Brand Definition and Style Guidelines

Transcription

1 Brnd Definition nd Style Guidelines June 2013

2 Tble of Contents Our Guiding Sttements...1 Our Benedictine Vlues...2 Wht is The College of St. Scholstic? Wht is Brnding nd Why is it Importnt?...5 The Logos: The Shield of the College...7 Stndrd Logo Presidentil Crest Logo Collegite Logo Athletic Logos Selecting the Correct File Formt...19 The Colors The Fonts Frequently Asked Questions Current Cmpign

3 Our Guiding Sttements Mission Sttement Shped by the Ctholic Benedictine heritge, The College of St. Scholstic provides intellectul nd morl preprtion for responsible living nd meningful work. Vision Sttement The College of St. Scholstic will be widely regrded s n cdemic community grounded in the rich Benedictine heritge nd sending forth thoughtful leders, shrpened nd sensitized by the liberl rts, who re committed to serve nd to trnsform the world. Diversity Sttement The College of St. Scholstic is committed to fostering lerning environment tht is culturlly diverse nd plurlistic. Informed by our Benedictine heritge nd its vlues of community, hospitlity, respect, stewrdship nd love of lerning, we re compelled to be open to diverse points of view nd not void dissent, while constntly being mindful of wht it is to be n engged community working for socil justice. To do so recognizes humn dignity, difference nd equlity tht includes, but is not limited to: rce, ge, clss, gender, sexul orienttion, physicl bilities nd qulities, nd ethnicity. In our striving to be n inclusive community, we must engge in intellectul discourse nd exchnge if we hope to develop n understnding of our commonlities nd differences, even if this discourse nd exchnge result in conflict nd chnge. The chllenge tht lies before us s community is to embody in our institutionl life wht it mens to be truly committed to culturl diversity nd plurlism. Questions? Cll CSS Mrketing t (218) or visit css.edu/administrtion/mrketing-nd-communictions. Pge 1

4 Our Benedictine Vlues Community Shring responsibility to crete nd support community. Creting climte which promotes sense of community while vluing the uniqueness of the individul. Mnifesting n bility to dpt to circumstnces without compromising our vlues. Hospitlity Creting welcoming tmosphere personlly nd institutionlly. Listening nd responding sensitively to ll. Extending wrmth nd cceptnce to ll. Welcoming new ides nd being open to chnge. Respect Cherishing nd promoting the worth of ll humn life. Treting persons with dignity nd reverence without regrd to ge, gender, rce, minority, sexul preference or economic sttus. Honoring nd supporting the spiritulity of ech person. Vluing the dignity of ll work. Promoting prticiption of ll persons in the decisions ffecting their lives. Stewrdship Utilizing humn resources responsibly. Providing wise nd respectful use of ll mteril nd monetry resources. Promoting prudent use of resources nd energy. Finding time for work, ply nd pryer in dily life, which will promote physicl, mentl nd spiritul growth. Love of Lerning Preserving the intellectul nd mteril heritge entrusted to us by pst genertions. Trnsmitting the tresures of humn culture to new genertions. Creting scholrly, rtistic nd scientific works which enrich nd enlrge humn life. Integrting thought nd ction s complementry spects of full humn life. Questions? Cll CSS Mrketing t (218) or visit css.edu/administrtion/mrketing-nd-communictions. Pge 2

5 Wht is The College of St. Scholstic? Wht do we do? We re here to provide morl preprtion nd n cdemic foundtion for life of meningful work. We re the pltform of personl nd socil chnge, nd our job s eductors is to help people move towrd the plce they wnt to be. To trnsform them into better, more insightful versions of themselves. To dvnce their knowledge, their bilities nd their creers so s to improve not only their lives, but the well-being of their communities. Why do we do wht we do? We were founded to prepre students for life of purpose. The Benedictine Sisters who founded St. Scholstic more thn 100 yers go set out with the mission of providing intellectul nd morl preprtion for responsible living nd meningful work. And lthough we hve grown to offer dozens of mjors to thousnds of trditionl nd nontrditionl students on five cmpuses nd online, this type of meningful preprtion is still our singulr gol. Wht do we do better thn nyone? We re more ccessible. From our cdemic nd student support services to our professors nd deprtment chirs, we provide n ffordble Benedictine environment of cdemic nd personl support to redy ny student from ny bckground for meningful creer. The office doors re open. The emils nd cell numbers re shred. The reltionship is genuine. And when student hs question, comment or concern, he or she cn count on good converstion nd trustworthy nswer on or offline. This isn t plce for teching ssistnts or nmeless, fceless students in lrge lecture hlls, it s plce for fce-to-fce dilogue nd honest discussion between students nd instructors seeking the sme gols. Whether student is t one of our physicl cmpuses or our online one, our vlues support students. Questions? Cll CSS Mrketing t (218) or visit css.edu/administrtion/mrketing-nd-communictions. Pge 3

