Small business. BIG image. Company Profile. Mark Atkinson (Partner)

Transcription

1 Small business. BIG image. Company Profile mark.co.za justin.co.za

2 01 INTRODUCTION Formerly known as Site Fusion, Red Giant was born in 2010 and is located in Durban, South Africa. Although the Red Giant team may be small in numbers, we maintain a distinct passion for great design and small business. There is no other design studio who is as passionate about helping their clients businesses succeed as Red Giant is. Specialising in small business branding, web design and online marketing, our team strives to deliver top-drawer service and an interactive, exciting experience to all our clients. Any person who offers a creative service of any kind benefits from a good relationship with his clients by gaining an increase in enthusiasm for the job, which generally leads to better quality design and marketing efforts. For this reason, Red Giant places huge emphasis on the client-designer relationship and our team goes out of its way to make sure that our clients are happy every step of the way. The people within Red Giant Design Studio share as much aspiration and passion for their business as any business owner should. This means that we can identify with, and provide for, the needs of our clients better than most. With an ideal mix of creative minds and business minds, the Red Giant team is unlike any other design team. We are not only able to design pretty pictures, but have the experience and know-how to make those pretty pictures result in more money into your bank account. If design isn t profitable, then it s art. - Henrik Fiskar mark.co.za justin.co.za

3 02 RED GIANT IN 2012 In the last few months, Red Giant has evolved from a small design studio offering small business branding and web design to a fullfledged digital agency. We have adapted our vision and now aim to be the name you think of first when starting a new venture. Red Giant aims to be a leader in the field of online marketing and one of the only agencies who can provide a complete branding and marketing solution to small & medium sized businesses. In achieving this aim, Red Giant has expanded our service offerings to include not just web and graphic design, but social media campaign management, search engine optimisation, mobile website development as well as concept development. Red Giant Design Studio has expanded and is now in the position to provide completely custom solutions to our clients. Having built up a wealth of design experience in a wide variety of industries, we are well equipped to help you reach more people, mark.co.za justin.co.za

4 03 SERVICES BRANDING & CORPORATE DESIGN From logo design to business cards to letterheads and flyers. Whether you re looking for something as small as a sticker design or as large as a billboard design, rest assured that the Red Giant team can assist. We know your image is important. The better you look, the more money you make. The more money you make, the better we look. WEB DESIGN A modern day business without an online strategy is a business destined for failure. You need a website and we know how to put the best possible website together to achieve your goals and score you more customers. Even if it s just a small brochure-type website, you need an online presence to lend credibility to your name. Red Giant specialises in basic websites for small businesses but has recently developed effective, more involved solutions for larger clients in the e-commerce, online news and sporting industries mark.co.za justin.co.za

5 SEARCH ENGINE OPTIMISATION There are many perfectly capable web designers in South Africa. The problem is that many of them will build you a great looking website and you will be thrilled, but after a year has passed and you aren t getting any more customers, subscribers or sales from your website, you are going to wonder what went wrong. Unfortunately, the build it and they will come philosophy doesn t quite work with websites. There are billions of websites on the Internet and probably thousands or even hundreds of thousands who will be directly competing with your website on the Internet. Logically, those websites cannot all succeed - there is only so much limelight available on the Internet. This is where Search Engine Optimisation (SEO) comes in. It s the process of helping your website feature more, or outrank, your competitors websites. Think of it as a marketing strategy in the Internet world. If you open up a physical office in some sort of overcrowded office building - chances are nobody is ever going to notice you re there. Unless you advertise! It s exactly the same with a website, you need to have a proper strategy in place to make sure people can find your website. Red Giant is able to compile SEO packages to suit your budget and needs. It s important to remember that SEO isn t a quick fix, but rather a long term strategy that needs to be implemented consistently in order to be effective. PAY-PER-CLICK (PPC) CAMPAIGNS While SEO is the long term part of your Internet marketing campaign, you should be implementing advertising campaigns to drive immediate traffic to your website. Red Giant helps you to create and manage your PPC ad campaigns (either Google or Facebook advertising) so that you get the best possible benefit at the lower cost. Again, we are able to create campaigns and projects according to your budget, so you are in control of your spend and return mark.co.za justin.co.za

6 SOCIAL MEDIA DESIGN & MANAGEMENT If you don t have a social media component to your online marketing campaign, you are going to fall short of your goals. That s the unfortunate truth. Facebook, Twitter, LinkedIn, Pinterest and Google+ are all becoming vital components of a social media strategy. Social media gives you a great medium to communicate with your fans, create awareness, innovate and create brand advocates for your business. If done correctly, social media can be the driver behind a large portion of your sales. Many brands successfully rely on only social media to drive traffic to their websites. While we advise using a variety of methods to gain the most benefit, this is definitely an indicator of the power of social media. At Red Giant, we recognise the fact that you simply don t have the time to sit on Facebook and Twitter all day long. Perhaps you don t know how to use social media effectively to grow your business. For this reason, we help save you time and frustration by managing your social media outlets for you. We ll help grow your following into the thousands, drive traffic to your website and make your fans aware of what you offer. This will assist you by increasing the number of leads/sales you get and the amount of money you take home each month. If you prefer a more hands-on approach, Red Giant also offers consulting on Social Media best practice. We will come in and meet with you to discuss how you can use social media to grow your business mark.co.za justin.co.za

