Excellence in Global Foodservice Information. Data Technology Insight Services

Transcription

1 Excellence in Global Foodservice Information Data Technology Insight Services

2 Avoid the spray and pray marketing approach. Use accurate data to target your best prospects and increase productivity of your internal resources. Visualize and understand your market penetration by evaluating current customers as well as prospects. Analyze and compare the Foodservice Market in over 50 different countries.

3 Why your organization needs CHD Expert to grow your business: WHO: With over 15 years of experience, CHD Expert is a global data management and solution provider in the foodservice industry. CHD Expert provides foodservice companies with actionable data and end-to-end data solutions; allowing them to better understand the market, make smarter business decisions, and execute their sales and marketing strategies more effectively. CHD FIND (Foodservice Industry National Database) is at the core of each unique product solution. WHAT: CHD Expert offers the following product solutions: CHD FIND The Foodservice Industry National Database is compiled from over 80 sources and is updated monthly, with new openings and closings. Easy2FIND - A proprietary online tool that gives access to CHD FIND allowing businesses to search and pull data through a customizable platform, accessible via desktop, tablet or mobile device. FINDsweeper A data cleansing, matching and appending solution to help businesses compile all their internal data into one datamart that is clean, formatted and fully segmented with appended information from CHD FIND to make your data intelligent and actionable. Market Research Better understand your customers, prospects and the global foodservice market. FACET (Foodservice Annual Count and Expenditure Tracking) Obtain the foodservice census of all market segments per country. GLAD (Generation of Leads, Appointments and Direct sales) Connect with qualified leads. WHY: CHD Expert is the only global database company that focuses solely on the foodservice industry. CHD FIND TM has information on more than 5 million global foodservice operators across Europe, Middle East, Asia Pacific, North America and South America. Including information on over 1.3 million operators in the USA.

4 Our Solutions Work Here s what some of the industry s leaders have to say about us

5 CHD has the most comprehensive data in foodservice. Using the CHD Easy2FIND tool gives us immediate data details for any prospective operator in the foodservice industry. They have helped us discover new areas that have been a mystery to us for many years. Rob Ahrensdork, Director of Marketing Shamrock Food CHD is helping us identify sales leads across the country that align with our go-to-market strategy. Our Foodservice Sales Team is now armed with additional operator data that we didn t have access to before partnering with CHD. David Stoneburner, Director of Sales, Food Service Ruiz Food Products We are very pleased to work with CHD Expert. Its online database has enhanced our ability to engage our membership, as well as nonmembers, in addition to providing better insight into our market. Jot Condie, President & CEO The California Restaurant Association I work with many direct mail databases and CHD s customer service and data quality is best in class. David Rekuc, Marketing Director Ripen ecommerce

6 Solutions The only global database and data management solutions that focus solely on the foodservice industry

7 Make Intelligent Marketing & Sales Decisions with Actionable Data CHD Expert s core products allow foodservice providers to access and evaluate data, target the best prospects, and make smarter business decisions. CHD FIND TM Foodservice Industry National Database CHD Expert is a data provider focused 100% on the Foodservice industry. We meticulously collect, research and manage millions of records in order to provide you with the most accurate information available on the foodservice market. Every foodservice operator is carefully monitored by our CHD Expert team and refreshed monthly with updated information, new openings, closings, and duplicate records. CHD FIND represents data on over 5 million global contacts, in the following foodservice industry markets: The information they provide is very useful for me and my team, and they are very accessible when it comes to training and Q&A. I highly recommend them! Erik Henry, Director of Foodservice Bush Brothers & Company

8 CHD FIND TM Commercial The data segments that fall within this category are: Restaurants: Both Full Service Restaurants and Limited Service Restaurants. From white tablecloth to quick casual, and any restaurant type in between. Hotels and Lodging: Hotels, motels, bed & breakfast, and resorts. Bars: Bars, taverns, pubs, nightlife venues, and other drinking places. Establishments whose primary revenue stream is derived from the sale of alcoholic beverages. Catering: Establishments known to provide a service of food and beverage delivery, setup and serving to events or businesses. Recreation and Leisure Establishments: Amusement parks, stadiums, casinos, golf courses, bowling alleys, museums and other similar destinations that offer food to guest who patron their establishment.

