TOUR EVENTS AND SERVICES 2014 TO 2015

Transcription

1 TOUR EVENTS AND SERVICES 2014 TO Junction Square Drive Concord, MA USA T: F: f TheMBATour

2 TOUR CALENDAR 2014 ASIA NORTH AMERICA LATIN AMERICA INDIA MIDDLE EAST AFRICA SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY JUNE NEW YORK CITY* JULY CHICAGO NEW YORK CITY WASHINGTON DC 22 BOSTON ATLANTA SAN FRANCISCO 27 LOS ANGELES HOUSTON SEATTLE 1 2 AUGUST SANTIAGO BUENOS AIRES RIO DE JANEIRO SÃO PAULO LIMA BOGOTÁ MEXICO CITY SAN JOSÉ 26 SINGAPORE HO CHI MINH CITY JAKARTA 31 SEPTEMBER BANGKOK TAIPEI TOKYO SEOUL SHANGHAI BEIJING KOLKATA DELHI BANGALORE MUMBAI CHENNAI OCTOBER NAIROBI 3 4 LAGOS 5 6 ACCRA JOHANNESBURG ISTANBUL DUBAI ABU DHABI** KUWAIT DOHA AMMAN JEDDAH 30 DAMMAM*** 31 1 NOVEMBER VANCOUVER 4 5 CALGARY 6 EDMONTON 7 8 TORONTO BEIRUT 9 10 MONTREAL OTTAWA NEW YORK CITY* (June 10, 2014) European & UK Business School Event ABU DHABI** Private event for invited candidates from a large investment authority. DAMMAM*** Private event for invited candidates from a large multinational

3 THE MBA TOUR ADVANTAGE LETTER FROM THE MANAGING DIRECTOR The MBA Tour is pleased to announce our new website services and conference schedule for the summer and fall 2014 and spring We are very excited about adding additional conferences bringing our total global tour schedule to 59 conferences. The MBA Tour is also pleased to present enhanced website services that will provide you with more opportunities to differentiate your program and target those candidates who are more likely to choose your program. On behalf of our entire team, we look forward to your participation with The MBA Tour this season! CHANGES TO OUR CONFERENCE SCHEDULE We are adding new cities to India (Kolkata), Middle East (Kuwait City) and US Tours (Seattle) and returning to Bangkok on the Asia Tour. We will continue meetings with company representatives across Asia. In India, Kolkata will replace Ahmedabad as the 5th tour city. CONFERENCE FORMAT CHANGES The MBA Tour will continue MeetUp integration into our Summer and Fall schedule. Starting in 2014 The MBA Tour will synchronize all MeetUp times during the conference with conference panels and school presentations. We will also synchronize all MeetUps schools choose to schedule during the networking portion of the conference. Out of consideration for other schools, schools that may be understaffed in any MBA Tour should use MeetUp to invite small groups of candidates to meet with them during the networking portion of the conference. The MBA Tour will now allocate the networking (Fair) room for scheduling all MeetUps during conference hours. Outside conference hours, schools should feel comfortable scheduling MeetUps in accordance with their objectives and schedules. The MBA Tour will schedule MeetUp only networking events in our summer and fall schedule in smaller markets. Be sure to check our schedule and tour itinerary for MeetUp only events. candidates, we are designing a new scheduling application for them to reserve time for school presentation, MeetUps and panels on their schedule. The MBA Tour finds that prospective students are more likely to stay longer to fulfill a preplanned schedule than an unplanned schedule. The MBA Tour will also share more information with schools on candidates who indicate in our new conference schedule builder they like (plan to attend) school presentations and MeetUps prior to the events. For schools purchasing MeetUp, The MBA Tour will provide candidate data for those who wish to attend your school presentation or who wish to MeetUp with you. We will keep these statistics and more on your website Dashboard to record your activity at The MBA Tour conferences. Another very notable enhancement for schools is the ability for partnered schools to host organized receptions. This new enhancement will allow schools to pool their marketing efforts, target registered candidates, and then send out invitations to come to a reception scheduled near an event. Candidates will also have the option of liking (planning to attend) these receptions in their new conference schedule builder on our website. For helping students sort through information about schools, we continue to upgrade our website university profile displays and search function to include showcasing multiple programs within a school. To ensure the information on your program is up to date and easy to manage, we continue to develop an auto input data system that takes publicly available internet data for you to review and approve during tour registration. We will also present information on multiple MBA programs including full time, part time and executive. We have also removed required fields so you may complete your profiles more quickly! The MBA Tour encourages all candidates registering for our conferences to upload a resume to enhance the information about them. If your program does not have the resources to sort through registration data to find qualified candidates, The MBA Tour is offering TheMBATourMatch, a service in conjunction with MeetUp to help you maximize the registrant database for optimal number of qualified candidate meetings at the events. Best wishes, Peter von Loesecke, CEO and Managing Director SOCIAL MEDIA Our networks and integration of social media activities at the events continue to grow as social media becomes an increasing applicant resource and tool to connect with potential candidates. We now have dedicated staff at many of our events who live tweet the conference, sharing real time quotes and insight on our social media channels from the panels, presentations and fair. This year we are offering Social Media & Online Marketing packages that create school specific viral media targeted directly to attendees coming to the events and our broader network of 100k+ contacts. More details about the packages on page 7 and 8. ENHANCED WEBSITE SERVICES In keeping with our current philosophy of maximizing school and candidate interaction, we are building more opportunities for students to create their own conference schedules. For schools, we will better coordinate the release of panel assignments, school presentation and MeetUps by assigning school presentation times and panelists before schools send MeetUp invitations. For Above: India Tour Left: Africa Tour

