Advertising Agency Julek

Transcription

1 Advertising Agency Julek Full service agency that deals with all the advertising tasks and offers almost everything 1. Business objectives: In the time of increased competition between schools, when the decision which school to choose is rarely affected by home town, schools must work on their image to make them attractive and worth considering as the place of students future education. Nowadays every school is more and more interested in communicating with local firms and organizations, which might be seen as an opportunity to improve its ranking on the educational market and attract more potential pupils. These moves have one goal give a special and individual quality to educational institutions. Following the above and with our Head Teacher s approval, we designed the advertising agency in Ligon High school in Chorzów called JULEK. JULEK. The main target of this agency is widely understood advertising of our school, specifically: - increasing work quality in II LO in Chorzów - creating school s positive image - deepening social behaviors among students - creating distinctive features - increasing competitiveness on local educational market - recruiting new students - preparing students to start their own enterprise and - developing their creativity

2 2. Place of business Zespół Szkół Ogólnokształcących nr 1 II Liceum Ogólnokształcące im. J. Ligonia ul. 3- go Maja Chorzów 3. Employees Students of II Liceum Ogólnokształcące im. J. Ligonia: -Mateusz Bednarz - Katarzyna Boroń -Małgorzata Kamińska - Patrycja Wąchała -Hanna Skrzypiec Teachers who takes care on right functioning of agency: -Grażyna Widera -Mariola Steuer- Cebula -Ewa Łubkowska- Baszczak 4. Equipment One of the most important conditions to make JULEK a firm is the properly equipped main seat with: - modern multimedia lab with a few computer stands - printer, scanner and photocopier - digital camera - connection with ethernet, including wireless connection - special software

3 5. Partners - local media distributors, includes Agency of Local Media medial - interactive television COMTV.pl - educational institutions 6. Our Offers JULEK agency offers the following services: - advertising campaigns: local, regional and national (the Internet, adding adverts in local media, contacting with partners) - creative ideas - writing special articles - graphical projects (logos, inviting cards etc.) - poligraphy - multimedia productions - outer advertisements (leaflets, advert folders, posters etc.) - preparing and management competitions and conferences 7. The Way We Operate - we define a marketing issue collecting and analyzing all the necessary information needed for sales and production processes (Who is the advertisement addressed to? Who are the potential clients? What is the demand for the new product or service? - we plan a strategy with the aim of such presentation and location of the product to meet the client s needs and arouse their interest. - we use creativity to realize this strategy by designing the advertisement - we create the media plan to choose the most appropriate means of mass media. -we make the holistic plan which includes texts, graphics and the estimation of costs, both of production and total cost of the advertisement

4 -we inform the Head teacher and the school community of Ligon High School about the coming compaign -we prepare bills and invoices and payments; after the advertisement is published, our client receives the bills, which oblige him/her to pay the media and suppliers. 8. What we have done so far! A) graphic designs - logos - diplomas and letters of thanks, etc

5 - invitations B) exterior advertisements - posters c) advertising campaigns, both local, regional and even national ( the Internet, adverts in the media) - LipDub of II Liceum Ogólnokształcące in Chorzów

6 LipDub is a kind of video clip in which the people move their lips to a song played in the background. LipDub often presents a person or people moving from one place to another. It has gained a lot of popularity as a new way to advertise schools, for example on youtube.com - Ligon invites you interdisciplinary workshops (science and mathematics, languages and first aid) addressed to the last graders of our town s lower secondary schools

7 d) planning and organization of educational events, like competitions, conferences, for example -55th anniversary of II Liceum Ogólnokształcące im. Juliusza Ligonia in Chorzów (see On the 24 th of March at a special gala concert was held to commemorate the 55 th School s anniversary. It was an opportunity for the graduates, students and their parents and teachers to meet in Chorzow Culture Centre. During the concert special golden medals were presented to guests of honour. The gala had been preceded by a ceremonial mass in St Barbara s Church, followed by the march of all the participants to the City Centre. From 9.00 our former students and teachers visited our school building.

8 -organization of Ternopil teachers stay in Chorzów (welcoming ceremony, open classes, workshops, trips) e) multimedia, for example Comenius, Local Science Competition in Chorzów JULEK Advertising Agency is waiting! Come and join us!