The Right Media for The New Reality
|
|
|
- Abel Reeves
- 8 years ago
- Views:
Transcription
1 The Right Media for The New Reality
2 What Is New Media?
3 What Is Media?
4 Definition: Media Possible Definitions Communication Channel Marketing Message (Marshall McLuhan, 1964, massage ) Marketing media are the means and devices that carry our marketing message to a target audience
5 What Begins a Good Media Strategy? Position Business goal(s) Marketing goal(s) Communication goal(s)
6 What Does the Medium Offer? Target audience(s) Reach Resources Reach Audience Resources Medium/Media
7 Definition: New Media Possible Definitions Digital media Online media Mobile media Interactive media Not traditional/old media On-demand media Entertainment on-the-go Socialization of media New media are the new means and devices that carry our marketing message to a target audience
8 New Media Velocity of Marketing Marketing Media Message Sales Audience Message Research Sales Marketing Audience Media Analytics (Research)
9 New Media Velocity to Target Audience New Media More finite buyer audience Enhanced demo-/psychographics Greater geo-targeting Broader purchase/shopping habits Greater peer influence
10 New Media Velocity to Decision/Purchase Traditional New Attention Interest MARKETING Decision Action SALES New Media
11 New Media Velocity to Decision/Purchase New Media Response mechanism (Facebook) Customer service tool (Twitter) Sales tool (YouTube/Vimeo) Sales device (Groupon) E-commerce (Google Checkout)
12 New Media Categories Internet (websites, online business applications) Search engine optimization (your website + others) Search engine marketing (paid search, placement search, banner ads, link-building) Blogging/micro-blogging (WordPress / Twitter) Podcasting (itunes) /text marketing (Constant Contact; ExactTarget) Social networking (Facebook; LinkedIn) Social bookmarking (del.icio.us) Content Sharing (Digg; StumbleUpon)
13 New Media Categories (cont.) Online/SEOd News Releases (Marketwire; PRN) Gaming (Yahoo! Games; GameSpot) Video/Photo sharing (YouTube; Flickr) Article marketing (About.com; JustAnswer) Couponing/Flash sales (ShopKick; Groupon) Wiki marketing (Wikipedia; WikiCity) Crowdsourcing (kluster; Chaordix) Virtual/Augmented reality (Second Life; FourSquare) Live Casting (Justin.tv)
14 Traditional Media Categories TV Internet TV; DVR; itunes; On-Demand Radio itunes; Pandora; XM/Sirius Out-of-home digital; experiential Print online only Print Promotion/events digital; experiential; flash mobs Research online 1- or 2-question polls; Facebook likes Direct marketing landing page optimization (LPO) Public relations PR 2.0
15 New Media New? Websites web 3.0/the cloud Search engine optimization new algorithms & SERPs Search engine marketing gadgets, video Public relations content, content, content marketing spam; opt-in rules; social integration Social networks e-commerce, local, ubiquity Couponing flash sales (Groupon; Crowdsaver) Mobile marketing - new smartphones (iphone, Droid), new apps (thousands), and new computers (ipad)
16 New Media De-mystified Velocity (marketing, audience, purchase) has increased New media provide a lot of options outside of social Traditional media have been affected; offers off-/ online integration Add l benefits: New pricing models (CPC or CPA versus CPM) Greater accountability (analytics) Relative decrease in media cost (competition) Testing media is easier than ever (and cost effective)
17 Testing New Media
18 Testing New Media You/your company are already using new media New media is NOT free Don t allow any medium to define you or your plans
19 Testing New Media Levels of Engagement Monitoring Commenting Participation Advertising
20 Testing New Media Levels of Engagement Monitoring Search engines! (Use Google s site:[website] feature or Blogs) RSS feeds/alerts SocialMention.com/Google Realtime Yext.com Link:[web domain/url] OpenBook.org (non-private mentions) Paid services (Sysomos/Marketwire) Benefit: Directs marketing activities, customer service, product development, and operations
21 Testing New Media Levels of Engagement Commenting Blogs Articles Forums Social comments Social networks Social bookmarking RULE #1: Identify Yourself! Don t be defensive! Benefit: Shows your target audience you are listening and engaged without commitment of participation
22 Testing New Media Levels of Engagement Participation Public relations professionals wanted Think in terms of campaigns avoid casual marketing Remember your position, remind your team, and do it again Where are you participating and who are you targeting? What does your audience want to see/hear in this space?