6 Wht is The College of St. Scholstic? Wht vlues nd beliefs unify us ll? Everyone on our physicl nd online cmpuses bers witness to the Benedictine Vlues. Community, Hospitlity, Respect, Stewrdship nd Love of Lerning. These ren t merely terms we use to describe wht we believe in t The College of St. Scholstic; this is how we ctully live. We hold doors for ech other. We greet everyone we meet. We don t point out directions for someone who s lost; we wlk them to their destintion. We leve erly for clss becuse we re going to stop nd hve few converstions long the wy. And this spirit extends online, where we re supportive of our peers posts while chllenging our virtul clssmtes to think further. The Benedictine Vlues re prt of our very core, just s we re prt of this institution. And we tke them with us from cmpus into our creers. Wht is our ultimte gol? To hve our vlues go virl. In our second 100 yers, we will work to become college without wlls open to everyone, nywhere nd ech grdute will infuse his or her personl, professionl nd socil environments with the Benedictine Vlues of Community, Hospitlity, Respect, Stewrdship nd the Love of Lerning. Wht is the single messge we wnt to communicte? We offer sense of community, sense of doing something lrger nd more importnt thn oneself, nd sense of mternl compssion in plce unlike ny other. Questions? Cll CSS Mrketing t (218) or visit css.edu/administrtion/mrketing-nd-communictions. Pge 4

7 Wht is Brnding nd Why is it Importnt? A brnd is the gut rection person gets when he or she thinks bout product, plce or service. Developing the The College of St. Scholstic s fce to the world this is our brnd. It is the College s nme, how tht nme is visully expressed through our logos, our distinctive visul style nd unique messging tht extend throughout the College s communictions. The objectives tht good brnd will chieve include: Delivering the messge clerly Confirming our credibility Connecting our trget prospects emotionlly Motivting prospects to tke ction Solidifying user loylty To succeed in brnding, we must understnd the needs nd wnts of our customers nd prospects. We do this by integrting our brnd strtegies throughout the College t every point of public contct. Our brnd lives within the herts nd minds of everyone exposed to the College. It is the sum totl of their experiences nd perceptions, some of which we cn influence, nd some tht we cnnot. A strong brnd is invluble. It s importnt tht we spend time investing in reserching, defining nd building our brnd. After ll, our brnd is the source of promise to our consumer. It s foundtionl piece in our mrketing communiction, nd one we do not wnt to be without. This guide hs been developed to crete design system for The College of St. Scholstic brnd. It is series of stndrdized elements working together to crete fmily look. The consistent use of these elements is crucil to n overll cohesive look. Follow this guide when working on your projects. If in ny doubt, plese consult the College s Mrketing Deprtment. Wht is our Brnd Promise? Vlues in Action. The vlues we tech, lern nd live re exctly wht the world is looking for. The College of St. Scholstic s brnd stems from its Benedictine Vlues. A modern trnsltion of these century-old principles is vlues in ction or its cronym VIA. Also, VIA s forwrd-lening feel expresses student propulsion into meningful creers be it through trditionl cmpus experience in Duluth, dvncement online, or in n ccelerted formt t ny one of the cmpuses ll vi The College of St. Scholstic. CSS provides the wy in vriety of formts for multiple udiences. Questions? Cll CSS Mrketing t (218) or visit css.edu/administrtion/mrketing-nd-communictions. Pge 5

