CME/Product/Service Advertising 2015 Rate Card Number 22A From The JAMA Network and AMA Publishing Group

Transcription

1 CME/Product/Service Advertising 2015 Rate Card Number 22A From The JAMA Network and AMA Publishing Group

2 Contents Overview... 3 Audience... 4 Advertising Rates & Closing Dates JAMA Theme s 2015/Advertiser Savings Program... 8 Bonus Distribution Physician Meetings... 9 Material Specifications General Information Page 2 CME/Product/Service Advertising Rates (22A) Contact us at +1 (800) or classifieds@jamanetwork.com

3 Overview The JAMA Network constitutes a truly unique family, promoting the science and art of medicine and the betterment of public health. Each journal has an independent editor, editorial board, mission, and readership, but all work collectively to address issues at the forefront of medical publishing. The JAMA Network Journals imprimatur is much more than a brand; it is a symbol of integrity and commitment to the evolving needs of readers. Product/Service Advertising We invite you to join a community of responsible advertisers offering products and services of interest to physicians and other health professionals. Items useful in the practice of medicine, medical education, and health care delivery may be eligible for advertising upon approval. All ads are subject to the Principles Governing Advertising in Publications of the American Medical Association, accessible online through this link: /ads/adprinciples.pdf Please review the document carefully for specific requirements that may be applicable to your product or service. The adjacent table indicates the range of products and services that generally have been acceptable for publication. The AMA, in its sole discretion, reserves the right to decline any submitted advertisement or to discontinue publication of any advertisement previously accepted. Although we cannot guarantee adherence in all cases to a fixed time schedule, every effort will be made to expedite consideration in the following time intervals: Established accounts: From the time copy and, if necessary, supportive data are received, 7 working days should be allowed for AMA consideration. Announcement Art Associations/Membership Books/Publications Computers/Software Consultation/Referral Services Continuing Medical Education Courses/Symposia/ Seminars Internet Services Legal Services Marketing/Practice Development Medical Billing Medical Equipment/ Supplies Ad Submission Checklist When submitting advertising, please indicate: Complies with AMA advertising principles Product name and a brief description Advertiser name and full contact info, including Web site Intended publication(s) and the specialties in your target audience Draft copy, logo, artwork or your final creative unit, if a layout is available Ad size being considered, the number of insertions, and target spend Advertising Categories Medical Publications Medical Transcription Medical Writing Miscellaneous Notices Office Equipment/Supplies Patent Development Physician Employment Services Physician Licensing Physician Services Real Estate For Sale/Rent Statistical Services New accounts: If this is your first time doing business with us, from the time copy and supportive data are received, 14 working days should be allowed for AMA consideration. Please help us help you. The more complete your submission, the better able we will be to evaluate your advertising for publication. Contact us at +1 (800) or classifieds@jamanetwork.com CME/Product/Service Advertising Rates (22A) Page 3

4 Audience JAMA Delivers Your Target Audience JAMA has the largest circulation of any medical journal in the world. It is received each week by MDs and DOs in virtually every specialty and practice setting. In addition to AMA members from a wide range of specialties, the journal has very strong penetration into the primary care universe. It is one of the best read publications among internists. Strong Penetration of 10 Key Fields Specialty Journals are circulated on a controlled/request basis to office- and hospital-based physicians in targeted specialties. This includes all residents beyond the first year of training, residency program directors, and department chairs in relevant specialties. Qualified Circulation, July 2014 JAMA: The Journal of the American Medical Association Circulation 315,770 JAMA Dermatology 13,195 JAMA Facial Plastic Surgery 2,549 JAMA Internal Medicine 31,609 JAMA Neurology 7,344 JAMA Oncology 13,320 JAMA Ophthalmology 13,753 JAMA Otolaryngology Head & Neck Surgery 8,212 JAMA Pediatrics 10,823 JAMA Psychiatry 21,555 JAMA Surgery 10,995 Page 4 CME/Product/Service Advertising Rates (22A) Contact us at +1 (800) or classifieds@jamanetwork.com

