The Evolution of Online Travel. Angelo Rossini Euromonitor International
|
|
- Emil Byrd
- 8 years ago
- Views:
Transcription
1
2 The Evolution of Online Travel Angelo Rossini Euromonitor International
3 THE ONLINE TRAVEL REVOLUTION THE INTERNET BECOMES MOBILE GEOSOCIAL NETWORKS AND SOLOMO TOWARDS A NEW BUSINESS MODEL EMERGING TRENDS
4 THE ONLINE TRAVEL REVOLUTION Three steps of online travel evolution Stage Technological innovation Market impact Online travel Internet - New distribution channels - Rise of independent travel - Empowerment of consumers Social media Web Online reviews - Sharing videos and photos - Web reputation - Customer engagement SoLoMo Smartphones and tablets - Localised sales and offers - Personalized information - Real time social sharing - Online concierge services
5 THE ONLINE TRAVEL REVOLUTION Internet penetration rises in advanced and emerging economies 2.4 billion internet users in 2011 from 1.4 billion in 2007 Asia Pacific the region with the highest number of internet users at 1.1 billion Europe leads in terms of internet penetration at 74% of population Internet Access >80% of population 60-80% of population % of population 20-40% of population < 20% of population Source: Internet World Stats Note: July 2011 data
6 THE ONLINE TRAVEL REVOLUTION Online travel sales play a key role in travel % Online Value of Total Sales in 2011 Car rental Transportation Travel accommodation Travel retail World Asia Pacific Australasia Eastern Europe Latin America Middle East and Africa North America Western Europe Source: Euromonitor International
7 THE ONLINE TRAVEL REVOLUTION Online travel results in a new distribution model Supplier's website Affiliate websites Search engines Social media Supplier Consumer Online travel agents High street travel agents Strong increase in direct sales through travel suppliers' websites Key role played by online travel agents Gradual move by traditional travel retailers towards online sales Rise of independent travel
8 THE ONLINE TRAVEL REVOLUTION THE INTERNET BECOMES MOBILE GEOSOCIAL NETWORKS AND SOLOMO TOWARDS A NEW BUSINESS MODEL EMERGING TRENDS
9 Million subscriptions THE INTERNET BECOMES MOBILE Mobile web access is booming worldwide 1,200 1, Broadband subscriptions worldwide by type million Mobile broadband Fixed broadband Source: International Telecommunication Union Note: 2011 data are estimates. Mobile broadband subscribers refer to subscribers to mobile cellular networks with access to data communications (e.g. the Internet) at broadband speeds eg. 3G and 3.5G. Global mobile broadband subscriptions are outpacing fixed broadband subscriptions They grew by 342% from 268 millions to 1,186 millions in the period While fixed broadband subscriptions grew by 68% from 351 million to 591million
10 Million units THE INTERNET BECOMES MOBILE Smartphones to become internet primary access device 1,600 1,400 1,200 1, Forecast sales of internet access devices by type million units Smartphones Tablets Laptops Desktops Netbooks Source: Euromonitor International Sales of smartphones forecast to outperform PCs in the next five years Installed smartphones expected to reach 2.5 billion by 2016 In developing countries smartphones are expected to play a particularly important role
11 Polling Question
12 Which percentage of your sales are generated by smartphones and tablets? 1) 0%-1% 2) 1%-5% 3) Over 5% 4) I don t know 11% 16% 33% 40%
13 US$ billion THE INTERNET BECOMES MOBILE US to lead m-commerce sales by 2014 Mobile commerce sales in US, Europe, Japan and China US$ billion US Europe Japan China Source: Forrester Research, Japan's Ministry of Internal Affairs and Communications, iresearch Global, Euromonitor International estimates Note: Digital content is excluded M-commerce over total e-commerce sales from 4% in 2011 to 12.5% in 2016 Japan first m-commerce world market in 2011 with sales accounting for US$ 13 billion US forecast to be first m-commerce market by 2014 with forecast US$ 19 billion sales
14 THE INTERNET BECOMES MOBILE Auction sites lead m-commerce sales, good potential for travel Top US m-commerce players in 2011 US$ million Top Chinese m-commerce players in 2011 US$ million ebay Amazon Apple Marriott Wal-Mart Intercontinental 0 2,000 4,000 US$ million Alibaba sites 360buy Tencent Vancl Maibaobao Amazon China 0 1,000 US$ million Source: Internet Retailer estimates Note: Global sales. Digital content is included Source: iresearch Global, Euromonitor estimates Note: Sales in China. Digital content is included Auction sites such as ebay and Chinese Taobao led m-commerce sales in 2011 Companies offering digital content were the second most important in 2011 Some hotel companies in top positions in 2011 Sharp growth for OTAs including Orbitz, Expedia and Priceline in 2012
