Landing Page 101: Learn the Top 100 Tips to Landing Pages - Improve your ROI with Quality Landing Pages, Now Create Landing Pages that truly convert.

Transcription

1 Landing Page 101: Learn the Top 100 Tips to Landing Pages - Improve your ROI with Quality Landing Pages, Now Create Landing Pages that truly convert.

2 Landing Pages 100 Success Secrets Copyright 2008 Notice of rights All rights reserved. No part of this book may be reproduced or transmitted in any form by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Notice of Liability The information in this book is distributed on an As Is basis without warranty. While every precaution has been taken in the preparation of the book, neither the author nor the publisher shall have any liability to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the instructions contained in this book or by the products described in it. Trademarks Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations appear as requested by the owner of the trademark. All other product names and services identified throughout this book are used in editorial fashion only and for the benefit of such companies with no intention of infringement of the trademark. No such use, or the use of any trade name, is intended to convey endorsement or other affiliation with this book.

3 Landing Pages 100 Success Secrets There has never been a Landing Page Guide like this. 100 Success Secrets is not about the ins and outs of Landing Pages. Instead, it answers the top 100 questions that we are asked and those we come across in forums, our consultancy and education programs. It tells you exactly how to deal with those questions, with tips that have never before been offered in print. This book is also not about Landing Pages best practice and standards details. Instead, it introduces everything you want to know to be successful with Landing Pages.

4 Table of Contents Does your Landing Page Pulling out Your Adwords Quality Score?...12 A Powerful Landing Page that Sells...13 Create Landing Pages that Really Do the Works Key Features of a Good Landing Page...15 How to Create High Converting Landing Page Cash Machine? 16 How to Find the Best Landing Page Example Basic Landing Page Optimization Techniques to Improve Conversions...20 Understanding Landing Page Quality Score: How to Get Good Ranking from Google?...22 Components of the New Landing Page System...24 Some Things to Avoid in Creating a Web Landing Page...26 Two Key Ways to Create Affiliate Landing Page...27 Basic Requirements to Create a Landing Page...29 No-Fuss Free Landing Page Template...31 Make that Impression with a Great Landing Page...32 Using Free Landing Page Creator to Reduce the Cost of Online Advertising...33 Critical Role of Landing Page Generator for Online Marketing.35 2 Characteristics Defining Landing Page Quality...36 The Benefits of Using Landing Page Software...37

5 Determine How Google Score Landing Page: Ways to Improve Quality Landing Page Score What is Landing Page: Understanding a Landing Page and its Basic Structure Customizing your Landing Page for a Better Conversion Rate. 42 Free Template to Outline a Landing Page A Landing Page as an HTML based page Choosing the Right and Effective Landing Page Builder Learning Better with Landing Page Cash Machine Book Tips on getting the best Landing Page Designs Intelligent Landing Page Tips SEO and how it Impacts a Landing Page Steps on how to create a Landing Page How to Build a Wordpress Weblog as a Landing Page Elements of a Dynamic Landing Page Using Free Templates to a Better Landing Page Elements that Affect an Increase in Landing Page Conversion. 58 The Case of Actions that a Landing Page Must Optimize The Best Landing Page Definition Benefits of a Landing Page on a Website The Effective Landing Page according to Marketing Sherpa Getting by a Little Help from Sherpa towards Effective Landing Page Critical Components to Test the Landing Page of the Website.. 67

6 What type is your Landing Page?...69 Some Tips when Designing a Good Landing Page...70 Offers Based on Intelligent Landing Page Results...72 Marketing Sherpa s Landing Page Handbook...74 The Importance of Templates in Creating Landing Page...76 Quality Landing Page Reduces PPC Cost...77 What Makes A Best Landing Page?...79 Landing Page Examples Help...80 What Landing Page Template Does?...82 Pointers for a Perfect Landing Page...83 Landing Page and Its Types...85 Flash Landing Page: Balancing Flash, Videos, and Write-ups in Landing Pages...87 Landing Page Designers: Need to find them...88 Video Landing Page: Increasing Respectability...89 Landing Page Case Study: Good for Websites...91 Landing Page Load: Speed is the Key...92 Tips on How to Create a Landing Page and Achieve Great Sales...93 The Advantages of Joomla Landing Page...95 How Important is Landing Page Load Time in Site Optimization?...97 How to Increase Landing Page Conversion Rate...98 A Landing Page Design That Optimize Sales...100

7 Know the Ways on How to Search Engine Optimization PPC Advertising Brings Out Many Benefits Revealing the Best PPC Search Engine Get the Best Offer from a Competent Search Engine Optimization Company Search Engine Optimization Specialist: His Role and His Recommendations Ways to Optimize Search Engine in Wordpress Fundamental Guides to PPC Marketing Exploring More of PPL Search Engines Finding the Right Provider for Search Engine Optimization Services Placement of a Website Search Engine Optimization Change Landing Page Design Considerations Purpose of Having a Default Landing Page Important Components to Increase the Landing Page Conversion Rates Three Landing Page Optimization Methods Based on Experimentation The Simplicity and Essence of Landing Page URL Effective Ways on Creating a Landing Page Guides on Designing Great Landing Page Landing Page Guidelines on Designing

8 Various Considerations before Starting the Landing Page Testing General Ways to Optimize Landing Page Be Aware of the Cloud and its Comprehensive Landing Page.133 The Extranet Landing Page and Pay Per Click Strategy Landing Page Conversion Rate: Raise Your Conversions Higher PPC: The Pay Per Click Guidelines Search Engine Optimization: Let People Find You as You Increase Sales and Lead Improve Your Conversion Rate Now! Landing Page Conversion Handbook: Increased Impact Pays Well Defining Your Marketing Landing Page The PPC Advertising Management Before Search Engine Optimization or SEO There Was Meta Tag Information About Affordable Search Engine Optimization Services How to Choose a PPC Company? Choosing The Best Search Engine Optimization Companies Ways and Means to Improve Search Engine Optimization Marketing Search Engine Optimization Software...158