23 Testing New Media Levels of Engagement Advertising Advertising professionals wanted Think in terms of campaigns avoid casual marketing Remember your position, remind your team, and do it again New media, like traditional, assume various forms Typically less expensive, but far more targeted Can complement Monitoring, Commenting and Participation levels of engagement Requires a marketing strategy just like traditional media: ask the question, How will the message, using this medium, lead our prospect to transact or potentially transact with us?
24 Testing New Media - Worksheet
25 Testing New Media - Worksheet
26 Testing New Media - Worksheet
27 Testing New Media - Worksheet
28 Testing New Media Privacy/Legal Policies Don t wing it and don t ignore it there are plenty of resources online or hire an attorney Employees are typically the biggest focus of new media guidelines/policies Don t sweat negative comments when they are authentic; don t over-react to lies State your policy wherever and whenever appropriate Do gain signature approval for use rights (e.g., testimony, likeness, photography, content) Respect copyrights; state references
29 Testing New Media Leadership Adoption Leadership-initiated Ask the worksheet Address the content Assess the resources Marketing-initiated Plan the campaign Educate management Test into it
30 Testing New Media Demystified 2.0 All media find their level. Don t wait too long but don t dive in too fast. Consumers still need a reason to buy from you versus your competition. Audiences still receive messages in video, audio, and written format. Media choice still requires marketing strategy(s). Customers still want a voice whenever companies disengage through one medium, the customer typically gets attention through another (e.g., phone v. social).
31 Using New Media Successes and Failures
32 Using New Media Successes and Failures
33 Using New Media 2010 Statistics Facebook ad like /click-thru: up to.01%* Google adwords click-thru: up to 10%* marketing click-thru: up to 40%** Use first for ongoing deals: 56% of millennials** U.S. online consumer** subscribers: 93% Facebook fans: 38% Twitter followers: 5% *Source: Bloomberg Businessweek, Sep 27-Oct 3, 2010, How Facebook Sells You, Brad Stone. ** ExactTarget Digital Morning / 2010 Survey
34 Using New Media 2010 Statistics First Place Online* 58% Search/Portal: 20% Facebook: 11% News Site: 5% Co. Website: 3% Other: 3% *Source: ExactTarget Digital Morning / 2010 Survey
35 Using New Media 2011 Things to Watch How will companies (e.g., Facebook) leverage loyalty? Coupons/discounts? Flash sales? Free product samples? First to know? Other value exchanges? (and resulting privacy concerns?) What new media analytics will impact marketing? Likes (Facebook)? Newsfeeds (Facebook)? Re-tweets (Twitter)? Check-ins and/or Scans (Foursquare)? Mentions (social networks)?