15 THE INTERNET BECOMES MOBILE Beyond m-commerce: mobile and social influence on online sales E-commerce sales by type E-commerce sales by type M-commerce Other e-commerce Mobile and social driven Other e-commerce Source: Euromonitor International Source: Gartner The importance of mobile internet and social media goes beyond m-commerce M-commerce sales to account for just over 10% of total e-commerce sales in 2015 But 50% of online sales influenced by mobile and social media strategies in 2015
16 THE ONLINE TRAVEL REVOLUTION THE INTERNET BECOMES MOBILE GEOSOCIAL NETWORKS AND SOLOMO TOWARDS A NEW BUSINESS MODEL EMERGING TRENDS
17 GEOSOCIAL NETWORKS AND SOLOMO Companies engage customers through social media Tourism boards Hotels Airlines Travel retailers Social Media Brand awareness Realtime sales Promotion Loyalty Customer service Crisis management Lastminute sales Social media focused on brand awareness and user engagement, not shortterm sales Effective to build customer loyalty in the long term Essential to receive customer feedback and act upon it to improve service
18 Million users Million users GEOSOCIAL NETWORKS AND SOLOMO Social media go mobile Social media mobile users - million 0 Source: Abi Research Mobile users social network access by type - % users US EU5 via app via mobile browser Source: comscore Note: 3 month average ending Oct EU5 includes Germany, UK, France, Italy and Spain Mobile users of social networks reached 550 million in 2011 They are forecast to reach 1,700 million by 2016 Apps slightly prevailing in the US and mobile browser slightly prefered in Europe
19 Million users Million users GEOSOCIAL NETWORKS AND SOLOMO Facebook leads also among mobile users Mobile users of key social networks in million Top countries for Facebook mobile users in million Facebook Twitter Instagram FourSquare US Indonesia India UK Mexico Source: TomiAhonen Consulting Source: Facebook, Socialbakers In 2011 Facebook leads the number of social networks mobile users with 425 million users Fast growth in 2012 with 550 million mobile users in June and 600 million in September Twitter second international social network for mobile users in 2011 with 55 million users
20 GEOSOCIAL NETWORKS AND SOLOMO Geolocalization opens new location based opportunities Geolocalisation is the identification of the geographic location of the traveller It is available through GPS technology The focus is on where the traveller is, and what services are available locally Development of location-based mobile social media such as Foursquare and Yelp New functionalities for traditional social networks such as Facebook and Google+ Local
21 GEOSOCIAL NETWORKS AND SOLOMO Geosocial marketing to better target consumers Stored consumer profile Past consumer behaviour Current location Targeted offer Friends recommendations Geo-social networks provide companies with useful information to target consumers Companies can offer services and promotional sales based on current location Consumer profile information can be used in order to customize offers and service Reviews and recommendations by friends can also help address consumers
22 GEOSOCIAL NETWORKS AND SOLOMO The key of SoLoMo for travel companies: «here and now» Travellers Time: anytime Space: anywhere Travel companies Location-based services are key for local businesses such as eg. bars and restaurants For travel companies, the significance of the location aspect goes beyond them SoLoMo travellers key expectation is to be able to receive real time service
23 GEOSOCIAL NETWORLS AND SOLOMO Hotels: success for reservations on the go Mobile hotel bookings are the most successful SoLoMo service in travel According to Internet Retailer, Marriott is leading mobile travel bookings in 2012 It is followed by Orbitz, Hilton, easyjet, Intercontinental and Expedia These companies rank in the top ten for mobile commerce in Americas and Europe
24 GEOSOCIAL NETWORKS AND SOLOMO Airlines: real time services via mobile The real time, «here and now», aspect of SoLoMo key in the air market Mobile devices both a customer service tool and a source of additional revenues Services include check in, flight alerts, seat choice and booking of onboard services Location-based services include geo social networks «check ins», eg KLM
25 Polling Question
26 Do you offer to your customers real time services and options to buy additional products via smartphones and tablets? 1) Yes 2) No 50% 50%
27 THE ONLINE TRAVEL REVOLUTION THE INTERNET BECOMES MOBILE GEOSOCIAL NETWORKS AND SOLOMO TOWARDS A NEW BUSINESS MODEL EMERGING TRENDS
28 TOWARDS A NEW BUSINESS MODEL A central role for consumers in travel Flash sales Travel reviews Social networks Travel aggregators Consumer Dynamic packaging Offline sales Free products Online bookings Mobile bookings Low Travel cost reviews products A shift of power to consumers is the result of the online travel revolution Travellers have much more information about products and destinations Much wider choice of offers
29 TOWARDS A NEW BUSINESS MODEL A new business model for travel companies Old Business Model New Business Model Travel company Travel product Travel product Travel Company Consumer knowledge Consumer Consumer Relationship To stay competitive travel companies need to re-think their business model Old business model was aimed at a more passive role for consumers Greater knowledge of customers and interaction are required
