Your Trade Show Participation

Transcription

1 Using Social Media to Promote Your Trade Show Participation

2 A Short Introduction About Koelnmesse Global exhibition and conference company 68 events in 7 countries, over 2.3 million participants, 31,817 exhibiting companies worldwide. About Evolution Point Full service marketing + technology agency Specialize in online branding, social media, search marketing, web development.

3 Agenda Introduction to Social Media Best Practices and Strategies Tools of the trade Social communities i Media sharing Blogging / micro-blogging Social bookmarking Using these tools as part of your trade show strategy Q & A Creating pre-show buzz Increasing booth awareness during the event Extending network connections after the event

4 Agenda Ask questions: Use GotoMeeting s question box Use Twitter Contact us after the webinar

5 Introduction Definition i i The use of web-based tools to facilitate online communication and encourage social interaction

6 Introduction The use of web-based b tools to facilitate online communication and encourage social interaction web-based social media is unique to the medium, the internet. tools they are just tools that require strategies to utilize them effectively.

7 Introduction The use of web-based b tools to facilitate online communication and encourage social interaction online communication to facilitate conversations with people social interaction to encourage social interaction, i.e. to get people to connect face to face

8 Strategies Common objectives for trade shows Meeting your current customers Testing new product / packaging ideas Brand and product awareness Lead acquisition Press coverage

9 Strategies Common objectives for social media Build a community Gain insights Influence people Advertise Build web traffic

10 Strategies Trade shows Social media Meeting your Build a current customers community Testing new product Gain insights / packaging ideas Brand and product Advertise awareness Lead acquisition Influence people p Press coverage Build web traffic

11 Strategies All tools require a good strategy to be utilized effectively! Clarify your goals clearly know what you want to achieve.

12 Strategies All tools require a good strategy to be utilized effectively! Clarify your goals clearly know what you want to achieve. Understand your audience different tools appeal to different audiences.

13 Strategies All tools require a good strategy to be utilized effectively! Know your call to action What do you want your audience to do?

14 Strategies All tools require a good strategy to be utilized effectively! Know your call to action What do you want your audience to do? Look at your competition What are they doing and can you do it better?

15 Strategies All tools require a good strategy to be utilized effectively! Define your success factors how do you deem social media efforts as a success?

16 Tools of the Trade Social Media Tools Social Communities Media Sharing Blogging / Micro-Blogging Social lbookmarking ki

17 Tools of the Trade Social lcommunities i groups of like-minded individuals connected dby interactions Most recognizable brands in the US: Facebook MySpace LinkedIn

18 Tools of the Trade Facebook million monthly unique visitors it (biggest) 250 million active users Age: (14%) ; (27%) Creation of business pages, advertising opportunities, people-to-company interaction

19 Tools of the Trade

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21 Tools of the Trade MySpace million monthly unique visitors (close 2 nd ) 265 million users Age: 0 17 (34%); 45-54(21%) 54 Mostly tweens Forums, Wall Postings, Advertising, Focused on Music

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23 Tools of the Trade LinkedIn 7.47 million monthly unique visitors 43 million users Age: (30%); (29%) Professional to Professional networking

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26 Tools of the Trade Social lcommunities i Other well-known international websites Hi5.com (80 million) XING.com (7 million) Orkut.com (67 million) Friendster (90 million)

27 Tools of the Trade Media Sharing online tool that facilitates sharing audio, videos and images Most recognizable brands: Flickr (photos) YouTube (videos) SlideShare.net Podcasting * (audio) Apple itunes

28 Tools of the Trade Blogging / Micro-Blogging i Short for web log, meant as an online journal. Most recognizable brands Twitter (micro-blogging) g Livejournal Blogger

29 Tools of the Trade Social Bookmarking ki online tool that allow users to bookmark, tag, organize, rank URLs Most recognizable brands Digg Stumbleupon Del.icio.us

30 Examples Using these tools as part of your tradeshow effort. Before the show creating the buzz. During the show driving foot traffic. After the show maintaining the conversation.

31 Examples Before the show Set up appointments with potential clients (LinkedIn)

32 Examples Before the show Set up appointments with potential clients (LinkedIn) Announce your participation and create the buzz (Facebook)

33 Examples Before the show Set up appointments with potential clients (LinkedIn) Announce your participation and create the buzz (Facebook) Provide incentives / promotions to visit your booth (secret prize, Twitter)

34 Examples During the show Micro-blog from the show and display on booth

35 Examples During the show Micro-blog from the show and display on booth Post pictures of visitors (Facebook, Twitter, Flickr) and tag them

36 Examples During the show Micro-blog from the show and display on booth Post pictures of visitors (Facebook, Twitter, Flickr) and tag them Invite potential customers to your connections and create your own network (Twitter, Facebook, LinkedIn, Ning)

37 Examples After the show Summarize the experience

38 Examples After the show Summarize the experience Connect them to your network and continue the conversation

39 Examples After the show Summarize the experience Connect them to your network and continue the conversation Keep them engaged until you close the sale

40 Examples After the show Summarize the experience Connect them to your network and continue the conversation Keep them engaged until you close the sale Encourage people in network to evangelize (viral marketing)

41 Tools of the Trade Tools for managing social media Flock browser Mozilla Add-ons (Yoono, StumbleUpon) CoTweet TweetDeck Feedburner Netvibes Ping fm LifeIO Zooloo Digsby

42 Q&A Q& A Using GotoMeeting s message box Twitter Contact us after the webinar

43 Contact Us Evolution Point Reuben Chew T: (312) E: W: Sign up for social media website Koelnmesse, Inc. Darrin Stern T: (773) E: d.stern@koelnmessenafta.com W:

44 Our Networks Evolution Point ion-pointi

45 Our Networks Koelnmesse com/koelnmesse

46 Thank You! In a few days, we will be ing you a link where you can: Watch a video of this presentation Download the presentation in PDF Get answers to questions posted on this webinar