36 Using New Media 2011 Things to Watch How will new media innovate? Many social media integrating e-commerce platforms (YouTique, Facebook Connect/Credits, Shopkick) Web 3.0 further integration/extension (social/ /coding assets, browser plug-ins, mobile, apps) CRM/integration what are we doing with the data? Facebook and Twitter ever-developing advertising platforms Google s omni presence (e.g., Apps, Docs, Wave, Buzz) Augmented reality: GPS, localization, and local search Virtual goods market (sales expected to reach $2.1b in 2011) Q&A (content) still in demand (e.g., Yahoo! Answers)
37 Using New Media Brand Positioning +700% Sales
38 Using New Media Brand Positioning +0% Market Share
39 Using New Media Brand Positioning Public Relations Microsite, Twitter, YouTube, Webcasts, Articles
40 Using New Media Brand Positioning Public Relations Microsite, Twitter, YouTube, Webcasts, Articles
41 Using New Media Brand Positioning Video Contest
42 Using New Media Brand Positioning Promotional YouTube, Facebook
43 Using New Media Brand Positioning Concordia Plans Twitter Personality
44 Using New Media Brand Positioning Marketing
45 Using New Media Brand Positioning Marketing SEO
46 Using New Media Fundraising $70,000 invested $1.5mm raised
47 Using New Media Fundraising Microsite, Apps, Promotional, PR
48 Using New Media Fundraising Affinity
49 Using New Media Customer Retention Mobile App
50 Using New Media Customer Retention Monitoring/ Innovation
51 Using New Media Customer Retention Monitoring/ Innovation
52 Using New Media Sales Flash Sales
53 Using New Media Sales Super Sales
54 Using New Media Response Mechanisms Social Network Integration
55 Using New Media Peer Influence Social Network Integration
56 Using New Media Checklist Strategy/campaign(s) Website/web assets Ongoing content Integration Test optimize and test again
Presented by Spyros Mygdanis & Giorgos Kalaitzis
Presented by Spyros Mygdanis & Giorgos Kalaitzis About this presentation 1. Websites Elements of a successful website 2. Content 3. Internet Marketing Channels 4. Building your online strategy 1. Websites
Grow Your Business With Digital Marketing
Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist
Online Marketing Module COMP. Certified Online Marketing Professional. v2.0
= Online Marketing Module COMP Certified Online Marketing Professional v2.0 Part 1 - Introduction to Online Marketing - Basic Description of SEO, SMM, PPC & Email Marketing - Search Engine Basics o Major
oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty
oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty Social Media KPIs and You: A Love Story Establishing a social media measurement plan is a crucial
OVERVIEW OF INTERNET MARKETING
OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What
agency capabilities Digital Media Services www.broadstreetinteractive.com 512.275.6227 4107 Medical Parkway # 201 Austin, TX 78756
agency capabilities Digital Media Services Digital Media Services Strategy Budget Recommendations Research Planning Buying Campaign Management AD Serving Creative Social Media Search Marketing U.S. Media
CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence
CIBC Business Toolkit Grow and Manage Your Business Online Part 2: Grow Your Web Presence 2 Grow Your Online Presence Did you know that in 2012, 93% of Canadians browsed online for information on goods
Social Media Glossary of Terms
Social Media Glossary of Terms A Adsense: Google's pay-per-click, context-relevant program available to blog and web publishers as a way to create revenue. Adwords: advertiser program that populates the
DEVELOPING A SOCIAL MEDIA STRATEGY
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
CIBC Business Toolkit Grow and Manage Your Business Online. Part 5: Grow Online Worksheet
CIBC Business Toolkit Grow and Manage Your Business Online Part 5: Grow Online Worksheet 2 Grow Your Business Online Worksheet As you re thinking about new ways to grow your business online, use this worksheet
Inbound marketing partner program
Inbound marketing partner program A 12 MONTH PROGRAM FOR BUILDING BRAND AWARENESS AND CUSTOMER ACQUISITION ONLINE. www.inboundexperts.com.au Your online presence is no longer just your website. It is wherever
Guide to Social Marketing for Tourist Destinations & Travel Agents Introduction
Guide to Social Marketing for Tourist Destinations & Travel Agents Introduction There has been a dramatic increase in the number of people who are becoming self-reliant travelers; using online communities,
B2B Digital Marketing
B2B Digital Marketing Michael Miller cgue 800 East 96th Street, Indianapolis, Indiana 46240 USA IV B2B Digital Marketing Is ' Introduction - 1 I PLANNING 1 Understanding Digital Marketing 5 What Is Digital