30 TOWARDS A NEW BUSINESS MODEL Making the most of SoLoMo Mobile website Travel company Mobile bookings Apps Mobile alerts and services Geo social media Reputation management Websites optimised for mobile usage are today a must for travel companies Proprietary apps and partnerships with geo-social media also increasingly important Reputation management departments to act swiftly on customers social media feedback Rising customers expectations of real time services when on the go, including bookings Real time answers needed not to lose on business
31 Polling Question
32 Do you have a? 1) Website optimized for mobile usage 2) App 12% 3) Mobile website and app 4) None of the two 22% 31% 35%
33 THE ONLINE TRAVEL REVOLUTION THE INTERNET BECOMES MOBILE GEOSOCIAL NETWORKS AND SOLOMO TOWARDS A NEW BUSINESS MODEL EMERGING TRENDS
34 EMERGING TRENDS New types of social media rise Instagram and Pinterest, focus on the visual aspect Branch aiming at meaningful internet discussions
35 % sales of TVs EMERGING TRENDS Take off of Smart TVs Sales of digital TVs by Network Connectivity % 80% 60% 40% 20% Non internetenabled TVs Internet-enabled TVs 0% Smart Tvs about to take off as internet access device Travel companies to benefit from emotional connection of viewers of travel programmes
36 EMERGING TRENDS The growing importance of maps Recent Apple-Google map war showing their importance Mobile users increasingly using them to find local businesses Soon a huge advertising platform and market
37 EMERGING TRENDS Blurring of virtual and real life Brazilian retailer Hangers launch «Fashion Like» campaign Growing role for QR codes Augmented reality functions tourism boards apps
38 EMERGING TRENDS The development of peer-to-peer online travel services Airbnb and other peer to peer holiday rentals gaining ground New social network Touristlink offering local guides for authentic experiences
39 EMERGING TRENDS Commodity risk: differentiation of online travel products Products offered by OTAs and LCCs becoming increasingly similar Need to differentiate to avoid becoming a commodity by offering additional value: Being ahead of technological innovation Offering exclusive products and services Developing customers attachment to brands
40 EMERGING TRENDS Developing emotional attachment to the brand Online dialogue with customers to strengthen relation Share company values with them Inspire them
TRENDS SHAPING ONLINE TRAVEL Euromonitor International. @Euromonitor
TRENDS SHAPING ONLINE TRAVEL Euromonitor International 18 MARCH 2014 @Euromonitor @CarolineBremner GLOBAL OVERVIEW CONSUMER TRENDS IN ONLINE TRAVEL A NEW COMPETITIVE ENVIRONMENT GLOBAL OVERVIEW Global
More informationTHE NEW ONLINE TRAVEL CONSUMER
THE NEW ONLINE TRAVEL CONSUMER THE NEW ONLINE TRAVEL CONSUMER Featuring Euromonitor International and the ETOA 13 FEBRUARY 2014 @Euromonitor @ETOA @nsightfortravel FOLLOW TODAY S WEBINAR: #digitaltravel
More informationMETHODOLOGY THANKS TO CONNECTED DEVICES LIKE TABLETS AND SMARTPHONES, THE WAY PEOPLE SHOP IS CHANGING DRAMATICALLY.
METHODOLOGY THANKS TO CONNECTED DEVICES LIKE TABLETS AND SMARTPHONES, THE WAY PEOPLE SHOP IS CHANGING DRAMATICALLY. We aim to better prepare brands for the future of retail. So for the second consecutive
More informationInternet, Smartphone & Social Media Usage Statistics
Internet, Smartphone & Social Media Usage Statistics Presented by: RapidValue Solutions Date: 1 st December 2014 RapidValue Solutions Internet Demographics RapidValue Solutions 2 Number of Internet Users
More informationGLOBAL MOBILE PAYMENT METHODS: FIRST HALF 2015
PUBLICATION DATE: AUGUST 2015 PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-8 TABLE OF CONTENTS I PAGE 9 REPORT-SPECIFIC SAMPLE CHARTS I PAGE 10 METHODOLOGY I PAGE 11 RELATED REPORTS I PAGE
More informationWORLDWIDE RETAIL ECOMMERCE SALES: EMARKETER S UPDATED ESTIMATES AND FORECAST THROUGH 2019
WORLDWIDE RETAIL ECOMMERCE SALES: EMARKETER S UPDATED ESTIMATES AND FORECAST THROUGH 2019 Worldwide retail sales including in-store and internet purchases will surpass $22 trillion in 2015, up 5.6% from
More informationState of Mobile Commerce. Cross-device shopping starts and ends on mobile Q3 2015
State of Mobile Commerce Cross-device shopping starts and ends on mobile Q3 2015 Brazil State of Mobile Commerce Q3 Highlights Criteo s analysis of shopping data from Q3 2015 demonstrates that smartphones
More informationMOBILE MARKETING. A guide to how you can market your business to mobile phone users. 2 April 2012 Version 1.0
MOBILE MARKETING A guide to how you can market your business to mobile phone users 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Terminology 3 Video Tutorials 4 What is Mobile
More informationDIGITAL, SOCIAL, AND MOBILE IN APAC 2015 WE ARE SOCIAL & IAB SINGAPORE S COMPENDIUM OF ASIA-PACIFIC DIGITAL STATISTICS.