4 MEET THE TOUR TEAM PETER VON LOESECKE CEO & MANAGING DIRECTOR MOST UNUSUAL ACCOMPLISHMENT: Qualifying as a Chief Engineer on a nuclear submarine YOUR FAVORITE FOOD TO EAT ON TOUR: Peruvian food WHAT DO YOU HAVE A SPECIAL KNACK FOR? Innovating products and applying technology ONE THING YOU ALWAYS TAKE WITH YOU ON TOUR: Cold medicine! peterv@thembatour.com, ex. 101 LORI DEVIR-CARROLL EVENTS MANAGER BEST PART OF WORKING AT THE MBA TOUR: Our clients. They make the job very rewarding, especially when I travel and get to meet people face to face. FAVORITE TOUR EXPERIENCE: The trip to Goa in Sept It was a great group of 25 schools and we had a fabulous time together. Haven t been back since, but hope to one day! ONE THING YOU ALWAYS TAKE WITH YOU ON TOUR: Peanut butter lori@thembatour.com, ex. 104 ALYSSA LEE MARKETING MANAGER WHAT DO YOU ALWAYS TAKE WITH YOU ON TOUR? Ribbon and scissors WHERE WOULD YOU GO RIGHT NOW? China, to go have soup dumplings for dinner! FAVORITE PART OF WORKING AT THE MBA TOUR? Being on a small team, it helps us stay connected and work well together. UNUSUAL ACCOMPLISHMENTS? 1. In college, I was on a Division I crosscountry ski team, 2. I can fall asleep anywhere alee@thembatour.com, ex. 102 PAT TENNERIELLO DIRECTOR ONE THING YOU TAKE WITH YOU ON TOUR? My nonno s (grandfather) Pierre Cardin red tie HIDDEN TALENT: I m scary good at predicting exactly how much gasoline it will take to fill my car. FAVORITE CITY TO VISIT ON TOUR: Shanghai, China (it s usually where we have the goodbye party and sing karaoke) WHERE HAVE YOU LIVED? Rouen (France), Ottawa, NYC, San Francisco, Montréal, Whistler, Milan & Boston ptenneriello@thembatour.com, ex. 103 MAUREEN WYSE EVENT & MARKETING COORDINATOR WHERE WOULD YOU GO RIGHT NOW? Istanbul, I ve never been there and it would have an interesting history and mix of cultures. BEST PART OF WORKING AT THE MBA TOUR? Our potluck lunches every Tuesday and Thursday, definitely better than what I bring for lunch. WHAT LANGUAGES DO YOUR SPEAK? English, Chinese and Spanish mwyse@thembatour.com, ex. 106 SARAH SWAN SOCIAL MEDIA & MARKETING COORDINATOR WHAT POSITIONS HAVE YOU HELD IN THE PAST? I worked for a tech startup out in Silicon Valley. It was a great experience and I learned a lot about entrepreneurship and growing a small business! ONE THING YOU ALWAYS HAVE AT AN EVENT? My phone so I can do live updates on our social media pages during events! WHERE WOULD YOU GO RIGHT NOW? Australia sswan@thembatour.com, ex. 107 KATHY PATTISON TOUR LEADER & DIRECTOR ACCOMPLISHMENTS: I am particularly proud of the students who I enrolled in the three MBA programs I worked for. Thank goodness for LinkedIn as it s the perfect way to keep in touch with all of my MBA children. FAVORITE PART OF WORK: Participating in the planning of tours with my wonderful colleagues, helping schools maximize their recruiting experience and the opportunity to have an impact on prospective MBA s by introducing them to the exceptional schools on tour. kpattison@thembatour.com, , Virginia, USA Satellite Office CRISTINA RUIZ - BENSON REGIONAL DIRECTOR FOR LATIN AMERICA BEST MEMORY WITH THE MBA TOUR? The last day of my first tour. The feedback was good, so that meant mission accomplished! WHAT IS YOUR HIDDEN TALENT? Music, I play piano and the flute. I can play any music after hearing it. WHAT POSITIONS HAVE YOU HELD IN THE PAST? I started as a reporter in a very important newspaper of Chile. After that I was an editor of a cultural magazine, and for more than 10 years I have been in the Educational sector. cruiz-benson@thembatour.com, Santiago, Chile Satellite Office

5 SERVICES USE OUR UNIQUE SERVICES TO INCREASE YOUR SUCCESS ON THE ROAD UNIVERSITY DASHBOARD An exclusive service that enables you to track your event performance by showing the results of each event you attend. Total event registration and attendance Candidates that plan to apply to your program Candidates you met (scanned) at the event School Presentation attendance and more! COMPREHENSIVE BUSINESS SCHOOL PROFILE A public resource on The MBA Tour website for candidates to research your program. The MBA Tour was founded in 1993, and made its inaugural tour in Latin America. A region in the early 90s fast turning to privatization, and the demand for managers who could lead the transition and manage enterprises in a competitive environment was huge and unmet. The first tour had fairs, meetings, and workshops, and focused more on dialogue with candidates. The return for participating schools was very high. Many things have changed in the 20 years we have organized tours. Technology has made it possible for anyone with internet to find information about business schools, but our foundations have remained the same; facilitating personal interaction and connecting talented prospective MBA students and business schools through our tours. We take pride in ensuring schools can focus on recruiting prospective students and supporting our travelers throughout the entire tour with logistics, introductions to key contacts in local markets, and event support. COMPREHENSIVE REGISTRATION DATA AND DEMOGRAPHIC REPORTS Before and after an event, The MBA Tour provides a comprehensive report to help schools better assess the event registration demographics. The report includes candidate data on average work experience, average age, GMAT test taking, educational background, and professional background among other data. ADDITIONAL APPLICANT WORKSHOPS In select cities we organize additional applicant workshops for you to meet candidates outside the main conference and network with local MBA applicant advising centers. SCANNER The MBA Tour provides a scanner to each participating business school to instantly capture candidate contact info at conferences and eliminate extra office work. After an event schools can download the registration and contact data of scanned attendees within 24 hours. TheMBATourMatch A service for schools that do not have the resources or time to find and schedule candidates for MeetUps or MeetUp Networking events. A school will designate what type of candidates to target and we will manage inviting and confirming MeetUps for the event. During the busy travel season, The MBA Tour staff can assist in confirming Meet- Ups until the day before an event to take advantage of all registrants who are interested in your program and who you are targeting. USD 500 per event. We got one Full-Time MBA student from NYC which was great. We plan to continue working with The MBA Tour in 2014 using their MeetUp & Match offerings to help us in targeting high quality and well prepared candidates. - Lindsay Duke, Durham Business School

