ENERGETIC / DYNAMIC / CREATIVE / PERSISTANT / WELL DEVELOPED SOCIAL SKILLS / CONNECTOR / OPEN MINDED / FLEXIBEL / CONNECTOR

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3 ENERGETIC / DYNAMIC / CREATIVE / PERSISTANT / WELL DEVELOPED SOCIAL SKILLS / CONNECTOR / OPEN MINDED / FLEXIBEL / CONNECTOR

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5 VISUAL MERCHANDISING Kindercompagnie. A well developed VM-plan for the shop Kindercompagnie, Lith-Oijen (Noord-Brabant). Including; interioradvise, signing, floorplan and VM-guidelines for furniture Kindercompagnie was struggeling with their visual merchandising and I created a professional VM-plan for them. The shop is around 4000 m2 and they sell everything for babies/children from 0-4 years old. Good to know: they actually used my design for signing.

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8 DESSIN DESIGN Bedcovers. In 2008 I won a freelance contract at van der Beek & van de Broek. They are specialized in dessin-design for bedcovers, posters, napkins and postcards I designed a few bedcovers for van der Beek and van de Broek. I always created dessins specially for the target group; children, young couples or elderly people. The designs will be sold in the lower segmented stores.

9 Spiegeltje, spiegeltje aan de wand... wie is de mooiste van het land? Oudere Trendy generatie 2 persoons 2 persoons Nieke Mulder Nieke April Mulder 2008 April 2008 Trendy 2 persoons Nieke Mulder April 2008

10 PRODUCT DEVELOPMENT Simple. An absolute must-have accessory for every woman that regularly switches her handbag Lifestyle company Simple, excisted of 8 fashionable students. Together we brought the IZI, bag-in-bag to the market and with great succes! The IZI bag-in-bag is specially designed for woman, to have all their personal belongings with them at all times.

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14 CONCEPT DESIGN Knit. A brand concept based on high quality and unique mens knitwear From the increasing demand for specialists in the market, I created the brand Knit. As a reaction against the rapid consumption society, there is a growing need for products made with love. Knit will consist of the most beautiful knitwear for men, from fine to coarse, all handmade with love for the garment. We want to give consumers a relationship with the garment by making them feel, see and hear who created it and how it is made. We make that connection visual.

15 HANDMADE KNITS HIGH QUALITY CRAFTMANSHIP TIMELESS CHARACTER

16 MAGAZINE JOHN EWBANK over schoonheid, succes en luxe SUPPLY CHAIN UNCOVERED Knit in duurzaam Australië HOME BUSINESS COLLECTIE 2010 FASHION DESIGN GADGETS LIFESTYLE This is the magazine we created for the brand KNIT. The magazine is specially for the targetgroup and will closely match the needs of this male between the age of

17 MAGAZINE

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19 WRITTEN BY NIEKE MULDER 2009 Verder dan je neus lang is Hoelang neem je de tijd om iets werkelijk te zien? Kijk je verder dan je eerste indruk? En hoelang kun je écht actief naar iets kijken? Tegenwoordig moet alles snel, hapklaar en sensationeel zijn maar geconcentreerd en volledig opgaan in één ding zonder meteen afgeleid te worden lijkt wel niet meer van deze tijd. Jammer want hierdoor missen we vaak hetgeen waar het allemaal om draait. Kijk dus eens langer, dieper en inspannender naar dingen die voor jou op dat moment niks meer als woorden of beelden betekenen. Het laat je nieuwe dingen ontdekken, een diepere betekenis vinden en het zal vooral je wereld verbreden.

20 CONCEPT DESIGN Zero. In a world that is all about trends and hypes, there is an increasing desire of people to go back to basics The vision of ZERO is that growing number of people have a need to escape from the ongoing race to adopt new trends again and again. ZERO offers timelessness and emphasis the true love for products. ZERO slows down the pace of fashion, but at the same time makes fashion more simple and more beautiful.

21 ZERO Pure and natural Lack of trends

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24 STRATEGIC COMMUNICATION PLAN WeSC. The assignment was to write a new communication plan for the brand WeSC, which is a Swedish street fashion company founded in After a few weeks of research we found out that the brand awareness in Holland of WeSC is still small to even non-existing and if at all known the brand is associated with headphones versus what it actually should become: a cool fashion brand. So we created a new concept, which is based on what the target group likes te most: home-parties. Having a good time with friends, being creative, play with your own music and have the feeling of being trendsetting are the cornerstones of this concept.

25 I admire people who are ambitiuos, good at what they are doing and passionate about that. trend followers // creative culture // enjoy every moment // sensitive for trends Problem? WeSC really needs to interact more on a one-to-one communication level with their target group. Al x is 28 // lives in the city // loves friends & fun Things they like; traveling to inspiring countries & cities // chilling and having fun with friends // blogs // watching Mad Men // downloading movies // sneakers // macbook pro and iphone // cultural events with parties.