9 CHD FIND TM Non Commercial Operations that provide food to support a larger institutional organization. The data segments that fall within this category are: Education: Pre-school, K-12, school districts, colleges & universities. Healthcare: Hospitals, rehabilitation centers, nursing homes and other healthcare related establishments. Business & Industry: Corporate offices, factories and other facilities with a cafeteria that offer food to their employees. Other Non-Commercial Facilities: Prisons, military bases, places of worship, and other social-based leisure establishments. CHD FIND TM Retail Stores that sell retail food products, which may also have prepared food offerings. The data segments that fall within this category are: Grocery Stores: Supermarkets and grocery stores that sell retail food and may have a deli serving prepared food. Convenience Stores/Gas Stations: Small corner stores, take-out and other stores that may or may not offer gas that offer food products with limited selection and few cash registers. Other Food Retailers: Meat markets, confectioners, fish & seafood markets, fruit & vegetable markets, liquor stores, and bakeries.

10 Everything from CHD Expert s customer service to the customized data tool has been great. I am 100% on board with CHD Expert. Jerry DuBose, Director of Sales Training Ben E. Keith Easy2FIND An online platform that powers and navigates the CHD FIND TM database. Easy2FIND is a subscription-based tool that allows businesses to target, search and pull data from the CHD FIND TM database, accessible via desktop, tablet or mobile device. Simply select your target, analyze the results, and begin operator outreach, all from within the platform. Available search criteria include:

11 Geography Country, Region, State, DMA/MSA, County, City, Postal Code, Address Radius, or Specific Address. Customized to include your own territories. Market Segments Commercial Full Service Restaurants Limited Service Restaurants Lodging Sport, Leisure and Cultural Event Catering, Take-Out Party Service Bars, Adult Beverages Non-Commercial Business and Industry Education Healthcare Social-based Leisure Military and Prisons Retail Grocery Stores C-stores, Liquor Stores Specialty Food Markets

12 Easy2FIND Market Attributes Commercial: #employees, #units, average check, services offered, menu options, alcohol, years in business, menu type, dayparts, complimentary breakfast, banquet facility Non Commercial: operation type, GPO affiliation, #schools in a district, public or private, #students on free and reduced lunches Volume Sizing Metrics Commercial: Restaurants: annual sales Lodging: #rooms Non Commercial: Hospitals: #beds, #meals, #employees Education: #students, #meals, #employees B&I: #meals, #employees

13 Additional functionality of Easy2FIND Food and Beverage Market Potential - Understand the purchasing potential for foodservice operators or research the overall market potential of a geographical area. Campaign Manager Create and assign sales visit or phone campaigns, direct mail campaigns or marketing campaigns. Create and deploy targeted s campaigns from within the dashboard. Provide sales warm leads of opens and clicks. Chain Locator - View footprint and counts of chain restaurant locations for one or more chains in any geography. For chain operators, understand your competitor s footprint and their intrusion in your business. Reports - Cross tab reports on any cut of data including geography, segment or market attribute. Data Export - Export selected data into Excel or utilize an API to push leads directly into your existing CRM. Consumer Census Data - View the consumer census data in any given market. Mapping - View your targeted query of locations on a map, with multiple legend options. CRM Capabilities - Schedule appointments, track activities and add notes all within the detailed operator page. SalesForce API - Easy2FIND syncs directly with SalesForce and other CRM software. Sync contacts with the click of a button.