5 Advertising Rates 2015 Display Unit Rates, Black & White 1 Insertion 1 Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page 1/6 Page Col Inch JAMA $7,395 $6,520 $4,810 $3,905 $2,725 $2,010 $495 Derm $2,005 $1,770 $1,505 $1,100 $960 $700 $180 Int Med $3,575 $3,140 $2,680 $1,960 $1,720 $1,250 $325 Facial $635 $560 $470 $355 $305 $220 $55 Neuro $1,285 $1,135 $965 $710 $610 $440 $140 Oncol $2,000 $1,765 $1,500 $1,095 $955 $695 $175 Ophth $1,470 $1,295 $1,100 $810 $700 $520 $145 Oto HNS $1,350 $1,190 $1,010 $745 $645 $465 $135 Peds $2,150 $1,795 $1,430 $1,075 $725 $450 $85 Psy $2,065 $1,815 $1,550 $1,135 $995 $730 $185 Surg $2,810 $2,475 $2,105 $1,545 $1,350 $990 $245 The minimum display unit is 1 column inch. Column-inch units are available in half-inch increments up to 9 inches depth. Maximum words per column inch is 45. Color Charges, Extra Per Insertion Full Page Fractional 4-Color Process $2,085 $1,045 2-Color Matched* $865 $430 *Matched color generally will be converted to 4-color process equivalent. Multiple Insertion Savings Composition Service Unit Charge Full Unit $200 2/3 Page $180 1/2 Page $170 1/3 Page $150 Frequency Savings 1/4 Page $140 2 Insertions 5% 3 Insertions 10% 4 Insertions 15% 5+ Insertions 20% Applicable only to black & white display rates. To receive multiple insertion savings, all insertions must be placed at the same time. Ad copy and artwork may vary across your schedule. 1/6 Page $130 Per Col Inch $25 Typesetting services are available for display ad units. Charges apply to any material not furnished to our specifications. Billed on the first insertion or when extensive revisions are required. Contact us at +1 (800) or classifieds@jamanetwork.com CME/Product/Service Advertising Rates (22A) Page 5

6 2015 & Closing Dates JAMA Jan 06 12/15/14 Jan 13 12/22/14 Jan 20 12/29/14 Jan 27 01/06/15 Feb 03 01/12/15 Feb 10 01/20/15 Feb 17 01/27/15 Feb 24 02/03/15 Mar 03 02/10/15 Mar 10 02/17/15 Mar 17 02/24/15 Mar /03/15 Apr 07 03/17/15 Apr 14 03/24/15 Apr 21 03/31/15 Apr 28 04/07/15 t May 05 04/14/15 May 12 04/21/15 May 19 04/28/15 May 26 05/05/15 Jun 02 05/12/15 Jun 09 05/18/15 Jun 16 05/26/15 Jun /02/15 t Early closing due to holiday Jul 07 06/16/15 Jul 14 06/23/15 Jul 21 06/29/15 Jul 28 07/07/15 Aug 04 07/14/15 t Aug 11 07/21/15 Aug 18 07/28/15 Aug 25 08/04/15 Sep 01 08/11/15 Sep 08 08/18/15 Sep 15 08/25/15 Sep /01/15 Oct 06 09/15/15 Oct 13 09/22/15 Oct 20 09/29/15 Oct 27 10/06/15 Nov 03 10/13/15 Nov 10 10/20/15 Nov 17 10/27/15 Nov 24 11/03/15 Dec 01 11/09/15 Dec 08 11/16/15 Dec 15 11/20/15 Dec /01/15 JAMA Dermatology JAN 12/15/14 JUL 06/09/15 FEB 01/13/15 AUG 07/14/15 MAR 02/10/15 SEP 08/11/15 APR 03/10/15 OCT 09/15/15 MAY 04/13/15 NOV 10/13/15 JUN 05/11/15 DEC 11/06/15 JAMA Facial Plastic Surgery JAN/FEB 12/15/14 MAR/APR 02/17/15 MAY/JUN 04/14/15 JUL/AUG 06/16/15 SEP/OCT 08/17/15 NOV/DEC 10/20/15 Page 6 CME/Product/Service Advertising Rates (22A) Contact us at +1 (800) or classifieds@jamanetwork.com

