Keep America Beautiful Social Media Part 3 Going mobile, saving time and exploring new platforms. December 5, :00pm eastern

Transcription

1 Keep America Beautiful Social Media Part 3 Going mobile, saving time and exploring new platforms December 5, :00pm eastern

2 Introduction Kelley Dennings Director of Recycling Initiatives Keep America Beautiful

3 Technical Questions GoToWebinar s customer support line: Questions: Click the Plus Sign (+) next to the word Question on the right side of your screen

4 Keep America Beautiful Social Media Part 3 Going mobile, saving time and exploring new platforms POLL

5 Kelley Dennings Madeleine O Connor Barbara McConnell Jacqui Flaherty

6 Part 1 Kelley Dennings and Madeleine O Connor

7 Poll Everywhere

8 Poll Everywhere

9 LinkedIn

10 LinkedIn

11 LinkedIn

12 LinkedIn

13 Flicker

14 Pinterest

15 FourSquare

16 HootSuite overview

17 HootSuite Streams

18 HootSuite Scheduling

19 HootSuite bulk scheduling

20 Hootsuite- date format 1. Include specific times of day as well as dates in the DATE column 2. Highlight all dates in Excel (do not highlight the text in the column heading). 3. Click format cells Number Custom. 4. You will see this screen. Under the word Type: enter one of HootSuite s specified formats (either mm/dd/yyyy hh:mm or dd:mm:yyyy:hh:mm) Feel free to copy and paste the bolded letters.

21 PART 1 Questions? Type in your questions in the Question box and send them in!

22 Part 2 Barbara McConnell

23 Putting Mobile Technology to Work for Solid Waste Management Outreach Keep America Beautiful "Social Media Series Mobile and other Technologies" December 5, 2012 Barbara McConnell

24 Today talk 1. What is mobile technology? 2. Why pay attention to it 3. What it means for solid waste outreach programs 4. Options for harnessing it or how to go mobile

25 Going mobile Smartphones and tablets Receive/send Browse websites Download Apps play games listen to music search for info

26 A growth industry 5+ billion mobile device subscriptions (mobithinking) Compared to: 1.2 billion personal computers 1.7 billion credit card users 1.6 billion televisions 1.1 billion fixed landline phones

27 Mobile is the fastest growing industry ON EARTH (Google former CEO, Eric Schmid)

28 Smartphone Tipping point 50%+ of US cell phone users now have smartphones/tablets (Neilsen) from 37% last year billion in use globally vs. 708 million a year earlier (Strategy Analytics)

29 1 st billion took 16 years to reach Next billion less than 3 years - by 2015 (Strategy Analytics)

30 Who s going mobile? 46% are % are average age half are women (Ipsos)

31 What do people do with smartphones? 69% use daily to access internet (Google) 50% main method of searching web (Evolutionary Marketing) 62% prefer using mobile device (Google: Understanding Mobile User) News and information Videos & games Directions Facebook or Twitter Shop, pay bills, buy things Price comparisons QR codes Identify a piece of music And about 10 billion other things

32

33 What s it mean for us?

34 3 options for going mobile Municipal solid waste (MSW) programs need to GET MOBILE! 1. Optimize your website for mobile devices 2. Investigate open data initiative 3. Make program information available to residents through an App

35 1. Web optimization Technology moving fast Separate website for tablet/ smartphone users, but can optimize when building new Designed to fit on smaller screen Improves visitor s experience Standard websites hard-tonavigate and read on mobile devices reorganizes, condenses, reformats information on current website offers same functionality as website permits easier navigation by fingertips improves readability of text

36 Web optimization at work Separate sites -- update both CNN -- Standard web homepage CNN Mobile Webpage

37 2. Open data Stream data for public use e.g. in lines of open source code like this <link type="text/css" href="css/calendars.css?v=1.0.0" rel="stylesheet"> Intention increase access to government information encourage civic participation stimulate innovation in presenting information Public uses data to create niche-oriented programs or Apps

38 Open data at work No control when opened to public

39 3. Apps for solid waste Create own App, or subscribe to existing, customizable App residents download for free iphone android blackberry*

40 Create your own Commitment of time and money Control over content Ensures it meets wants/needs and is unique to municipality

41 Customizable App Share development cost, lowers overall costs In control Little time commitment done for you Available fast signing to launch 6 to 8 weeks Service provider responsible for technical upgrades; maintenance; information updates

42 Apps for solid waste E.g., my-waste Includes: Collection calendar Searchable data Reminders Report a Problem annual fees based on population ($900-$3, X set up fee)

43 Adjusting to mobile technology

44 Thank you! For more information: Barbara McConnell Creighton Hooper Tel: , ext. 112 Join us on Facebook: "my-waste" APP for smartphones

45 PART 2 Questions? Type in your questions in the Question box and send them in!

46 Part 3 Jacqui Flaherty

47 and

48 Tracking Performance On Facebook +

49 Facebook Use your Admin Panel

50 Insights Tab Your Insights tab will show you more information than you ever thought was available! We check our the Overview every week, so that we can see what posts people enjoy the most this helps us when we decide what to post in the future. We do not just post something there is a little research that goes behind what we do/post

51 Page Posts Date Post Reach Engaged Users Talking About This Virality

52 Knowing Our Audience

53 and

54

55 Mentions Page

56 Keep Akron Beautiful Blog

57 Blog

58 Overview Over time, you learn what works and what doesn t work, and we tend to update our Facebook, Twitter and Blog on what is current. We know that our clientele loves photographs, on-the-go updates, AND recycling and gardening tips we tend to focus on that area! Social Media is important that is how you connect with the public now, so you need to focus on it in order to make a NAME for YOURSELF.

59 PART 3 Questions? Type in your questions in the Question box and send them in!

60 Keep America Beautiful Social Media Part 3 Going mobile, saving time and exploring new platforms Audio and slides from this webinar will be posted at kab.org/webinars