Welcome to Effective Media Group Addiction Services Marketing Introduction Package (951) 356-0070 www.effectmedia.org
Table of Contents 2 Introduction to Effective Media Group 3 How Effective Media Group Can Help You 4 Introduction to American Sobriety 5 Effective Media Group Packages 6 Effective Media Group Services 9 What to Expect from Effective Media Group 10 Getting the Most from your Marketing Campaign 12 Getting Started with Effective Media Group 1
Introduction to Effective Media Group Welcome to Effective Media Group! Effective Media Group is the most comprehensive and affordable internet marketing resource available to recovery professionals today. At Effective Media Group, we work directly with you to connect you with potential clients as quickly and efficiently as possible. Through our network of established websites, social media outlets, partner sites, and directory listings, Effective Media Group can boost your internet presence and get you more client leads than any other internet marketing company can all at a lower cost than you will pay anywhere else. We know addiction recovery. Effective Media Group was created and continues to be operated by addicts with years of quality sobriety. We focus all of our experience and knowledge toward helping Effective Media Group clients market their own recovery services to those who need them most. What does Effective Media Group do? Are you struggling to bring new people into your facility, or simply looking to expand your business? At Effective Media Group, we go out of our way to provide you with the internet marketing tools necessary to broadcast your organization widely across the internet. Effective Media Group can create a social media network for your organization that will connect you with those seeking your services. Using our partnerships with leading advertising and directory platforms, we can put your organization s information and contacts in front of millions of potential clients. We can also assist you with your website s search engine optimization, or create a new fully optimized website for you that will appear high in Google, Yahoo, and Bing search results. Finally, we help your potential clients find you through your own channels. There are no finders fees to pay or hidden costs associated with your Effective Media Group marketing campaign. Rather than forcing prospective clients looking for resources to go through us (or someone else), we connect people directly to you. We get results with our innovative, proven marketing solutions to help you on your path to success! Is Effective Media Group Right for Your Organization? Effective Media Group specializes in internet marketing for all sober living homes, recovery residences, halfway houses, and all other types of recovery related group housing. Effective Media Group also excels in marketing for drug and alcohol treatment centers, drug rehabilitation clinics, intensive outpatient programs, day treatment centers, and detoxification facilities. Effective Media Group can also help individual recovery professionals or small organizations providing independent ancillary recovery services. These may include interventionists, psychologists, counselors, psychiatrists, sober coaches, sober escorts, motivational speakers, authors, life coaches, and more. Effective Media Group is a unique marketing company because we are focused on one area of marketing and we strive to do it well. We use our expertise to create customized marketing campaigns for every Effective Media Group Member, greatly increasing your chances of success. 2
How Effective Media Group Can Help You The Bottom Line Let's face it when we need information, one of the first places we turn is to the internet. Today, people searching for sober living homes and treatment centers are researching for hours on the internet to find the information they need. Exhausted and confused, they often settle for something they know little about in desperate hope of finding the services they need at prices they can afford. On the other side, you as a recovery services provider are attempting to reach out to these people. You want to make it easier for them to find your services and connect them with the help they need. You may be the best in the industry when it comes to providing recovery services, but how do people who need your services find you? Effective Media Group can help you. Connecting People to Services People with addictions are looking for help. Organizations providing addiction recovery services are looking to help people with addictions. How do you connect the two links in the chain? Effective Media Group creates the link that connects recovery services with the people who need them. Using the internet as our primary means of marketing and advertising, we reach out to people who need addiction recovery services via websites, directory listings, social media, blogs, mobile apps, internet videos, Q&A forums, and more. Our teams work around the clock to meet the struggling addict right where they are and present them with the help and services they need. Internet Marketing can be Affordable! The facilities that present themselves well on the internet and provide the best information are the facilities that attract the most clients. How do the big guys do it? Many of the larger facilities have an entire marketing team in-house. They have people that are 100% focused on marketing strategy and implementation, web design and maintenance, social media, public relations, and more. If you're like most small companies in America today, you can't afford to hire even one person to handle these tasks, let alone a whole team. That's why Effective Media Group is here. We can provide you with in-house quality marketing tools at a fraction of the cost of only one employee! Effective Media Group gives you the competitive advantage against much larger organizations in your field. 3
