Online Zen Refresher Session #3
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1 Online Zen Refresher Session #3 Julie A. Palmieri, MM, MT-BC Community Manager MusicTherapyEd.com Session #3 ETHICAL BEHAVIOR ONLINE If you would like a comprehensive look at Online Ethics for Music Therapists, please check out Rachelle Norman s Web Ethics course at Music Therapy Ed o Comprehensive o Gives many different scenarios to think through Online + Social Media Policy Questions to ask yourself as you begin building an online and social media policy: Will you accept friend requests on Facebook, Linkedin, Google+? Will you allow clients to follow you on Twitter, Pinterest, or your blog? Will you follow back? Will you search for information on Google for your clients? 1
2 Questions to ask yourself as you begin building an online and social media policy: If your clients check-in at your location on GPS services (Facebook, FourSquare), are they aware of the risks? Do you expect clients to sign up on /newsletter lists? What will you do if you come across a negative review of your business by a client? All questions can be found here: o developing-your-social-media-policy/ Building your online and social media policy Take a look at Dr. Keely Kolmes website o Dr. Kolmes social media policy is available to download and is licensed under a Creative Commons Attribution which means you can adapt the policy to suit your needs with credit to her o Digging even deeper o il Your Online Profiles Let s examine your social media profiles + the privacy settings Facebook Twitter Pinterest Action: Take a look at your additional profiles including Google+, LinkedIn, Tumblr, etc. check out the privacy settings there, as well. Any other tricks and tips that can be shared? 2
3 Blogging Inspiration Blogging! Think about your audience, then decide what to write Consistency and planning are the KEYS Editorial planning by theme o Use an editorial calendar o Music Therapy Tween Michelle Erfurt ( o The Rhythm Tree Ryan Judd ( Blogging Inspiration Blogging Inspiration Previous slide: 3
4 Blogging Inspiration TOPICS: Five favorites (songs, interventions, apps, YouTube videos, etc.) The story behind your business name Answer FAQs A book/research article review Dreams, hopes Lessons learned Blogs, MTs you love One word A personal challenge (photo challenge, learn 1 new song a week, etc.) Getting Unstuck Eliminating the fear of establishing an online presence Nothing is a forever decision- it can always, always be changed in the future! What is holding you back? o Are your goals fuzzy? Clarify. o Make a list. :) I love using Getting Unstuck Unstuck (app, web-based) Getting unstuck o Go back to your Mission and Vision of your company o Look at your list o Create a motivation board on Pinterest (Motivation Station) o Clip out photos that inspire and tack them up on the bulletin board 4
5 Getting Unstuck Even if you are on the right track, you ll get run over if you just sit there. - Will Rogers What s the worst thing that could happen? Online Zen Refresher Do you have questions? Throw them down in the chat box! If you think of a question later, me at Julie@MusicTherapyEd.com Feel free to post in the Experts + Zenn Master forum to get everyone s feedback and experiences Final Online Zen Refresher: NEXT WEEK Our final Online Zen Refresher Session will take place on Thursday, May 29 (8pmEastern/5pmPacific). Mish-mash of topics - Picture This! - Image editing resizing, creating beautiful graphics for your website and social media - Stock photography and resources - Optimizing images + load time of your website 5
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