#BSidesOttawa 2015 Sponsorship Kit

Transcription

1 #BSidesOttawa 2015 Sponsorship Kit Event: Security BSides Ottawa 2015 When: Friday and Saturday 2-3 October 2015 Where: The RA Centre, 2451 Riverside drive, Ottawa

2 Contents #BSidesOttawa 2015 Sponsorship Kit... 1 BSides Ottawa Welcome... 3 Event Information... 4 Where It All Started Security BSides... 4 Media Coverage... 4 BSides Ottawa... 5 Demographics... 5 Photos from the first BSides Ottawa Event in Photos from the second BSides Ottawa Event in Sponsorship... 8 The Value of Sponsorship... 8 Reasons to Show Your Support... 8 Support Packages... 9 Bronze Sponsorship... 9 Silver Sponsorship... 9 Gold Sponsorship... 9 Platinum Sponsorship... 9 Budget Page 2

3 BSides Ottawa Welcome Thank you for your interest in sponsoring #BSidesOttawa. Following the success of our previous conferences, Information Security BSides Ottawa is returning for another great year at a larger venue with even more speakers, participants and attendees. In keeping with the philosophy of all BSides events, BSides Ottawa is a grassroots, free event providing an open platform for security experts and industry professionals to share ideas, insights and to develop longstanding relationships with others in the community. Most importantly for our sponsors, BSides Ottawa provides a rare opportunity to directly connect and create trusted relationships with key members of the Ottawa security community from academic, municipal, federal, and private sectors. The first BSides Ottawa in 2010 was attended by between decision makers and influencers over a two day period and was sponsored by 15 vendors whose generosity was overwhelming. The second BSides event in 2014 was an even greater success with 250 attendees over 2 days and 12 sponsors! We are looking for at least that many in Keeping this event free cannot be done without your continuous support. The following package contains sponsorship information for BSides Ottawa We have put together different levels of sponsorship and their benefits with the greatest benefit being that of giving back to the community and enabling others to grow and learn. We value your participation, and look forward to working with your organization in making BSides Ottawa 2015 into another true community success! Sincerely, BSides Ottawa Team Page 3

4 Event Information BSides Ottawa 2015 Where It All Started Security BSides Security BSides is the first grass roots, DIY, open security conference in the world. It is a great combination of two event styles: structured anchor events and grass-roots geocentric events. Security BSides provided the community-driven framework for building events for and by information security community members. The goal is to expand the spectrum of conversation beyond the traditional confines of space and time. It is an intense event with discussions, demos, and interaction from participants. BSides events explore the fringe of conversation and focus on the Next Big Thing. The conversation can range from hardware hacking to gender issues, from twitter hacking to proximity-based identity theft; from compliance related challenges to Cyber security laws, from cloud security to the evolution of security architecture and how it ties to daily business lives we all live. It gives the voice to the conversation that is happening just below the surface and sponsoring enables you to be part of that conversation. The following are several details about the events: Timeline: o 2009: Launched in United States o 2010: Launched in Canada (Ottawa) and Europe o 2014: Events hosted in US, Canada, Austria, UK, Germany, Poland, Belgium, Brazil, South Africa, Algeria, Malaysia, India, China, Japan, Australia o 2015: Vancouver, Toronto, Quebec City, Winnipeg Halifax, St. Johns, and Cape Breton in Canada have all held BSides events. As well, Hannover and Hamburg Germany, Slovenia, Iceland, Austria, Brazil, Chile, Poland, Algiers, Portugal, and over 50 locations in the USA. Thousands of people have attended and written about their experience at BSides events: Community organized, volunteer driven, and corporate funded Security BSides mailing list, online forums, slide share, Facebook/Twitter activity, archived photos/videos and video stream accessible through the BSides portal: Media Coverage In less than a year, Security BSides has gathered mass media attention and been written up in CSO Online, Network World, Computerworld, Information Week, The Register, ZDNet, and Dark Reading magazines. In addition to the blog posts and podcasts, it has also received coverage from Hacker News Network (HNN), EFFector, and Cisco System Cyber Risk Report. Check out the entire list at Page 4