Introducing American Sobriety American Sobriety America s Place for Sobriety Realizing the need for unbiased and helpful information about addiction recovery and recovery-related services on the internet, Effective Media Group has acquired or created several addiction recovery-related websites. The goal of these websites is to draw attention to the addiction epidemic in the United States and facilitate the recovery process of those afflicted. The focus of these websites is to provide an all-encompassing network of information and resources that can help anyone struggling with an addiction to find the help they need quickly and easily. A brief description of a sampling of the websites in the American Sobriety Network are as follows: American Sobriety.com Provides general searchable information, articles, and news about addiction. This website is geared as a landing platform or starting point for anyone looking for an introduction to addiction recovery. This website also outlines the network and points people to pertinent information related to what they are looking for. SoberNexus.com Geared specifically toward assisting people in finding appropriate sober living resources in their geographical area of need and with the amenities they specify. MyEffectiveRecovery.com Provides a list of addiction treatment centers based on the geographic area they specify and with the areas of focus required for their treatment needs. Additional Websites (in production): MyRecoveryWiki.com SoberLivingHelp.com EffectiveRecovery.org LostTooSoon.org RecoveringJobs.com RecoveryAssist.org SonarRecovery.com 4
Effective Media Group Packages American Sobriety - Expanded Basic Listing The Expanded Basic Listing is our basic paid service for all clients and is included in every package we offer. As the backbone of our marketing services, the Expanded Basic Listing offers readers a comprehensive SEO-optimized description of your services and facility, including up to 18 photos, bulleted amenities lists, a promotional video (provided by you), full contact information for your organization, a contact form that reports directly to you when users click submit, a link to your organization s website, a Google map to your location (optional), and inclusion in a features-based search database so that users can find you quickly and easily using drilldown search methods. Additional benefits of the Expanded Basic Listing include news releases and syndication across all of American Sobriety s blogs and internet outlets including social media, frequent features on American Sobriety s social media outlets, integration with Google Plus and Google Places, and finally Effective Media Group will report to you monthly with the success of your marketing campaign. Listings on all appropriate American Sobriety websites News releases and announcements on American Sobriety blogs Periodic feature on American Sobriety social media Monthly Analytics Reports Free SEO report for your website (upon request) Pricing: Expanded Basic Listing Package $59/month (contact us about multiple listing discounts) Extreme Marketing Package The Extreme SEO package is designed for any business that wants a powerful presence on the internet. The Extreme SEO package will help you whether you re just starting out or if you ve been established for a while and want to increase your sales leads. Our internet marketing experts will take your company s internet presence to a whole new level with full website content management, expansive search engine optimization, daily website performance monitoring, blog installation, social media account setup, search engine marketing/advertising and more. And we ll provide you with detailed analytics on your website so you can watch the action as it happens. Includes Expanded Basic Listing with all features Complete content management of your company s website Daily SEO monitoring and updates as needed to improve search engine results Addition of blog to your current website (if blog is not present) Management of your search engine marketing (pay-per-click) campaigns* Generous discounts on any additional Effective Media Group web design or marketing services Pricing: Extreme Marketing Package $199/month* *Direct cost of advertising with services such as Google or Facebook is not included in package price. 5