5 Point Social Media Action Plan.
5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There
Title/Description/Keywords & Various Other Meta Tags Development
Module 1 - Introduction Introduction to Internet Brief about World Wide Web and Digital Marketing Basic Description SEM, SEO, SEA, SMM, SMO, SMA, PPC, Affiliate Marketing, Email Marketing, referral marketing,
Online Marketing Training
Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the
SMALL BUSINESS MARKETING PLANNING
SMALL BUSINESS MARKETING PLANNING A guide to some activities that could prove useful One universal small business goal is to sell the business's products and services. This is usually best accomplished
Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013. WHITE PAPER Presented by Partnership Group Sponsorship Specialists
Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013 WHITE PAPER Presented by Partnership Group Sponsorship Specialists SPONSORSHIP AND SOCIAL / DIGITAL MEDIA HOW THESE NEW MEDIUMS CAN MAXIMIZE
REAL ESTATE DIGITAL MARKETING SOLUTION. Ver 1.11
REAL ESTATE DIGITAL MARKETING SOLUTION BRANDING LEADS ENGAGEMENTS Ver 1.11 Techzone Real Estate Digital marketing Solutions end to end digital marketing platform - Ver1.11 Page 1 Index of the documents
BeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom.
BeeSocial M A R K E T I N G Create A Buzz About Your Business Social Media Marketing Bee Social Marketing is part of Genacom, Inc. www.genacom.com What is Social Media Marketing? Social Media Marketing
Digital Marketing Capabilities
Digital Marketing Capabilities Version : 1.0 Date : 17-Apr-2015 Company Framework Focus on ROI 2 Introduction SPACECOS is a leading IT services and marketing solutions provider. We provide the winning
Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook
Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for
Digital Marketing Solutions
Digital Marketing Solutions Mission & Promise Our Mission: VMG s Digital Marketing Services Division is a full service Internet marketing services agency providing small to medium size businesses with
How To Be Successful With Social Media And Email Marketing
Brought to you by: ExtremeDigitalMarketing.com B2B Social Media + Email Marketing: Rock Solid Strategies For Doing It Right! Businesses Connecting With Businesses Through The Power Of Social Media! By
Developing a social media strategy. The Road Ahead
Developing a social media strategy The Road Ahead The world has changed New Economy Thinking GREEN Global Citizenship Dependency on Technology Proliferation of media choices 2 Your company has changed
Tentative Schedule for Webinar Version
Drury University's Graduate Level Social Media Program http://socialmediacertificate.net/ For questions about the program, contact: Curt Gilstrap, Ph.D. Director, Social Media Certificate Drury University
SOCIAL MEDIA MARKETING 101. By Debbie Laskey, MBA
SOCIAL MEDIA MARKETING 101 By Debbie Laskey, MBA Marketing, Strategic Branding, Communications & Website Consultant December 2009 What is social media? According to Wikipedia, the term social media has
Web Presence Proposal For: Campaign Approach. Test Organization Overview and Campaign Goals. Take Control of Your Web Presence
Take Control of Your Web Presence Web Presence Proposal For: Test Organization Overview and Campaign Goals Based on our research and analysis of your company's current web presence we have identified the
How To Market Your Website Online
Internet marketing Corporate Training Program- Delhi School of Internet Marketing Under the training program all the trainees will not only be trained in internet marketing but they will be working on
Social Media Presentation Strategies
Social Media Marketing should your business take the leap? 1 social media presentation agenda Online marketing What is social media Why use social media Social media statistics Social media strategy Success
