MARKETING COMMUNICATIONS MANAGER PERSONAL DETAILS

Transcription

1 MARKETING COMMUNICATIONS MANAGER PERSONAL DETAILS Name: Drs. Y.M. van Aarle T: First names: Yvette Marica E: yvette@yvettevanaarle.nl Date of birth: 17 June 1970 Place of birth: Breda LinkedIn: nl.linkedin.com/in/yvettevanaarle Lives in: Utrecht Possesses VAR-WUO 2014 EDUCATION AND COURSES 2014 Masterclass Brand Management, EURIB (European Institute for Brand Management) 2005 Media training, Anne Boermans 2001 NIMA Marketing-B, SRM Maastricht University School of Business and Economics, Master in business economics (specialisation was Strategic Management ) Pre-university education (VWO), Rijnlands Lyceum, Oegstgeest Secondary school, Cults Academy, Aberdeen, Scotland (English spoken) Primary school in America, England and Scotland (English spoken) PROFILE Yvette van Aarle is a senior Marketing Communications Manager with experience in divergent industry sectors. Strong in Brand Strategy and bringing together on- and offline Marketing Communications disciplines. Loves to set up something new, change the game, dares to defy the existing and aims to gain measurable marketing results. Clients appreciate the fast analytical thinking, decisiveness, result driven approach, creativity, energy and edge. Colleagues value her as a team player and coach. She loves a challenge and works with wit. KEY INTERIM ASSIGNMENTS Head of Social a.i. > Havas Media, Socialyse Jan. t/i April 2014 Managing a team of 4. Socialyse, the social media team of media agency Havas Media, provides Social Media Strategy, Advice and Community Management for A-brands, such as Peugeot, Nestlé (Felix, Purina ONE), Accor (Ibis) and SOS Kinderdorpen. Budget- and account responsibility. New Business. Keywords: Business Development Social Media Marketing Managing Marketing Manager a.i. > Pluimen (de Pluim) June 2011 t/i Feb Managing a team of 5. Overseeing all Marketing Communication activities and directly responsible for e-commerce of over 5 mln a year. B2C cross-media campaigns utilising all channels (i.e. (e)dm, radio, pre-roll, social media). Advising management regarding Brand Strategy. Defining and overseeing high impact project regarding new packaging. Budget responsibility and member of MT. Keywords: Brand Management Above the line Below the line e- Commerce Online Marketing Professionalising Managing January 2015, Page 1 of 5

2 KEY PERMANENT POSITIONS Marketing Allen Overy LLP (legal) April 2006 t/i April 2008 Building up and managing a team of 2. Initiating and overseeing Brand Research and advice to partnership. Responsible for all marketing communications, including PR role (spokesperson) as well as Sponsoring. Result: Sponsorship Policy, better directory rankings and 50% increase in media exposure. International role. Keywords: Brand Management PR and spokesperson Managing European Communication Claritas Europe (VNU) Okt t/i Aug Functional leadership of Marketing Managers in 8 European countries. Project management and overseeing launch of 8 new local Corporate Websites, incl. European agency pitch and selection of Content Management System. Initiating and managing design and introduction of complete new European Visual Identity following Brand Research. Keywords: Brand Management Corporate Identity Online Marketing LANGUAGES Dutch English German, French : Mother tongue : Native speaker : Basic HOBBIES/INTERESTS Running Fine cuisine Arts and culture Blogging Digital trends January 2015, Page 2 of 5

3 APPENDIX CHRONOLOGIC CV Senior Marketeer > VvAA Dec now Marketing izi.travel a.i. Sept. t/i Dec Head of Social a.i. > Havas Media, Socialyse Jan. t/i April 2014 Advisor > PSA Nederland Nov. t/i Dec Manager Marketing After Sales & Services a.i. > Citroën Nederland Jan. t/i Sept Marketeer a.i. > Eurorepar Autoservice (Citroën Nederland) April 2012 t/i Jan Finding (data and research driven) marketing opportunities and translating them to compelling propositions and omnichannel campaign strategies for the banking and insurance unit of VvAA. Keywords: Strategy Brand activation izi.travel provides a unique platform and mobile app for any traveller to listen to any story in any museum or city anywhere in the world. Making travelling a more free experience, eliminating the need to plan itenaries and routes. I helped define commercial strategy, propositions and brand strategy. Also coordinated the rebranding and further structured marketing communications activities. Keywords: Strategy Visual Identity Startup Mobile International Professionalising Managing a team of 4. Socialyse, the social media team of media agency Havas Media, provides Social Media Strategy, Advice and Community Management for A-brands, such as Peugeot, Nestlé (Felix, Purina ONE), Accor (Ibis) en SOS Kinderdorpen. Budget- and account responsibility. Working within international network. New Business. Keywords: Business Development Social Media Marketing Managing International Assisting management of PSA Netherlands and the marketing teams of Peugeot and Citroën by briefing and overseeing the agency pitch for Afters Sales client research. Research perfomed by Ipsos. Keywords: Consultancy Initiating and managing national B2C After Sales omnichannel campaigns for Citroën Netherlands (radio, online, social, (e)dm, POS). Determining Strategy together with management for After Sales and Services. Further developing the loyalty and CRM programmes such as MyCitroën.nl and MyCitroën Card. Managing agencies. Budget responsibility. Keywords: Strategy Branding Brand activation Above the line Below the line Online Marketing (e)dm Social Media Marketing Professionalising Responsible for the market introduction of a new universal garage concept for Citroën Netherlands. B2C as well as B2B marketing communication, incl. setting up all marketing channels. Managing agencies. Budget responsibility. Keywords: Marketing Communications Brand activation Startup January 2015, Page 3 of 5

