CAMPUS ENHANCEMENT PLAN a paradigm shift in the approach to college and university master planning that addresses needs in an efficient and affordable model
ABOUT MALONE UNIVERSITY located in Canton, OH established in 1892 founded by industrialist J. Walter Malone and his wife, Emma Brown Malone nearly 2,400 students more than 100 academic programs Malone Management Program is recognized by US News & World Report as one of the top online bachelor s degree programs in the country affiliated with the Evangelical Friends Church - Eastern Region student-to-faculty ratio of 14:1 graduate-school acceptance rate of nearly 100 percent 20 men s and women s sports in NCAA division II athletics member of the Council for Christian Colleges and Universities, the Council of Independent Colleges, and the Christian College Consortium ranked among the top colleges and universities in the Midwest under the category Regional Universities according to U.S. News & World Report s America s Best Colleges 2013 EACUBO 2013 Campus Enhancement Plan TM
HIGHER EDUCATION CLIENTS Albright College (PA) Allegheny College (PA) Alvernia University (PA) Barton College (NC) Bloomsburg University (PA) Birmingham-Southern College (AL) Bridgewater College (VA) Bucknell University (PA) Capital University (OH) Catholic University of America (Washington, DC) Cecil College (MD) Culinary Institute of America (NY) DeSales University (PA) Dickinson College (PA) East Stroudsburg University (PA) Elizabethtown College (PA) Fairleigh-Dickinson University (NJ) Franklin & Marshall College (PA) Geneva College (PA) Gwynedd-Mercy College (PA) Juniata College (PA) Lancaster Bible College (PA) Lebanon Valley College (PA) Lehigh University (PA) Lycoming College (PA) Malone University (OH) Marian University (WI) Marietta College (OH) McDaniel College (MD) Messiah College (PA) Millersville University (PA) Montgomery County Community College (PA) Moravian College (PA) Mount Aloysius College (PA) Northampton Community College (PA) Ohio Dominican University (OH) Pennsylvania State University (PA) Philadelphia University (PA) Rivier University (NH) Roberts Wesleyan College (NY) Saint Anselm College (NH) Slippery Rock University (PA) Springfield College (MA) Susquehanna University (PA) University of Scranton (PA) Upper Iowa University (IA) Washington College (MD) Wilkes University (PA) ABOUT DERCK & EDSON Derck & Edson s commitment to higher education is demonstrated through our numerous planning, enhancement, and athletics projects on campuses throughout the United States. Our expertise is demonstrated by the wowfactor we deliver that leaves lasting, positive impressions on these same campuses. In all our projects, we advocate an inclusive Campus Centered approach that engages the campus community and its stakeholders. This includes project meetings that are engaging and interactive, yet pointed and consensus-based, resulting in efficient, on-target feedback that generates enthusiasm and a high degree of support for the results. In this way, our projects are more readily embraced and implemented and final deliverables are truly your product, facilitated and developed by our team, acting as agents for you. Our mission at Derck & Edson is to make the outdoors great. Since the establishment of the firm in 1940, our dedication to satisfying clients needs for function, responsiveness, economy, and creativity has produced innovative and enduring design solutions. We provide quality planning and design services to shape the natural and built environment in innovative and functional ways. Our staff includes dedicated landscape architects, civil engineers, and land planners who provide the full range of design and technical capabilities necessary to carry a project through the entire design and construction process. We can be reached at our Pennsylvania or Colorado offices or on the web: www.derckandedson.com Malone University Derck & Edson
campus enhancement plan (cep) u n l e a s h t h e p o w e r o f y o u r c a m p u s The power of the campus cannot be overestimated. In the mysterious admissions process, students and their families are likely to make their college decision within the first several minutes of their arrival on campus. This first campus experience is aesthetic and is the primary step in answering the question do I feel at home? which is exactly what the college or university is promising to be for the next four years. If the answer is no, the enrollment conversation is over. The leaders of the most successful campuses understand that students educational experiences are at once intellectual, psychological, and spiritual. Alongside their daily interactions with faculty, staff, and friends discussing, studying, strolling, playing, driving, and meditating - there stands the ever present aesthetic