8 The Logos Officil Logos for The College of St. Scholstic

9 The Shield of the College A golden crown of the medievl regl shpe in herldry encircles the lilies bove, reclling the dediction of the Chpel to the Queen of Pece. The herldic indiction of college is lwys book. Hence, book occupies the center of the field. On its open pges is the motto of St. Scholstic. It is tken from the third chpter of the Book of Proverbs, nd in reference to Wisdom it reds: Her wys re wys of beuty, nd ll her pths re pece. In keeping with the trditionl Benedictine motto, Px, St. Scholstic hs chosen the second prt of the verse for her motto. It reds in ltin: Omnes semite eius pcifice. As prt of its logo, The College of St. Scholstic uses the Benedictine shield. Benedictine vlues re the cornerstone of the lerning tht hppens t the College. In its originl form, the field is blue. Upon this field is silver lily, blooming with three flowers symbolizing the three Persons of the Blessed Trinity. The bse of the lily is enclosed by silver crescent, the herldic symbol of the Virgin Mry, nd likewise the purity of Christin teching. Using the shield s grphic element. The shield on its own cn be used s grphic element, i.e. s bckground wtermrk, but is not sufficient in this form s n officil representtion of the College logo. An officil form of the College logo should lwys pper on ny project tht fetures the shield s grphic element or enhncement. Where cn I get the shield? The shield cn be downloded from css.edu/logos. Plese remember tht ll guidelines must be dhered to. Questions? Cll CSS Mrketing t (218) or visit css.edu/administrtion/mrketing-nd-communictions. Pge 7

10 Stndrd Preferred Logo The College s trditionl nd most commonly used logo Full Color / Fill (CMYK) Blck / Fill This logo is to be used for pplictions such s mgzine ds, direct mil pieces, posters, flyers, billbords, Web sites nd bnner ds when full color is being used. Full Color Reverse / Fill This logo is to be used for blck nd white or one-color pplictions such s promotionl items, i.e. pens nd cups, nd embroidery pplictions including shirts nd hts. Gryscle / Fill This logo is to be used for pplictions such s mgzine ds, direct mil pieces, posters, flyers, billbords, Web sites nd bnner ds when full color nd blck or drk bckground is being used. This logo is to be used for blck nd white pplictions on white bckground where color is not being used. Exmples for use: blck nd white mgzine nd newspper dvertisements. 2-Color / Fill (PMS Gold / PMS Blue) Where cn I get the logos? All logos cn be downloded t css.edu/logos. Plese remember tht ll guidelines must be dhered to. This logo is to be used for two-color pplictions such s promotionl items, i.e. pens nd cups, nd embroidery pplictions such s shirts nd hts, etc. Also used for the St. Scholstic business pckge, i.e. letterhed, business crds nd note crds. Questions? Cll CSS Mrketing t (218) or visit css.edu/administrtion/mrketing-nd-communictions. Pge 8

11 Stndrd Alternte Logo Alternte version of the College s trditionl logo Full Color (CMYK) Reverse This logo is to be used for pplictions such s mgzine ds, direct mil pieces, posters, flyers, billbords, Web sites nd bnner ds when full color is being used. This logo is to be used for pplictions tht feture blck or drk bckground. 2-Color (PMS Gold / PMS Blue) Blck This logo is to be used for two-color pplictions such s promotionl or novelty items, i.e. pens nd cups, etc. nd embroidery pplictions such s shirts nd hts. Also used for the St. Scholstic business pckge, i.e. letterhed, business crds nd note crds, etc. This logo is to be used for blck nd white or one-color pplictions such s promotionl nd novelty items, i.e. pens, cups nd embroidery pplictions such s shirts nd hts. Where cn I get the logos? All logos cn be downloded t css.edu/logos. Plese remember tht ll guidelines must be dhered to. Questions? Cll CSS Mrketing t (218) or visit css.edu/administrtion/mrketing-nd-communictions. Pge 9