7 04 CLIENTS Since its inception, Red Giant has serviced hundreds of great clients, both big and small. Again, we specialise in the complete solution for small businesses, but we have also done some great work for some of the larger brands around. KZN GOLF UNION - NEW WEB PRESENCE KZN Golf Union came to us after having wasted a huge amount of money on a website that never worked well and didn t have any visual appeal. We designed and developed a website that was both attractive and fully functional. The website is so easy to use that all the tournaments, rankings, blog and fixtures can be updated easily by the ladies in the office at the NGU. The new website is definitely something that both we and the NGU are extremely proud of mark.co.za justin.co.za

8 ACTION BOLT (PTY) LTD Action Bolt is one of our largest clients to date. They approached us to design and develop a professional web presence that would satisfy their holding company and shareholders, as well as provide more information about the company to interested parties. Action Bolt would like to thank Red Giant and it members for creating our web site in just under a week as we placed you under pressure. The website had to be up and alive for the Group company s conference which took place in Germany. Wurth Germany were most impressed with the web site and congratulated our MD on our website. Working with Red Giant Design was a pleasure and you gave us exactly want we wanted. You created an easy to use site and the layout tells the market exactly who we are and what we are about. I like the way you created a map for all our branches making it easy for anyone to print and have a hand on map to find us quickly. The web site had such an impact when it went live. Within a matter of one day, we had our tool manufacturer in Germany send an to our Managing Director congratulating us on the website and said he was very impressed with our website! Mark, you are very professional and fast in what you did for us and we can only pass onto you all the parses we have had for our web site. - Directors and Management at Action Bolt (Pty) Ltd mark.co.za justin.co.za

9 BFORE - MAJOR E-COMMERCE STORE Features online credit applications and a full functional online store, comparable to the biggest online stores in SA. We designed the full brand and identity for BFore, developed the website, their social media outlets and now manage their SEO, PPC and social media campaigns for them on a monthly basis. We approached Red Giant Design in January this year with a view to completely overhauling our look, logo and website. The results have exceeded all our expectations in all respects. We now have a far more professional look along with a slick website which has exceeded our original needs. Mark and Justin have also been friendly, helpful, professional and patient (they have had many silly queries from us) at all times. We certainly would use them again and will continue to use them for our maintenance and support. - Richard Palmer, CEO - BFore Media (Pty) Ltd mark.co.za justin.co.za

10 LE WALT REAL ESTATE We designed the full corporate identity for Le Walt Real Estate (Pty) Ltd, as well as designed and developed their new web presence. I would like to thank Mark and Red Giant for the fantastic work they have done for us and the huge value they have added in the process. After my first telephone discussion with Mark I had a great feeling, but I thought that the fact that I am sitting in Gauteng would present a problem in terms of communication. I was amazed when I received the first draft of the concept. I couldn t believe how well they had grasped this and what they came up with. I was even more amazed with their expertise and skills on the marketing side and the advertising materials they have created. The work they have done was way beyond my expectations and certainly a lot more value than the price paid for it. The best part of all for me is that I have found a partner that has all the expertise and skills to take care of our needs in the future. - Leon van der Walt - CEO Le Walt Real Estate (Pty) Ltd mark.co.za justin.co.za

11 05 RATES At Red Giant, we pride ourselves on providing quality solutions at very competitive prices. Many digital agencies take complete advantage of their clients simply because their clients do not know what to expect. At the same time, however, we deliver work of the highest quality and charge what our services are worth. We believe that you get what you pay for and that when it comes to creating assets for your business (because your website and brand are two of your biggest assets) you need to make sure that you are investing enough time and money to help ensure growth and success. Because Red Giant offers such a wide range of services, it is difficult for us to produce a cookie-cutter rates card which outlines all of our services. We cost all projects on a per-job basis and a lot of this is based on your budget. We can typically provide a range of solutions which are matched to your budget, so make sure that you know what your budget is for a project before you contact us. Many ad-hoc job such as website maintenance and simple design work is done on a per-hour basis and our current labour rate is R350 per hour. (Subject to change) Current Specials: 397 Special - Basic Website Design - Monthly Special NO Upfront Fees Basic 5-page website Custom, professional design to suit your brand Basic on-site SEO Free.co.za domain name Includes monthly hosting and support Can t afford a huge upfront cost for your new website? Take advantage of our new monthly offering for just R397 per month. We will design, develop and host your brand new website for the same amount some companies charge for just website hosting. Corporate Design Bundle Need a new image for your small business? This is the perfect place to start. Get a brand new logo design, business card design and letterhead design for your business! ALL FOR JUST R2450! mark.co.za justin.co.za

12 06 CONTACT Like what you see? Give us a call to find out how we can help you look better and make more money mark.co.za justin.co.za