canvas of place. A campus has the ability to inspire, to soothe, to heal and to educate. These are the campus qualities that attract and retain students. CEP Goals include improved: application rates retention campus aesthetics short and intermediate planning direction prioritized approach to facility expenditures While most campus communities appreciate the importance of the physical environment, too often the opportunities to uncover and realize each campus power and uniqueness are missed because of a lack of aesthetic vision or application of limited institutional resources. Most of us have heard that sixty percent of collegebound students told the Carnegie Foundation that visual environment was the most important factor in choosing a college. 1 More recently, more than 50% of students ranked campus appearance as important or very important in 2007 Noel-Levitz report on enrollment. 2 1 Thomas A. Gaines, The Campus as a Work of Art, Praeger Publishers, 1991 2 2007 Noel-Levitz National Research Report - Why Did They Enroll?: The Factors Influencing College Choice EACUBO 2013 Campus Enhancement Plan TM
Students at four-year private institutions in 2009-2010 placed much higher importance on campus appearance (by 5.6 percent) than students in 1994-1995. 2012 Noel-Levitz National Research Report: Why Did They Enroll?: The Factors Influencing College Choice The Campus Enhancement Plan is designed to provide the campus leadership with the scope and confidence to be visionary about their campus, while utilizing current and anticipated funds to their greatest purpose. By focusing on small projects which can often yield large returns in the areas of admissions and retention, the Campus Enhancement Plan is able to create excitement, sustained energy, and creative campus development and results are virtually immediate. In fact, many of the planning process proposed improvements are achievable in a relatively short period (1-5 year horizon) and have the added benefit of providing momentum between larger capital projects. An investment in campus facilities from the entrance, to the admissions tour route, to the forgotten spaces between buildings can provide a wow-factor that will leave a lasting positive impression on prospective students and their families. It will also enhance every aspect of the physical interactions that the student will have with the campus. Arrival at the final plan is a journey through a four-step process (Immersion, Creation, Reflection, and Presentation) that engages institutional stakeholders in the seeing, assessing, and shaping of their physical campus for the future. The Campus Enhancement Plan is illustrative by providing plans, sketches, models, and other visual communication to inform, inspire, and imbue a sense of aspiration for the immediate future. w h a t c a n y o u a c c o m p l i s h i n a s e m e s t e r? Malone University Derck & Edson
MALONE UNIVERSITY S CAMPUS ENHANCEMENT PLAN STEP 1 - Immersion physical experiences, conversations, and research STEP 2 - Creation strategies, plans, and design solutions A sampling of the Campus Enhancement projects that were identified through the process include: Landscape improvements at key campus entries The creation of a new campus quad space identified as Centennial plaza A future Fieldhouse to improve student retention Bring baseball back onto campus and identifying where it belongs on the property Library interior renovations Property acquisition recommendations Streetscape enhancements along Cleveland Avenue Preferred location on campus for a future science center Re-orientation of legacy drives within our campus that created circulation confusion STEP 3 - Reflection reflect, discuss, and react STEP 4 - Presentation results, next steps, actions EACUBO 2013 Campus Enhancement Plan TM
Existing Volleyball Existing Basketball Expanded Parking Area Guest Parking New Volleyball Admissions Patio Centennial Plaza & Lawn Plan SEPTEMBER 20, 2012 Admissions Entry Plaza The Oval Lawn Dining Terrace Student Activities Plaza Dining Terrace Grand Stairs The creation of Centennial Plaza repurposes an underutilized space into a dynamic gathering space. ADA Ramp This process allowed Malone to navigate between the campus short-term enhancement needs and opportunities to improve the prospective student visit and on-going student experience. The result is a very helpful and practical tool as we plan and prioritize for the future and is already proving very valuable as we engage Malone s friends and donors around a clarified vision for the future. David King, President, Malone University Right: All of the various projects, when implemented over the next 3-5 years, will reshape the Malone campus. Below: Bring baseball back! has become a theme on campus. Malone University Derck & Edson