7 JAMA Internal Medicine JAMA Neurology JAMA Oncology JAN 12/03/14 FEB 01/05/15 MAR 01/30/15 APR 03/06/15 MAY 04/03/15 JUN 05/01/15 JUL 06/28/15 AUG 07/02/15 SEP 07/31/15 OCT 09/04/15 NOV 10/02/15 DEC 10/30/15 JAN 12/11/15 FEB 01/08/15 MAR 02/06/15 APR 03/13/15 MAY 04/10/15 JUN 05/07/15 JUL 06/12/15 AUG 07/10/15 SEP 08/13/15 OCT 09/11/15 NOV 10/09/15 DEC 11/11/15 MAY 04/16/15 JUN 05/13/15 JUL 06/11/15 AUG 07/16/15 SEP 08/12/15 OCT 09/10/15 NOV 10/15/15 DEC 11/10/15 JAMA Ophthalmology JAMA Otolaryngology Head & Neck Surgery JAMA Pediatrics JAN 12/09/14 FEB 01/14/15 MAR 02/11/15 APR 03/11/15 MAY 04/15/15 JUN 05/12/15 JUL 06/10/15 AUG 07/15/15 SEP 08/12/15 OCT 09/09/15 NOV 10/14/15 DEC 11/09/15 JAN 12/16/14 FEB 01/21/15 MAR 02/18/15 APR 03/18/15 MAY 04/22/15 JUN 05/19/15 JUL 06/17/15 AUG 07/22/15 SEP 08/18/15 OCT 09/16/15 NOV 10/21/15 DEC 11/16/15 JAN 12/04/14 FEB 01/02/15 MAR 01/29/15 APR 03/05/15 MAY 04/02/15 JUN 04/30/15 JUL 06/05/15 AUG 07/02/15 SEP 08/07/15 OCT 09/02/15 NOV 10/01/15 DEC 11/04/15 JAMA Psychiatry JAMA Surgery JAN 12/08/14 FEB 01/02/15 MAR 02/03/15 APR 03/03/15 MAY 04/07/15 JUN 05/04/15 JUL 06/02/15 AUG 07/07/15 SEP 08/04/15 OCT 09/08/15 NOV 10/06/15 DEC 11/03/15 JAN 12/12/14 FEB 01/16/15 MAR 02/16/15 APR 03/16/15 MAY 04/20/15 JUN 05/15/15 JUL 06/15/15 AUG 07/20/15 SEP 08/14/15 OCT 09/14/15 NOV 10/19/15 DEC 11/13/15 Insertion orders and material must be received by close of business on the dates indicated. Please note early closings due to holidays, which are marked with a bullet ( ), theme issues marked with a diamond (t), and bonus distribution marked with a box ( ). See page 8. Contact us at +1 (800) or classifieds@jamanetwork.com CME/Product/Service Advertising Rates (22A) Page 7

8 JAMA Network Theme s Advertiser Savings Program Special Vehicles for Your Advertising Theme issues help to focus attention on some of the most significant topics in medicine today. National news coverage is facilitated by our seasoned media relations staff, increasing awareness of and involvement with each timely release. We strongly recommend that you use a consistent media schedule to generate the best response to your advertising; however, you may wish to take advantage of these special opportunities. Get Up Front and Personal At selected meetings, AMA periodicals will be promoted and sample copies of relevant publications will be distributed building awareness and visibility among job seekers, while providing extra exposure for your advertising messages. Please refer to the individual journal page for specifics and contact us to confirm all issue and closing dates. JAMA Theme s-tentative Month Title Apr 01 Child Health/Pas Meeting, Apr 25-28, 2015 Rolling Theme Jul 21 Jul 28 Aug 4 Sep? Nov 10 Dec 08 Science and the Future of Medicine ADA Cluster Medicare/Medicaid Cluster Violence/Human Rights Lasker Award Cardiovascular Disease / AHA Meeting Medical Education JAMA s Medical Education Each year since 1901, JAMA has published a Medical Education. Original contributions address some of the most important concerns affecting undergraduate, graduate, and continuing medical education today. Appendices provide unique summaries of training program data not readily available elsewhere. The issue presents employers with a unique recruitment and branding opportunity, offering both high initial readership and enduring shelf life. Savings for Volume Advertisers You can accrue substantial savings by concentrating your classified advertising in AMA periodicals. Whether you re placing ads for physician recruitment, educational seminars, or products and services germane to the practice of medicine, this program helps get the most from your media budget. Only recognized advertiser parent companies and their subsidiaries are eligible; this program does not apply to purchasing agency spend, nor does it apply to online-only credit card transactions. Plan A: Contract Savings When you make a spending commitment for calendar year 2015 prior to your first insertion, you start saving from day 1. A contract signed by the advertiser s authorized agent must be accepted by the publisher before your first order is placed. If space will be placed by an advertising agency, the contract must be signed by both advertiser and agency. When actual spending during the year attains a higher level than that committed, additional savings will be applied to subsequent paid orders; however, rebates will not be given for any space previously booked. If your commitment is not satisfied during the year, you will be short rated. Plan B: Save as You Go If you have not signed a contract but attain one of our established spending levels for calendar year 2015, the appropriate savings rate can be applied to subsequent paid orders. Rebates will not be given for ads that already have run. Contact your advertising representative for complete details Gross Spending Commitment Level Minimum Savings 1 $15,000 3% 2 $25,000 5% 3 $40,000 8% 4 $50,000 10% 5 $75,000 15% 6 $100,000 20% Page 8 CME/Product/Service Advertising Rates (22A) Contact us at +1 (800) or classifieds@jamanetwork.com