12 Stndrd Logo with Tgline The College s trditionl nd most commonly used logo in combintion with the College s current brnd messge or tgline Full Color (CMYK) Blck / Fill This logo is to be used for pplictions such s mgzine ds, direct mil pieces, posters, flyers, billbords, Web sites nd bnner ds when full color is being used. This logo is to be used for blck nd white pplictions on white bckground where color is not being used, i.e. blck nd white mgzine nd newspper dvertisements. This logo works best for promotionl items such s pens nd cups where color is not being used. 2-Color (PMS Gold / PMS Blue) Gryscle / Fill This logo is to be used for two-color pplictions such s promotionl or novelty items, i.e. pens nd cups, nd embroidery pplictions such s shirts nd hts. Also used for the St. Scholstic business pckge, i.e. letterhed, business crds nd note crds. This logo is to be used for blck nd white or one-color pplictions such s promotionl or novelty items, i.e. pens nd cups, nd embroidery pplictions such s shirts nd hts. Where cn I get the logos? All logos cn be downloded t css.edu/logos. Plese remember tht ll guidelines must be dhered to. Questions? Cll CSS Mrketing t (218) or visit css.edu/administrtion/mrketing-nd-communictions. Pge 10

13 Individul Cmpus, Deprtment or Progrm Logos Logo style to mintin brnd integrity nd best use the College s powerful nd positive reputtion Full Color (CMYK) Full Color (CMYK) Creer Services This logo is to be used for pplictions such s mgzine ds, direct mil pieces, posters, flyers, billbords, Web sites nd bnner ds when full color is being used. This logo is to be used for pplictions such s mgzine ds, direct mil pieces, posters, flyers, billbords, Web sites nd bnner ds when full color is being used. Blck / Fill Blck / Fill Rochester Cmpus This logo is to be used for blck nd white pplictions on white bckground where color is not being used, i.e. blck nd white mgzine nd newspper dvertisements. This logo works best for promotionl items such s pens nd cups where color is not being used. Athletic Trining This logo is to be used for blck nd white pplictions on white bckground where color is not being used, i.e. blck nd white mgzine nd newspper dvertisements. This logo works best for promotionl items such s pens nd cups where color is not being used. Independent logos for individul deprtments, progrms nd cmpuses re not llowed, s they my crete confusion nd my conflict with the overll College brnd. Individul cmpus, deprtment nd progrm nmes my be plced under the logo s shown in the exmples bove. Utilizing the estblished brnd identity benefits not only the specific cmpus, deprtment or progrm but lso benefits ll entities of the College nd the College s whole. For stylized version of the logo, s described bove, tht hs not yet been creted plese contct the Mrketing deprtment. Where cn I get the logos? All logos cn be downloded t css.edu/logos. Plese remember tht ll guidelines must be dhered to. Questions? Cll CSS Mrketing t (218) or visit css.edu/administrtion/mrketing-nd-communictions. Pge 11

14 Stndrd Logo Guidelines To ensure consistency, ll logo use must dhere to the following guidelines Logo Mximum Size Given the correct choice of rtwork (eps file), the logo cn be enlrged without losing qulity. Logo Minimum Size It is importnt to mintin legibility t ll sizes. Every ttempt should be mde to not use the logo below width of 1.75 inches. Inpproprite Use The logo communictes much more thn simply the nme, it conveys the stndrds nd reputtion of the College. Therefore, we must protect our logo from pplictions tht would diminish its visul ppernce. The College logo hs been specilly creted nd should not be ltered in ny wy. The logo should not be skewed, expnded, condensed, emboldened, drop-shdowed, underlined or linked to ny other object. The color of the logo should not be chnged. However, when color is not vilble, the solid blck logo should be used. If in ny doubt, plese consult the College s Mrketing Deprtment. Exclusion Are To help mintin the visul integrity of the logo, n exclusion zone hs been creted. The exclusion re is mrked nd should not be encroched upon. The mesurement of the exclusion re is equl to the height of the tllest type in the logo nd should lwys be proportionl to the size of the logo used. The spce indicted by the dotted lines should be regrded s the minimum spce between the logo nd nother such object. Questions? Cll CSS Mrketing t (218) or visit css.edu/administrtion/mrketing-nd-communictions. Pge 12

