IT Solutions & Services Provider at Large Emerging Economies and Fast Growing Markets



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IT Solutions & Services Provider at Large Emerging Economies and Fast Growing Markets

Softline mission Softline helps and provides: /Clients/ the chance to gain new competitive edges by using state-of-the-art information technologies /Employees/ the possibility to develop their potential with a leading technological company. Softline is a company where it is prestigious to work and build a career /Government/ no government can operate successfully without IT infrastructure. We are responsible for building IT industry in our country! Softline invests its profits in the development of business in the countries where it is present /Developers/ a unique marketing and sales channel /Students and scholars/ the possibility to gain unique knowledge and a basis for an interesting and successful career We enable transformation of our client businesses and improve their efficiency with /state-of-the-art Information Technologies/ We build trustworthy and highly-demanded business spanning all over the world!

Business principles /Leadership/ striving to be No. 1 in key lines of business /Client/-oriented approach Honest and trust-based /partnership/ with vendors, clients and employees aimed to build long-term relations. Business efficiency and high-quality management Dynamic /development/ and innovations The best motivation for the best employees. /Human capital/ is the backbone of our business Social /responsibility/

Softline is the leading global IT solutions & services provider Global IT solution & service provider HARDWARE

Main Softline lines of business : licensing and software delivery : full spectrum of IT services and solutions : private, public, hybrid clouds. HARDWARE: hardware solution delivery.

Softline today 22 years on the IT market 3200+ employees 37% CAGR during the last 11 years 3000+ implemented projects 800+ engineers and developers $908mln Turnover in 2014 FY Representative offices in 28 81 countries cities 1000+ account managers and marketing specialists Softline has expertise confirmed by the highest partnership statuses with the IT vendors and trust of more than 60 thousand clients all over the world.

Main trends Turnover growth: +25% In Russia in FY2014 in rubles +46% In Latin America, India and South East Asia in FY2014 +75% Cloud TOTAL during the last 5 years +37% Softline TOTAL during the last 11 years +54% Services Total during the last 5 years +160% Hardware TOTAL during the last 5 years

Softline financial results CAGR: 37 % 1181 1535 1995 TOTAL turnover $ mln CAGR: 46 % 107 283 Softline turnover in Latin America, India and South East Asia, $ K 805 950 908 51 909 908 600 600 456 292 364 290 15 937 18 834 28 45 98 28 8 687 21 942 TOTAL Cloud turnover, $ K CAGR: 75 % CAGR: 54 % 51 738 TOTAL Services turnover, $ K 33 206 12 400 28 212 6 470 600 13 869 1 324 2 956 5 938

Strategy for 2015-2018 is becoming more and more clear Softline IT Solutions & Services Provider at Large Emerging Economies and Fast Growing Markets Long-term strategy remains the same GO GLOBAL, GO PUBLIC IPO 2018 год на HKSE Hong Kong SE Main parameters: 50/50% 50/50% 50/50% Russia other countries Services not services Cloud not cloud Turnover $1,5 Bln, 150 million dollar revenue = 10% from turnover EBITDA

Global presence as a part of our strategy 2014 FY: Softline has offices in 28 countries and 81 cities 2015 2017: New representative offices will be opened: Mexico Philippines Thailand Indonesia South Africa The CIS and Europe Armenia Azerbaijan Belarus Georgia Kazakhstan Kyrgyzstan Moldova Romania Tajikistan Turkey Turkmenistan Ukraine Uzbekistan Latin America Argentina Brazil Chile Columbia Costa Rica Peru Venezuela USA Russia Moscow Arkhangelsk Barnaul Belgorod Chelyabinsk Irkutsk Izhevsk Kaliningrad Kazan Kemerovo Khabarovsk Krasnodar Krasnoyarsk Murmansk Nizhniy Novgorod Novosibirsk Omsk Orenburg Penza Perm Rostov-on-Don Saint Petersburg Samara Saratov Stavropol Surgut Tomsk Tyumen Ufa Ulyanovsk Vladivostok Volgograd Voronezh Yaroslavl Yekaterinburg South-Eastern Asia Cambodia China Malaysia Mongolia Vietnam India

Softline clients include: leading market players INDUSTRY AND POWER INDUSTRY GAS AND OIL GOVERNMENTAL CLIENTS small and medium businesses governmental institutions RETAIL BANKING TELECOMMUNICATIONS academic and non-profit organizations We are always at hand to help you achieve success!