6 EVENT FORMATS DIFFERENTIATE YOUR BUSINESS SCHOOL BRAND THROUGH OUR COMPREHENSIVE EVENT FORMATS SCHOOL PRESENTATIONS Admissions representatives regard the presentations as one of our most useful conference formats. The presentations are an opportunity to showcase your unique program aspects to a group of prospective students. You have 30 minutes in a private room to highlight the features of your program. Typically there are three to five other universities presenting in concurrent sessions. Individual School Presentations are now offered at most conferences in 2014 for USD 500 per presentation. PANEL PRESENTATIONS Panel Presentations are minute sessions that cover valuable business school admissions topics and answer a wide range of MBA applicant questions. Schools have the opportunity to participate on the panels and share topic advice with a large group of prospective students. Panels are complimentary and any participating admissions representative can be a panelist; sign up online after registering for events. Topics in the past include: How Admission Decisions are Made, Managing Your MBA Career Search and Financing your MBA. The MBA Tour provides guiding talking points for all panels. NETWORKING SESSION The session is strategically placed at the end of the MBA conferences. This allows candidates to first gather information from the School Presentations and Panels in order to prepare for speaking with you one to one. During the MBA Networking Session you and your alumni have the opportunity to meet with a large number of applicants in a short period of time. MEETUP We offer dedicated time and space for one to one and small group meetings with top candidates during our conferences. Conferences will have allotted time in the networking room to meet with high quality candidates that are pre-selected and invited by you prior to the event. Building on MeetUp 2.0 re-design, 2014 enhancements to MeetUp include: grouping students to promote multiple programs, bulk MeetUp invitations and enhanced search and filter tools. By using MeetUp, you can gain access to detailed candidate information: resume, student interest in your school, student intent to apply to your program, GMAT status, work experience, geographical preference, and more. Use this comprehensive candidate information to help filter through to your ideal candidates! USD 500 per event, or discounted to USD 100 when purchased with a school presentation. The MBA Tour offers TheMBATourMatch, a premium service where we schedule your MeetUps on your behalf with candidates matching your school s selection criteria. USD 500, see page 5 for more details. MEETUP NETWORKING EVENTS The MeetUp Networking format includes panels and a room for one to one and small group MeetUps instead of a fair. Some cities will also include school presentations. This format is geared towards smaller conferences with candidates and provides a more intimate environment for connecting with future applicants. You will use the MeetUp system to pre-select and invite candidates to meet with you at this event. For list of MeetUp Networking cities, see page 14. SPECIALIZED MS FAIR These are 45 mins to 1 hour mini fairs that take place before the main MBA conference. This a great opportunity for you to target candidates for your specialized MS programs in addition to the MBA program. For list of cities with the MS fair option, see page

7 SOCIAL MEDIA & ONLINE MARKETING PACKAGES ENHANCE YOUR SOCIAL MEDIA & ONLINE PRESENCE THROUGH OUR PACKAGES THAT EMPHASIZE SHAREABLE VIDEO CONTENT CREATION AND PROVIDE YOU WITH THE TOOLS AND TRAINING NECESSARY TO MAXIMIZE YOUR SOCIAL MEDIA PRESENCE AT EVENTS AND BEYOND. FULL PACKAGE: USD 3,600 Great for schools doing 2 or more tours HALF PACKAGE: USD 2,600 For schools doing 6 or less events Half Package Description: COMPARE PRICING TO A PRINT AD OR WEB BANNER BE SEEN BY YOUR TARGET AUDIENCE! OUR SOCIAL MEDIA PLATFORM HIGHLIGHTS FACEBOOK: 30, % GROWTH IN TWITTER: 6, % GROWTH IN YOUTUBE: 77,500+ VIEWS, 85% GROWTH IN BLOG: 3,000 MONTHLY PAGE VIEWS WEIBO: 1, % GROWTH IN WHAT S IN THE PACKAGE? STRATEGY SOCIAL MEDIA TEMPERATURE CHECK! ARE YOU MISSING YOUR AUDIENCE ON ANY KEY SOCIAL MEDIA PLATFORMS?, The MBA Tour s social media strategy partner, will have a social media specialist evaluate your channels and provide an assesment of what s going well & what you can do to make your school hot on social media. Assessment includes: Tactics to optimize your social media channels Q&A call with Social Media Specialist CONTENT CREATION CLICK TO WATCH! 1 MIN SCHOOL PROFILE PITCH: VIRAL FRIENDLY VIDEO 2 EVENT TIPS OR APP ADVICE VIDEOS A way for candidates to become familiar with your school & hear advice before meeting you in person 2 STUDENT, ALUMNI OR PROFESSOR VIDEOS MAXIMIZE YOUR PRESENCE THROUGH FACEBOOK & TWITTER! WE CREATE A CUSTOM CONTENT CALENDAR FOR YOUR SOCIAL MEDIA MANAGERS TO FOLLOW TO ENHANCE YOUR EVENT PARTICIPATION PACKAGE DESCRIPTION CONTINUES ON NEXT PAGE Starting 2 weeks prior to a tour, content runs through tour Event hashtags & updates Custom event promotion images for your school Real-time relevant event articles

