DATA SCIENTIST WHY IT S THE SEXIEST JOB OF THE 21 ST CENTURY

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1 Brought to you by DRIVING BETTER BUSINESS DECISIONS JULY/AUGUST 2013 ADVENT OF THE DATA SCIENTIST WHY IT S THE SEXIEST JOB OF THE 21 ST CENTURY ALSO INSIDE: Anlytics & BPM SMAC delivers one-two punch Predictive Anlytics Hrnessing the power of big dt Forecsting & Optimiztion Perfect technology for complex sourcing BROUGHT TO YOU BY: Executive Edge FICO chief nlytics officer Andrew Jennings on wht mkes good dt scientist Anlytics Mgzine, the website, nd the monthly emil newsletter, Anlytics enews deliver the ltest informtion on the role of nlytics in business decision mking. These publictions re produced by the leding ssocition for dvnced nlytic professionls, INFORMS (the Institute for Opertions Reserch nd the Mngement Sciences). The editoril mission is to help dvnce the prctice, reserch, methods nd pplictions of dvnced nlytics. Anlytics is Delivered Through Multiple Chnnels to Your Prospects ADVERTISING CONTACTS DISPLAY ADVERTISING: EMPLOYMENT ADVERTISING: Niki Smmons jps@informs.org Published six times yer, ech digitl issue of Anlytics Mgzine includes timely feture rticles, deprtments nd columns written by industry experts, nd cse studies of nlytic pplictions in business decisions. More thn 12,000 business executives, nlyst professionls, cdemics nd students receive Anlytics Mgzine. The monthly Anlytics enews, emiled to more thn 10,000 subscribers, reports on industry news, reserch studies, compny nnouncements, industry events nd creer dvncement. Anlytics enews provides dvnce previews of upcoming rticles in Anlytics nd direct links to the website nd mgzine. The website, is the dily destintion for the nlytics industry. The website fetures industry news, reserch studies, ccess to Anlytics Mgzine, upcoming industry events, new product nnouncements, industry reserch, suppler directories, nlytic blogs/ videos/ podcsts nd whiteppers. The content on the website is constntly updted to provide the most current news nd informtion in the nlytics industry.

2 BROUGHT TO YOU BY: Brought to you by Anlytics Digitl Mgzine Technicl nd business executives re incresingly sourcing nd consuming informtion they need from the Internet nd digitl chnnels rther thn trditionl print publictions. The Anlytics Digitl Mgzine represents the best of both worlds. As mgzine, Anlytics fetures coverge of descriptive, predictive nd prescriptive nlytics written by industry experts for ctive prctitioners nd business decision mkers. Anlytics offers n interctive reding nd eduction experience tht print publictions cnnot mtch. Anlytics ws designed to recrete the experience of turning the pges of print publiction online nd to provide numerous interctive enhnced fetures. These fetures include: SPECIAL SUPPLEMENT: CERTIFIED ANALYTICS PROFESSIONAL HANDBOOK DRIVING BETTER BUSINESS DECISIONS Anlyze This! Vijy Mehrotr seeks to mke sense of the nlytics world JANUARY/FEBRUARY 2013 WORKSOCIAL New pproch blends dt, process nd collbortion for better, fster decision-mking. ALSO INSIDE: Pick the right nlytics prtner Big dt, nlytics nd elections Softwre survey: decision nlysis Access informtion on ny computer, smrtphone or tblet Esily emil publiction to shre informtion with collegues Downlod Anlytics s PDF Serch function llows reders to serch through current issue nd ll rchived issues Esy to use print function to print specific rticles nd dvertisements Ability to click on dvertisements to visit dvertisers website, wtch video content or complete contct form Serch function Downlod PDF Emil Print Demogrphics Totl Registered Subscribers: 12,000 Anlytics reders enjoy the digitl formt of the mgzine, the bility to ccess the rticles nd columns from ny loction, nd to esily shre informtion with collegues. This type of enggement leds to reders verging combined totl of 770 hours with ech issue, viewing n verge of 102,466 pge views per issue. Title Corporte Mgmt..VP/ Directors/Mngers 30.1% Anlyst 29.9% Acdemic 18.7% Consultnt 15.9% Other 5.4% Primry Business Consulting Services 17.8% Eduction 12.6% Business Services/Accounting 11.9% Finncil Services/Insurnce 11.0% Telecom/Communictions 8.4% Mnufcturing 6.6% Government/Militry 6.4% Engineering Services 4.3% Helth Services 4.0% Retil/Wholesle 4.0% Mrketing/Advertising 3.1% Trnsporttion 2.9% Mining/Energy/Utilities 2.6% Construction 0.8% Agriculture 0.6% Rel Estte 0.2% Other 2.8%