15 Presidentil Crest Logo Specilized logo tretment reserved for specific usge Stndrd Reverse When to use the Presidentil Crest logo This is specilized logo with specific usges. It is intended for projects ssocited with the College president, Bord of Trustees or officil College events such s grdution. Cll before using this logo Plese consult the College s Mrketing Deprtment to determine whether this logo is pproprite for your intended purpose. Where cn I get the logos? All logos cn be downloded t css.edu/logos. Plese remember tht ll guidelines must be dhered to. Questions? Cll CSS Mrketing t (218) or visit css.edu/administrtion/mrketing-nd-communictions. Pge 13

16 Presidentil Crest Guidelines To ensure consistency, ll logo use must dhere to the following guidelines Logo Mximum Size Given the correct choice of rtwork (eps file), the logo cn be enlrged without losing qulity. Logo Minimum Size It is importnt to mintin legibility t ll sizes. Every ttempt should be mde to not use the logo below width of 1 inch. Inpproprite Use The logo communictes much more thn simply the nme, it conveys the stndrds nd reputtion of the College. Therefore, we must protect our logo from pplictions tht would diminish its visul ppernce. The College logo hs been specilly creted nd should not be ltered in ny wy. The logo should not be skewed, expnded, condensed, emboldened, drop-shdowed, underlined or linked to ny other object. The color of the logo should not be chnged. However, when color is not vilble, the solid blck logo should be used. If in ny doubt, plese consult the College s Mrketing Deprtment. Exclusion Are To help mintin the visul integrity of the logo, n exclusion zone hs been creted. The exclusion re is mrked nd should not be encroched upon. The mesurement of the exclusion re is equl to the height of the tllest type in the logo nd should lwys be proportionl to the size of the logo used. The spce indicted by the dotted lines should be regrded s the minimum spce between the logo nd nother such object. Questions? Cll CSS Mrketing t (218) or visit css.edu/administrtion/mrketing-nd-communictions. Pge 14

17 Collegite Logo Logo intended for uses tht re generlly less forml nd/or ssocited with cmpus life Full Color / Fill (CMYK) Blck / Fill Reverse 2-Color / Fill (PMS 116 Gold nd PMS 295 Blue) When to use the Collegite logo This logo works well for projects tht pertin to cmpus life. It evokes trditionl college look tht is gret for novelty items such s cups nd bckpcks. This logo is especilly pproprite for items of clothing such s t-shirts, jckets nd cps. Not sure if this is the correct logo for your needs? Plese consult the College s Mrketing Deprtment to determine whether this logo is pproprite for your intended purpose. Where cn I get the logos? All logos cn be downloded t css.edu/logos. Plese remember tht ll guidelines must be dhered to. Questions? Cll CSS Mrketing t (218) or visit css.edu/administrtion/mrketing-nd-communictions. Pge 15

18 Collegite Logo Guidelines To ensure consistency, ll logo use must dhere to the following guidelines Logo Mximum Size Given the correct choice of rtwork (eps file), the logo cn be enlrged without losing qulity. Logo Minimum Size It is importnt to mintin legibility t ll sizes. Every ttempt should be mde to not use the logo below width of 1.5 inches. Inpproprite Use The logo communictes much more thn simply the nme, it conveys the stndrds nd reputtion of the College. Therefore, we must protect our logo from pplictions tht would diminish its visul ppernce. The College logo hs been specilly creted nd should not be ltered in ny wy. The logo should not be skewed, expnded, condensed, emboldened, drop-shdowed, underlined or linked to ny other object. The color of the logo should not be chnged. However, when color is not vilble, the solid blck logo should be used. If in ny doubt, plese consult the College s Mrketing Deprtment. Exclusion Are To help mintin the visul integrity of the logo, n exclusion zone hs been creted. The exclusion re is mrked nd should not be encroched upon. The mesurement of the exclusion re is equl to the height of the tllest type in the logo nd should lwys be proportionl to the size of the logo used. The spce indicted by the dotted lines should be regrded s the minimum spce between the logo nd nother such object. Questions? Cll CSS Mrketing t (218) or visit css.edu/administrtion/mrketing-nd-communictions. Pge 16

