The partnership. The joint solution shifts wireless discussions to line-of-business and marketing needs, unlocking new revenue streams.

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1 vendor solutions

2 The partnership P1 Purple WiFi is scalable, cloud-based guest WiFi software, offering customers fast access to free WiFi through social media login. In return, companies benefit from real time analytical insights, customer demographic data, information on customers movements around the venue, plus an engagement tool to send targeted customer communications. Purple WiFi is in over 2.5k venues and has over 4M users worldwide. Purple WiFi is a powerful and secure platform, with features such as social login, enhanced social media interaction, family friendly content filtering and real time insight and analytics. Purple WiFi can be deployed on new or existing Ruckus infrastructure. Purple WiFi is an over the top (OTT) solution for Ruckus Smart Wi-Fi and Ruckus Smart Positioning Technology (SPoT). The joint solution shifts wireless discussions to line-of-business and marketing needs, unlocking new revenue streams. Purple WiFi is suitable for retail, leisure, hospitality, public sector, education, healthcare, travel and transport venues where organisations are looking to generate a return by offering free WiFi. Ruckus Wireless, Inc. is a global supplier of advanced wireless systems for the rapidly expanding mobile Internet infrastructure market. The company offers a wide range of indoor and outdoor Smart Wi-Fi products to mobile carriers, broadband service providers, and corporate enterprises, and has over 56,000 end-customers worldwide. Ruckus technology addresses Wi-Fi capacity and coverage challenges caused by the ever-increasing amount of traffic on wireless networks due to accelerated adoption of mobile devices such as smartphones and tablets. Ruckus invented and has patented state-of-the-art wireless voice, video, and data technology innovations, such as adaptive antenna arrays that extend signal range, increase client data rates, and avoid interference, providing consistent and reliable distribution of delay-sensitive multimedia content and services over standard Wi-Fi. Ruckus Smart Positioning Technology (SPoT ) LBS provides key data, such as footfall traffic visualization via heat-map by zone, floor, and venue. Ruckus SPoT LBS can be deployed as a cloud-subscription service, or as Virtual SPoT, a virtualized instance of SPoT deployed on-premises or in a customer s data center without any reoccurring costs.

3 The solution the components key stakeholders Ruckus: Smart Wi-Fi Smart Positioning Technology (SPoT) for presence and location analytics Purple WiFi: Guest WiFi licenses Presence & location analytics Content filtering value proposition Clear advantages over traditional guest WiFi solutions where the business gets nothing in return for providing free WiFi Typically a 15:1 pull through, so for every $1 spent on Purple WiFi generates $15 for Ruckus partners Our joint solution allows the salesperson to move the conversation from IT to Marketing where clear benefits can be demonstrated and new budget streams are available By adding location analytics the number of s required increase Can be deployed on new or existing Ruckus WLAN. CEO CTO CIO CMO Innovation/Strategy Director Omnichannel Director Customer Experience Director critical drivers Monetization of the WiFi network Detailed customer analytics Customer engagement Drive social media engagement Enhanced user experience Provision of family friendly WiFi targets Any public WiFi network where there is a desire to monetize the service and generate ROI Those looking to understand more about their customers by collecting real time analytical data and gaining actionable insights Businesses looking for ways to engage with their customers, encourage spend and stimulate loyalty Businesses wanting to provide family friendly internet connection Have existing Ruckus hardware P2

4 The benefits Purple WiFi has been developed with our channel parteners in mind and is only sold via our network of resellers and selected distributors. Sales Support Marketing Support recurring revenue stream 5% marketing development fund up to 30% discount support with marketing collateral meeting support demo portal P3 after sales support portal training

5 Integration 1 Zone Director 2A Splash Page SPoT I 2B 3A RADIUS Server I Call 3B 4 Purple WiFi Purple WiFi Portal Guest internet access Management system Multiple social log in options Customised splash pages Secure internet access Sophisticated analytics and reporting Social media marketing tools enabled Family friendly content filtering Real time coupons and vouchering Advertising opportunities Indoor location and heat mapping Purple WiFi Access Process 1 User attempts to access internet through access point 2A 3A 4 User is redirected to splash page for authentication User is added to database on radius server User is now logged in and online 2B 3B Smart positioning technology tracks devices and logged in users Data is called through the I into the Purple WiFi Portal P4

6 Ruckus About Located in Dodge City, Kansas, the arena is a state of the art multi-purpose facility, successfully hosting hundreds of events since it first opened in An elite entertainment destination, the United Wireless Arena is the venue of choice for concerts, sporting events, family events, motor-sports, trade shows, rodeos and community activities. Why Ruckus and Purple WiFi? The objective is twofold. Firstly, we want provide an even better experience to our consumers by offering free internet inside of our venue and encourage engagement with the arena through social media. The second part to this is the analytics. The Purple WiFi dashboard is a tool that helps provide us with demographics on those who enter our facility. We gain demographic information ranging from zip code to gender of a consumer and that information for us is invaluable when promoting both our facility and our events. Nancy Mooradian, Director of Marketing and Sales Contact info@purplewifi.com P5 US: UK & Europe: Australia: Asia: