Interactive Programs. genrmedia.com. 845 Third Avenue, 6th Floor New York, New York

Transcription

1 Interactive Programs genrmedia.com 845 Third Avenue, 6th Floor New York, New York

2 Online Initiatives As innovators in digital media and marketing, GenR Media offers a suite of programs designed to educate, captivate, and stimulate audiences in the health care community. Clients include pharmaceutical companies, medical education agencies, and associations/institutions. GenR specializes in various programs including websites, social media, video captures, e-details, mobile apps, CD-ROMs and DVDs, CMS, and general interactive strategy. More information regarding the company can be found on our website genrmedia.com. Engage digital. Generate response. Physician, Patient and Corporate Websites Websites for public viewing can include disease and patient information, as well as dedicated physician areas. Features can include disease etiology, diagnosis, progression, and treatment approaches. Web Inventories Web inventories include extensive research on marketing opportunities and the competitive arena surrounding a certain therapeutic area. Included in the inventory are areas such as associations, societies, online resources, social media, journals, blogs, and products. Podcasts/Vodcasts GenR can record programs, interviews with Key Opinion Leaders, and other audio/video clips, and make them available as downloadable podcasts/vodcasts on itunes. Links from sponsored websites and the association website can take users to the available downloads for their specialty. CE/CME Portals A CE/CME website or portal contains various activities (live, print, and online) separated by specialty, therapeutic category, etc. Visitors can register and keep track of the credit hours completed. DrFind/Practice Portal Practice Portal is a web program where physicians can build practice-related pages and have an online presence. Through a DrFind service added on your website, interested patients can locate physicians and view their practice pages. Online Market Research Market research can be designed to gain feedback and information prior to, during, and after a conference or activity.

3 Social Media To increase audience reach, program advertising can be utilized in various social networks such as LinkedIn, Facebook, YouTube, Twitter, and Google+. Site Marketing GenR offers various site marketing tactics to drive traffic to your web initiative. These include banner ads, SEO, and search engine ad words through sites such as Google, Yahoo, and Bing. Blasts/Invitations invitations, which include attendee registration for a conference or specific sponsored programs, can be designed with rich media including graphics, audio, and video. Patient Reminders Patients can sign up to receive reminders via text message, , or phone. Reminders include taking a medication, refilling a prescription and scheduling a doctor s appointment. Adherence Initiatives Case study programs to educate patients on how to stay on therapy and to teach doctors to better detect adherence during office visits. Doctor-Patient Communication Videos and documents to increase effective communication strategies between doctors and patients. Strategies to improve patient care through discussion, understanding and knowledge exchange

4 Live Activities/Meeting Enhancements Conference Captures A conference capture can be recorded at a live meeting, a studio, or a conference room. Conference captures are completed a few weeks after the program and distributed to a mailing list and/or placed on the web. The conference capture format gives the user the same feeling as being at the conference, but with additional materials such as transcripts, slide bookmarking, and note taking. If the program is CME, certificates are available immediately. Webcasts or Satellite Broadcasts Any program at a meeting can be turned into a webcast or satellite broadcast to increase the audience reach. Successful programs have been broadcast to restaurants and hotels or through specific web portals. Congress Booth Programs Congress booth programs are used to attract attendees and assist in the discussion between booth attendees and onsite staff. Digital activities include booth attract loops, interactive games, touchscreens, animations, poster mazes, and ipad trivia. Group Audience Response A Group Audience Response system can be added to symposia at a conference. Group Audience Response systems include placing a computer or ipad on each meeting table for the attendees to use. The speaker is able to view the answers per table and for the aggregate group. Differences among attendees become points of discussion during the presentations.

5 Highlights Program Companies can sponsor a Highlights Disc from the conference with various program synopses from the entire congress. The disk can be cross-specialty and made available to a wide audience via CD-ROM and the Internet. Post-meeting E-newsletter Companies can sponsor a Post-meeting E-newsletter with highlights from a congress. The newsletter can be sent out in HTML format or available as a downloadable and printable PDF file. Augmented Reality A new interactive experience for booth attendees. A way to enhance print pieces through digital connectivity. Anyone with a smart phone or tablet can view videos, websites, and animations all triggered by print materials. Virtual content integrated into the physical world. Meeting Planning Software Allows sales representatives to schedule dinner programs via the web. Approvals, faculty, budgets, and topics can all be tracked and viewed.