3 Anlytics Digitl Mgzine 2014 EDITORIAL CALENDAR *Editoril Clendr subkect to chnge FEATURE TOPICS Ed Photos Ed Photos Jnury/Februry Mrch/April My/June July/August September/October November/December Adventures in nlytics consulting Certify your creer with CAP progrm Job mrket: Why dt scientists re in demnd Cn nlytics strike it rich in oil industry? Vehicle routing: Survey of VR products, trends Mobile nd collbortion nlytics & BI Big dt: Cn it get ny bigger? Of course it cn. Dt, text mining: The hunt for vluble insight Hybrid dt: Combining structured & unstructured dt Helthcre nlytics & opportunities Visul nlytics: Seeing is believing Forecsting: Survey of populr softwre Socil medi mrketing & nlytics Business intelligence meets customer intelligence Anlytics mturity: Descriptive, predictive, prescriptive Rel-time nlytics: Wht it mens for business Anlytics vs. frud nd finncil crimes Decision nlysis: Survey of populr softwre 2014 ADVERTISING SCHEDULE BOOK YOUR AD BY AD MATERIALS DUE Jnury/Februry December 9, 2013 December 16, 2013 Mrch/April Februry 7, 2014 Februry 14, 2014 My/June April 11, 2014 April 18, 2014 July/August June 11, 2014 June 18, 2014 September/October August 11, 2014 August 18, 2014 November/December October 11, 2014 October 18, 2014

4 Anlytics Digitl Mgzine Advertising in Anlytics is dynmic formt to rech very trgeted prospects nd interctively provide informtion on your solutions to their needs. Your disply dvertisement in Anlytics cn be enhnced with: Your website ddress is hot linked directly to your website or lnding pge. Add Flsh, Animtion or Sound to your dvertisement to ttrct more ttention nd visibility for your products nd services. Promote your Video or Product Demonstrtion to reders s they interct with your dvertisement. Communicte your messge nd engge reders like never before. Contct Form- Specil Pop Up tht llows reders to complete contct form to request more informtion from you. You get immedite nd direct feedbck from your prospects. Also n inexpensive wy to reserch your trget udience. In ddition to these on-pge dvertising benefits, Anlytics lso offers specil prime dvertising nd premium position progrms. Opening Pge / Issue Sponsor Your full pge d or product video is delivered to ech reder s they view the Front Cover of Anlytics Mgzine. Your compny identified s the exclusive sponsor of n issue of Anlytics Mgzine. Newscrwl - Promote your products nd services with text nd links to your website tht scroll cross the bottom of ech pge of the issue Logo on Nvigtionl Br - All reders use the nvigtion br to ccess the mgzine. Your logo or compny nme will be prominently displyed on the nvigtion br. DIGITIAL ADVERTISING RATES (COLOR ONLY SPACE WIDTH DEPTH 1X Rte 2X Rte 6X Rte Spred (bleed) 16-3/4 11-3/8 $1425 $1210 $997 Spred (w/gutter bleed) 15-1/4 10 $1425 $1210 $997 1 Pge 7 10 $743 $630 $520 1 Pge (bleed) 8-5/8 11-3/8 $743 $630 $520 1/2 Pge (verticl) 3-3/8 10 $495 $420 $347 1/2 Pge (horizontl) 7 4-7/8 $495 $420 $347 1/2 Pge (islnd) 4-9/16 7-1/2 $517 $439 $362 1/3 Pge (verticl) 2-1/4 10 $396 $337 $277 1/3 Pge (squre) 4-9/16 4-7/8 $396 $337 $277 1/4 Pge 3-3/8 4-7/8 $314 $266 $219 The 3X nd 6X rte represents 15% nd 30% discount (respectively) nd is cost per issue ADVERTISING SCHEDULE BOOK YOUR AD BY AD MATERIALS DUE Jnury/Februry December 9, 2013 December 16, 2013 Mrch/April Februry 7, 2014 Februry 14, 2014 My/June April 11, 2014 April 18, 2014 July/August June 11, 2014 June 18, 2014 September/October August 11, 2014 August 18, 2014 November/December October 11, 2014 October 18, 2014