we are social DIGITAL, SOCIAL, AND MOBILE IN APAC 2015 WE ARE SOCIAL & IAB SINGAPORE S COMPENDIUM OF ASIA-PACIFIC DIGITAL STATISTICS SIMON KEMP WE ARE SOCIAL MARCH 2015 @wearesocialsg 1 @wearesocialsg
More informationCopyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015
State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 Mobile Commerce Report Methodology Individual transaction data analyzed How can marketers use this data? Over 3,000 online retail
More informationecommerce Industry Outlook 2016 Satisfying shoppers who want anything, anywhere, anytime!
ecommerce Industry Outlook 2016 Satisfying shoppers who want anything, anywhere, anytime! Here s to a fantastic 2016! 2016 will be another amazing year for the ecommerce industry, as consumers increasingly
More informationCopyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015
State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 Mobile Commerce Report Methodology Individual transaction data analyzed How can marketers use this data? Over 3,000 online retail
More informationGLOBAL ONLINE PAYMENT METHODS: FIRST HALF 2015
PUBLICATION DATE: JULY 2015 PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-9 TABLE OF CONTENTS I PAGE 10 REPORT-SPECIFIC SAMPLE CHARTS I PAGE 11 METHODOLOGY I PAGE 12 RELATED REPORTS I PAGE
More informationOnline Marketing Institute London, Feb 2012 Mike Shaw Director, Marketing Solutions
The State of Social Media Online Marketing Institute London, Feb 2012 Mike Shaw Director, Marketing Solutions comscore s Innovative Approach Revolutionizes Measurement 2 Million Person Panel 360 View of
More informationState of Mobile Commerce.
State of Mobile Commerce. Apps and cross-device lead mobile business Q2 2015 JUNE 2015 Executive summary Consumer mobile behavior continues to advance faster than retailers ability to keep up. Key takeaways
More informationThe Mobile Effect: Disrupting the Competitive Landscape in the Digital Travel Market
Phocuswright White Paper The Mobile Effect: Disrupting the Competitive Landscape in the Digital Travel Market Sponsored by Written by Cathy Schetzina Walsh Researched by Marcello Gasdia This Phocuswright
More informationState of Mobile Commerce Growing like a weed
State of Mobile Commerce Growing like a weed Q1 2015 Executive Summary Mobile commerce is growing like a weed. Mobile is 29% of ecommerce transactions in the US and 34% globally. By the end of 2015, mobile
More informationInvestec India Digital Media & E-Commerce Building momentum in a rapidly evolving market
Investec India Digital Media & E-Commerce Building momentum in a rapidly evolving market Why India? Demographic Headwinds all point towards colossal growth By 2030, India will be the 3 rd largest economy
More informationExecutive Summary. The annual global Digital Influence Index takes a look not. only at what consumers are doing online but also whom
2 Executive Summary The annual global Digital Influence Index takes a look not only at what consumers are doing online but also whom they re interacting with, the transactions they re completing, the technologies
More informationI V A N N I K K H O O
I N T RODUCTION I V A N N I K K H O O 2 I N T RODUCTION I V A N N I K K H O O 3 W h a t i s E - C o m m e r c e? ˈēˌkämərs/ Noun: ecommerce commercial transactions conducted electronically on the Internet.
More informationDIRECT & INDIRECT SALES CHANNELS
DIRECT & INDIRECT SALES CHANNELS Knowing where your potential customers search for information and being visible in those places/channels is key to driving sales. 2 main channels: 1. Direct - both online
More informationState of Mobile Commerce. Q1 2015
State of Mobile Commerce. Q1 2015 MARCH 2015 Executive Summary Mobile commerce is growing like a weed. Mobile is now 29% of ecommerce transactions in the US and 34% globally. Mobile shopping trends ecommerce
More informationGuide To The Online Advertising Market in China
Guide To The Online Advertising Market in China It is hard to deny that Asia-Pacific is already a giant in the online advertising market since the ad expenditures in the region have reached $27.3 billion
More informationMobile Analytics Report November 2013
Mobile Analytics Report November 2013 The Citrix Mobile Analytics Report for the fourth quarter of 2013 provides insight into subscriber behavior and related factors that affect subscribers quality of
More informationUse of the Internet for Travel and Tourism
Use of the Internet for Travel and Tourism Extract of the European Internet Travel Monitor 2000 & Summary of other research results Introduction The internet is revolutionising the distribution and sales
More informationThe Explosion of Mobile Technology; What s the Impact on the Financial Services Industry?