Demystifying Digital Digital Marketing 101. Mal Chia Digital Account Director
Demystifying Digital Digital Marketing 101 Mal Chia Digital Account Director @malchia @communikateetal Slides will be emailed after the session 2 Current state (and where have we come from) 15.7 million
ECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local
Consumers Online: The Internet Audience and Consumer Behavior Around 75% (89 million) of U.S. households have Internet access in 2012 Intensity and scope of use both increasing Some demographic groups
The Greatest Strategy. For Social Media Marketing
The Greatest Strategy For Social Media Marketing Table of Contents The Greatest Strategy for Social Media Marketing 03 Introduction: Why Social Media Marketing? 07 Part 1: Attracting Target Audience 12
The Right Marketing Mix
a The Right Marketing Mix Guide to Creating the Right Marketing Mix for Your Business A brought to you by www.mumsinc.com How To Create the Right Marketing Mix for Your Business Introduction Marketing
Marketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by
Marketing Report 2013 survey results Sponsored by Yesler Software Shortlist Maximizer Hanley Wood Introduction B2B buyer behavior has been changing dramatically over the last few years as buyers become
The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About
The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About Many lawyers and other professionals equate internet marketing with Search Engine Optimization (SEO). And while SEO
STEP 1. Identify Your Market & Establish Your Message. Marketing your business today should not be taken lightly. Start by Asking These Questions:
STEP 2 Identify Your Market & Establish Your Message Marketing your business today should not be taken lightly It s more challenging now than it s ever been before with new technologies, online marketing
Social Media Marketing UCSB Extension
Social Media Marketing UCSB Extension Instructor: Amber Wallace Class dates: October 10 th October 24 th Amber Wallace // 805.681.1930 // amber@dowitcherdesigns.com 1 Welcome! Introductions Class Overview
Noor College of Professional Education. Management
Noor College of Professional Education Proposed Course Outline for Social Media Management (Digital Interaction) 532/1, Business Recorder Road, Garden East, Karachi. Tel: 021-32256161, 021-32251034. Email:
HOW TO PROMOTE YOUR SMALL BUSINESS ONLINE
Table of Contents 1. Introduction 2. Your communication channels 3. Email 4. Social media 5. Mobile 6. How econnect can help 7. Setting up your own email campaigns 8. Incorporating social media HOW TO
Social Media Marketing for Small Business Demystified
Social Media Marketing for Small Business Demystified General Overview, Strategies and Tools for Small Business Marketing on Social Media [Learn How to Effectively Use the Social Media for Making Connections
Internet Marketing & Analytics
Internet Marketing & Analytics Prepared BY: Ernesto González Torres, MBA egonzalez@gtama.com GTA Internet Marketing 787.708.6222 www.gtama.com GTA INTERNET MARKETING Technology At the very root of our
Engagement Marketing Corissa St.Laurent, Constant Contact
Engagement Marketing Corissa St.Laurent, Constant Contact Email & Social Media Differences Email Marketing Trust and Authority Personal, Relevant, Anticipated Top of Mind Awareness Social Media Marketing
INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE
AWA offers a wide-ranging yet comprehensive overview into the world of Internet Marketing and Social Networking, examining the most effective methods for utilizing the power of the internet to conduct
IS YOUR BUSINESS OPTIMALLY EQUIPPED TO MAXIMIZE YOUR RETURN ON YOUR INVESTMENT?
IS YOUR BUSINESS OPTIMALLY EQUIPPED TO MAXIMIZE YOUR RETURN ON YOUR INVESTMENT? Whether your business is large or small, marketing is all the touch-points that connect you to your customers. Having a written
Target Marketing 102 What s Next?