5 Brought to you by Ech month thousnds of business executives, nlytics prctitioners, consultnts nd reserch professionls visit In the lst 6 months more thn 66,000 visitors hve viewed more thn 120,000 pges. Your website dvertisement is interctive, llowing your prospects to rect immeditely to your mrketing messge nd visit your website or specific lnding pge. We offer number of d sizes nd formts to llow you to mximize the impct nd interest in your products nd services ONLINE ADVERTISING RATES AD SIZE 1 Month 3 Months 6 Months 12 Months (468x60) $866 $746 $653 $554 Hlf Bnner (234x60) $557 $537 $457 $307 Squre (250x250) $803 $722 $630 $531 Rectngle (180x150) $520 $457 $386 $272 Verticl Bnner (120x240) $550 $480 $409 $302 Squre (125x125) $376 $330 $271 $203 Skyscrper (160x600) $866 $769 $688 $602 Skyscrper (120x600) $819 $737 $656 $563 Bnner Online Advertising SUBMISSION Submit files to Ptton McGinley t ptton.mcginley@mil.informs.org For questions, cll , ext. 214 Online Advertising Terms nd Conditions All rtes re net. Pyment required within 15 dys of signing dvertising greement. Subsequent periods will be billed t the beginning of ech session. Ads will be posted within 5 working dys of being received. Advertisers holding the d spot will be given the option to keep it, but the decision to renew is required no lter thn 15 dys prior to end of existing contrct. Replcements will be selected on first come, first served bsis. Advertisements should be supplied s GIF, JPG or SWF (Flsh) files. File size should not exceed 50 kb. Combintion digitl nd bnner rtes vilble.

6 Specil Online Opportunities Content/ Interctive Mrketing Opportunities Anlytics-Mgzine.org cn help you build successful content mrketing progrm or interctive led genertion progrm. Enhnce your position s n industry thought leder nd expert in the nlytics profession by promoting the following content formts on Anlytics-Mgzine.org. Product Videos Softwre Demonstrtions White Ppers Cse Studies Reserch Reports Podcsts White Ppers We will design customized registrtion form for your content so tht you cn identify nd contct qulified prospects reding your informtion. You receive contct informtion including e-mil ddresses so you cn follow up with interested potentil buyers. For more informtion on pricing plese cll your Anlytics Mgzine Account Mnger. Content Sponsorships The Anlytics-Mgzine.org website provides in-depth informtion on number of nlytics topics, pplictions nd industry solutions. To ssist web visitors who re directly serching for specific informtion we hve creted Topic Informtion Center Pges on the website. For ech Topic Informtion Center Pge we hve ggregted industry news, reserch, product news nd rticles from Anlytics Mgzine in one loction. If your compny is leder in one of these specific res, you cn enhnce your ledership position by becoming n exclusive sponsor of your re of expertise. Informtion on the following topic res will be ggregted in the Anlytics Informtion Center Pge: Solution Pges Text Anlytics Dt Mining Dt Mngement Predictive Anlytics Prescriptive Anlytics Business Anlytics Business Intelligence Industry Pges Finncil Services Helthcre Government Methodology Pges Decision Anlysis Forecsting Big Dt Cloud Computing Logistics Supply Chin Mngement Revenue Mngement Risk Anlysis Risk Mngement Mnufcturing Retil & Retilers Medi Simultion Sttisticl Anlysis Your compny cn be the exclusive sponsor of n Anlytics Informtion Center Pge. Your sponsorship includes prominent dvertisement (250x250 pixels), 250 word compny profile nd link to your website. The nnul cost is only $4,800. Monthly sponsorships if vilble re $500 per month.