6 Digital Programs Mobile Applications Professional education and patient-centric applications can be designed for iphone, ipad, Android devices, BlackBerry, and other smart phones/tablets for ease of use and convenient viewing. E-details E-details are short promotional presentations that also include a marketing research survey and, if possible, an incentive for participating, such as additional drug samples. These are important communication platforms for sales representatives and medical professionals. Animation/MOAs/MODs Medical animations depicting mechanism of disease (MOD) and mechanism of action (MOA) can be created. The animations are educational and visually appealing. Print-to-Digital Conversion Print collateral, such as monographs or info packs, can be converted to a digital flipbook version and either accessed online via a web browser or launched from a user s desktop. Functionality of the digital version can include audio and visual call outs, zoom in/out, and questions/surveys. Journal E-insert CD-ROM activities (eg, see Highlights Disc, Digital Poster Hall, etc) can be included in an association-related journal, either as an insert or polybagged with the journal. Case Studies and Vignettes Case studies and vignettes can be created in video or animation/avatar format. Programs include reenactments of patient/physician interaction to simulate case scenarios and best practices. Participants answer various questions to direct the case pathway. Flash Drive Programs Multimedia programs can be customized to work on USB flash drives that run once plugged into a computer. Flash drive programs make them easily accessible for personal use. Digital Poster Hall A small green screen studio can be set up at the meeting where speakers record their poster presentations. An interactive CD-ROM using the video and a digital version of the poster can then be produced.

7 Thought Leader Engagement Content Management Systems Content Management Systems or Digital Depots contain all of the information about a product in one cloud-based website. Information includes publications, slides, websites, etc. organized into various categories for easy searching. Training Programs Training programs with audio and video can be designed for speakers. Their progress can be tracked and resources, such as quizzes, can be included. Slide decks can also be created. Training programs can be created for CD-ROM, flash drives, or web distribution. Presentation Training/Management Presentation Training/Management can be developed for slide management and speaker training programs. The slides and audio/video are timed and user progress is tracked. Inclusion of quizzes and other resources is also possible. KOL Management This system acts as an online Key Opinion Leader management database to track KOL information and interactions. The database can be updated by product managers, sales representatives, and medical experts. It can be viewed online or printed as a booklet. Faculty Extranet An Extranet can be created to include a slide library, blog, calendar of events, contact lists/agendas/ documentation, curriculum review and development, and surveys. E-advisory Boards Gain feedback from your advisors without the hassle of scheduling and travel. Includes contracting, surveys, materials review, and live web conference.

8 Sales Programs ipad Detail Aids Takes a printed detail aid and creates an interactive program for sales representatives to engage physicians. Can include interactive presentations, journal articles, videos and sample requests. Lunch & Learns Presentations that can be shown via an ipad or a laptop connected to a monitor or projector. Can show product details, opinion leader videos, or interactive cases. Drive-Time Audio Develop sample details and objection handling simulations for sales force training. Use either voice over talent or a senior company representative for voice over. Can be sent via CD-ROM or posted online as a podcast download. Interactive Sales Training Education plus entertainment gaming, humor, dayin-the-life, preceptorship, case studies, and objection handling. Representatives receive instant feedback on answers. Modules and quizzes are tracked with reports to DMs, RMs, Sales leads, etc. Programs can be on the web, CD-ROM, DVD, Tablet PCs, and mobile devices. Updates can be easily pushed out via the web. Social media components and competition can be included. Journal Reprint Carriers Allows a representative to take important publications with them on sales calls. The representatives can use articles during details, articles to physicians, and review important information regarding each publication prior to presenting. Information can be presented via PDF, interactive article with call-outs, video, or slides.