Target Marketing 102 What s Next? What your customers say about you matters 14 % of people trust ads 78% of people trust consumer recommendations Source: Neilson Global Trust in advertising survey, 2007
Leveraging Social Media to Grow Your Event. Justin Ramers Director of Social Media
Leveraging Social Media to Grow Your Event Justin Ramers Director of Social Media Agenda What is Social Media? Tools of the Trade Developing a Social Media Strategy Building the Foundation Driving Interaction
Search Engine Marketing(SEM)
Search Engine Marketing(SEM) Module 1 Website Analysis Competition Analysis About Internet Marketing Scope & Career Opportunities Basics Of HTML & Website Development Platforms Module 2. Search Engine
CONTENT MARKETING SPOTLIGHT REPORT. Sponsored by
CONTENT MARKETING SPOTLIGHT REPORT Sponsored by INTRODUCTION More B2B Marketing Reports B2B marketers are increasingly using content marketing tactics to better engage B2B buyers and to educate, inform,
The Importance of a Multi-Channel Mobile Marketing Strategy
The Importance of a Multi-Channel Mobile Marketing Strategy Introduction As mobile technologies evolve, consumers are interacting with digital content through new and varied means. With smartphone adoption
Technology for Small Business
Technology for Small Business Steinar Knutsen February 2015 Agenda Importance of Online Marketing Online Marketing Blueprint Social Media Networks Tools of the Trade 2 Every 1 Second on the Internet Source:
Paid, Earned and Owned Media
Paid, Earned and Owned Media 3 Types of Branded Media in a Smart Marketing Mix: Paid, Owned And Earned Mixing Paid, Owned, and Earned Media to Grow Your Business Combining paid media, owned media, and
Join the Mobile Marketing Revolution...it is HERE! Your customer has gone mobile, have you?
Join the Mobile Marketing Revolution...it is HERE! Your customer has gone mobile, have you? 23 Most Popular Features 1. Around Us Feature An Around Us Feature is a great way to display relevant locations
Introduction Email Marketing: Online Marketing:
Table of Contents Introduction... 3 Marketing Plan... 4 Advertising... 9 Social Media Marketing... 11 Online Marketing... 14 Coupons and Contests... 19 Email Marketing... 21 Quick Tips... 22 Introduction
[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC. [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions
![[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC. [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions](/thumbs/34/16963414.jpg "[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC. [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions")
[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions [2014-2016] By Lathish Difference between Offline Marketing
Manu Marketing. Boutique marketing services. Web Development & SEO Social Media Marketing Video Production Mobile Applications
Boutique marketing services List of services To stay competitive in today s market you need a website that will work for your business to keep your audience informed and connected to your message. Manu
Professional Diploma in Digital Marketing
Professional Diploma in Digital Marketing Agenda Day 1: Day 2: Day 3: Day 4: Day 5: to Digital Marketing Search Engine Optimisation Search Engine Marketing Email Marketing Digital Display Advertising Mobile
I N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S. Social Media Use in the Industrial Sector
I N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S Social Media Use in the Industrial Sector Contents Executive Summary...3 An Introduction to Social
SPECIAL REPORT. VIDEO, SOCIAL MEDIA, and MOBILE. How Businesses Are Leveraging New Internet Marketing Platforms Like
SPECIAL REPORT How Businesses Are Leveraging New Internet Marketing Platforms Like VIDEO, SOCIAL MEDIA, and MOBILE to Acquire New Customers and Dominate Their Markets Introduction Businesses of all types
Digital Marketing Success & Rules of Engagement. Ann Burgraff Rowell annburgraff@yahoo.com
Digital Marketing Success & Rules of Engagement Ann Burgraff Rowell annburgraff@yahoo.com Digital / Social media is effective for: Promoting products and services Engaging with your customers / partners
105 Tasks You Can Outsource To Virtual Assistants
105 Tasks You Can Outsource To Virtual Assistants # GENERAL VA: Name of Task To Be Outsourced ing Email & Schedule Management Tasks 1 Filtering Email Inbox / Deleting Spam 2 Importing Database / Updating
An introduction to social media marketing for small businesses
An introduction to social media marketing for small businesses By Caroline Spence PR Director of Anicca Digital Contents Introduction Social statistics Getting started Understanding the resources needed
Slide 1. Welcome to Chapter 12. This chapter is an excursion on Marketing called Online Marketing. The author is Vicente Lluch.
Slide 1 Welcome to Chapter 12 This chapter is an excursion on Marketing called Online Marketing. The author is Vicente Lluch. Slide 2 At the end of this chapter you should understand key elements of online
How Volvo Construction Equipment Uses Email and CRM to Sell Big Iron!