7 Anlytics enews Ech month the Anlytics enews is delivered to more thn 10,000 subscribers. Your dvertisement in the Anlytics enews is interctive nd genertes immedite response from prospects most interested in your product or service. enews ADVERTISING RATES AD SIZE 1 Month 3 Months 6 Months 12 Months Lederbord (728 x 90) $1,050 $811 $682 $572 Top Bnner (468x60) $787 $677 $625 $446 Squre (250x250) $730 $656 $572 $430 Verticl Bnner (120x240) $500 $436 $373 $ enews ADVERTISING SCHEDULE AD CLOSE MATERIALS DUE MAIL DATE Jnury Jnury 16 Jnury 21 Jnury 23 Februry Februry 13 Februry 18 Februry 20 Mrch Mrch 13 Mrch 18 Mrch 20 April April 10 April 15 April 17 My My 15 My 20 My 22 June June 12 June 17 June 19 July July 17 July 22 July 24 August August 14 August 19 August 21 September September 11 September 16 September 18 October October 16 October 21 October 23 November November 13 November 18 November 20 December December 11 December 16 December 18 enews Advertising Terms nd Conditions All rtes re net. Pyment required within 15 dys of signing dvertising greement. Subsequent periods will be billed t the beginning of ech session. Advertisements should be supplied s GIF or JPG. No JvScript, ActiveX, or Flsh. We cnnot ccept ds tht use ny form of scripting for imge delivery nd/or clicktrcking. File size should not exceed 50 kb. enews Advertising SUBMISSION Submit files to t shron.bker@ mil.informs.org shron.bker@ mil.informs.org

8 EMPLOYMENT ADVERTISING PUBLISHING OFFICE LIONHEART PUBLISHING, INC. 506 Roswell Street, Suite 220, Mriett, GA Tel: (toll-free: ) Fx: Emil: URL: President: John Llewellyn, ext. 209 PUBLICATION PERSONNEL Editor: Peter Horner Advertising Sles: Employment Advertising: Niki Smmons / INFORMS OFFICES Requests for membership informtion nd ll other INFORMS publictions should be ddressed to or INFORM. INFORMS Hedqurters: 5521 Reserch Prk Drive, Suite 200 Ctonsville, MD 21228, This bi-monthly digitl publiction is the premier mgzine for creer opportunities in nlytics. The digitl mgzine provides the nlytics community with relible strem of informtion, ides nd industry developments. This trusted nd relible source drws the continued interest nd loylty of the nlytics professionls who regulrly visit nd subscribe to Anlytics Mgzine. Plce your job opening with Anlytics nd gurntee exposure to the lrgest nd most trgeted group of cndidtes in the nlytics field Employment Advertising rtes (Color or Blck & White) 1/4 pge - 3-3/8 x 4-7/8 1/2 pge - 3-3/8 x 10 (verticl) Full pge - 7 x 10 $554 $1054 $1702 Plese note: The bove pricing is the cost for n Upgrde to posting n d t INFORMS Creer Center. The price for your employment d in the digitl edition is dded to the cost of the online job posting t INFORMS Creer Center. Submission Instructions: Select the option for print upgrdes when entering your online job posting. Ad copy entered for your online posting will lso be used for your print d or if you prefer submit PDF of your dvertisement (see submission instruction below). To dd compny logo or other rtwork to your print dvertisement, plese send vi FTP or E-mil high resolution imge (300 dpi or higher) to creers@informs.org. Our dvertising consultnt will pprove the formt of the print d nd fx copy for your pprovl. Plese include your contct informtion including fx nd size preference. Plese note: INFORMS Employment Print Advertising is only sold in-conjunction with n INFORMS Creer Center online posting. EMPLOYMENT : INFORMS Advertising Deprtment 5521 Reserch Prk Drive Suite 200 Ctonsville, MD phone: / fx: / emil: creers@informs.org