Using Social Media as a Recruiting Tool. Sasha Louati Adecco Staffing

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Marsha Lee
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1 Using Social Media as a Recruiting Tool Sasha Louati Adecco Staffing

2 Webinar Overview Current employment landscape Recruiting challenges in 2015 What does this shift mean for companies? Importance of employer brand in recruiting Using social media as a recruiting tool Creative recruiting

3 Current Employment Landscape A shifting workforce million new job starts in the U.S. from October 2013 to October % increase from the previous year - Improving economy companies are adding headcount to their workforce - Increase will include W2 and contract/consulting workforce - Career quality demands vs. pay increases - Traditional candidate profiles are evolving

5% increase from the previous year - Improving economy companies are adding headcount to their workforce - Increase will

5 What Does This Shift Mean for Companies? Recruiting & HR professionals efforts are becoming limited Candidates are choosing to work for great companies vs. a job that comes their way Best talent might be currently working and not looking for other opportunities Great candidates are more educated and aware than ever before Candidates knowledgeable job compensation & benefit structures Growing job markets will result in continuous employment shifts Companies must provide competitive benefit/salary packages

a job that comes their way Best talent might be currently working and not looking for other opportunities Great candidates are

7 Why? Growing correlation between job searches and substantial consumer goods purchases Candidates have vast amounts of information and resources Glassdoor, Salary.com and other rating platforms are easily accessible Candidates are researching company brands to gain insight about the corporate culture including social media presence Turning to a personal/professional social network

com and other rating platforms are easily accessible Candidates are researching company brands

11 Why Social Media for Recruiting? Adecco s #SocialRecruiting 2014 Global Study shows social media is, and will continue to be, the new job marketplace: 53% of all recruiting involved internet activity Expected to increase to 61% in the next year 7 out of 10 recruiters use social media for their daily HR professional activities 5 out of 10 job seekers use social media for job search purposes 29% of job seekers were contacted through social media by a recruiter 9% of those respondents received a job

involved internet activity Expected to increase to 61% in the next year 7 out of 10 recruiters use social media for their daily HR professional

12 Why Social Media for Recruiting? For profile scouting and verification of resumes, social media is used more often than traditional search engines. Resumes & Applicant Tracking Systems: Vestiges of the Industrial Age HR Executives adjusting strategy to include Social Media But even with these shifts Resumes and ATS remain tools of the trade Savvy job-seekers adding social media to their search strategies

13 Setting Goals for Social Media Recruiting Recruiting Goals for the Year: Set 3 social recruiting goals for yourself this year Keep goals actionable, but challenge yourself Set benchmarks and set quantifiable goals Schedule self assessments Goals might include: Measurable increases in follows and engagements (brand awareness) Candidate lead generation Expansion of professional network and contacts Reinvigorating existing or past contacts

14 How to Achieve Your Goals Put your personal brand into action: Promote your company s official content Share and engage blog posts relevant to your industry Offer resume or interview tips and other career advice Share and engage with influencer s social posts Make personal 1-on-1 connections by: Engaging in network discussion Offering free resume review Replying promptly to questions and feedback Following up with placed candidates and check-in with past contacts

connections by: Engaging in network discussion Offering free resume review Replying promptly to questions and feedback Following up with

15 How to Achieve Your Goals Posting Job Ads: When posting job ads, remember to: Keep it brief Utilize images and video Include exciting job benefits or perks Target your audience to avoid looking like spam Utilize geographic and demographic targeting Use keywords and hashtags (when applicable) Do not: Only post job ads Over post this will be appear like spam Post jobs to an unrelated audience

and demographic targeting Use keywords and hashtags (when applicable) Do not: Only post job ads Over post this

16 Professional Bio and Profile Optimization Resource Professional Biography Tips: LinkedIn Profile Optimization: Facebook Profile Optimization: Twitter Profile Optimization: Google+ Profile Optimization: Pinterest Profile Optimization:

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