How Volvo Construction Equipment Uses Email and CRM to Sell Big Iron! Advanced Strategies for Attracting, Selling and Retaining Customers Join the Conversation! I m at #MPB2B. Learning how @VolvoCE_NA
BOOSTING TARGETED ACQUISITION THROUGH AN INTEGRATED ONLINE STRATEGY
BOOSTING TARGETED ACQUISITION THROUGH AN INTEGRATED ONLINE STRATEGY Presented By: Deanna Dobson Manager of Client Relations Marketing & Content Services Income Access June 19 th, 2013 THE CANADIAN GAMING
Social Media for Business and Professional Use. An Introduction to Queens Library s Presence on Today s Most Popular Online Communities
Social Media for Business and Professional Use An Introduction to Queens Library s Presence on Today s Most Popular Online Communities Why Should My Company Care About Social Media? It s a global phenomenon:
Adding SPICE to Internet Banking
Adding SPICE to Internet Banking - Kiran Kalmadi, Sukhna Dang, Rajat Gurnani Abstract Most of the internet banks today provide services and features which can largely be termed as standardized in nature.
The objective setting phase will then help you define other aspects of the project including:
Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?
MY DIGITAL PLAN MY DIGITAL PLAN BROCHURE
MY DIGITAL PLAN BROCHURE Digital Marketing Overview What is marketing? What is digital marketing and why is it required? Traditional marketing v/s Digital marketing How to do it? Visibility of my brand
Facebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT
Digital Strategy Facebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT r Targeted advertising r New customer acquisition r Branding r Customer engagement r Reputation management r Controlled customer
Course Contents of Digital Marketing
Course Contents of Digital Marketing Introduction to Digital Marketing What is Digital Marketing History & Origin of Digital Marketing Advantages & Scope of Digital Marketing How Digital Marketing works
Today s Presentation
Today s Presentation Lesson 1. What's the big deal?- Understand how your prospective student customer communicates- The digital native Lesson 2. Internet marketing- Improve your organisations website Lesson
Premier Internet Marketing Workshop
Premier Internet Marketing Workshop Module 1 Advanced Search Engine Optimization (SEO) & Link Building Search engine optimization (SEO) is the act of tweaking a site using both on-site as well as offsite
MARKETING KUNG FU SEO: Key Things to Expand Your Digital Footprint. A Practical Checklist
MARKETING KUNG FU SEO: Key Things to Expand Your Digital Footprint A Practical Checklist 1 1. Content Development... Page 3 2. Content Organization... Page 4 3. META Data... Page 5 4. Fix Errors... Page
Search Engine Optimization and Pay Per Click Building Your Online Success
Search Engine Optimization and Pay Per Click Building Your Online Success Jennifer Shaheen The Technology & emarketing Therapist www.technologytherapy.com You Will Learn How consumers currently search
INTERACTIVE SERVICES CAPABILITIES PRESENTATION
Title here INTERACTIVE SERVICES CAPABILITIES PRESENTATION 1 There is no Community, without Communication. There is no Society, without Social Interaction. We are thought leaders in the interactive space,
Using Social Media to Build Your Business. John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA
Using Social Media to Build Your Business John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA Overview Social & Mobile Media generate leads and build relationships What s new with
Constructing Your Social Marketing Architecture
Constructing Your Social Marketing Architecture How to Build A Bridge Between Social Marketing Strategies and Social Media Platforms Follow Conversation on Twitter #SherpaROAD Constructing Your Social
Alexander Nikov. 8. ecommerce Marketing Communications. Marketing Communications. Outline
INFO 3435 ecommerce Teaching Objectives 8. ecommerce Marketing Communications Identify the major forms of online marketing communications. Explain the costs and benefits of online marketing communications.
