trademark and symbol guidelines FOR CORPORATE STATIONARY APPLICATIONS reviewed

Transcription

1 trdemrk nd symbol guidelines

2 trdemrk guidelines The trdemrk Cn be plced in either of the two usul configurtions but horizontl usge is preferble. Wherever possible the trdemrk should be plced on blck bckground. However, red or white bckground is lso cceptble for both configurtions. 6 1/2 11 1/2 * Proportions For the 3 trdemrk elements: symbol, logo (rieju text) nd strpline. he minimum size of is 2.5mm. Mximum size is down to your imgintion :-) 01/2008 RIEJU, S.A. Todos los derechos reservdos. All rights reserved. Descrgs corportivs / Corporte downlods on r. cler spce (minimum required) 7 * 1/2 1/2 mín. =2.5 mm IMPORTANT: the strpline nd chnge proportions when the trdemrk size increses or decreses! When the trdemrk increses they decrese in size nd when the trdemrk decreses they increse to size tht llows legibility. Corporte colours Vivid_Red. Pntone 185 C 2X Polr White. Blck. 100% Cler Spce Protects our trdemrk from other grphic elements to llow mximum legibility. Rieju_mrketing+diseño mrketing@riejumoto.com

3 symbol guidelines Symbol usge Aims to crete increse the visul impct of our trdemrk 1. Should never be reproduced lone: it must lwys be locted with the trdemrk. Plce in the upper right mrgin for ll formts nd mintin the distnce to the right edge of the pge s indicted. r. 1.3 Reproduced s single colour lozenge (corporte red) with white R. 9 Corporte colours Vivid_Red. Pntone 185 C 2X /3 Vrible Polr White. 01/2008 RIEJU, S.A. Todos los derechos reservdos. All rights reserved. Descrgs corportivs / Corporte downlods on RAZ'ON SOCIAL DE LA EMPRESA. NIF, REGISTRO MERCANTIL Y OTRAS INFORMACIONES. Exmple of deler signture. Here, = 4 mm Exmple of position in grphic document Rieju_Brcelon c/brcelon 2007 E08000 Brcelon, BCN T F Proportions The symbol should be no more thn twice the size of the trdemrk. The only vrible for the red lozenge nd the R symbol is the upper section of the lozenge (from the strt of the lozenge t the pge edge to the top of the symbol). IMPORTANT: the chnges proportion when the R symbol is incresed/ decresed! When the symbol increses the decreses nd when the symbol decreses the increses. 1 Only recommended for printing systems tht ccept bleed formts, electronic documents nd others where it cn be reproduced from the mrgin without being cut. 2 Except for uthorised monocolour medi where it should be blck. Rieju_mrketing+diseño mrketing@riejumoto.com

4 Austri: use nd ppliction of the strpline EXCEPTION FOR AUSTRIA ONLY reviewed 01/02/2007 strt the rocket strt the rocket The exception tht proves the rule ;-) In Austri "strt the rocket" is working well nd we do not wnt to chnge it! Therefore we hve uthorised use of the current strpline for certin period of time. strt the rocket strt the rocket Wht chnges? Only the strpline. It is pplied within the trdemrk in the sme size nd position s the "for the everydy dventure" strpline. IMPORTANT: does not pply to this combintion. 01/2008 RIEJU, S.A. Todos los derechos reservdos. All rights reserved. Descrgs corportivs / Corporte downlods on Rieju_mrketing+diseño mrketing@riejumoto.com

5 The trdemrk is one of the compny s most importnt ssets. It is where socil memory ccumultes. It is our identity. copyrights (UK. Rev.) All rights reserved. Reproduction in whole or in prt of the informtion contined in this document is prohibited unless permission hs been obtined from the copyright owner RIEJU, S.A. or his brnch RIEJU UK LTD. 01/2008 RIEJU, S.A. Todos los derechos reservdos. All rights reserved. 2007/2008 mrketing + design of RIEJU, S.A. Rieju_mrketing+diseño mrketing@riejumoto.com