9 Bonus Distribution & Exhibits Tentative Exhibits Month Meeting Date Location JAMA Network Jan Society of Critical Care Medicine Jan Phoenix, AZ X Feb Academic Surgical Congress Feb 3-5 Las Vegas, NV SUR Feb Pacific Coast Surgical Congress Feb Monterey, CA SUR Feb AAAAI - American Academy of Allergy/Asthma & Immunology Feb Houston, TX X Mar Endocrine Society Mar 5-8 San Diego, CA X Mar NCCNC - National Comprehensive Cancer Network Mar Hollywood, FL X Mar American College of Cardiology Mar San Diego, CA X IMN Mar Int'l Symposium of Intensive Care & Emergency Medicine (ISICEM) Mar Brussels, Belgium X Mar American Academy of Dermatology Mar San Francisco, CA DER Mar Society of Surgical Oncology Mar Houston, TX X Apr American Association for Cancer Research Apr Philadelphia, PA ONC Apr American Academy of Neurology Apr 18 - Apr 25 Washington, DC NER Apr COSM - Combined Otolaryngological Spring Meetings Apr Boston, MA OTO Apr Pediatric Academic Society Apr San Diego, CA PED Apr American College of Physicians Apr 30 - May 2 Boston, MA X INM May Association of VA Surgeons May 2-5 Miami Beach, FL X SUR May Association for Research in Vision & Ophthalmology (ARVO) May 3-6 Denver, CO OPH May American Psychiatric Association May Toronto, CN PSY May American Thoracic Society May Denver, CO X May American Society of Clinical Oncology May 29 - Jun 2 Chicago, IL ONC Jun American Diabetes Association Jun 5-9 Boston, MA X INM, PED Aug European Society of Cardiology Aug 29 - Sep 2 London, UK X INM Sep European Association for the Study of Diabetes (EASD) Sep Stockholm, Sweden X INM, PED Sep European Society of Medical Oncology Sep Vienna, Austria ONC Sep American Academy of Family Physicians Sep 29 - Oct 3 Denver, CO X Oct European Society of Intensive Care Medicine (ESICM) Oct 3-7 Berlin, DE X Oct American Society of Human Genetics Oct 6-10 Baltimore, MD X Oct Infectious Diseases Week Oct 7-11 San Diego, CA X Oct American Society for Radiation Oncology Oct San Antonio, TX X ONC Oct Lynn Sage Breast Cancer Symposium Oct 29 - Nov 1 Chicago, IL ONC Nov The Obesity Society Nov 1-7 Los Angeles, CA X INM, PED Nov American Society of Nephrology Nov 3-8 San Diego, CA X Nov American Heart Association Nov 8-10 Orlando, FL X Dec American Society of Hematology Dec 1-5 TBA ONC Dec SABCS - San Antonio Breast Cancer Symposium Dec 8-12 San Antonio, TX ONC Other Meetings Month Meeting Date Location Mar American Academy of Orthopedic Surgeons Mar Las Vegas, NV Sep American Academy of Otolaryngologist HNS Sep Dallas, TX Oct American College of Surgeons Oct 4-8 Chicago, IL Oct College of American Pathologists Oct 4-7 Nashville, TN Oct American Society of Plastic Surgeons Oct Boston, MA Oct American College of Gastroenterology Oct Honolulu, HI Oct American Society of Anesthesiologists Oct San Diego, CA Oct American Academy of Pediatrics Oct Washington, DC Oct American College of Emergency Physicians Oct Boston, MA Nov American College of Rheumatology Nov 6-11 San Francisco, CA Nov American Academy of Ophthalmology Nov Las Vegas, NV Contact us at +1 (800) or classifieds@jamanetwork.com CME/Product/Service Advertising Rates (22A) Page 9

