A LETTER FROM PROFORMA S STRATEGIC PARTNER DEVELOPMENT TEAM

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1 A LETTE FOM POFOMA S STATEGIC PATNE DEVELOPMENT TEAM Thank you for your interest in partnering with Proforma! We re excited that you are interested in being a member of the top preferred vendor program in our industry. We truly value our Preferred Limited Partners (PLPs), as they have been an instrumental part of our growth. By becoming a PLP, you ll gain inside access to over 750 Owners throughout North America who generate nearly $500 million in sales. The average sales volume per Proforma Owner is $550,000 and includes a comprehensive mix of promotional products, business documents, commercial printing services, multimedia and technology services. We offer our Owners a strong support system, including the industry s best pricing, award-winning sales and marketing tools, successful business development resources and world-class operational systems. As a result of this support, we have the most million dollar producers in the industry with 120 members of our Million Dollar Club and 40 Multi-Million Dollar members. The Preferred Limited Partner (PLP) program is the cornerstone behind every Proforma key initiative and provides Proforma Owners and sales representatives access to products and services that drive business. Proforma s PLP Program emphasizes the following benefits and more to our Owners: Innovative Products Preferred Pricing Superior Service Exclusive Opportunities Turnkey Solutions Ease of Doing Business We re thrilled that your company is interested in our program and have proceeded to this point in the review process. Enclosed, please find information to move forward in the review process. Proforma Services Overview Folder Welcome Letter from the Vendor Development Team PLP Program Overview Brochure Preferred Limited Partner (PLP) Agreement Proforma Credit Application PLP Program Commitments eview Please review this information at your convenience to ensure that you are comfortable moving forward with the review process. It s essential that you understand the benefits and commitments involved now, so we don t run into any problems in the future. If you would like to proceed, please fill in your information to the PLP agreement and return it with your check in the enclosed self addressed envelope. A team member will follow up with you within 3 business days of receiving your executed PLP agreement and accompanying setup fee. We look forward to working with you! Sincerely, Proformas Strategic Partner Development Team Michele Cardello, Director of Strategic Partner Development Dirk M. Hiney, Printed Products Specialist Carol Keegan, Products Specialist Tammy Bladek, Administrative Assistant 8800 East Pleasant Valley oad Cleveland, OH EV 07/15

2 ABOUT POFOMA With over 30 years experience, Proforma remains clearly focused on providing solutions to North American businesses for their graphic communications needs. Proforma has received numerous awards and recognition as one of the top five largest companies in our industry as a leading provider of: Promotional products Printing services Business documents ecommerce solutions Multimedia services Total project management POFOMA LOCATIONS Proforma serves over 60,000 clients through more than 750 member offices worldwide. With offices within an hour s drive of most North American population centers, Proforma can provide national-level support and service while maintaining close, hometown relationships with our clients. Several of our vendor partners enjoy working with Proforma members on items they don t produce. For example, printers may purchase branded promotional items to give away at tradeshows or promotional companies may print their catalogs with Proforma. If you re interested in working with a Proforma member, please visit contactus.asp and we ll put you in touch with a member in your area. As a successful vendor in the industry, you come into contact with Distributors (and their Sales eps) on a regular basis. You are often the first to know when a business owner may be struggling and in need of Proforma s cash flow assistance. You are also one of the first to know when a Sales ep is thinking about going out on their own. Because of these reasons, we would be honored if you would recommend Proforma as an option that these individuals should turn to when trying to find a solution for their business. Please know that when making a referral to Proforma, not only is it held with the utmost confidentiality, but we in turn will fully educate the prospect on the many and dynamic ways that both the Proforma Support Center and our Vendor Partners help grow their business to new levels of success! As a thank you, when your referral hits $100,000 in sales, you and a guest will be invited to a networking trip where you can meet and mingle with Proforma Owners, Sales eps, Support Center Staff and other industry vendor partners. If you would like to refer a prospective Proforma Owner, please visit referral/vendev_plpfcc.asp. PEFEED LIMITED PA T N E P O G A M Thank you for your referral! EV 07/15 Top anking Proforma Owners Fred and Suzette Albrecht with preferred supplier partner.