Softline: the highest partner statuses

Softline: top positions in ratings Rank Top-20: hardware and software delivery within the framework of integration projects Rating of the Russian Companies in the IT Market Largest SaaS Providers in Russia CNews100: the Largest IT Companies in Russia Largest IT providers for banks Rank Leaders of Information Techcnologies for Industry Largest BI solutions providers Largest Russian IT Companies in Information Security Largest IT Providers for Government CNewsMobile: the Largest Mobile Applications Developer for Business and Government 2015 Forbes 200 largest private Russian companies Rating of the Largest Russian Companies in the ICT Market Top-10 Service providers for telecom RBC 500: Rating of Russian Business 2015 Rank Largest IT provider for retail Largest Russian IT companies Trusted provider by Fabrikant.ru

Softline: growth of rating positions in 2015/2014/2013 For the second year in a row: For the first time: Rank 1 in the Rating of the Largest IT Providers for Retail Market 2014 (CNews Analytics, 2015) #1 in Top-20: hardware and software delivery within the framework of integration projects ( Expert RA, 2015) In Top-3 among the Largest Russian IT Companies in the Field of the Information Security (CNews Analytics, 2014) In Top-5 among the Largest SaaS Providers in Russia (CNews Analytics, 2014) #1 in the Best Russian IT Company for Industry category in the Leaders of Information Technologies for Industry 2015 rating ( Production Management business portal, 2015) +2 positions: In Top-3 of the Rating of the Largest Russian Companies in the IT Market ( Kommersant-Dengi, 2015) In Top-3 of the Rating of the Largest Russian Companies in the IT Market ( Expert RA, 2015) In Top-5 of the Rating of the Largest IT Providers for government (CNews, 2015) +3 positions: In Top-5 in the Rating of the Largest IT Companies in Russia ( RIA Novosti, 2015) +4 positions: In Top-10 in CNews100: the Largest IT Companies in Russia (CNews Analytics, 2015)

Progressive business models. New wave of opportunities New types of applications New Style of Business New approach to IT operation New demand making models New consumer behavior New ways of comsumption New profit generation models New threats and risks

Growth drivers for the New Style of Business Infrastructure: Server, Storage, Networking, Converged Solutions Cloud Mobility Data Managment Security Software: Apps, IT Operations Management, Big Data, Security Cloud: Public Cloud, Hybrid Cloud, Private Cloud, Softline Cloud Platform Services: Consulting, Training, Technical support, Outsourcing, Outstaffing, IT-strategy.

Softline: new business directions Infrastructure development, migration and modernization Cloud solutions Information security Software licensing Hardware CAD and GIS IT specialist training and certification Technical support and outsourcing Custom development Solutions for business: SAP, CRM, BI, document workflow Enterprise mobility Microsoft solutions Development of IT strategies, SAM and ITAM

Softline: strategic and global partnership Global partnership and alliances: European cloud providers community Partnership with GITA allows Softline to provide IT solutions and services in the markets of Europe, USA and Australia.