9 Tips on Having an Effective PPC Campaign About PPC Services Selecting a Reliable Search Engine Optimization Firm All About Search Engine Optimization Service Understanding Web Search Engine Optimization

10

11 11

12 12 Does your Landing Page Pulling out Your Adwords Quality Score? It is true that your landing page is the great contributor for your conversion rate. But did you know that if your landing page is not loading fast and the quality content is not good, this can also become the factor that would pull down your Adwords quality score? That is why it is important that the keywords that you used should not have problems in your landing page. They should be relevant, meaning the ad word that you used should be seen and optimized on your page. Another thing is that your landing page should load easily. Aside from it is really irritating for the customers when waiting for this page to load, it is also one aspect that Google is looking into for your Adwords quality score. Some factors that could add to this loading time are the redirects that are included on your landing page, website being housed in a slow server, large page documents and using multi second meta refreshes. Make sure to avoid these things so that you would not have problem with the loading time for your landing page. You can remedy these things if you want to get high Adwords score. Make sure that you create relevance with the keywords being used. You can also create content that has direct information. Be transparent with your customers. Put the things that they need to know on your landing page without any distractions. And lastly, give them easy navigation on your landing page. Have them convert to be your valid customers after checking your landing page.

13 13 A Powerful Landing Page that Sells It is not just once that when you check a web site online, you just have to count 1 to 10 and then you decide if you will buy what they are offering or not, right? It only takes one bat of an eyelash to make the decision to buy. And did you know that that decision is mostly being made depending on the landing page? Of course that is not really a great pressure on this page but a powerful landing page would just keep your company on top. So if you want your customers to decide on buying what you are selling you might as well make sure that the ad that you created would match with the information on your landing page. How would you feel if you are looking for a certain information and suddenly you got to the landing page of this ad and saw information totally different from what you are looking for? You would not even think twice of hitting that back button. So match your ad and your landing page! Another thing that you need to make sure is have your customers buy your product. Do not just offer tons of information about your product. Don t make it hard to your clients finding how to buy your product. Tell your clients why they should buy your product and have them buy it right there and then. A powerful landing page would pave the way for your company to make more revenue. So don t waste that chance. Let them hit the BUY button and not the BACK button!

14 14 Create Landing Pages that Really Do the Works Most often if the customers click on an ad or link going to a certain site and were directed to the main homepage of the company, they would just browse over the sea of information and would leave. But if the potential customer click on the link and were directed to a landing page, they would just see brief but useful information and most likely these are potential customers that are being converted to be your valid clientele. Do you see the importance of having a landing page? If you want to create a landing page that would sell your business, you need to consider some pointers. You need to determine your offer, the interested parties, the reason why they might be interested, the action you wanted and how would they do that action. If you are optimizing a lot of keyword ads, it is important that you create one landing page for each. This is to make sure that you are addressing each keyword for your customers. You would not want to disappoint them by giving them unmatched searches. You should also make sure that while taking into consideration all the pointers needed, you should also make sure that you keep the information short. People do not want to see a lot of clutter, be direct and call them to action. Be sure that once you have applied these to your landing page, you would be amazed with the works that your landing page would be doing for your business.

15 15 3 Key Features of a Good Landing Page A good landing page could provide a steady income for every Internet marketer. That is why some marketing gurus refer to these pages as their online automated money machines. A good landing page not just captures sales leads it must also convert these leads into paying customers. Here are some tips in creating a good landing page with high conversion rate. First, the landing page should be forthright. It should establish that the page is about a certain product or service. The sales pitch of the landing page should be very simple with no overzealous hype. This will increase the credibility of the landing page and visitors would be more inclined to know more about the product. Second, the landing page should be easy to scan. A kilometric landing page is a good source of bounce rate. Online buyers don t have the time to read very long sales letters. That s why they shop on the Internet because they want a convenient a fast way to purchase what they want. As much as possible, the landing page should have a bullet list to describe the product. A list of benefits would be more effective than a long and roundabout sales letter. Finally, a good landing page should have a compelling call to action. That s the reason why landing pages are created. They are designed to push customers to act on the sales pitch. The call to action should be placed prominently on the landing page. Some marketers create bright red buttons or bold linked text to entice customers to make a purchase.

16 16 How to Create High Converting Landing Page Cash Machine? Most Internet marketers consider landings pages as their cash machines. That s because a high converting land page will ensure that online marketers could have a steady stream of multiple incomes from their different online ventures. In fact, some of the most successful online marketers have earned their first millions by creating excellent landing pages for their online products. To create a high converting landing page cash machine, online marketers need to consider the most important factor for conversion: highly target market. A landing page could be highly optimized and could get high quality ranking from search engines. But these are not assurances that they can become high converting online cash machines. For example, a highly optimized landing page could rank well on search engines. This means massive organic traffic for the page. However, it doesn t follow that these landing pages will convert the traffic into paying customers. There are cases of landing pages getting more than 5000 page visits everyday but have very little conversions. This means lots of money wasted on pay per click campaigns. In order to boost conversions, online marketers need to create highly targeted landing pages. They should not target general search terms for their landing page. It will only result to lots of spillage in terms of high traffic bounce rates. The landing page therefore should be optimized for very specific search terms that are being used by online buyers. In this way, marketers can

17 17 ensure that their page visitors will surely buy what they offer on their landing pages.