Effective Media Group Services Add-on Services to Improve Your Marketing Campaign With years of experience in internet marketing for recovery services, Effective Media Group has compiled a menu of services directed at marketing your recovery services across a broad spectrum of internet-related avenues. Our goal is to present your organization to as many people as possible within your target market of addiction sufferers. Below is a list of highlights of Effective Media Group services. These are samples of what we might do for you when you select a package, or what might be included when you have an Effective Media Group representative design a marketing package specifically for your organization. Social Media Management Social media has become one of the most prolific and affordable ways for businesses to reach their target audiences. In recovery marketing, social media is especially important as it is regularly and reliably used by people with substance addictions. Social media outlets are one of the few marketing avenues that recovery organizations and professionals can use to reach this population. Effective Media Group develops social media campaigns that target the portion of the population that struggles with addictions. We use a five-point marketing strategy that targets, engages, and challenges these people to action. Our five points are: 1. Development of eye-catching content that stands out from other posts on social media. 2. Offer hope through information, news, and updates using compassionate and positive, non-judgmental language. 3. Appeal to the target audience on their level and engage their emotions. 4. Create content that strives to build relationships between the organization and each individual in the target audience. 5. Provide a clear, concise, yet gentle call to action. Using these five points, Effective Media Group builds a reputation, relationship, and a following using social media platforms. The main benefit of fully utilizing social media is that you have a direct line of communication to literally billions of people, all over the world. Having the ability to create content for your social media campaign and build relationships with your target audience can make an incredible difference in your business. Effective Media Group social media marketing campaigns can make that difference in your business very quickly. Clients utilizing our social media marketing services have reported up to a 25% increase in their lead generation, and most fill 80% of their beds or more within six months of starting a new social media campaign. 6
Effective Media Group Services News Blog Installation and Management As internet and search engine technology has developed, search engine algorithms increasingly focus on websites that contain quality, unique web content that is updated on a regular basis. For example, Google s webs crawlers (or bots) will search all of the text on your site as often as every week looking for changes. The content on your site is stored on Google s servers. When someone types their keywords into the Google search bar, Google searches its bank of memory for the most updated information and returns with the most relevant website links. When you update your website on a regular basis, you have a greater likelihood of ranking high in the Google search results. One of the best ways to keep your website updated is to include a blog or news section on your website. To meet this demand, our team of web developers offer blog and RSS feed service for your website. Our in-house writers will research recovery-related topics and write articles to post to your news blog every week. Our blogs are also keyword-focused and SEO optimized to capture relevant searches and direct traffic to your website. You may also suggest blog topics, or write them yourself. We'll even train you how to post them on your own website if you'd like. The main benefits of blog installation and management are better search results rankings, increased site traffic, and longer visitor session duration times. This translates to more quality traffic to your website, a better user experience for those who visit your site, and a higher conversion rate (more leads generated through your website). If you re interested in keeping your website up to date but you don t have the time to do it, give us a call. If you d like to have the most up-to-date blog on the block, but you hate to research and write, we can help. We will put together dynamic content for your blog that will greatly improve your website s visibility. Email Campaigns & Blog Management: A winning combination. If you ve signed up for the Blog Installation & Management service and you have weekly blog articles being posted to your website, then you already have a conversation starter for your enewsletter. enewsletters may contain snippets or teasers of the blog articles that have already been posted to your website with a Read More link one that directs readers to your website to finish reading the article. This generates traffic for your website, where many readers will go on to read other articles and information about your business. 7
Effective Media Group Services Effective Periodic Email Campaigns Engaging your target market by sending out informative and engaging enewsletters is a staple of many larger corporations effective marketing campaigns. In addiction recovery marketing, enewsletters can be a powerful tool used to build and maintain relationships with your partner organizations, as well as keep them updated on your latest news and events. Why should you send out enewsletters? Simply stated, enewsletters are one of the least expensive and most effective public relations tools that exist for drawing attention to your business or website. Sending out regular enewsletters builds familiarity with your target market, thereby inspiring repeat business. For example, say you own a sober living home and send out enewsletters to all of the treatment centers in your area on a regular basis. After perhaps six or eight weekly emails to these treatment centers, you begin calling them and establishing relationships with some of the case managers there. As their clients are discharged, they are looking for long-term housing solutions and guess whose name comes to mind first? That s