Microsoft strategic Softline partner #1 in Microsoft Office 365, Partner of the Year 2014 in Russia Softline Microsoft Globally Managed Partner LSP statuses in 21 countries of Softline presence 2015 Microsoft Venezuela Partner of Year Award Winner #1 Licensing Solution Provider in Russia Softline is one of the key Licensing Solution Providers in the Microsoft partner ecosystem. Softline s cloud services business grows faster than LATAM cloud services market Microsoft Partner Awards 2015 Winner in Learning and Software Asset Management categories (Russia)

Softline: 20+ countries with LSP status and plans 50% of Softline business is connected with Microsoft RUSSIA AND THE CIS Russia Armenia Azerbaijan Belarus Kyrgyzstan Mongolia Tajikistan Turkmenistan Ukraine Uzbekistan Kazakhstan Georgia Moldova AMERICAS Argentina Brazil Chile Costa Rica Colombia Peru Venezuela Mexico Canada USA ASIA Cambodia India Vietnam Malaysia Indonesia Philippines China EMEA Turkey Romania South Africa Gulf States Angola Mozambique Softline is a globally managed Microsoft partner

Experience in implementation of projects based on Microsoft solutions 10+ years of practice 2500+ completed projects 500+ certified specialists in the staff Solutions centers in Russia, countries of the CIS, and overseas The first center of Microsoft Enterprise Mobility Solutions in Russia Mobile solutions for: office employees; sales managers; mobile sales representatives; retail; industry; transport; healthcare; education; banking http://www.softlinegroup.com/en/ mscenter@softlinegroup.com

Softline Сloud steady growth during the last 5 years Cloud-based hosting Infrastructure in the cloud Cloud services Cloud platforms: Softline, Windows Azure, Amazon Web Services (Russia, Europe, Asia, USA); Delivery of ready-to-use solutions: Google Apps Office 365 An in-house Softline platform is deployed on 5 sites in 4 Federal Districts of Russia. In 2015, it is planned to open cloud sites in Kiev and Almaty. Softline has PCI DSS certificate. Participation in Microsoft COSN Advanced programme. Softline enters the TOP 5 Russian cloud solution providers (rating of The largest SaaS providers in Russia, CNews Analytics, 2014) 100+ corporate clients 150+ engineers 99,95% SLA service availability level 75% CAGR during the last 5 years

Softline cloud solutions and services Migration of physical infrastructure in the cloud Audit and feasibility asessment Technical support, outsourcing, outstaffing, education Security Platform selection Test environment and demo zones Delivery of hardware, backup and protection systems Softline: 1. More than 10 years of experience. 2. The largest Microsoft Azure partner. 3. The only Amazon Web Service reseller. 4. The leading Google Apps enterprise partner in the territory of Russia and the CIS. 5. The best Microsoft partner in Russia in the Office 365 Partner of the Year category (2014). 6. An in-house Softline cloud (running on two platforms Microsoft and VMware). 7. Cloud infrastructure in 4 cities of Russia (Moscow 2 sites, Saint Petersburg, Novosibirsk, Vladivostok). Opening in 2015: Kiev, Almaty. 8. Comprehensive projects of any difficulty. 9. Our competences are confirmed by the highest partner statuses (during 2014, we have received statuses, such as VMware Enterprise Service Provider, NetApp Cloud Service Provider, EMC VSPEX, PCI DSS certificate). We participate in Microsoft Cloud OS Network Russia programme.

Active Cloud is one of the Top-3 IaaS solutions providers in Russia Public SLA backed up with financial guarantees: Service Level Availability 99.95%, SLA for technical support response time (24x7) 30 minutes Active IaaS: IT infrastructure leasing in the form of virtual data processing center; Active SaaS: business application leasing in the cloud of ActiveCloud; Active Consulting: assistance in migration to the cloud and extended 24x7 IT support; Web hosting and web site support services for dozens of thousands of companies of any size and from any industry; ActivePlatform solution for telecommunication operators, providers and banks has been launched: http://activeplatform.com Company datacenters are located in Moscow, Minsk, Tashkent, as well as in Europe and United Arab Emirates.

Softline Security Directions of project activities: Expert services Information Security management Accompanying services Implementation of Information Security practices Compliance Clients of Softline Security: 35-45% Annual growth Rank 2 in the rating of the largest Russian IT Companies in the field of the information security (CNews Analytics, 2014) 100+ vendors 200+ projects during FY 2014

Information Security The highest partner statuses: We are authorized partners of all the leading global Information Security vendors Our licenses: FSS (Federal Security Service of the Russian Federation) license for performing work involving the use of state secret - information. FSTEC (Federal Service for Technical and Export Control of the Russian Federation) license for technical protection of confidential information. FSTEC license for the development and (or) production of facilities for the protection of confidential information. FSS license to carry out technical maintenance of encryption and cryptographic facilities. FSS license to distribute encryption and cryptographic equipment. License to conduct works related to information security solutions development. License to conduct works and (or) render services in the field of state secret information protection (considering technical information protection).