10 Material Specifications Display Ad Unit Dimensions Unit Width Depth Composition Service Unit Size Charge Full Page /3 Page Vertical /2 Page Vertical /2 Page Horizontal /3 Page Vertical /3 Page Horizontal /4 Page Vertical /4 Page Horizontal /6 Page Vertical Column Inch Full Page $200 2/3 Page $180 1/2 Page $170 1/3 Page $150 1/4 Page $140 1/6 Page $130 Per Col. Inch $25 Typesetting services are available for display ad units. Charges apply to any material not furnished to specifications. Billed on the first insertion or when extensive revisions are required. Column-inch units are available in half-inch increments up to 9 inches in depth. Supported Software Programs Adobe InDesign CS Adobe Photoshop CS File Formats Adobe Illustrator CS Adobe Acrobat Native file formats of above software EPS... Convert to outlines TIFF... OK to use LZW compression JPG...Compression at 7 or higher PDF...Press optimized Image Requirements RGB ppi CMYK ppi Grayscale ppi Bitmapped... at least 1200 ppi Fonts The following fonts are supported. If a different typeface is desired, convert the fonts to outline before submission. (Adobe InDesign and Adobe Illustrator support this functionality.) Matched Color Prior to submission, please convert spot color to 4-color process equivalent. We must accommodate multiple fractional page ads along with other content on each offset printing form; consequently, ad submissions utilizing spot color generally will be converted to the CMYK color space and are subject to a composition service charge. Ad Submission Checklist When submitting advertising, please indicate: Complies with AMA advertising principles Product name and a brief description Advertiser name and full contact info, including Web site Intended publication(s) and the specialties in your target audience Draft copy, logo, artwork or your final creative unit, if a layout is available Ad size being considered, the number of insertions, and target spend ITC Avant Garde Gothic 1 & 2 ITC New Baskerville ITC Berkeley Old Style Berthold Bodoni Antiqua ITC Bookman 1 Cascade Script Century Expanded Century Old Style ITC Century ITC Century Condensed New Century Schoolbook Courier Frutiger Frutiger Condensed Futura 1 & 2 Futura Condensed ITC Galliard 1 & 2 ITC Garamond 1 & 2 ITC Garamond Condensed Goudy 1 & 2 Helvetica Helvetica Condensed Helvetica Neue 2 Mathematical Pi New Century Schoolbook Fractions Nuptial Script Optima Palatino Symbol Times Times New Roman Univers Univers Condensed Universal Greek & Math Pi Universal News & Commercial Pi ITC Zapf Dingbats Page 10 CME/Product/Service Advertising Rates (22A) Contact us at +1 (800) or classifieds@jamanetwork.com

11 General Information Advertising Acceptance Policy Classified advertising is subject to approval by the American Medical Association and is restricted to professional opportunities, practices for sale, medical office space available, products and services that are of interest to physicians and other health professionals, and CME. All ads must clearly and prominently identify the advertiser. We reserve the right to decline, withdraw, and/or edit copy at our sole discretion. Advertising orders are accepted subject to the terms and conditions set forth in Principles Governing Advertising in Publications of the American Medical Association. Terms and Conditions All advertising must be submitted in writing. The Publisher will not be bound by any conditions appearing on an insertion order when such condition(s) conflict with provisions contained on this rate card or with terms and conditions set forth in the referenced Principles. Every care is taken to avoid mistakes, but Publisher shall not be liable for errors and omissions. Payment, Commission 15% commission to recognized advertising agencies for payment within 30 days of invoice. Prepayment of the initial schedule by check or credit card (Visa, Master Card, and American Express accepted) is required of first-time advertisers. Invoicing is subject to credit approval. Cancellation & Copy Changes All changes to your schedule, cancellations, or corrections must be communicated to our classified department by fax or prior to the published closing date of the scheduled issue(s). Acknowledgment Service Each week we send out acknowledgments confirming advertising orders. At this time, you should verify that your ad is running under the appropriate heading and that scheduling is correct. Renewal Service Before your schedule expires, you will receive a notice facilitating automatic renewal of your ad. Simply indicate the desired issue dates, and then sign and fax the form to prior to the closing date of the first issue. Your advertising consultant will contact you to confirm this renewal. Orders, Materials & Payment Please direct all communication as follows: AMA Classified Advertising 330 N. Wabash Ave., Suite Chicago, IL Fax classifieds@jamanetwork.com Contact us at +1 (800) or classifieds@jamanetwork.com CME/Product/Service Advertising Rates (22A) Page 11

12 JAMA: The Journal of the American Medical Association JAMA Dermatology JAMA Facial Plastic Surgery JAMA Internal Medicine JAMA Neurology JAMA Oncology JAMA Ophthalmology JAMA Otolaryngology Head & Neck Surgery JAMA Pediatrics JAMA Psychiatry JAMA Surgery JAMA Career Center Classified Advertising American Medical Association 330 N. Wabash Ave., Suite Chicago, IL fax