3 #2 Top Distributor by Promo Marketing Magazine, 2015 #2 Top Distributor by Counselor #2 Top Distributor by Print Solutions Steve Flaughers, Owner of Proforma 3rd Degree Marketing, named to Counselor Magazine s 2015 Hot List Three Proforma Owners named to ASI s Fastest Growing Distributers list, 2015 PLP Program Benefits Company profile listed in PLP Sourcing Guide (physical guide distributed to every member) Company profile listed in electronic PLP Sourcing Guide on Intranet site Invitation to 7 egional Meetings during Q1 with face-to-face access to 750 Owners Usage of Proforma and PLP logos in sales & marketing tools PLP Program (continued) Access to Proforma s Vendor Development team for annual strategy meeting Possible inclusion in Proforma s proprietary catalogs, marketing campaigns and materials Consideration for Connections newsletter s PLP Spotlight Marketing opportunities via Proforma s Intranet site, including niche markets, hot/new products, exclusive opportunities & more PINTING SEVICES BUSINESS DOCUMENTS Direct access to over 750 Proforma members via monthly Network Member List Promotion of your company to the Proforma network by the Vendor Development team Preferred placement and special notation in ASI s ESP Online and Web tools (Proforma is the largest user of ESP in the industry.) Introduction to Owner Advisory Council (OAC) representative in your region Access to Proforma s weekly enewsletter to announce exclusive opportunities, new products, services or programs and relevant news Opportunity to present educational webinars to Proforma members via our technology Invitation to teach an educational session or host a roundtable at our national Convention depending on registration level Proforma.com company news Invitation to Q3 national Convention with face-to-face access to 750 members ecommece SOLUTIONS POMOTIONAL PODUCTS Most Million Dollar Club Producers in the Print and Promotional Products Industry, 2014 Most Franchise Owners on Inc. 5000, 2014 #1 Franchise Opportunity in Advertising and Sales by the Franchise Business eview, 2014 #12 Top Low-Cost Franchise by Entrepreneur eceipt of Proforma s Connections newsletter for the latest on successful member projects and key initiatives at the Support Center Access to PLP website for 24/7 access to benefits, marketing ideas and more! Access to PLP Marketing esources Overview for suggestions on marketing your company to Proforma members

4 POFOMA PEFEED VENDO POGAM BENEFITS MATIX Preferred Limited Partners (PLPs) Vendor equirements Company profile included in physical and electronic sourcing guides (distributed to every member) Usage of Proforma and PLP logos in sales and marketing tools Direct access to over 750 Proforma members via monthly Network Member List Promotion of your company to the Proforma network by the Vendor Development team Preferred placement and special notation in ASI s ESP Online and Web tools Introduction to Proforma Owner Advisory Council (OAC) egional epresentative Invitation to egional Meetings with valuable face-to-face access to Proforma Owners Access to hundreds of Proforma Owners and top level Support Center Staff at the Proforma Annual Convention and Family eunion Access to Proforma s Vendor Development team for an annual strategy meeting Marketing opportunities via Proforma s Intranet site, including niche markets, hot/new products, exclusive opportunities and more Access to PLP website for 24/7 access to benefits, marketing ideas and more! Possible inclusion in Proforma proprietary catalogs, newsletters, marketing campaigns and webinars PLP Benefits 8800 East Pleasant Valley oad Cleveland, OH EV 07/15

5 Be sure the PLP program is right for you! Please review these commitments now to save time and money later. POFOMA PEFEED VENDO POGAM COMMITMENTS MATIX Preferred Limited Partners (PLPs) Vendor equirements PLP equirement Quarterly Vendor Marketing Fee Minimum of 2% of product sales from dollar one, excluding freight and tax. Sales Minimum and Annual Listing Fee* $25,000 in sales per year. Otherwise, $500 annual listing fee. Q1 egional Meeting Attendance Minimum of 3 cities Q3 Convention Attendance Quarterly ProExclusive Offering** Best pricing in comparable selling situations Dedicated Sales Professionals and CSs Acceptance of Proforma Standard Credit Application Expedited process and inside contact for credit terms One Time Setup Fee $1,500 *If you do not meet the annual sales minimum noted, your listing fee will equal the difference between your Marketing Fee and the listing fee noted above. Example: If you owe $ in Marketing Fees, and your listing fee is $ your total listing fee due will be $ The payment schedule will be a monthly accrual with a quarterly payment to be invoiced and due in 30 days. Final PLP placement of vendor will be at the discretion of the Vendor Development Team. **A ProExclusive is an exclusive product or service offering made available exclusively to Proforma Franchise Owners for a specific time period (usually a quarter). During this time no other distributor will have access to sell the particular product or service East Pleasant Valley oad Cleveland, OH EV 07/15