Grow Your Business! 2013 Summit. Digital Agency Best Practices

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1 Grow Your Business! 2013 Summit Digital Agency Best Practices

2 About Us Launched in 2011, Guarantee Digital provides turn key Digital Agency solutions to over 25 Media Partners across the U.S. You Sell it, we fulfill it. Best of Breed Product Suite includes Responsive Web Design, SEO/SEM, Social Media, Mobile, Video, and Targeted Display and Marketing Products. Market Launch Services include Virtual and On Site Training, Educational Merchant Seminars, 4 Leg Sales Calls, Sales Collateral, B2B Agency website. Post Launch support Services include complete Fulfillment after the sale, Customer Service, Dedicated Sales Coach and on-going training. GD Market Re-launch program helps jumpstart agency revenue, with Sales Training, Merchant Seminars and 4 Leg Calls focused on your agency products Media Partners Include

3 Why Launch a Digital Agency? Providing Solutions for Merchants to help them Grow their business (sound familiar? Something you ve always done!) Products will appeal to existing client base plus substantial New Business Opportunity to drive true incremental revenue. Huge Local Growth Potential Web Services and Solutions fastest growing segment of local digital. 1 in 4 Merchants want a new site. Trust Factor, Local Relationships Local Merchants need someone they can trust that provides affordable solutions your Newspaper is perfectly positioned! Pent up Demand Economy has kept many SMB s from making a decision until now. Strong web & social presence is essential! It s Your MONEY If you don t sell it to them, somebody else will and begin building relationships with your customers.

4 Growth of Local Digital Marketing & Solutions Social Media Management, Web Design, SEO, Rep Management, Video etc SEM, Display, Business Listings, Mobile Traditional Media Flat = The New UP

5

6 Local Merchants Plan to Spend More in 2013 on Digital Services Big Opportunities in Web Design & SEO: Many Local Merchants need help with their website. Big first step before you can sell them your other digital services.

7 Organizing & Executing for Success (hint: You ve Done this Before!) Make sure all the elements are in place for a successful launch, including: Business Plan: Clear strategy from Launch day onward with buy in & understanding from all departments People: Right People in the Right Roles Trained At launch and continuous Clear Rules of Engagement Accountability Products: Right Mix for your Market and Flexibility to bundle, customize packages (one size does not fit all) Post Sale: Top Notch Customer Service and Fulfillment

8 Separate or Integrated? YES! Yes - create a team of digital sales hunters that wake up every day charged with the success of your digital agency. Do not leave this solely up to the overworked Ad Director and print staff who are busy with a 1000 things to sell. Yes engage the traditional print team. Train them to ID a good potential account. Do create certain bundles they can sell on their own. Do begin to certify the top performers, the ones who raise their hand that want to learn more. Do NOT alienate them and leave the proverbial low hanging fruit on the table. Some of your biggest and quickest sales will happen here.

9 Separate or Integrated? New Digital Agency Brands Come in all Shapes & Sizes!

10 Quality Hiring & Training Hire for Selling Skills, Work Ethic and Local Relationships - Digital Product Knowledge a plus but not the only or top requirement Product Training should Focus on Online Presence or Visibility Social Media, and Text Loyalty programs Digital Marketing for Display, Mobile, Social and . Sales Training: How to Sell to SMBs Appointment Setting & Cold Calling Customer Needs Analysis Overcoming Objections Practice, Practice, Practice

11 Sample Best Selling Bundles

12 Three Essential Strategies for Helping Your Business Grow GET FIND STAY FOUND NEW CONNECTED By Potential New Customers Actively Searching Online for Your Products & Services Responsive Web Design so you look good on any size screen! Mobile Site Design ½ of all searches now done via mobile Optimized Local Business Listings are you on the Map? Search Engine Optimization we can tune up current site to improve rank Geo Targeted Video search optimized video tells your story Reputation Management safeguard your most valuable asset! Customers via Precision Targeting Strategies for Web, Mobile and Marketing Search Retargeting reaches consumers based on recent searches Mobile Geo Fencing reach on the go consumers near your store Social Media Targeting reach local consumers based on interest via Facebook, Twitter, LinkedIn Marketing target B2C, B2B lists at zip level by variety of demos Search Engine Marketing target top 3 spots on major search engines Increase Customer Loyalty via Social, and Text, Driving Repeat & Referral Business! D-I-F-M Social Media Management we optimize your Social Presence on Facebook, Twitter, Google Plus, and handle all posts to grow Fan Base. Newsletter we manage your monthly newsletter and grow your list Mobile Text VIP Club we manage your text marketing and grow your list Video and Blog Posts too connect with Fans, search optimized added benefit POP Materials includes in-store signage to encourage customer sign up

