Using Video in Local SEO How to use video to recruit new customers online and better connect with your existing ones!
What s a huge Local SEO problem? Creating great content!
What do your customers need? Information to answer their questions and help them make choices!
White hat search engine optimizers often improve the usability of a site, help create great content, or make sites faster, which is good for both users and search engines. Good search engine optimization can also mean good marketing: thinking about creative ways to make a site more compelling, which can help with search engines as well as social media. Matt Cutts, Google Distinguished Engineer
Video can be a solution!
Video can feed your need for great & compelling content!
Compelling Because: People prefer video Works great on mobile Video is more persuasive Video builds trust
Even a bad video can work if it s on a good topic. Paul Sherland
I don t have the skill to make a video. Anonymous Local U Attendee
How to Start Keyword research List topics (products, services, FAQs) Start recording (good mic, decent lighting) Edit your videos (imovie, Final Cut, Movie Maker) Host (YouTube, Vimeo, Wistia) Local U Marketing Seminars, LLC, 2015
Quality vs Quantity Need Enough Videos to Make a Difference
But wait a minute! I thought you were going to talk about Local SEO. Anonymous Local U Attendee
Local SEO for Video Choose keyword topics (including location) Use NAP/keywords in YouTube, Vimeo, Wistia titles & descriptions Transcribe & load close caption files
Repurpose for Local SEO Transcriptions with video for website pages & posts Facebook posts Google+ posts Pinterest Linkedin Google My Business
Reviews Informal videos from customers Service techs collecting video reviews
Video Community Events
To Build Your Brand
Does this really work? Skeptical Local U attendee
Single Video Impact Search switch electric to gas range houston Website blogpost is #1 organic result YouTube video in the blogpost is #2 organic result Your FAQ videos can long tail keyword home runs!
Long-Term Video Strategy Search for elbow doctor houston Both Houston area offices in the Snack Pack Website is #1 organic result Two elbow videos near the bottom of the first page Competition includes Memorial Hermann Medical Center & Methodist Hospital
But Paul, I don t look good on camera! Anonymous Local U Participant
You re in Texas Put on a Cowboy Hat!
Video Resources Vimeo Portfolio Page for Local U Dallas - http://tinyurl.com/ qx8bysv How to Shoot Video That Doesn't Suck: Advice to Make Any Amateur Look Like a Pro by Steve Stockman Vimeo Video School & Wistia Blog