19 Athletics Deprtment Logos Most commonly used versions of the Athletics Deprtment logos Full Color (CMYK) Blck Full Color (CMYK) Blck When to use the Athletics Deprtment logos These logos re ment for use with projects in connection with, or pertining to, the Athletics Deprtment. While there re dditionl versions of the logo tht represent individul sports, not ll tems choose to use the logo specific to their sport. In generl, it is best to use one of the versions contined on this pge. Not sure if this is the correct logo for your needs? Plese consult the College s Mrketing Deprtment to determine whether this logo is pproprite for your intended purpose. Where cn I get the logos? All logos cn be downloded t css.edu/logos. Plese remember tht ll guidelines must be dhered to. Questions? Cll CSS Mrketing t (218) or visit css.edu/administrtion/mrketing-nd-communictions. Pge 17

20 Athletics Deprtment Logos To ensure consistency, ll logo use must dhere to the following guidelines Logo Mximum Size Given the correct choice of rtwork (eps file), the logo cn be enlrged without losing qulity. Logo Minimum Size It is importnt to mintin legibility t ll sizes. Every ttempt should be mde to not use the logo below width of 1.5 inches. Inpproprite Use The logo communictes much more thn simply the nme, it conveys the stndrds nd reputtion of the College. Therefore, we must protect our logo from pplictions tht would diminish its visul ppernce. The thletic logo hs been specilly creted nd should not be ltered in ny wy. The logo should not be skewed, expnded, condensed, emboldened, drop-shdowed, underlined or linked to ny other object. The color of the logo should not be chnged. However, when color is not vilble, the solid blck logo should be used. If in ny doubt, plese consult the College s Mrketing Deprtment. Exclusion Are To help mintin the visul integrity of the logo, n exclusion zone hs been creted. The exclusion re is mrked nd should not be encroched upon. The exclusion re should lwys be proportionl to the size of the logo used. The spce indicted by the dotted lines should be regrded s the minimum spce between the logo nd nother such object. Questions? Cll CSS Mrketing t (218) or visit css.edu/administrtion/mrketing-nd-communictions. Pge 18

21 Selecting the Correct Logo File Formt Quick guide s to which version of our downlodble logos will work best for specific purposes FORMAT GUIDE EPS JPEG PNG Qulity Highest High Low Resolution Vector grphic 300 dpi 72 dpi Cn scle to ny size Cn scle down Cn scle down without losing qulity without losing qulity Usge Printed literture Word Primrily Web Advertising Powerpoint Web-sfe colors Exhibitions Web Signs Artwork - Selecting the correct file formt The chrt on this pge provides guide to ssist you when selecting file to send to suppliers, or to use s prt of your presenttion. From this chrt you cn select the most pproprite formt tht blnces file size with ppliction requirement. Questions? Cll CSS Mrketing t (218) or visit css.edu/administrtion/mrketing-nd-communictions. Pge 19

22 The Colors Officil Colors for The College of St. Scholstic

23 The Colors of CSS Use these colors to guide your designs nd lyouts to ensure you re stying consistent with the St. Scholstic brnd. Primry Colors Scholstic blue Pntone 295 C / #002e5f C 100 R 0 M 57 G 68 Y 0 B 124 K 40 Scholstic gold Pntone 116 C / #ffcb00 C 0 R 255 M 16 G 210 Y 100 B 0 K 0 Secondry / Complementry Color Scholstic red/ornge Pntone 174 C / #b34c2b C 0 R 168 M 70 G 77 Y 100 B 16 Note: Secondry or complementry colors should be used springly s ccent colors nd never s dominte color. Secondry colors provide depth to the brnd tht will llow more vriety nd verstility in the development of mrketing medi while mintining coordinted, integrted look. The College is in the process of determining whether to dd dditionl secondry/ complementry colors. Questions? Cll CSS Mrketing t (218) or visit css.edu/administrtion/mrketing-nd-communictions. Pge 21