13 Web Essentials Make a Great First Impression on the Web s #1 Sites $849 1x Design Fee and $349 Per Month Custom 4-Page Optimized Web & Mobile Site - built in responsive design to look good on any size screen, includes Home Page, Product, Service, About us pages, Social widgets, mobile coupons, VIP Text Club. Social Essentials we create/optimize your Facebook, Twitter and Google + Business Pages, meet with you monthly to plan the posts, then manage all updates 2-3X per week. Includes monthly FB Contests and POP collateral to encourage in store customers to join your Social, Text clubs. Custom YouTube Channel & Video Series we create a new video once per quarter, each optimized for Search for your top 5 keywords. Tell the story of your business with sight, sound & emotion. Includes Video Directory on newspaper.com Optimized listing package includes Google, Yahoo, Bing, Maximize & optimize your presence on the Top 3 Search Engines used by 95% of online consumers, top directories and newspaper marketplace. Reputation Management 24/7 monitoring of social, rating and review sites to alert of you of positive/negative consumer commentary.protecting your most valuable asset Your Reputation!

14 Mobile Essentials Investment: $399 Set Up Fee & $279 Month Optimized Mobile Website that matches look/feel of existing site with one click to call, maps, products, services, coupons and option to create Text VIP Club to stay connected to your customers. Custom YouTube Channel & Video Series - we create a Custom YouTube Channel and series of Four videos to tell the story of your business with sight, sound and emotion, optimized for high Page Rank on Google. Includes listing in Video Directory on Newspaper.com Local Visibility Business Listing Package - Claim/enhance local Google,Yahoo, Bing listings - Verify optimize Top 150 search, directory and social site listings including GPS and Siri great for SEO. - Print & Online Listing in newspaper marketplace Reputation Management 24/7 monitoring of social, rating and review sites to alert of you of positive/negative consumer commentary.protecting your most valuable asset Your Reputation!

15 Social Mobile Loyalty Investment: $499 Set Up & $449Month Create and Promote a Customer VIP Loyalty Program Stay in touch and reward your most loyal customers driving more repeat business! We manage all Channels for you hands free, including: Social Media: Facebook, Twitter, Google Plus Monthly Marketing Newsletter Text Messaging Complete POP in-store collateral, including table tents, signage, business referral cards Optimized Mobile Website site matches look/feel of your existing site, reaching action mode consumers on the go with smart phone friendly website Custom YouTube Channel & Video Series we create a new video once per quarter, each optimized for Search for your top 5 keywords. Tell the story of your business with sight, sound & emotion. Includes Video Directory on Fredericksburg.com Optimized Local Business Listing Package & Rep Management Optimize Big 3 plus, Top 150 Search, Social & Directories and real-time monitoring of your online reputation.

16 What s Your 3 Year Plan? How will Future Employees & Customers Describe You? Market Position: ABC Media Company is the leading local media company offering the best multi-platform advertising solutions and services to help Businesses Grow. Products: ABC Media Company is truly platform agnostic, recommending advanced solutions on their own properties as well as best marketing and services from leading regional and national brands. People: ABC Media Consultants are the most knowledgeable across a variety of platforms and seek to understand my needs before making a recommendation Process: ABC Media operates its Advertising Business like a multi discipline ad agency with their Team led by the Chief Idea Officer Employer of Choice: The Best Media Reps in the Market work for ABC because they offer strong potential for professional growth and provide continuous training. Thought Leaders: ABC Media keeps the Business Community up to speed with what s new in Media and is always educating via Seminars, Virtual Events and one on one consultation.

17 Want more information about Launching an Agency in Your Market? We re happy to set up informational conference call for you and your revenue team We ll provide a no obligation market potential analysis that will give you an idea of the revenue opportunity in your market We re happy to share best practices learned in launching 25+ Newspaper Agency Markets Contact Daryl Hively at or

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