Intro to Social Media for Teaching & Learning

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1 Intro to Social Media for Teaching & Learning Jeff Cain, EdD, MS Adjunct Associate Professor Director of Education Technology University of Kentucky College of Pharmacy

2 Jeff Cain, EdD, MS Adjunct Associate Professor Department of Pharmacy Practice & Science Director of Education Technology University of Kentucky College of Pharmacy

3 Learning Objectives 1. Comprehend the basic social media apps 2. Identify different methods for using social media for teaching/learning 3. List 2 issues to consider before implementing social media into a course

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7 Media Strategy

8 Openness

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10 Social Social Social Social Social

11 Which of the following apps or functions have you used in the teaching and learning process? Facebook (social networking) Twitter (micro blogging) wikis Second Life (virtual world blogs YouTube (social video) Social bookmarking Google Docs (document collaboration) None

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15 Considerations Resistance? Unstable mixture Culture of Facebook Privacy

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17 Fox BI, Varadarajan R. Experiences with Twitter in a pharmacy management course. AJPE. 2011: In press.

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19 How can Twitter be used Announcements Helping students to study (sending additional resources) Gathering resources Sharing resources Promoting activities Classroom backchannel

20 Considerations Adoption rate Nuances Cognitive load of backchannel

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23 Mass Casualty Incident Simulation Copyright 2008 by the authors; licensee Molecular Diversity Preservation International, Basel, Switzerland. This article is an open-access article distributed under the terms and conditions of the Creative Commons Attribution license (

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26 Considerations Learning curve is steep SL not commonly used Need SL land Is it best medium?

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28 Hobson EH, Haines SL, Van Amburgh JA. Meeting the challenge of public health information delivery in the digital Age. J Am Pharm Assoc. 2010;50:

29 Considerations FERPA issues with forced posting of online videos Equipment/skills

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32 IPPE Journals

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34 Considerations FERPA & other privacy Issues Why a blog vs paperbased? Closed vs Open blog

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36 Bookstaver PB, Rudisill CN, Bickley AR, et al. An evidence-based medicine elective course to improve student performance in advanced pharmacy practice experiences. Am J Pharm Educ. 2011;75(1): Article 9

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40 Considerations Novices Parameters Grading

41 Social Bookmarking

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44 In which of the following apps/functions do you see the most potential for use in YOUR teaching responsibilities? Facebook Twitter wikis Second Life blogging YouTube Delicious Google Docs None of those

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46 Cain J, Fox BI. Web 2.0 and pharmacy education. Am J Pharm Educ. Nov ;73(7):120.

47 Cain J, Fox BI. Web 2.0 and pharmacy education. Am J Pharm Educ. Nov ;73(7):120.

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49 1. Consider the audience 2. Consider the medium 3. Consider the logistics 4. Don t force

50 Image credits Slide 5 Slide 6 Slide 7 Slide 8 Slide 9 Slide 10 Slide 15, 20, 25, 28, 33, 38 Slide 16 Slide 22 Slide 22 Slide 30 Slide 35 Slide 41 Slide 45 Slide 48 Slide 49

51 This webinar will be archived online in the TiPEL SIG section of the AACP site

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