14 The integration of the CHD Data to our CRM system significantly increased our data integrity and consistency. Aliza Levinsky CRM Manager Mondelēz Foodservice FINDsweeper A database cleansing, matching and appending solution Helping businesses create a company asset out of their internal data. FINDsweeper will compile, cleanse, format, segment and bring intelligence to an organization s internal sources of data. The results will allow for better and more intelligent business decisions with actionable data.

15 Capabilities of FINDsweeper: Data Cleansing: Postal normalized addresses for 240 countries, find and purge duplicates and create consistent formats and layouts of data. Data Match and Append: Gain insight on your customers and prospects by appending data from CHD FIND to your database to segment your data and make your information more robust, informative and actionable. Market penetration: Understand what percent of the market you are doing business with and find additional prospects. Data Hosting: Host your entire database on Easy2FIND and have access the entire foodservice operator market.

16 Market Research Better understand your customers, prospects and the global foodservice market. Quantitative and qualitative surveys Understanding customers and prospects product satisfaction Measuring behaviors, expectations, attitudes and requirements Market testing for product launches and future product acceptance Sales force performance and opinions Defining product costs and future pricing policies FACET (Foodservice Annual Count and Expenditure Tracking) Obtain the foodservice census of all market segments per country. The reports are available for more than 70 countries: Western Europe, Eastern Europe, Middle East, North America, Latin America, Asia Pacific FACET provides the following components from 2009 to 2013: number of outlets (independents or multi-units), number of meals, value (retail sales equivalent in million $), the multi-unit outlets penetration (in % and $), the average number of meals per day and the average bill in $ GLAD (Generation of Leads, Appointments and Direct sales) Connect with qualified leads. Our specialized call centers are located in Europe, North America and Asia, which allows us to offer international coverage in 35 different languages. We provide services such as: prospect qualification, appointment settings, phone inquiries surveys and lead generation.

17 Here are ways that CHD Expert s products and services help foodservice providers: Food Distributors: Q: How do you find new customers and increase market share? A: Target locations that aren t currently buying and focus sales resources on larger operators while utilizing direct and digital marketing for smaller operators. Food Manufacturers: Q: How do you create demand for your product in the industry? A: Conduct operator outreach with direct sales and/or marketing to increase demand from the end user to pull your product through the distribution channel. Solutions by Industry Equipment Suppliers: Q: How do you target operators that need new equipment? A: Target locations before they open the doors with Pre-open data as well as operators that have been in business for a very long time that may be ready to replace their current equipment.

18 Restaurant Associations: Q: How do you increase your memberships for your association? A: Find those restaurants that aren t a current member and promote the association through direct marketing. Marketing Agencies: Q: How do you advertise your client s products and services? A: Create targeted marketing programs to businesses that are profiled to utilize a specific product or service utilizing segment and operator attributes, such as menu types or menu offerings. Foodservice Consultants: Q: How do you bring value to your client and give the best consultative approach? A: Make accurate and informative recommendations with access to the complete foodservice census and survey the market place to obtain very specific information focused on your client s products and services. Service Companies: Q: How do you find new prospects to call on to increase your client list? A: Target businesses most likely to use your service with market attributes such as delivery, takeout, reservations, dayparts, tv on premise, outdoor seating, accepts credit cards, etc.,

19 Mobile Applications Companies: Q: Do you need restaurant data to power your platform? A: Purchase data and host on your mobile app and get monthly updates of openings and closings. Point Of Sale Equipment Supplier: Q: How do you get in contact with restaurants and bars who need your systems? A: Use Pre-Open data and target locations before they open the doors or identify operators that have been in business for a very long time that may be ready to replace their current system. Restaurant Chains: Q: How do you evaluate the competitive landscape when opening your next location? A: Use CHD Expert s online tool to visualize where a competitor is located in any given market in relation to your business locations.

20 Contact us for a demonstration of our products and services. CHD Expert The Americas 130 S. Jefferson Street Suite 250 Chicago, IL americas@chd-expert.com CHD Expert EMEA 15 Rue Claude Tillier, Paris France europe@chd-expert.com In US partnership with Technomic, Inc.