8 SOCIAL MEDIA & ONLINE MARKETING PACKAGES PACKAGE DESCRIPTION CONTINUED: EVENT PROMOTION 1 TWEET PER EVENT FOLLOWERS: 6,800+ Ready for your Meet them Toronto Nov 4! 1 SCHOOL SPOTLIGHT POST PER TOUR SOCIAL MEDIA FANS: 40,000+ Bonus advertising! Paid post on facebook to guarantee 15,000 views from our fans VIDEO ADVICE FEATURES IN EVENT PREP S TO EACH REGISTRANT: PICK 2 TOURS, 3 S PER EVENT TOUR REG # S : (SUMMER & FALL) US: 3887 LatAm: 2750 Asia: 3354 MidEast: 1232 India: 4273 Africa: 2454 Canada: Tips & 1 min profile video, help prepare attendees & showcase your school! School picks tour priority. PICK 2 TOURS: FAST, FUN 1 HR TWITTER PARTY PRIOR TO TOUR Join us for Prepping to attend The MBA Tour USA! VIDEOS FEATURED ON THE MBA TOUR WEBSITE: ALL EVENT PAGES WHERE YOUR SCHOOL PARTICIPATES AVG EVENT PAGE VIEWS: 3.5k-6k per month, 2 months leading to event 1 Tip & 1 Min Profile promoted to website visitors as prep resource. CLICK TO VIEW! INCLUSION IN 1 INFOGRAPHIC: VISUAL ADVICE ON A MBA RELATED TOPIC REGISTRANT DATABASE:70,000+ SOCIAL MEDIA FANS: 40,000+ Infographics are promoted across all our networks PROMOTION BEYOND THE EVENTS 1 SCHOOL SPONSORED CONTEST: RAISE PROGRAM AWARENESS THROUGH ENGAGEMENT FACEBOOK & TWITTER: 37,000+ VIDEO NEWSLETTER REGISTRANT DATABASE: 70,000+ Each of your 5 videos is featured at least 1 time in the monthly video newsletter Write your own caption 2014 grad class! And win an Amazon gift card! ADMISSION ADVICE IN 1 MBA MINI SERIES VIDEO: FEATURES A GROUP OF SCHOOLS SOCIAL MEDIA FANS: 40,000+ REGISTRANT DATABASE: 70,000+ Shareable video filmed at the events covering MBA topics like Interview Do s & Don ts. (Must be present in NYC July 19, Toronto Nov 8 for inclusion. Infographic sub.)

9 US TOUR JULY 2014 CANDIDATES AVERAGE AGE EXPERIENCE PERCENT WOMEN 38% 39% 37% 38% 44% 48% 43% 44% TAKEN THE GMAT 24% 29% 37% 23% 27% 29% 33% 31% AVERAGE GMAT ATLANTA BOSTON 1ST UNIV DEGREE COMPLETE 76/5 65% 74% 61% 75% 70% 67% 74% MASTERS DEGREE 9% 19% 13% 21% 10% 14% 20% 11% CURRENTLY ATTENDING UNIV 6% 9% 6% 9% 7% 8% 4% 9% CHICAGO OTHER 4% 2% 2% 5% 4% 3% 3% 2% POST-GRADUATE DIPLOMA 3% 2% 3% 3% 4% 3% 3% 2% DOCTORATE DEGREE 2% 4% 1% 2% 1% 1% 2% 2% HOUSTON LOS ANGELES NEW YORK SAN FRANCISCO WASHINGTON DC CHICAGO NEW YORK WASHINGTON DC BOSTON ATLANTA SAN FRANCISCO LOS ANGELES HOUSTON SEATTLE NEW JUNE 2014 WEDNESDAY JULY 16 SATURDAY JULY 19 MONDAY JULY 21 TUESDAY JULY 22 THURSDAY JULY 24 SATURDAY JULY 26 SUNDAY JULY 27 TUESDAY JULY 29 THURSDAY JULY 31 NEW YORK TUESDAY JUNE 10 (EUROPEAN & UK SCHOOL EVENT) Tour Leaders All The MBA Tour Staff All conferences include the MBA Fair, panels, school presentations and MeetUp. NEW YORK July 2014 includes a MS Fair prior to MBA Conference formats. NEW CITY SPOTLIGHT! COMPANIES BASED IN SEATTLE Microsoft Synapse Starbucks Amazon.com Costco T-Mobile LATIN AMERICA TOUR CANDIDATES AVERAGE AGE EXPERIENCE PERCENT WOMEN 46% 41% 43% 42% 44% 37% 16% 39% TAKEN THE GMAT 9% 9% 9% 10% 2% 10% 11% 6% AVERAGE GMAT BOGOTÁ BUENOS AIRES 1ST UNIV DEGREE COMPLETE 63% 59% 59% 60% 57% 44% 56% 57% MASTERS DEGREE 13% 10% 6% 7% 8% 18% 23% 7% CURRENTLY ATTENDING UNIV 7% 13% 9% 17% 13% 19% 7% 14% OTHER 1% 1% 3% 1% 1% 5% 2% 1% POST-GRADUATE DIPLOMA 17% 18% 22% 15% 21% 13% 12% 22% LIMA MEXICO CITY Tour Leaders Peter von Loesecke and Cristina Ruiz-Benson RIO DE JANEIRO All conferences except Buenos Aires and San José include the MBA Fair, panels, school presentations and MeetUp. BUENOS AIRES & SAN JOSÉ are MeetUp Networking Events (no fair), see page 6 for full description. SAN JOSÉ SANTIAGO SÃO PAULO SANTIAGO BUENOS AIRES MEETUP RIO DE JANEIRO SÃO PAULO LIMA BOGOTÁ MEXICO CITY SAN JOSÉ MEETUP AUGUST SATURDAY AUGUST 9 MONDAY AUGUST 11 WEDNESDAY AUGUST 13 SATURDAY AUGUST 16 MONDAY AUGUST 18 THURSDAY AUGUST 21 SATURDAY AUGUST 23 MONDAY AUGUST 25 SPOTLIGHT! REGISTRANT S INTEND TO APPLY YEAR Undecided Buenos Aires San Jose