The Explosion of Mobile Technology; What s the Impact on the Financial Services Industry? Presented by: on Financial Services 1 A look at the state of mobile technology in 2012 on Financial Services 2
More informationHow To Understand The Internet In Latamandorama
Living With The Internet A Latin American Study On What s Driving Web Behavior Agenda Project Objective & Methodology Executive Summary Evolution of the Internet Latin America Online Behavior Latin America
More informationMobile Flash Report. Incremental Marketing Opportunities for Advertisers
Mobile Flash Report. Incremental Marketing Opportunities for Advertisers JUNE 2014 Authors: Florent Maillard, Shailendra Pandey. 1 MOBILE FLASH REPORT: INCREMENTAL MARKETING OPPORTUNITIES FOR ADVERTISERS
More informationAccenture 2013 Global Consumer Pulse Survey. Global & U.S. Key Findings
Accenture Global Consumer Pulse Survey Global & U.S. Key Findings Contents Executive Summary Overview of the Switching Economy Key Findings Methodology and Survey Sample Copyright Accenture All rights
More informationKEY FINDINGS. 2 New trends in global shopping habits. Smartphones are increasingly important during all stages of the consumer journey
KEY FINDINGS 1 Smartphones are increasingly important during all stages of the consumer journey 2 New trends in global shopping habits 3 Social media s influence varies widely by country METHODOLOGY To
More informationWhat consumers want in 2015: multi-screen experiences, personalisation and social shopping
PRESS RELEASE What consumers want in 2015: multi-screen experiences, personalisation and social shopping - DigitasLBi s 2015 Connected Commerce study of retail trends reveals a significant rise in the
More informationUSING MOBILE TECHNOLOGY TO GROW YOUR BUSINESS. Version 3.0
USING MOBILE TECHNOLOGY TO GROW YOUR BUSINESS Version 3.0 13 September 2012 What We Will Cover Today Overview of the Mobile Market SMS QR Codes Location Based Services Native apps Mobile websites Augmented
More informationMaking Leaders Successful Every Day
Making Leaders Successful Every Day Succeeding In Global ecommerce Forrester Research Benjamin Ensor Research Director, ebusiness & Channel Strategy March 13, 2013 For internal use only Agenda What s the
More informationMobile Consumers. & You. How to use mobile to your advantage. tradedoubler.com
Mobile Consumers & You How to use mobile to your advantage Driving value from the mobile consumer In the age of the smartphone, brands and retailers cannot succeed without persuading mobile researchers
More informationLocation is Putting Mobile Advertising on the Map
Location is Putting Mobile Advertising on the Map Our History 2008 2009 2003 2007 Nokia acquires Enpocket Nokia acquires NAVTEQ Nokia Interactive Advertising joins NAVTEQ Media Solutions Enpocket launches
More informationHow To Rank The World'S Largest E Commerce Companies
THE WORLD s LEADING E-COMMERCE COMPANIES 2014 October 2014 General Information Product Details Language: English Format: PDF & Power Point Number of Pages/Charts: 18 Covered Countries/Regions: Global,
More informationCLARINS China commerce site adds to brand s momentum in China
An RIS News Case Study CLARINS China commerce site adds to brand s momentum in China Business Best known for luxury skin care products, CLARINS sells cosmetics in every country around the world through
More informationASIA-PACIFIC ONLINE PAYMENT METHODS: FULL YEAR 2014. March 2015
ASIA-PACIFIC ONLINE PAYMENT METHODS: FULL YEAR 2014 March 2015 General Information Product Details Language: English Format: PDF & Power Point Number of Pages/Charts: 98 Covered Countries/Regions: Asia-Pacific,
More informationContextualized E-Commerce: The key to an optimized e-commerce channel. www.coremedia.com
Business Solutions Guide: contextualized e-commerce www.coremedia.com Contextualized E-Commerce: The key to an optimized e-commerce channel CoreMedia Business Solutions Guides are intended for operational
More informationTravel Flash Report. Booking on mobile goes mainstream
Travel Flash Report. Booking on mobile goes mainstream SEPTEMBER 215 1 TRAVEL FLASH REPORT: BOOKING ON GOES MAINSTREAM Introduction. Since 214, Criteo has analyzed more than 1 billion bookings generated
More informationTABLE OF CONTENTS. Source of all statistics:
TABLE OF CONTENTS Executive Summary 2 Mobile Phone Users 3 Mobile Web Browsing 4 New Media Channels 5 Importance of Mobile 6 Advertising Spending 7 Location-Based Services 9 Location-Based Ads 10 Mobile
More informationSocial Media Marketing for Local Businesses
Social Media Marketing for Local Businesses The average number of hours a U.S. consumer spends on social media per week. - PQ Media, 2013 Social is the Norm A lot has changed in the 10 years since Facebook
More informationwww.footfall.com +44 (0) 121 711 4652 ARE CLICKS CRUSHING BRICKS? Ecommerce and the digital influence on bricks-and-mortar retail
www.footfall.com +44 (0) 121 711 4652 ARE CLICKS CRUSHING BRICKS? Ecommerce and the digital influence on bricks-and-mortar retail Rumours of the store s death are greatly exaggerated Traditional retail
More informationecommerce and the Future of Digital Transactions Presented by: Reed Phillips, CEO & Managing Partner DeSilva+Phillips February 5, 2015
ecommerce and the Future of Digital Transactions Presented by: Reed Phillips, CEO & Managing Partner DeSilva+Phillips February 5, 2015 ecommerce Sales are Growing Rapidly Global ecommerce sales (in US
More informationGLOBAL B2C E-COMMERCE DELIVERY 2015
PUBLICATION DATE: OCTOBER 2015 PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-8 TABLE OF CONTENTS I PAGE 9 REPORT-SPECIFIC SAMPLE CHARTS I PAGE 10 METHODOLOGY I PAGE 11RELATED REPORTS I PAGE
More informationMOBILEAPPS FOR RADIOBROADCASTING