right, yours! Using enewsletters, you ve begun a relationship with those treatment centers that will ensure a consistent flow of clients to your business allowing you to maintain your sober living home at capacity and even grow into new facilities if you so choose. When you sign up for periodic email campaigns, you will have regular emails/enewsletters prepared and sent at the intervals you specify. The content of each email may come from either you, our client, or you may choose to have us prepare content for each email for an additional fee. Once approved by you, we will send out the email or enewsletter to your list of email addresses. No email list? No Problem! Our trusty staff of marketing gurus can help you out. We can help you build a list of email addresses that will get you started with your new email marketing campaign. We can also install an enewsletter sign-up widget on your website that automatically adds someone to your email list when they enter their email address on your website. Pricing varies depending on your needs and goals, so please give us a call today and one of our account representatives will provide you with a proposal and estimate for building an email list for your target audience. Complete Website Design or Redesign To facilitate the ease of managing and updating your website, Effective Media Group offers complete website design services with generous discounts to our Extended Basic or Extreme Marketing Package clients. Is your website in need of an update or redesign? Are you ready to switch to a professional content management system such as WordPress or Joomla? Do you need to change or add information to your website? Are you ready to add more photos or are you opening a new location? No problem at all! Effective Media Group will update your website with the information you provide us in a timely and professional manner. Our web designers have the knowledge and experience to ensure that your job is done right and looks great, every time. 8
What to Expect from Effective Media Group Working with Effective Media Group At Effective Media Group, we pride ourselves on our friendly and helpful customer service, experienced and knowledgeable team of marketing professionals, and our high-yield, lowcost marketing services producing exceptional results for our members. As a client of Effective Media Group, you can expect that we will put forth every effort to help you market your recovery services directly to the people who need them most. You can count on Effective Media Group to design and implement a customized internet marketing campaign that is best for your organization. As a result, you can expect a dramatic increase in your organization s internet exposure and increased interest in your services. Our Mission It is the mission of Effective Media Group to provide simple, easy to use resources that provide useful information to people who need to find reputable and effective treatment and recovery services. Effective Media Group will provide effective and leading edge, yet affordable internet marketing services to the people and organizations offering valuable recovery services. Effective Media Group values honesty and integrity above all else. We only offer monthly services; our members do not sign contracts or pay any sign-up fees, hidden, or up-front costs. Our members may cancel services at any time without penalty. Effective Media Group does not accept any form of payment for placing people in treatment centers, sober living homes, or any other recovery service. We will not be financially influenced. We only recommend facilities that are the best fit for people searching for help. We realize that there are a lot of people and companies out there who are less than reputable and honest in their business dealings. At Effective Media Group, we take careful precaution to ensure that our business dealings are all conducted ethically and professionally. That s our promise to you as our client. A Note about Search Engine Optimization (SEO) If you ve worked with any other SEO company in the past or if you ve attempted to optimize your websites on your own, then you probably already know that results almost never come overnight. SEO is an ongoing process that should be checked, tested, and adjusted often. Effective Media Group will never lock you into a contract, but we do ask that you stay with us long enough see the miracle happen. At a minimum, we recommend that you give your new internet marketing campaign at least a 90-day test drive. By then, we typically see noticeable results and can give you a good idea of how successful your campaign can be. 9
Getting the Most from Your Marketing Campaign Increasing Your Success At Effective Media Group, we work very hard to ensure that our clients marketing campaigns are as successful as possible. Our arms stretch wide in the internet world, but there is a limit as to how far we can take your organization from a marketing standpoint. The reason for this is that we cannot physically build the human relationships and networks that will make your business successful in your community. As an Effective Media Group client, you have an important part to play. Your internet marketing campaign is a powerful tool for generating leads and providing information about your recovery services. However, no technology will ever replace the need for direct interpersonal relationships and networking. This is especially true in the field of addiction treatment and recovery. Effective Media Group