10 ASIA TOUR CANDIDATES AVERAGE AGE EXPERIENCE PERCENT WOMEN 40% 59% 51% 35% 54% 38% 53% 25% TAKEN THE GMAT 30% 9% 9% 30% 33% 19% 23% 15% AVERAGE GMAT BEIJING HCMC 1ST UNIV DEGREE COMPLETE 52% 64% 70% 77% 59% 72% 62% 67% MASTERS DEGREE 26% 6% 7% 13% 24% 16% 22% 23% CURRENTLY ATTENDING UNIV 14% 18% 14% 4% 6% 4% 12% 2% OTHER 2% 4% 4% 1% 1% 3% 1% 1% POST-GRADUATE DIPLOMA 5% 7% 5% 4% 9% 3% 3% 6% DOCTORATE DEGREE 1% 1% 0% 1% 1% 1% 0% 2% Tour Leaders Southeast Asia (Singapore, Ho Chi Minh City, Jakarta and Bangkok) Pat Tenneriello and Lori Devir-Carroll North Asia (Taipei, Tokyo, Seoul, Shanghai, Beijing) Alyssa Lee and Maureen Wyse All conferences include the MBA Fair, panels, school presentations and MeetUp. TAIPEI, BEIJING & SHANGHAI include a MS Fair prior to MBA Conference formats. JAKARTA SEOUL SHANGHAI SINGAPORE TAIPEI TOKYO AUGUST - SEPTEMBER 2014 SINGAPORE HO CHI MINH CITY JAKARTA BANGKOK TAIPEI TOKYO SEOUL SHANGHAI BEIJING SPOTLIGHT! SOUTHEAST ASIA TUESDAY AUGUST 26 THURSDAY AUGUST 28 SATURDAY AUGUST 30 MONDAY SEPTEMBER 1 THURSDAY SEPTEMBER 4 MONDAY SEPTEMBER 8 THURSDAY SEPTEMBER 11 SATURDAY SEPTEMBER 13 MONDAY SEPTEMBER 15 GMAC testing activity in Indonesia Singapore Vietnam Thailand by Citizenship by Residence SOURCE: GMAC Geographic Trend Reports MIDDLE EAST TOUR CANDIDATES AVERAGE AGE EXPERIENCE PERCENT WOMEN 29% 22% 23% 35% TAKEN THE GMAT 2% 7% 8% 12% AVERAGE GMAT AMMAN DOHA DUBAI ISTANBUL 1ST UNIV DEGREE COMPLETE 61% 67% 69% 49% MASTERS DEGREE 11% 14% 13% 14% CURRENTLY ATTENDING UNIV 13% 3% 5% 23% OTHER 5% 8% 7% 2% POST-GRADUATE DIPLOMA 8% 7% 6% 11% Tour Leader Peter von Loesecke BEIRUT, DOHA, KUWAIT, AMMAN and JEDDAH include the MBA Fair, panels, school presentations and MeetUp. ISTANBUL and DUBAI are MeetUp Networking events (no fair), see page 6 for full description. 1 ABU DHABI and DAMMAM are a private events for invited candidates from a large investment authority or large multinational OCTOBER 2014 ISTANBUL MEETUP THURSDAY OCTOBER 16 DUBAI MEETUP SATURDAY OCTOBER 18 ABU DHABI 1 MONDAY OCTOBER 20 KUWAIT NEW THURSDAY OCTOBER 23 DOHA SATURDAY OCTOBER 25 AMMAN MONDAY OCTOBER 27 JEDDAH WEDNESDAY OCTOBER 29 DAMMAM 1 THURSDAY OCTOBER 30 BEIRUT MONDAY NOVEMBER 3 SPOTLIGHT! GMAT EXAMS TAKEN BY CITIZENSHIP Middle East Latin America Canada Africa SOURCE: GMAC World Trends

11 INDIA TOUR SEPTEMBER 2014 BANGALORE CHENNAI DELHI MUMBAI CANDIDATES AVERAGE AGE EXPERIENCE KOLKATA DELHI BANGALORE MUMBAI CHENNAI THURSDAY SEPTEMBER 18 SUNDAY SEPTEMBER 21 WEDNESDAY SEPTEMBER 24 SUNDAY SEPTEMBER 28 TUESDAY SEPTEMBER 30 PERCENT WOMEN 20% 12% 19% 23% TAKEN THE GMAT 31% 24% 31% 27% AVERAGE GMAT ST UNIV DEGREE COMPLETE 73% 67% 63% 57% MASTERS DEGREE 13% 10% 12% 20% CURRENTLY ATTENDING UNIV 5% 15% 15% 8% OTHER 6% 5% 5% 9% POST-GRADUATE DIPLOMA 3% 2% 5% 6% DOCTORATE DEGREE 0% 0% 1% 0% Tour Leaders Kathy Pattison and Sarah Swan All conferences include the MBA Fair, panels, school presentations, MeetUp, and a MS Fair prior to MBA Conference formats. SPOTLIGHT! TOP EMPLOYERS OF INDIAN CANDIDATES AT THE MBA TOUR Tata Consultancy Services Infosys - 80 Accenture - 69 IBM - 45 Deloitte - 39 Wipro - 32 KPMG - 31 Ernst & Young - 29 Cognizant Technology Solutions - 29 Goldman Sachs - 25 AFRICA TOUR OCTOBER 2014 ACCRA JOHANNESBURG LAGOS NAIROBI CANDIDATES AVERAGE AGE NAIROBI LAGOS ACCRA JOHANNESBURG THURSDAY OCTOBER 2 SATURDAY OCTOBER 4 MONDAY OCTOBER 6 THURSDAY OCTOBER 9 EXPERIENCE PERCENT WOMEN 31% 45% 29% 41% TAKEN THE GMAT 10% 3% 9% 10% AVERAGE GMAT ST UNIV DEGREE COMPLETE 77% 52% 83% 75% MASTERS DEGREE 8% 11% 5% 13% CURRENTLY ATTENDING UNIV 3% 4% 4% 2% OTHER 7% 12% 4% 1% POST-GRADUATE DIPLOMA 4% 20% 4% 7% DOCTORATE DEGREE 1% 1% 0% 1% Tour Leaders Pat Tenneriello and Maureen Wyse All conferences include the MBA Fair, panels, school presentations and MeetUp. SPOTLIGHT! RESIDENT GMAT TEST TAKING ACTIVITY GHANA NIGERIA SOUTH AFRICA KENYA SOURCE: GMAC Geographic Trend Reports Impressed that students had started the process of researching my program! Great that students were so interested in entrepreneurship/innovation (Johannesburg & Lagos) and that they were coming from diverse work and academic experiences to add to all our classrooms. Kecia Hansard, University of Maryland