MOBILEAPPS FOR RADIOBROADCASTING Case Study : INDONESIA Mobile App Market: $25 Billion by 2015 - World Mobile Applications Market 2011 - Android To Surpass Apple's App Store In Size By August 2011 -TechCrunch
More informationThe Future of E- commerce. Done By: Kenny Ong
The Future of E- commerce 1 Done By: Kenny Ong Agenda: 1. Introduction 2. Industry Analysis 3. Forecasts 4. Implications 5. Emerging Tech 6. Conclusion 2 Introduction 3 Value Chain Analysis - Disintermediation
More informationGlobal Online Payment Methods: First Half 2015
Brochure More information from http://www.researchandmarkets.com/reports/3378379/ Global Online Payment Methods: First Half 2015 Description: Around the world, the online and mobile payments environments
More informationInsights from Opera The world s leading mobile ad platform
The State of Mobile Advertising Q3 2012 Insights from Opera The world s leading mobile ad platform 10,000 + 40 BILLION + sites & applications ad impressions per month Publishers include $400 MILLION +
More informationecommerce and the Developing World
Global Payments Summit Singapore -- June 6, 2013 ecommerce and the Developing World Niki Manby Head of Emerging Product & Innovation, APCEMEA Visa Inc. @NikiManby Notice of Disclaimer Case studies, statistics,
More informationFACTS & FIGURES AUGUST 2013
AUGUST 2013 WHAT THE MARKET SAYS ABOUT AUGMENTED REALITY 1. INTRODUCTION At Layar we measure everything that we do and our customers can measure everything that they do. We use these insights to continuously
More informationResearch by the CWT Travel Management Institute
Research by the CWT Travel Management Institute The CWT Travel Management Institute conducts in-depth research and publishes timely reports on managed travel best practices to help companies get the most
More informationFUTURE OF THE TRAVEL SHARING ECONOMY ITB BERLIN MARCH 2015
FUTURE OF THE TRAVEL SHARING ECONOMY ITB BERLIN MARCH 2015 KEY TRENDS & CHALLENGES OPPORTUNITIES & FUTURE DIRECTION KEY TRENDS AND CHALLENGES Why the rise of the sharing economy? 3 Response to recession
More informationBricks And Clicks A Look At Today s Retail Marketing Trends
Bricks And Clicks A Look At Today s Retail Marketing Trends A Quick and Easy Guide to Digital Advertising for Local Businesses TABLE OF CONTENTS 3 4 7 11 The New Customer Path to Purchase The Rise of Mobile
More informationof the population now owns a smart phone* * In the under 35 s it is now 89% (Stats from Deloite) App You need an A brief guide to affordable Apps
72% of the population now owns a smart phone* * In the under 35 s it is now 89% (Stats from Deloite) You need an App A brief guide to affordable Apps Mobile Marketing is the most powerful media ever invented!
More informationManaging your online reputation
Managing your online reputation Getting the Most out of the World s Largest Travel Site Presented by Pollyanna Vincent Senior Partnerships Manager, UK and Nordics Consumer reviews are everywhere! NEARLY
More informationU.S. Mobile Benchmark Report
U.S. Mobile Benchmark Report ADOBE DIGITAL INDEX 2014 80% 40% Methodology Report based on aggregate and anonymous data across retail, media, entertainment, financial service, and travel websites. Behavioral
More informationMobile Marketing Survey. Looking at the use of mobile media, tactics and budgets, by Irish marketers in 2013 and 2014
Mobile Marketing Survey Looking at the use of mobile media, tactics and budgets, by Irish marketers in 2013 and 2014 Paul Dalton 19/3/2014 SURVEY 2014 CONTENTS 1 INTRODUCTION 2 Forward by Tom Trainor CEO
More informationBUSINESS WHITE PAPER. Contextual e-commerce: The key to an optimized e-commerce channel. www.coremedia.com
BUSINESS WHITE PAPER Contextual e-commerce: The key to an optimized e-commerce channel www.coremedia.com BUSINESS WHITE PAPER THE CONTEXTUAL JOURNEY Today s online customers are empowered like never before,
More informationState of Mobile Commerce
State of Mobile Commerce Leading mobile retailers dominate and the gap is growing Netherlands - Q4 2015 State of Mobile Commerce Q4 Highlights Criteo s analysis of shopping data from Q4 2015 demonstrates
More informationzanox Mobile Performance Barometer 2013: Europe is still playing it big in m-commerce no levelling effect in sight yet
zanox Mobile Performance Barometer 2013: Europe is still playing it big in m-commerce no levelling effect in sight yet Outstanding growth rates: 64% in mobile transactions, even 95% in mobile revenues
More informationFIVE MOST IMPORTANT TRENDS IMPACTING M-COMMERCE
FIVE MOST IMPORTANT TRENDS IMPACTING M-COMMERCE Michelle Evans Consumer Finance Senior Analyst Euromonitor International @Euromonitor @MEvans14 THE FIVE TRENDS SHAPING MOBILE PAYMENTS TODAY Euromonitor
More informationKey Consumer Insights for Effective Hotel Marketing Strategy
Key Consumer Insights for Effective Hotel Marketing Strategy Effective Hotel Marketing Strategy / 2 Introduction RezNext recently conducted a survey among leading hoteliers in India on their digital marketing
More informationBUILDING AN EFFECTIVE DIGITAL MARKETING STRATEGY
BUILDING AN EFFECTIVE DIGITAL MARKETING STRATEGY Version 2.1 20 August 2012 Today s Agenda Introductions Digital Marketing Strategy Ingredients Digital Revenue Planning Tea/Coffee Break @ 11am SEO & PPC
More informationGWI Commerce Summary Q2 2014
GWI Commerce Summary Q2 2014 GlobalWebIndex s quarterly report on the latest trends in e-, m- and t-commerce 1 Introduction GWI Commerce is where GlobalWebIndex presents the very latest figures for online
More informationAn insight report by Kantar Worldpanel ComTech THE SMARTPHONE PURCHASE EXPERIENCE
An insight report by Kantar Worldpanel ComTech THE SMARTPHONE PURCHASE EXPERIENCE THE SMARTPHONE PURCHASE EXPERIENCE Introduction As the smartphone market heads towards maturity across the globe, future
More informationSo what s this session all about?