24 The Fonts Officil Fonts for The College of St. Scholstic

25 The Fonts of CSS Use these fonts to guide your designs nd lyouts to ensure you re stying consistent with the St. Scholstic brnd. Whether for print or Internet, when prepring document for publiction, consistency of font use nd styles is nother wy to help build brnd identity. In generl, the College uses sns-serif font for hedlines nd subheds, nd serif font for body copy. Serif fonts re fluid in ppernce nd re more reder-friendly typefce. In some cses when body copy prints very smll, such s legl copy, or on Web sites nd socil medi, sns-serif font my be used to help redership. THE FOLLOWING IS A GUIDE: (See exmples of these fonts on the next pge.) Hedlines nd Subheds Print: Helvetic Neue - Bold Web/Socil Medi: Georgi - Bold Body Copy: Print: Adobe Grmond Pro - Romn Web/Socil Medi: Helvetic - Romn When designing the printed or screen pge, using n pproprite font tht coincides with the pge concept is often llowed. Sound judgement for font use should lwys err to the side of brnd consistency. Questions? Cll CSS Mrketing t (218) or visit css.edu/administrtion/mrketing-nd-communictions. Pge 23

26 The Fonts of CSS Use these fonts to guide your designs nd lyouts to ensure you re stying consistent with the St. Scholstic brnd. Print Helvetic Neue - Bold A Bb Cc Dd Ed Ff Gg Hh Ii Jj Kk Ll Mn Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Adobe Grmond Pro - Romn A Bb Cc Dd Ed Ff Gg Hh Ii Jj Kk Ll Mn Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Web / Socil Medi Georgi - Bold A Bb Cc Dd Ed Ff Gg Hh Ii Jj Kk Ll Mn Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Helvetic - Romn A Bb Cc Dd Ed Ff Gg Hh Ii Jj Kk Ll Mn Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Questions? Cll CSS Mrketing t (218) or visit css.edu/administrtion/mrketing-nd-communictions. Pge 24

27 Frequently Asked Questions Why is using specific logos importnt? The College of St. Scholstic logos re our visul identity, which enbles us to be distinguished from competitors. The need to strengthen our reputtion loclly, ntionlly nd interntionlly is key. The College of St. Scholstic brnding represents n importnt clrifiction of our ttributes s n orgniztion, nd how we cn best present them to the outside world. It llows us to communicte our work successfully to those unfmilir with The College of St. Scholstic. These guidelines hve been creted to help non-specilists crete high-qulity communictions quickly nd esily. When you use the The College of St. Scholstic logos, it sends messge bout you, your deprtment nd the College. The logo instntly invokes the power of the College s legcy nd reputtion, nd tells the world tht you re prt of tht heritge. Cn I crete my own sub-brnd or logo? For multitude of resons, the nswer is no. Deprtmentl logos nd/or logo ltertions cn be creted by only the College s in-house Mrketing design tem. Where cn I obtin photogrphs? The Mrketing Deprtment mintins digitl sset mngement system tht holds wide rnge of imges including students nd cmpus life, fculty/stff nd people of interest, nd sites nd loctions round cmpus. The digitl sset mngement system cn be ccessed t rchive.css.edu/res/sites/sprkle/. If you hve questions or need further ssistnce ccessing these imges, plese contct the Mrketing Deprtment t (218) In ddition, we cn ssist you in hiring or scheduling photogrpher if you hve specific subject mtter or events tht require photogrphy. If photogrpher is not vilble or fesible nd we do not hve n imge suitble in our digitl sset mngement system, you my shoot your own photogrphy. However, it is importnt tht you re wre of resolution nd file size when you re deling with digitl imges. Imges used for Web sites need to be of lower pixel resolution thn those used for printed mterils. Web site imges re usully in the rnge of pixels wide nd high. For printed mterils, the lrger the digitl imge the better (normlly 300 dpi). Where cn I get the logos? All logos cn be downloded from css.edu/logos. Plese remember tht ll guidelines must be dhered to. Questions? Cll CSS Mrketing t (218) or visit css.edu/administrtion/mrketing-nd-communictions. Pge 25