12 CANADA TOUR CALGARY EDMONTON MONTREAL OTTAWA TORONTO VANCOUVER CANDIDATES AVERAGE AGE EXPERIENCE NOVEMBER 2014 VANCOUVER CALGARY MEETUP EDMONTON MEETUP TORONTO MONTREAL OTTAWA MEETUP MONDAY NOVEMBER 3 WEDNESDAY NOVEMBER 5 THURSDAY NOVEMBER 6 SATURDAY NOVEMBER 8 MONDAY NOVEMBER 10 WEDNESDAY NOVEMBER 12 PERCENT WOMEN 34% 32% 40% 42% 42% 43% TAKEN THE GMAT 9% 5% 9% 11% 13% 14% AVERAGE GMAT ST UNIV DEGREE COMPLETE 70% 78% 57% 56% 71% 73% MASTERS DEGREE 11% 12% 20% 11% 10% 9% CURRENTLY ATTENDING UNIV 3% 3% 8% 22% 9% 5% OTHER 9% 3% 4% 4% 4% 4% POST-GRADUATE DIPLOMA 6% 2% 9% 5% 6% 7% DOCTORATE DEGREE 0% 1% 2% 2% 1% 1% Tour Leaders Pat Tenneriello, Sarah Swan, and Maureen Wyse VANCOUVER, TORONTO & MONTREAL include the MBA Fair, panels, school presentations and MeetUp. CALGARY, EDMONTON & OTTAWA are MeetUp Networking format (no fair), see page 6 for full description. SPOTLIGHT! REGISTRANT S INTEND TO START MBA YEAR 55% 55% 56% 57% 55% 42% 23% 22% 23% 24% 20% 19% 17% 15% 14% 15% 13% 11% 7% 8% 8% 6% 7% 2% 4% 5% 6% 4% 4% 4% Calgary Edmonton Montreal Ottawa Toronto Vancouver Undecided INDIA SPRING TOUR JANUARY BANGALORE DELHI MUMBAI BANGALORE MEETUP MUMBAI MEETUP DELHI MEETUP CANDIDATES AVERAGE AGE SPOTLIGHT! REGISTRANT S INTEND TO APPLY YEAR SOURCE: THE MBA TOUR 2014 REGISTRATION DATA EXPERIENCE PERCENT WOMEN 16% 19% 21% TAKEN THE GMAT 22% 23% 19% AVERAGE GMAT ST UNIV DEGREE COMPLETE 55% 51% 48% MASTERS DEGREE 20% 15% 17% CURRENTLY ATTENDING UNIV 2% 10% 4% OTHER 6% 5% 7% POST-GRADUATE DIPLOMA 7% 8% 13% DOCTORATE DEGREE 0% 0% 0% 56% 26% 52% 29% 50% 26% 5% 4% 5% 6% 3% 2% 0% 0% 1% Bangalore Delhi Mumbai Undecided All conferences are MeetUp Networking Format, see page 6 for details. SOURCE: THE MBA TOUR 2014 REGISTRATION DATA

13 US SPRING TOUR FEBRUARY LOS ANGELES NEW YORK SAN FRANCISCO TORONTO CANDIDATES AVERAGE AGE WASHINGTON DC EXPERIENCE WASHINGTON DC TORONTO NEW YORK LOS ANGELES SAN FRANCISCO Event formats SOURCE: THE MBA TOUR 2014 REGISTRATION DATA PERCENT WOMEN 48% 51% 50% 45% 43% TAKEN THE GMAT 17% 20% 26% 11% 15% AVERAGE GMAT ST UNIV DEGREE COMPLETE 77% 73% 76% 67% 74% MASTERS DEGREE 4% 9% 10% 12% 11% CURRENTLY ATTENDING UNIV 9% 5% 4% 4% 5% OTHER 2% 3% 2% 5% 3% POST-GRADUATE DIPLOMA 6% 4% 2% 6% 3% DOCTORATE DEGREE 1% 1% 2% 1% 1% February 2015 formats and Tour Leaders. SPOTLIGHT! REGISTRANT S INTEND TO START MBA YEAR 43% 44% 41% 40% 39% 37% 36% 36% 35% 33% 11% 11% 9% 10% 7% 6% 4% 5% 6% 7% 2% 0% 1% 2% 1% Los Angeles New York San Francisco Toronto Washington DC undecided SOURCE: THE MBA TOUR 2014 REGISTRATION DATA LATIN AMERICA SPRING TOUR MARCH BOGOTÁ LIMA MEXICO CITY SÃO PAULO MEXICO CITY MEETUP BOGOTÁ MEETUP LIMA MEETUP SÃO PAULO MEETUP SOURCE: THE MBA TOUR 2014 REGISTRATION DATA CANDIDATES AVERAGE AGE EXPERIENCE PERCENT WOMEN 52% 49% 37% 37% TAKEN THE GMAT 7% 4% 13% 4% AVERAGE GMAT ST UNIV DEGREE COMPLETE 54% 58% 67% 53% MASTERS DEGREE 13% 4% 6% 7% CURRENTLY ATTENDING UNIV 11% 13% 5% 11% POST-GRADUATE DIPLOMA 18% 20% 19% 25% All conferences include panels and MeetUp. Tour Leaders. SPOTLIGHT! REGISTRANT S INTEND TO START MBA YEAR 53% 50% 48% 45% 37% 30% 30% 25% 13% 14% 9% 10% 4% 4% 5% 2% 3% 3% 2% 0% Bogota Lima Mexico City Sao Paulo Undecided I really liked the MeetUp only sessions, as it exposed students to programs they might not have been considering (in a far more effective way than at the fair). Sean Kelley, Rochester Polytechnic Institute SOURCE: THE MBA TOUR 2014 REGISTRATION DATA

