations Track who, what, when, where and how documents are distributed Customer Statements Remote Job Entry (RJE) Web Users Network Job Entry (NJE) Channel Websphere AS/400 Internal Reports & Communications Human Resources Word / Excel / etc. Checks Bursting / Transforming Separate the job along account numbers Convert to PDF for electronic delivery Notifications for email and social media. Distributed Printing / Delivery Smaller jobs routed to MFPs and local printers Print jobs routed to recipient s locations Internal reports bursted and delivered electronically to recipient s desktop Mailed Pieces Fewer pieces Lower mail and handling costs Internal Pieces Large jobs printed on more cost effective production printers Inplant Large jobs printed on more cost effective production printers Checks and other centrally secured printing Remove smaller inefficient jobs from production Customer Statements MFPs / Network Printers Windows Users Mainframe Billing / Ordering Providing enterprise-wide output management solutions for production Web / Email printing, office printing and information distribution
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