Innovation and Strategy



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AGENDA REGISTRATION FORM CLE CREDIT INFORMATION Innovation and Strategy C O N F E R E N C E FRIDAY, NOVEMBER 9, 2012 7:30 AM 4:30 PM MARRIOTT UNION SQUARE, SAN FRANCISCO Where Does the Healthcare Industry Go From Here post-supreme Court ruling and 2012 Presidential election? With an unprecedented number of industry mergers, collaborations and provider affiliations likely to create new opportunities for disputes--is your healthcare organization prepared? Successful healthcare organizations must find ways to resolve disputes more cost effectively, as government reimbursement rates are slashed, special-sector healthcare taxes are imposed, and medical loss ratio requirements impact health insurers. Come hear healthcare industry leaders from some of the largest healthcare organizations in the United States share the major challenges facing their organizations, along with their evolving approaches to avoiding, managing, and resolving healthcare disputes. FROM ATTENDEES OF THE 2010 AAA HEALTHCARE CONFERENCE IN CHICAGO: All of the significant healthcare organizations and constituencies appeared to be represented. The audience showed a high level of sophistication and sensitivity to the nuances and stakes of ADR. Michael Kosnitzky, Chair, Healthcare Practice Group, Boies, Schiller & Flexner L.L.P. a broad array of expertise represented among the faculty and a very interactive format. Dale Cowan, MD, J.D., FACP, Vice President, Medical Affairs, Parma Community General Hospital CONFERENCE SPONSORS: adr.org

PROGRAM AGENDA 7:30 am - 8:15 am 8:15 am - 8:30 am Michelle M. Skipper, Vice President, American Arbitration Association (AAA ), Charlotte, NC CONFERENCE CHAIRS Melinda (Mindy) R. Hatton, General Counsel, American Hospital Association, Washington, D.C. Craig H. Smith, Partner, Hogan Lovells LLP, Miami, FL 8:30 am - 9:30 am Representatives from the major health plans will discuss the significant issues and business-to-business disputes facing their respective organizations. In-house counsel for health plans will weigh in on how ADR can offer solutions and, from their perspectives, discuss what the future holds for the changing healthcare landscape. Steven M. Cohen, Associate General Counsel, Anthem Blue Cross Woodland Hills, CA Ed Neugebauer, Deputy Chief Legal Officer & Head of Litigation, Aetna, Blue Bell, PA Peter H. Walsh, Senior Deputy General Counsel, Chief of Litigation, Investigations & Privacy, UnitedHealth Group, Minnetonka, MN 9:30 am - 10:30 am As the previous session probed issues and disputes from the point of view of health plans, this panel will explore the same for providers, which include health systems and hospitals. In-house counsel for providers will review their perspectives on how ADR might offer solutions and what the future holds for the changing healthcare landscape. Jeffrey S. Bromme, Senior Vice President & Chief Legal Officer, Adventist Health System, Altamonte Springs, FL Pamela Marino, Vice President Legal Operations, Sutter Health Systems, Mitch H. Melfi, Senior Vice President, Legal Services & General Counsel, Catholic Health Initiatives, Denver, CO 10:30 am MORNING BREAK www.aaau.org/healthcare 2