28 Frequently Asked Questions Cn I crete my own publicity mterils? No, more often thn not, printed literture, such s flyer or brochure for our prospectus, is the first piece of visul communiction people receive from us. Therefore it s often their first impression of the College nd wht we stnd for. For this reson, it s crucil we develop mteril tht communictes the College s vlues effectively nd hs consistent visul look nd feel. If we don t do this, it could crete poor impression nd weken our brnd - no mtter how smll the job. Cn I contct the medi myself? No. All contct with the medi, including press releses, should be through the Mrketing Deprtment s Director of College Communictions. This llows us to present consistent nd professionl messge to our udiences. The Director of College Communictions cn be contcted t (218) When should I use the College logos? The College logo should be used on promotionl mteril dvertising eduction or events t ll St. Scholstic cmpuses nd promotion of ny course or degree including: undergrdute, grdute, online or ccelerted. In generl, ll communictions nd events tht re ssocited with the College in ny mnner should use the pproprite College logo. There re limited exceptions, such s forml invittions. If there is ny question s to whether logo should be used or which logo should be used, plese contct the College s Mrketing Deprtment. Questions? Cll CSS Mrketing t (218) or visit css.edu/administrtion/mrketing-nd-communictions. Pge 26

29 The Current Cmpign Officil Current Cmpign for The College of St. Scholstic

30 Our Current Cmpign Wht is cmpign nd how does it differ from the brnd? As stted erlier in this document (See Pge 5 for more detil): A brnd is the gut rection person gets when he or she thinks bout product, plce or service. Cmpigns re built on deep understnding of the benefits your brnd delivers. A cmpign is comprised of series of messges tht shre single ide nd theme delivered cross relevnt touch points over specific period of time. When should the cmpign look be used? It is best to consult with ledership or specific mrketing plnners within the Mrketing Deprtment to determine whether the current cmpign look or tone is best to promote specific messge, product or deprtment. The criticl prt of n dvertising cmpign is the cmpign theme, s it sets the tone for the individul dvertisements nd other forms of mrketing communictions tht will be used. The cmpign theme is the centrl messge tht will be communicted in the promotionl ctivities. Questions? Cll CSS Mrketing t (218) or visit css.edu/administrtion/mrketing-nd-communictions. Pge 28

31 Current Cmpign Font Use this font to guide your designs nd lyouts to ensure you re stying consistent with St. Scholstic s current cmpign. Whether for print or Internet, when prepring document for publiction, consistency of font use nd styles is importnt. Sound judgement for font use should lwys err to the side of brnd or current cmpign consistency. Soho Std (font fmily) ABCDEFGHIJKLMNOPQRSTUVWXYZ bcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ bcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ bcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ bcdefghijklmnopqrstuvwxyz ABCDEF GHI JKLMNOP QRSTUVW XYZ bcdefghijklmnopqrstuvwxyz Questions? Cll CSS Mrketing t (218) or visit css.edu/administrtion/mrketing-nd-communictions. Pge 29

32 Current Cmpign Photogrphy Style Use this photogrphy style to guide your designs nd lyouts to ensure you re stying consistent with St. Scholstic s current cmpign. Whether for print or Internet, when prepring photogrphy for publiction, consistency of use nd styles is importnt. Sound judgement for photogrphy use should lwys err to the side of brnd or current cmpign consistency. Use of customized photogrphy with wrm, desturted tone tht highlights the beuty of cmpus will llow the prospective students to imgine themselves in the setting. Photogrphy with sense of humor nd fun. Lifestyle imges where subjects re not looking t the cmer. Photogrphy tht embrces color, such s blue, yellow nd even brown. Questions? Cll CSS Mrketing t (218) or visit css.edu/administrtion/mrketing-nd-communictions. Pge 30

33 Current Cmpign Advertising Exmples Below re severl exmples of the College s current cmpign style. From our clssroom to your own in s little s 18 months. + Grdute Teching Licensure Progrm + Ern your K-12 teching license while working towrd mster s degree + Online nd weekend courses designed for working dults go.css.edu/techtody + (877) Clsses strt Jnury 14. Business moves fst. So do our business progrms. With your bchelor s degree, you re perfectly positioned to move into n MBA or Mster s in Mngement progrm - nd the creer you wnt. Accelerted, 8-week terms help you finish fster Tke one or two clsses per term Designed for working dults, with online nd evening clss options Degree completion in s little s 18 months St. Cloud Cmpus go.css.edu/sjsb (877) Questions? Cll CSS Mrketing t (218) or visit css.edu/administrtion/mrketing-nd-communictions. Pge 31