14 TRAVEL PACKAGES WE TAKE CARE OF YOU FROM THE MOMENT YOU ARRIVE Remove the stress and hassle of travel planning by selecting one of our popular Travel Packages. This gives you the benefit of our group rates with hotels, airlines, and affordable airport transfers. You can rely on our experienced staff to make travel arrangements so you can focus your time on connecting with candidates. This is also a great opportunity to travel and connect with your industry colleagues. If the Travel Packages listed do not meet your recruiting travel needs, Lori Devir-Carroll, lori@thembatour.com, for a customized package. US European & UK School Event NEW YORK CHICAGO NEW YORK WASHINGTON DC BOSTON ATLANTA SAN FRANCISCO LOS ANGELES HOUSTON SEATTLE NEW TUESDAY JUNE 10 WEDNESDAY JULY 16 SATURDAY JULY 19 MONDAY JULY 21 TUESDAY JULY 22 THURSDAY JULY 24 SATURDAY JULY 26 SUNDAY JULY 27 TUESDAY JULY 29 THURSDAY JULY 31 no Travel Package available ASIA LATIN AMERICA SANTIAGO BUENOS AIRES MEETUP RIO DE JANEIRO SÃO PAULO LIMA BOGOTÁ MEXICO CITY SAN JOSÉ MEETUP SINGAPORE HO CHI MINH CITY JAKARTA BANGKOK TAIPEI MS TOKYO SEOUL SHANGHAI MS BEIJING MS SATURDAY AUGUST 9 MONDAY AUGUST 11 WEDNESDAY AUGUST 13 SATURDAY AUGUST 16 MONDAY AUGUST 18 THURSDAY AUGUST 21 SATURDAY AUGUST 23 MONDAY AUGUST 25 TUESDAY AUGUST 26 THURSDAY AUGUST 28 SATURDAY AUGUST 30 MONDAY SEPTEMBER 1 THURSDAY SEPTEMBER 4 MONDAY SEPTEMBER 8 THURSDAY SEPTEMBER 11 SATURDAY SEPTEMBER 13 MONDAY SEPTEMBER 15 9 CITY 8 CITY 5 CITY 4 CITY 4 to 6 CITY 8 CITY: SANTIAGO to SAN JOSÉ: USD 9,248 AUG 7-AUG 25 : 19 hotel nights, 7 flights, 14 airport transfers 6 CITY: RIO DE JANEIRO to SAN JOSÉ: USD 7,512 AUG 12 - AUG 25 : 14 hotel nights, 5 flights, 10 airport transfers 5 CITY: RIO DE JANEIRO to MEXICO CITY: USD 7,034 AUG 12 - AUG 23 : 12 hotel nights, 4 flights, 8 airport transfers 4 CITY: SANTIAGO to SÃO PAULO: USD 4,489 AUG 7 - AUG 16: 10 hotel nights, 3 flights, 6 airport transfers 4 CITY: SÃO PAULO to MEXICO CITY: USD 6,089 AUG 14 - AUG 23 : 10 hotel nights, 3 flights, 6 airport transfers 9 CITY: SINGAPORE to BEIJING: USD 11,204 AUG 24-SEPT 15: 23 hotel nights, 8 flights, 16 airport transfers 5 CITY: TAIPEI to BEIJING: USD 6,052 SEPT 2-SEPT 15: 14 hotel nights, 4 flights, 8 airport transfers 4 CITY: SINGAPORE to BANGKOK: USD 4,910 AUG 24-SEPT 1: 10 hotel nights, 3 flights, 6 airport transfers TRANSFER FROM BEIJING TO KOLKATA/INDIA TOUR: USD 950 SEPT 16: 1 flight, 2 transfers MIDDLE EAST ISTANBUL MeetUp DUBAI MeetUp Private event ABU DHABI KUWAIT NEW DOHA AMMAN JEDDAH Private event DAMMAM BEIRUT THURSDAY OCTOBER 16 SATURDAY OCTOBER 18 MONDAY OCTOBER 20 THURSDAY OCTOBER 23 SATURDAY OCTOBER 25 MONDAY OCTOBER 27 WEDNESDAY OCTOBER 29 THURSDAY OCTOBER 30 MONDAY NOVEMBER 3 9 CITY 2 CITY 9 CITY: ISTANBUL to BEIRUT: USD 8,167 OCT 14 - NOV 3: 16 hotel nights, 5 flights, 10 airport & 2 bus transfers 2 CITY: JEDDAH/DAMMAM: USD 2,185 OCT 28 - OCT 30: 3 hotel nights, 1 flights, 2 airport transfers *TRAVEL PACKAGE MUST BE PURCHASED FOR PARTICIPATION IN THESE TWO EVENTS. INDIA KOLKATA MS DELHI MS BANGALORE MS MUMBAI MS CHENNAI MS THURSDAY SEPTEMBER 18 SUNDAY SEPTEMBER 21 WEDNESDAY SEPTEMBER 24 SUNDAY SEPTEMBER 28 TUESDAY SEPTEMBER 30 5 CITY 5 CITY: KOLKATA to CHENNAI: USD 4,646 SEPT 16 - SEPT 30: 16 hotel nights, 4 flights, 8 airport transfers AFRICA NAIROBI LAGOS ACCRA JOHANNESBURG THURSDAY OCTOBER 2 SATURDAY OCTOBER 4 MONDAY OCTOBER 6 THURSDAY OCTOBER 9 4 CITY 4 CITY: NAIROBI to JOHANNESBURG: USD 5,969 SEPT 30 - OCT 9: 10 hotel nights, 3 flights, 6 airport transfers CANADA VANCOUVER CALGARY MeetUp EDMONTON MeetUp TORONTO MONTREAL OTTAWA MeetUp MONDAY NOVEMBER 3 WEDNESDAY NOVEMBER 5 THURSDAY NOVEMBER 6 SATURDAY NOVEMBER 8 MONDAY NOVEMBER 10 WEDNESDAY NOVEMBER 12 FORMATS All conferences include the MBA Fair, panels, school presentations and MeetUp unless denoted MS offers MS Fair option in addition to MBA Conference MeetUp MeetUp Networking Event (no fair), see page 6 for full description no Travel Package available I like travelling with The MBA Tour due to the opportunity to get to know colleagues from other schools as well as The MBA Tour itself. It also saves me time dealing with logistics. - Bailey Daniels, University of Toronto Private event Private event for invited candidates from a large investment authority or multinational