1 So what s this session all about? It provides an introduction to digital marketing it s benefits and how organisations can use it to effectively support it s business operations It considers the main
More informationSTATE OF THE MEDIA: CONSUMER USAGE REPORT
STATE OF THE MEDIA: CONSUMER USAGE REPORT 2011 The U.S. Media Universe DEVICE OWNERSHIP 1 (millions of people who own) MOBILE & ONLINE CONSUMERS (millions of users) At least one TV 290 Mobile phone (ages
More informationzanox Mobile Performance Barometer 2015:
zanox Mobile Performance Barometer 2015: Mobile transactions reached a new peak in Q4 2014 (smartphone and tablets) with growth rates of 128% from September 2014 to October 2014 Tablets are responsible
More informationGLOBAL MOBILE MEDIA CONSUMPTION
GLOBAL MOBILE MEDIA CONSUMPTION INSIGHTS FEBRUARY 2013 Contents 1. Foreword 2. Executive Summary 3. Key Findings 4. Mobile is Getting Bigger 5. Introduction 6. General Media Consumption 7. Multitasking,
More informationTHE HOTTEST DIGITAL TRENDS The digital world is rapidly changing we ll keep you up to speed.
THE HOTTEST DIGITAL TRENDS The digital world is rapidly changing we ll keep you up to speed. Morgan Stanley stated that 91% of people keep their phone within 3 feet, 24 hours a day. 1.08 of the world s
More informationSTATE OF B2B MOBILE MARKETING 2015
STATE OF B2B MOBILE MARKETING 2015 Research Report - May 2015 WHO WE SPOKE TO Number of mobile phone users globally overtook the number of desktop users sometime last year. More and more business executives
More informationDirectory Publishers and Mobile Unlocking the Formula for Driving Revenue. Dec. 12, 2012
Directory Publishers and Mobile Unlocking the Formula for Driving Revenue Dec. 12, 2012 Welcome Thank you for joining us today Topic at center of discussion today: 73% of directory publishers expect mobile
More informationMobility in Retail. RapidValue Solutions
Mobility in Retail Retail Industry : Changing Landscape Why Go Mobile? Increased penetration of mobile Increased need to focus on the mobile market. M-commerce growth is outpacing traditional E-commerce
More informationMobile Devices. & Behaviour. How devices and operating systems influence the mcommerce journey. tradedoubler.com
Mobile Devices & Behaviour How devices and operating systems influence the mcommerce journey Know your phone: the key to effective mobile commerce Mobile consumers are not created equal. If advertisers
More informationCapitalize on Mobile Commerce by Optimizing the Mobile Shopping Experience
Capitalize on Mobile Commerce by Optimizing the Mobile Shopping Experience Capitalize on Mobile Commerce - Optimize the Mobile Shopping Experience 2 TABLE OF CONTENTS INTRODUCTION 3 THE IRRESISTIBLE RISE
More informationThe changing face of the mobile phone and its implication for marketing
The changing face of the mobile phone and its implication for marketing The ubiquitous mobile phone The Irish love affair with the mobile phone is a well documented story. The most recent report from the
More informationThe Perfect Digital Marketing Recipe For Your Business Success
The Perfect Digital Marketing Recipe For Your Business Success Executive Summary With a wide variety of options available to us, it can often be difficult to find the optimum combination of tools and techniques
More informationINTRODUCTION TO THE LEADING EVENT MOBILE APP PLATFORM A PRODUCT OF
INTRODUCTION TO THE LEADING EVENT MOBILE APP PLATFORM A PRODUCT OF Is the Mobile Revolution here? Yes. There are now over 1.4 billion smartphone users on the planet in North America 1 in 7 people around
More informationConferences Going Mobile: 2012 Trends
Conferences Going Mobile: 2012 Trends White Paper Conferences Going Mobile: 2012 Trends 2012 CrowdCompass All rights reserved. www.crowdcompass.com 1 of 8 smartphones than PCs. In 2010, more people bought
More informationPAKISTAN B2C E-COMMERCE MARKET 2015. January 2015
PAKISTAN B2C E-COMMERCE MARKET 2015 January 2015 General Information Product Details Language: English Format: PDF & Power Point Number of Pages/Charts: 69 Covered Countries/Regions: Pakistan Prices Single
More informationWhere Business Goes to Grow
Where Business Goes to Grow Investment Opportunities in Hong Kong for European Tourism Companies Jimmy Chiang Head of Tourism & Hospitality Presentation Outline I. Introduction of InvestHK II. Overview
More informationConsumer Views of Live Help Online 2012: A Global Perspective