members who are the most successful in their businesses utilize both a powerful internet marketing campaign and active personal network building. By doing so, you will solidify the foundation on which your business stands. Shake Hands and Make Friends The handshake is the most powerful tool in your marketing toolbox. If we can make one recommendation for the success of your business, it is to never stop networking and promoting your services. Carry business cards with you at all times. Join associations and attend events. Spend as much time as you can building relationships with those in your local recovery community. Take to the streets and be the public face of your facility. Many states have their own coalitions or associations for recovery services. Some focus on specific recovery services such as sober living, drug counselors, or addiction treatment facilities. Spend some time on the internet researching your local recovery professional associations and determine what is required to join. Of course, you will want to join as many of them as you can. You will also want to form partnerships with other recovery organizations and services in your area. If you run a sober living home, familiarize yourself with all of the treatment centers in your community. Building partnerships with these facilities will provide you with a constant stream of business as graduates complete their programs. As you meet other people in the recovery services industry, ask about website link exchanges. Link exchanges will mutually help both of your businesses not only with client referrals, but search engine results placement as well. Mutual web links help search engines verify website credibility and promote online reputation building. 10
Getting the Most from Your Marketing Campaign Keep in Contact with Effective Media Group The most successful Effective Media Group marketing campaigns involve regular communication between you and your account representative. We want to hear how your business is doing every step of the way. This helps us gauge when your marketing campaign is successful or when adjustments are necessary. On our end, we make every effort to ensure that you re aware of the changes we implement and how they affect your campaign. At Effective Media Group, we can tell you if your website traffic increases or how many people you reach through your marketing campaign every month. However, it is impossible for us to know if your increased traffic is actually translating to more business for your organization. Keeping us in the loop at regular intervals will let us know if what we re doing is working for you. Contact Us Getting in touch with us is easy. Simply choose one of the methods below to speak with someone about starting your marketing campaign today! By Phone: (951) 356-0070 or (844) SOBER-50 toll-free By Email: sales@effectmedia.org Our Website: www.effectmedia.org Facebook: https://www.facebook.com/sonarmultimedia Twitter: https://twitter.com/effectmediagrp LinkedIn: https://www.linkedin.com/company/effective-media-group 11
Getting Started with Effective Media Group What to do Next At Effective Media Group, we try to make every step of the process as easy and painless for you as possible. However, starting a new marketing campaign does require that we gather a considerable amount of information from you about your organization and services. When creating a new marketing campaign, we will have many questions for you about your business and services. We will want to know what makes your business unique in the recovery field. We will also want to know what types of marketing tactics you have tried in the past and if relevant, how they worked for you. It is important that you are complete and thorough in your answers. All of your marketing materials are created from the information you provide to us during this process. If you are signing up for a package that includes website updates or SEO optimization, we will be asking you for the usernames and passwords for your website or web hosting accounts (don t worry we ll keep them very, very safe!). Finally, we will review our billing practices with you and tell you what you can expect from us. We will also cover our cancellation policies and answer any questions you might have about your new internet marketing campaign. How long will it take to get my Marketing Campaign set up? We recommend scheduling two hours to complete the sign up process. The process will mostly take place over the phone, by email, and on your own computer. If you are quick on the computer, it may take you less time. If you need to research the answers to our questions or find a password for your web hosting account, it make take longer. On our end, you can expect that your new marketing campaign will take between one to two weeks to prepare. Once your campaign is complete, we ll provide you with a list of website links to where you can find your organization s advertisements and directory listings. At that time, you may review them and make corrections if needed. After that, you ll be all set to go! Are You Ready? Get started with your new Effective Media Group marketing campaign today by visiting us online at www.effectmedia.org. When you re ready, give us a call and we ll design a marketing campaign that will help you meet your business growth needs. One of our highly experienced and friendly team members will be happy to get you started today. Please call our marketing department at (951) 356-0070 to speak with a specialist. 12