15 PRICING BENEFIT FROM THE VOLUME DISCOUNT AND EARLY BIRD PRICING EVENT VOLUME PRICING EVENTS PER EVENT DISCOUNT 1-5 USD 3,350 0% 6-10 USD 3,025 10% USD 2,700 19% USD 2,550 24% 31+ USD 2,375 29% Prices listed are EARLY BIRD and valid until May 30, After deadline, all events increase by USD 100 per event, travel packages by 5%. SCHOOL PRESENTATION USD minute slot in a private room to highlight the features of your program. Typically there are three to five other universities presenting in concurrent sessions. AV equipment available to book at an additional cost directly with venue. See page 6 for full description. MEETUP USD 500 Our MeetUp system makes it easy for you to pre-screen candidates and send meeting invitations to event registrants. See page 6 for full description. SCHOOL PRESENTATION & MEETUP USD 600 Get a discount by combining a school presentation and MeetUp. OPTIONAL SERVICES THEMBATOURMATCH USD 500 A service for schools that do not have the resources to find and schedule candidates for MeetUps. A school will designate what type of candidates to target and we will manage inviting and confirming MeetUps for the event. See page 5 for full description. MS FAIR USD 500 In select cities schools can participate in a MS fair held on the same day as the MBA conference. See page 6 for full description. SOCIAL MEDIA PACKAGES Full Package USD 3,600 Enhance Half Package USD 2,600 your social media & online presence through our packages that emphasize shareable video content creation and provide you with the tools and training necessary to maximize your social media presence at events and beyond. See page 7 and 8 for full package details. TRAVEL PACKAGES SEE PAGE 14 Travel packages include inner city flights, hotel accommodations with breakfast and internet included, and airport transfers. Does not include airfare to first or from last city. PAYMENT AND CANCELLATION POLICY Deposit/Invoicing: Registrations received prior to May 30 will reserve a USD 1,500 deposit invoice per tour, to secure the early bird pricing. Registrations received after May 30 will be sent full balance invoices. All invoices are due upon receipt, and payment must be received prior to the event, to avoid a USD 325 late fee, per event. If a school fails to pay the full balance prior to any conference, the MBA Tour reserves the right to restrict the university from downloading attendee pre-or post registration files. Cancellation: The school agrees that if it cancels its participation between 90 and 60 days prior to the start of the tour, 25% of the tour /event fees will be charged. If a school cancels its participation within 60 days prior to the start of a tour, 100% of the tour /event fees will be charged. Furthermore, the school will reimburse The MBA Tour, INC for all loss, liability, damages, and expenses which The MBA Tour, INC incurs or sustains as a result of a cancellation of participation by the school at any time after the nonrefundable USD 1, deposit is due. Option Payments: Once a university representative has signed up for options (extra activities, professional or cultural) on a tour, that person is committed to paying any fees associated with that option. If a representative wants to cancel their participation in a paid option, they cannot receive a refund if pre-payment has been required for that option. If payment is not received for the selected option, the representative will not be allowed to participate

16 EVENT SERVICES WHAT S INCLUDED IN THE EVENT PRICE? PURCHASED EVENT ONLY PURCHASED EVENT & TRAVEL PACKAGE Participation: Table at event Included Included Event Marketing Included Included Assistance with Event Preparation Included Included Comprehensive University Profile: year round visibility on our website Included Included Pre and Post Event Registration Data Included Included Scanner at event Included Included Tour Member Web site: extensive event and regional information Included Included Social Media Package: Helping you innovate your marketing Additional Cost Additional Cost School Presentations Additional Cost Additional Cost Participation in panel discussions at events Included Included Professional Activities: Student workshops, HR Meetings, Market briefings Included Included Cultural Events Additional Cost Additional Cost Hotel Accommodations Group Rate: make own reservations Included Airline Flights N/A Included: first city to last city Airport Transfers N/A Included JOIN THE TOUR THEMBATOUR.COM/JOIN TO PARTICIPATE IN A TOUR OR CONFERENCE Business schools interested in The MBA Tour must register and apply online: MBA programs are selected on their quality, their commitment to international recruiting, services for international students, and the diversity (curriculum, philosophy, program cost, geography) that they would add to the tour. With few exceptions, the MBA programs included in our events are taught in English. OUR SELECTION PROCESS The MBA Tour limits the number of business schools on a tour to ensure that each program has good exposure at our conferences and receives the same level of high service that we aim to provide. Priority is given to returning schools. New schools are selected on the basis of several criteria: BUSINESS SCHOOL REPRESENTATIVES Representatives attending the events organized by The MBA Tour must be full-time, campus-based professionals and should have extensive knowledge of their programs and admissions requirements. Throughout the tour, university representatives have the opportunity to collaborate in panels and school presentations that orient students and colleagues to current information and trends. It is important that the person designated by the university to travel with us be capable of contributing to an ongoing professional dialogue with prospective students and local colleagues about admissions issues and innovations in MBA programs. LOCAL QUALIFICATIONS USA: AACSB accreditation Europe and UK: EQUIS, AMBA or EFMD accreditation For those countries without regional MBA accreditation: all global qualifications must be met; must be recognized and respected by peer schools in country; must have local certification or accredited partner program Will draw qualified students to the event that otherwise might not attend In some of our local markets, there are schools that will add value to our tour events by targeting specific populations of students. Examples of these schools include: MBA programs geared towards underrepresented minorities MBA programs geared towards women MBA programs with unique academic or practical opportunities Local MBA programs that offer at home opportunities If you are a school applying to one of our tours for the first time, your application will be reviewed by our Advisory Board, and we will notify you of the decision. GLOBAL QUALIFICATIONS Length of time in MBA market Offer a Full Time MBA Program Offer a campus-based MBA program Hold non-profit status