RETAIL Consumer Views of Live Help Online 2012: A Global Perspective A consumer research study commissioned by Oracle March 2012 e Retail Talk SurVey BACkGrOund RETAIL In the fall of 2011, Oracle Retail
More informationCoady Diemar Partners 1370 Avenues of the Americas New York, NY 10019 (212) 901-2600 www.coadydiemar.com
For Immediate Release RANDOM Bits Global Mobile Growth Engine September 2014 Volume 12 The global mobile market continues on a strong growth trajectory driven by adoption and penetration of smartphones,
More informationWhy is ecommerce Important
Phil Allatt Why is ecommerce Important Why is ecommerce Important Business to Consumer (B2C) ecommerce ecommerce is the fastest growing retail market in Europe 16% of the total UK consumer spend is on
More informationOnline travel sales. Introduction. Appendix 2:
31 Appendix 2: Online travel sales Introduction While it may be hard to imagine a time when all travel was booked by phone or in person, the fact is that the online travel market is barely two decades
More informationThe State of Mobile Advertising Q2 2012
Q2 2012 Executive summary In our first edition of the State of Mobile Advertising report, we take an in-depth look at the monetization of mobile advertising from four perspectives within the ad delivery
More informationCisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2009-2014
Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2009-2014 February 9, 2010 The Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update is part of the comprehensive
More informationDefinition of Mobile Instant Messaging (MIM) Systems
J son & Partners Consulting Company presents the results of the research Mobile instant messaging systems as a direct threat to SMS. Definition of Mobile Instant Messaging (MIM) Systems MIM (Mobile Instant
More informationThe Rise of E-Finance in China Implications of Money Market Funds, Mobile Payments and Other Trends on China s Transformation
The Rise of E-Finance in China Implications of Money Market Funds, Mobile Payments and Other Trends on China s Transformation CKGSB-KPMG Breakfast Seminar May 28, 2014 1 P a g e Introduction E-finance,
More informationGlobal Luxury B2C E-Commerce Snapshot 2014
Brochure More information from http://www.researchandmarkets.com/reports/2932975/ Global Luxury B2C E-Commerce Snapshot 2014 Description: The report Global Luxury B2C E-Commerce Snapshot 2014 reveals that
More informationE-Commerce - Global Outlook
Brochure More information from http://www.researchandmarkets.com/reports/338331/ E-Commerce - Global Outlook Description: The global outlook series on E-Commerce provides a collection of statistical anecdotes,
More informationMobile marketing and advertising strategies in tourism and hospitality industry
Mobile marketing and advertising strategies in tourism and hospitality industry Tomislav Car, MSc, Assistant Faculty of Tourism and Hospitality Management Opatija, University of Rijeka Mislav Šimunić,
More informationThe 5 Consumer Trends Retailers Need to Know About (And How You Can Take Action)
The 5 Consumer Trends Retailers Need to Know About........................................................................................ 2 The 5 Consumer Trends Retailers Need to Know About (And How
More informationWhite Paper. Shipping and return as marketing tools for B2C e-commerce
White Paper Shipping and return as marketing tools for B2C e-commerce Shipping and return as marketing tools for B2C e-commerce 2 The inexorable rise of e-commerce Contents The inexorable rise of e-commerce
More informationInvestor Presentation Q3 2014
Investor Presentation Q3 2014 Disclaimers Related to forward-looking statements This presentation may contain forward-looking statements that involve risks, uncertainties and other factors concerning,
More informationWhy have a mobile website
Why have a mobile website It s a fact that 91% of all smartphone users have their phones within arm s reach 24/7 (Morgan Stanley, 2012). In order to address this ever growing market more and more business
More informationWhy your hotel must go mobile
Why your hotel must go mobile www.guestu.com Table of Contents Introduction.3 pag Engage your clients.4 pag Why go mobile?.5 pag Mobile engagement with clients.8 pag Managing a mobile app.10 pag GuestU
More informationTable of Contents. 2010 Brightcove, Inc. and TubeMogul, Inc Page 2
Table of Contents Table of Contents... 2 Background... 3 Methodology... 3 Key Findings... 4 Platform Usage... 6 Video Stream Trend Data... 6 Player Loads Q1 2010... 8 Video Uploads Q1 2010... 10 Engagement,
More information