26 New strategy The strategy for WeSC is to built a conspiracy of fun in Holland by sharing true friendship, inspire the world with creativity and giving the participants the possibility to be whatever they desired to be. Why be restrained, when you can enjoy life at every moment!

27 To present our new strategy and concept we used a comic. In this way we describe exactly how Alex finds out about the new concept of WeSC the WeSC home-party.

28 NEW BRAND IDENTITY FOR AN EVENT NEXT & CUTTING EDGE. For my graduation project I created a new concept and identity for the young designer platform Next & Cutting Edge. It s a platform for young, upcoming national and international designers at Modefabriek. During my internship I discovered that Modefabriek is not providing the perfect match with the desired target audience of that platform and a seperate, more exclusive event needs to be developed New concept: every edition of Next & Cutting Edge a new curator will be leading in selecting the final 16 young designers who will present themselves at the platform. Next to that, this curator will be the inspiration for the upcoming event in style and overall look & feel of the event. In this way, every edition is new and interesting for its target group: Dutch highend retailers and fashion press. Criteria curator: a young and upcoming designer itself. One who won an international award and has already gain international brand awareness.

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30 LOGO DEVELOPMENT AND VISUAL IDENTITY SIRE. Directly after graduation I was asked to develop a new visual identity and logo for a young start-up company named SIRE I created a brand new visual identity for the SIRE group: a high-end group of companies, which act on the global recruitment market.

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32 Personal details Name :Mulder Surname :Nieke Catherina Engelina Adress :Utrechtsestraat :1017 VT Place :Amsterdam Telephone number : Date of birth :11 April 1987 Place of birth :Oss Sex :Women Marital status :Single Nationality :Dutch Educations :Amsterdam Fashion Institute HBO, Amsterdam. Fashion & Branding Graduated in :SintLucas MBO, Boxtel Designer product presentation and communication Graduated in :Havo Titus Brandsma lyceum Oss Graduated in 2004

33 Work experience September 2011 Januari 2012 Job Title Responsibilities : Modefabriek BV, Amsterdam : Intern Communication & PR - All press contact, including: All press releases / all contact with pr-agency PressOnly, responsible for barter deals with (inter-) national media-partners. - All over responsibility for the young designer platform Next & Cutting Edge. Including: selection,, communication, sales, show and host at Modefabriek. - Spokesperson at Modefabriek for all young designers, media partners, vip-guests and guest-speakers. - Social media: managing bloggers and creating content for website. November 2009 present Job Title : Centre Neuf, Amsterdam : Weekendjob fashionstore July 2008 June 2011 Job Title Responsibilities : Verbeek & van der Broek, Helmond : Designer on Freelance contract - Designer of dessins for bedcovers, wallpapers, napkins, posters etc : Simple, Boxtel Job Title : Company with 8 other girls Founders of the bag-in-bag Responsibilities - Designer of the IZI s - Working out stylesheets; technical drawings and size specifics. - Design hangtags - Written the press release - Purchasing

34 Internship / : Wink accessories, Eindhoven. Job Title : Designer at Styling department Responsibilities - Adding trends into new designs for accessories. - Technical drawings and size specs - Developing new patterns and prints - Designed new kids collection - Managed a new project for Kruidvat, set up a collection for Wink, called Three Monkeys at Kruidvat. - Designed way of presentation, new hangtags and labels for Kruidvat collection; Three Monkeys. - Worked together with sales and buying. Internship / : de Bijenkorf, Amsterdam ZO Job Title : Visual Merchandiser at the headoffice childrenswear, toys and accessories Responsibilities - Writing guidelines for different branches for instore settings. - My own project; Directed the rebuilding of the shoe- and hosiery department in Breda -calculate new lay-outs for every season together with buying - designed the new guidelines for the new VM-manual - capacity calculations December May 2007 : Scene, Den Bosch Weekendjob fashionstore September Dec : Kaldi, Uden Window dresser

35 Other workexperiences January 2011 /July 2011 Responsibilities September 2009 July 2010 Responsibilities : Amsterdam International Fashion Week - Seating : Honours program Amsterdam Fashion Institute : Sourcing for the ByAMFI store at Spui - Source new products for every concept - Develop new products for ByAMFI July 2010 March 2010 May 2009 July 2008 : Masterclass Brand Management in Fashion at Nyenrode University. : Social Media Day Amsterdam : Visited Ogilvy in Londen to show my portfolio and talk about branding : European finals of young entrepreneurs in Stockholm with Simple. Awards 2008 :Simple, overall winner of the Dutch national competition and representing the Netherlands in the European finals in Stockholm :Best design for dessins of the class at SintLucas. Price: freelance contract at Verbeek & vd Broek. Additional skills -Microsoft Office package, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Coraldraw, Vectorworks. -Drivers license -Fluent in Dutch & English, and working skills in German. Personal interests Networking // Mixing talents // Young fashion designers // Fashion trends // Fashion magazines.