Hardware solutions delivery: data storage systems, servers, networking and peripheral equipment We cooperate with the leading hardware vendors:

SAP business applications Full-scale implementations Objective-specific IT consulting Managerial consulting Integration solutions Technical support outsourcing SAP solution hosting SaaS/MCaaS (managed cloud as a service) licensing http://www.softlinegroup.com/en/ sap@softline.ru 90+ successful SAP projects 50+ SAP solution consultants 40% projects standard solutions with fixed budget and implementation timescale Our status Our customers

IT strategy development by Softline We use the globally acclaimed standards and best international practices: COBIT, VALIT, RiskIT, ISO 22301, BS 25777, BS 25999-1:2006, Standard of the Bank of Russia for v1.0-2010, ISO 15443. Benefits of IT development concept elaboration: 1. The presence of systemized information technology architecture allows to reduce the current costs for information system and IT infrastructure support by 20-30%. 2. The presence of an approved project portfolio allows to reduce the overall IT project budget by 20-45% and, at the same time, maintain the same project efficiency. 3. Substantiated selection of IT development projects allows to reduce the IT maintenance costs in long term and increase the share of investments in infrastructure development up to 50% of the overall IT budget.

SAM & ITAM projects in Softline maximum order at minimum cost IT cost economy depending on the type of implementated SAM project 5% 10% 30% SAM Baseline/SAM Cybersecurity/ SAM Cloud Ready/SAM Virtualization and SQL SAM Box Comprehensive SAM project More than 60 projects were implemented in FY 2014, including:

BI accurate analysis of your data Implementation of BI solutions will help you to: 1. Reveal the correlation of operational figures with strategic company objectives Softline cooperates with the leading BI solution resellers: 2. Gain easy access to reports at any time on any device 3. Compare corporate business results with external market figures and make a correct forecast

Softline Education Center 150 000+ listeners passed out training courses Leader of the corporate education market Softline Education Center is authorized by leading software and hardware vendors: 200+ vendors More than 420 trainers with rich hands-on experience Training laboratories with high-tech equipment More than 35 representative offices On-site and distant learning, testing centers Business trainings for the following directions: Sales, Marketing, Personal development International certificates for IT specialists and users in Testing Centers

Technical support. Outsourcing. Outstaffing Centralized technical support service available in online mode in all regions of Russia Full coverage of all time layers, 24x7 work Maintenance of all customer infrastructure Solving various cross-vendor integration problems 8000+ clients continuously supported 400+ certified engineers 200+ supported vendors 24/7 http://www.softlinegroup.com/en/ itsupport@softline.ru +7(495) 232-0023

Softline: Mathworks We work in the following fields: Digital signal and image processing; Control systems; Radiolocation and communication systems; Embedded systems; FPGA design; Financial computations; Certification (DO-178 and other standards). Spectrum Our clients: of services: Software delivery; Equipment delivery (SpeedGoat, Opal-RT); Education (more than 40 training courses); Consulting; Custom engineering design. More information on: http://www.softlinegroup.com/en/

Why choose Softline? 5 reasons 01. Reliability, professionalism and IT market leader expertise with 20+ years of experience. 04. Softline expertise and competence is recognized by clients, vendors and independent sources. 02. A single point for solving all the client IT tasks, multivendor support and project maintenance. 03. Softline is always within your reach and speaks your native 05. Softline is trusted by the leading market players, small and medium businesses, governmental agencies and academic organizations. language in 28 countries and 81 cities.

GO GLOBAL, GO PUBLIC, GO, GO INNOVATIVE

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