5 BSides Ottawa BSides Ottawa 2015 Demographics The first BSides Ottawa event was held on November 12 and 13, Over the course of two days between 125 to 150 decision makers and influencers came together to network, share stories and listen to presentations from experts within their community. The second event in 2014 Built upon the success of the first, with over 250 attendees! This year s event promises to be even bigger with a projected attendance of up to 300 people. Demographics are expected to be similar to the last two BSides Ottawa events i.e. industry professionals, thought leaders, information security professionals and even students, all of whom wish to expand their body of knowledge through their common goal of learning about emerging issues and connecting with those who are experiencing them. Photos from the first BSides Ottawa Event in 2010 Ex-DND and DND Day one turnout Page 5

6 Photos from the second BSides Ottawa Event in 2014 BSides Ottawa 2014 organizing committee 2014 Keynote with BGen Mazzolin Page 6

7 2014 Capture the Flag 2014 Lunch and sponsor area Page 7

8 Sponsorship BSides Ottawa 2015 The Value of Sponsorship BSides offers small, intimate events where all participants can engage each other in order to develop connections, friendships and to network with different industry professionals. We recognize the value in engaging a smaller audience and being the big fish in a small pond. Every organization will have different goals and priorities which is why we offer different levels of participation for every individual, group, or organization. We specifically designed several different options for any sized organization to participate and support this event. Reasons to Show Your Support We recognize your desire to not only support a great event but also to see return on your investment. The following are a list of direct benefits you may see as an event sponsor. Brand recognition and awareness: Depending on the level of sponsorship, you will recognize your brand placement at some or all of the following: t-shirts, signage/lanyards, lunch sessions or attendee badges. Based on your level of participation, creative and custom branding may be arranged including transportation, banners, and podcast interviews. Big fish, small pond: By sponsoring BSides Ottawa your brand will be exposed to the best and brightest of the information security community in the Ottawa area and beyond. Your message will be better communicated to the unique and influential audience that cannot be reached out to easily through any other forums. Stay in touch with the industry: BSides enables its supporters and participants to identify and connect with industry leaders and voices. These participants represent the social networking of security. They are the people who you want to engage to solicit feedback and bring voice to your conversation. Together with BSides Ottawa, your organization can play a role in raising information security awareness and sharing exciting ideas in the information security and technology world. Stay abreast on the Next Big Thing: Nobody knows what the next big thing will be, but these events are community driven with presentations voted upon by the industry. There is no magic to how it works, but we believe that listening to the underground can help prepare you and help identify what the next big thing might be. Media: The media coverage for BSides is massive compared with its size. Be part of the conversation and get swept up in the media. Many participants have been quoted and picked up by mainstream news sources. Through the unique nature of this event the list of speakers and attendees are available online. We see the benefit in support not in the cold call connection, but in the live interactive engagement of individuals. Page 8

9 Support Packages The following are various support packages that enable you to not only show your support but also brand that support. Bronze Sponsorship Cost: $500+ CAD Features: Logo on the event website Logo in the program guide Verbal mention between the sessions 1 ticket for the event Silver Sponsorship Cost: $2,500+ CAD Features: All Bronze tier benefits, including 2 tickets for the event Sponsor provided banner placement at the venue Logo on the back of the event T-shirt Gold Sponsorship Cost: $5,000+ CAD Features: All Silver tier benefits, including 3 tickets for the event Advertisement in the program guide Table space at the event Logo on the front of the event T-shirt Logo on the event attendee badge There will be a maximum of 4 Gold tier sponsors Platinum Sponsorship Cost: $7,500+ CAD Features: All Gold tier benefits, including 5 tickets for the event Logo on event signage/banner Exclusivity within your industry vertical Table space at the event 5 minutes at the opening or closing ceremonies 10 minutes presentation at lunch There will be a single Platinum tier sponsor. Page 9

10 Budget BSides Ottawa is a not-for-profit event that is organized, planned and executed by the group of Ottawa security professionals from both Public and Private sector who are donating their time to make this event into a true community success. Any unused funds will fund future BSides Ottawa events and/or provide support to a local charity. The estimated 2015 event costs based on the upper limit of 200 attendees is $15,500, the estimated budget for 300 attendees is $20,000. A more detailed projected budget is available on request. Contact Information Please do not hesitate to contact us if you have any questions or requests. Adrien de Beaupre and the BSides Ottawa planning team: Page 10