PROGRAM AGENDA FRIDAY, NOVEMBER 9, 2012 (Cont) 10:45 am - 11:45 am Medical Device & Pharmaceutical: Issues, Disputes & Resolutions Round Table Major issues and disputes facing the medical device and pharmaceutical companies will be explored. In-house counsel from major device and pharmaceutical companies will offer their perspectives on solutions provided by ADR and future challenges for the industry Mary Beth Cantrell, Senior Associate General Counsel, Amgen Inc., Thousand Oaks, CA Joan D. Humes, Vice President & Deputy General Counsel, Litigation & Investigations, Medtronic, Inc. Minneapolis, MN Jill M. Ondos, Senior Vice President and Global General Counsel, IP and Litigation, Mylan, Canonsburg, PA 11:45 am NETWORKING LUNCH 1:00 pm - 2:00 pm Health Information Systems & Technology: Issue, Disputes & Resolutions Round Table Health information systems and technology executives will lead a discussion on the impact of the required EHR mandate and HIPAA privacy and security regulations on vendors and health systems, hospitals, providers, and health plans. What new types of IT disputes will arise, and how will ADR play a role in resolving them? John H. Daniels, Vice President- Healthcare Organizational Services, Health Information Management Systems Society, Chicago, IL Jeffrey Rideout, MD, M.A., FACP, Chief Medical Officer, TriZetto Denver, CO Emad Rizk, MD, President, McKesson Health Solutions, 2:00 pm - 3:00 pm Creative Strategies for Evaluating Healthcare Disputes and Assessing Conflict in Healthcare Organizations Explore new ideas for evaluating healthcare disputes and assessing the conflicts that underlie these disputes: A healthcare-conflict specialist will demonstrate how to assess conflict patterns in complex systems, along with providing approaches for working with healthcare professionals to engage better in conflict resolution. The Joint Commission requirements for conflict engagement among leadership groups in accredited organizations will be discussed. An in-house counsel will discuss leveraging panel expertise when evaluating complex healthcare cases. Settling healthcare cases via judicial settlement conference will be introduced. Debra Gerardi, RN, MPH, J.D., President and Chief Creative Officer, EHCCO, LLC Half Moon Bay, CA Sandra K. Partridge, Esq., Vice President, AAA, New York, NY Christopher R. Zaetta, Chief of Litigation, UnitedHealth Group, Minnetonka, MN www.aaau.org/healthcare 3

PROGRAM AGENDA FRIDAY, NOVEMBER 9, 2012 (Cont) 3:00 pm AFTERNOON BREAK 3:15 pm - 4:15 pm Integration of Physicians into Health Networks: Medical Staff, Credentialing & Physician Contracts Round Table What is the impact on physicians and medical staffs arising from the change in status of physicians from independent practitioners to hospital/ health network contract employees or doctors closely integrated with hospitals and systems? Issues to be discussed include credentialing, peer review, and access to fair hearing procedures. Particular attention will be focused on employment contracts and the role of ADR as a mechanism for resolving disputes in physician employment agreements. Catherine M. Ballard, Partner, Bricker & Eckler, LLP, Columbus, OH Katherine Benesch, Partner, Benesch & Associates, Princeton, NJ Ann O Connell, Of Counsel, Nossaman, LLP, Sacramento, CA Dale Cowan, MD, J.D., Vice President, Medical Affairs, Parma Community General Hospital, Parma, OH 4:15 pm Closing Remarks Michelle M. Skipper, Vice President, AAA, Charlotte, NC 4:30 pm Conference Adjourns CLE Credit Information: The AAA will be applying for CLE in the following states: Florida, Nevada, North Carolina, Ohio, Texas, and Washington. This conference has been approved by New York State for a total of 7.0 hours of transitional/non-transitional CLE credit (6 Professional Practice and 1 Skills) - NY State scholarship will be available upon request. The American Arbitration Association is a Registered Provider with the State Bar of California and therefore this conference is eligible for a total of 6.0 hours of CLE credit. The State Bar of Arizona does not approve or accredit CLE activities for the Mandatory Continuing Legal Education requirement. This activity may qualify for up to 6.0 hours toward your annual CLE requirement for the State Bar of Arizona. The AAA will not be offering CLE in any other jurisdiction but can provide a Uniform Certificate of Attendance for individuals to apply for their own state CLE. ACE Credit Information: This Program will satisfy 2012 Arbitrator Continuing Education (ACE) requirements for AAA neutrals. Accommodations: San Francisco Marriott Union Square 480 Sutter St. 94108 A block of rooms has been reserved at a discounted rate of $269. Please reference American Arbitration Association Healthcare when making your reservation. Phone: 800.228.9290 Internet: http://www.marriott.com/hotels/travel/sfous-san-francisco-marriott-union-square/ www.aaau.org/healthcare 4

DISTINGUISHED CONFERENCE CHAIRS Melinda R. Hatton General Counsel American Hospital Association Washington, D.C. Craig H. Smith Partner Hogan Lovells LLP Miami, FL Catherine M. Ballard Partner Bricker & Eckler, LLP Columbus, OH Katherine Benesch Partner Benesch & Associates Princeton, NJ Jeffrey S. Bromme Senior Vice President & Chief Legal Officer Adventist Health System Altamonte Springs, FL Mary Beth Cantrell Senior Associate General Counsel Amgen Inc. Thousand Oaks, CA Steven M. Cohen Associate General Counsel Anthem Blue Cross Woodland Hills, CA Dale Cowan, MD, J.D. Vice President, Medical Affairs Parma Community General Hospital Parma, OH John H. Daniels Vice President Healthcare Organizational Services Health Information Management Systems Society Chicago, IL Debra Gerardi, RN, MPH, J.D. President and Chief Creative Officer EHCCO, LLC Half Moon Bay, CA Joan D. Humes Vice President & Deputy General Counsel, Litigation & Investigations Medtronic, Inc. Minneapolis, MN Pamela Marino Vice President Legal Operations Sutter Health Systems Mitch H. Melfi Senior Vice President, Legal Services & General Counsel Catholic Health Initiatives Denver, CO Ed Neugebauer Deputy Chief Legal Officer & Head of Litigation Aetna Blue Bell, PA Ann O Connell Of Counsel Nossaman, LLP Sacramento, CA Jill M. Ondos Senior Vice President and Global General Counsel, IP and Litigation Mylan Canonsburg, PA Sandra K. Partridge, Esq. Vice President American Arbitration Association New York, NY Jeffrey Rideout, MD, M.A., FACP Chief Medical Officer TriZetto Denver, CO Emad Rizk, MD President McKesson Health Solutions Michelle M. Skipper, MBA Vice President American Arbitration Association Charlotte, NC Christopher R. Zaetta Chief of Litigation UnitedHealth Group Minnetonka, MN Peter H. Walsh Senior Deputy General and Chief of Litigation, Investigations & Privacy UnitedHealth Group Minnetonka, MN Dimitri Zgourides Partner, Andrews Kurth LLP Houston, Texas CONFERENCE SPONSORS: www.aaau.org/healthcare 5

REGISTRATION FORM 5 Ways to Register Online at www.aaau.org/healthcare Phone Call Maria Rivero at 305.358.7777. Email Maria Rivero at RiveroM@adr.org. Fax Print completed form and fax to Maria Rivero at 305.358.4931. Mail Download completed form and mail to: American Arbitration Association 100 SE 2nd Street, suite 2300 Miami, FL 33131 Attn: Maria Rivero Questions about the conference? Contact Michelle Skipper by phone at 704.643.8605 or by email at SkipperM@adr.org. registration form REGISTRANT PRINT First/Mi/Last Name Company Address City State Zip/Postal Code Phone E-Mail REGISTRATION FEES Full payment must be received in order to process registration. Conference registration fees include admission to all sessions, course materials, breakfast, luncheon, and breaks as outlined in the program agenda. Registration (select one) $450 USD until October 1, 2012 ($75 Savings!) $525 USD after October 1, 2012 PAYMENT METHOD Name on Card Charge to: Visa MasterCard AMEX Card Number Expiration Date (Mo/Yr) CVV Number* Billing Address (if different from above) Required Signature Date *CVV is the 3-digit security code on the back of Visa and MasterCard cards and the 4-digit code on the front of American Express cards. Cancellation Policy: Please note that space availability is limited. Should you need to cancel your registration, a refund of one-half your registration is available until October 9. We regret that no refunds can be made after that date. Substitution of attendee(s) is allowed. www.aaau.org/healthcare 6