Entrepreneurship /Skill Development On. Digital Marketing
Entrepreneurship /Skill Development On Digital Marketing Digital Marketing Activities List of Organic Activities: SEO (Search Engine Optimization) SMO (Social Media Optimization) Email Marketing List of
- It has been projected that mobile devices will overtake desktops by 2015. - Mobile app industry is expected to grow 1000% to 58 billion by 2015
Mobile has taken the world by storm largely because of the applications that users are able to download and use on their smart phones. They provide instant information and provide customers with a direct
Social media 101. Social Enterprise East of England: Boot Camp. 5 June 2014
Social media 101 Social Enterprise East of England: Boot Camp 5 June 2014 Programme How you can build a great personal social media presence Social media strategy essentials How to measure success Community
Social Media Management
Social Media Management Stand out from the crowd from just 250.00 per month How can social media increase sales? Provide One-to-One Contact Social media can help create relationships between customers
Paul Mosenson, Founder of NuSpark Marketing
Paul Mosenson, Founder of NuSpark Marketing For sales and business development people to find and nurture prospects through social media For marketing people to support the sales efforts by providing content,
Video, Social Media and Mobile
WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types
Social Media Boot Camp
Social Media Boot Camp Eğitim Tipi ve Süresi: 3 Days VILT 3 Day VILT Social Media Boot Camp Discover the many ways social media can promote your business and increase sales. Even for seasoned marketing
How to Dominate Your Local Market Online Now
How to Dominate Your Local Market Online Now Get Leads Contacting You For Your Products And Services Quickly and Accurately Like A Gunslinger with Local PPC Who Jesse Anema? I am the owner and founder
Using Social Media Marketing to Drive Traffic to Your Website
to Drive Traffic to Your Website 2 What is Social Media Marketing? In a nutshell, social media marketing is the process of participating in social media networks in order to further build a brand and enhance
Marketing in the 21 st Century Syllabus
Marketing in the 21 st Century Syllabus Fall 2013 UCSB Extension Instructor: Amber Wallace Many factors affect marketing in the 21 st century, including changing technologies, globalization, deregulation,
ways social media marketing can earn you more money
5 ways ways social media marketing can earn you more money by Frank Buddenbrock Page 1 ocial Media Marketing is THE way that most savvy marketers convey their message to an insatiable, hungry audience.
How to Use the Internet to Market Your Business
How to Use the Internet to Market Your Business What are your marketing goals? If you don t think Social Media marketing is powerful, just ask someone from Egypt. 89% of US internet users search online
Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.
1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is
Developing a Social Media Strategy
Developing a Social Media Strategy What is social media? Social media comes in many shapes and sizes but in essence revolves around building two-way conversations between an organisation and its stakeholders
Social Media Optimization: Is SMO the New SEO?
Social Media Optimization: Is SMO the New SEO? 5 essential elements every organization needs to know Bill Rogers, CEO, Ektron, Inc. Spreading the message CommonCraft.com produced video Twitter in Plain
Marketing in the 21 st Century Syllabus
Marketing in the 21 st Century Syllabus Spring 2015 UCSB Extension Instructor: Amber Wallace Many factors affect marketing in the 21 st century, including changing technologies, globalization, deregulation,
social media - mobile media MediaPro Burgdorf / Olli Alm 30.8.2012 Olli.Alm@metropolia.fi
social media - mobile media MediaPro Burgdorf / Olli Alm 30.8.2012 Olli.Alm@metropolia.fi social What is social media? New platforms of communication providing user generated content and ways for reflecting
Bigfork Present: Planning for Relevant Traffic
Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to
Your Nonprofit Tech Checklist* Getting Started: Organization and Planning
Your Nonprofit Tech Checklist* Getting Started: Organization and Planning Subscribe to, like, and follow large organizations with a mission that is similar to yours. Subscribe to social media and mobile
GOALS FOR TODAY S WORKSHOP
GOALS FOR TODAY S WORKSHOP UNDERSTANDING WHAT SOCIAL MEDIA IS RIGHT FOR YOUR BUSINESS ONLINE ADVERTISING (SOCIAL, WEB SEO & SEM) COMPUTER NETWORK BASICS AND HOW TO LEVERAGE CLOUD COMPUTING SETTING UP YOUR