4 Marketing Manager a.i. > Pluimen (de Pluim) June 2011 t/i Feb Marketing Communication Manager a.i. > ING Commercial Banking Aug t/i April 2011 Marketing Manager a.i. > ERC Electronic Publishers April 2010 t/i July 2010 Advisor > Koninklijke Nederlandse Roeibond (KNRB, rowing) March 2010 t/i April 2010 Internal Communication specialist a.i. > Optiver (derivates) June 2009 t/i Sept Coach > Houthoff Buruma (legal) July 2008 t/i Dec HR Branding a.i. > Randstad Holding May 2008 t/i Dec Marketing Allen Overy LLP (legal) April 2006 t/i April 2008 Managing a team of 5. Overseeing all Marketing Communication activities and directly responsible for e-commerce of over 5 mln a year. B2C cross-media campaigns utilising all channels (i.e. (e)dm, radio, pre-roll, social media). Advising management regarding Brand Strategy. Defining and overseeing high impact project regarding new packaging. Budget responsibility and member of MT. Keywords: Brand Management Above the line Below the line e- Commerce Online Marketing Professionalising Managing Responsible for client and internal communication regarding INGs most important payment channel for business clients (Commercial Banking and Business Banking). Communication for software releases. Initiating new/improved communication and sales tools. Result: improved internal perception of the channel. Keywords: Internal communication Marketing Communications Online publisher for Risk & Compliance Managers in the financial sector. Responsible for all Marketing Communication. Keywords: Marketing Communications Advice on Marketing Communication Strategy and writing Marketing Communication Plan. Keywords: Marketing Strategy Consultancy Supporting internal communication by coaching and assisting the team. On request of management writing a vision and project plan for a revamped version of their intranet. Keywords: Intranet Coaching Coaching a communication specialist with regards to communication with the Press and a more effective Press Strategy. Keywords: PR Coaching International communication for the global Engagement Survey (People Survey) of Randstad Group. Also, advising the global HR manager of Randstad Holding regarding HR communication. Defining the new career section on Result: Positive feedback om communication concerning Engagement Survey. Keywords: Online Marketing Internal Communication Building up and managing a team of 2. Initiating and overseeing Brand Research and advice to partnership. Responsible for all marketing communications, including PR role (spokesperson) as well as Sponsoring. Result: Sponsorship Policy, better directory rankings and 50% increase in media exposure. International role. Keywords: Brand Management PR and spokesperson Managing January 2015, Page 4 of 5

5 Marketing & Communications Clifford Chance (legal) Aug t/i March 2006 European Communication Claritas Europe (VNU) Okt t/i Aug Business Development VNUNET.nl (VNU) Dec t/i Okt Operations KeyMark Services (VNU) Juni 1999 t/i Dec Sales / Marketing > Dagblad BN/DeStem (VNU, newspaper) Jan t/i June 1999 Consultant > Adstrat (Adviesgroep voor Strategische Besluitvorming) Responsible for setting-up Marketing Communications discipline (i.e. PR, online, (e)dm, CRM, directory submissions, alumni website). SAIL Amsterdam. International role. Result: better rankings in directories, 50% higher media exposure, new recruitment campaign, first alumni programme incl. alumni website, initiating and project management for first central contact management system. Keywords: Marketing Communications CRM Professionalising Functional leadership of Marketing Managers in 8 European countries. Project management and overseeing launch of 8 new local Corporate Websites, incl. European agency pitch and selection of Content Management System. Initiating and managing design and introduction of complete new European Visual Identity following Brand Research. Keywords: Visual identity Corporate Identity Online Marketing Together with publisher setting up VNUNET.nl. Responsible for launching nl.internet.com and acquiring content partners. Regular cooperation with other VNUNET teams across Europe. Keywords: Business Development Online Marketing Responsible for multiple database projects together with IBM. Keywords: Databases Multiple sales, marketing and consultancy roles. Work included selling advertisement space, commercialising the BN/DeStem website and strategic analyses on request of Management. Keywords: Sales Online Marketing Consultancy Jan t/i Aug part of the VNU Management Development Starters programme. Worked on strategic advice and consultancy for large multinationals. Keywords: Consultancy April 1996 t/i Nov January 2015, Page 5 of 5