See, meet, talk, hear, listen, learn, communicate. Find out, take note, remember, dare and do it. Feel the heartbeat of the industry.

Transcription

1 See, meet, talk, hear, listen, learn, communicate. Find out, take note, remember, dare and do it. Feel the heartbeat of the industry. Join kleine fabriek 5 & 6 july 2015

2 introduction kleine fabriek amsterdam international children s trade fair Twice a year international children s fashion and accessories professionals gather in Amsterdam for kleine fabriek. A mix of selected international brands and young designer labels present a high quality selection for visiting buyers, with all kinds of brands from mid-priced to high-priced articles. Kleine fabriek offers a unique combination of fashion (clothing, underwear, swimwear, shoes, socks, hats, bags) and objects (toys, interior accessories, furniture, bed linen). The carefully selected range of mid-range and high-end labels is typical for the show. The selection of labels clearly reflects the current and trendsetting fashion scene in all its manifestations. Always with a strong focus on quality, creativity and innovation. That is what kleine fabriek represents. In order to warrant consistent quality of the brands offered, kleine fabriek maintains an application and admission process for all brands signing up. FACTS Next edition: 5 & 6 july 2015 Biannual trade fair Children s fashion, shoes and accessories, objects and toys More then 300 brands from over 24 different countries sqm trade floor with sqm stands Unique combination of fashion and home & gift products National and international visitors from over 31 countries 79% of visitors is owner, head of purchasing, or leads the company Honourable speakers to inform and inspire the industry

3 STANDS Kleine fabriek offers two concepts: all-in concept and space only. All-in concept Kleine fabriek offers participants complete stands including walls, racks, furniture, lighting and the brand name on the stand. Stands are offered in a wide variety of sizes. Space, visibility and the overall feeling are taken into consideration when designing the layout of the fair. Space only Exhibitors can also order space only at kleine fabriek, so without walls, furniture and racks. This as opposed to the all-in concept. In this way, kleine fabriek offers exhibitors the possibility to create their own environment and presentation to visitors. How to do so is free for the exhibitor, within certain conditions. It can range for example from a product presentation, an own stand construction or a performance. You can create your own world. ALL-IN CONCEPT including Indicated nr of m² on fair floor Walls & storage Standard lighting Electric power of 300W (for laptop or phone) Shelves & bars (upon request) Table & chairs (upon request) Stand cleaning on Saturday Lunch- and coffee/tea (based on amount of m2) Administration fee Brand name on stand Brand name and contact details on National and international promotion SPACE ONLY including Indicated nr of m² on fair floor Walls & storage Standard lighting Electric power of 300W (for laptop or phone) Shelves & bars (upon request) Table & chairs (upon request) Stand cleaning on Saturday Lunch- and coffee/tea (based on amount of m2) Administration fee Brand name on stand Brand name and contact details on National and international promotion Kleine fabriek does not charge any additional marketing or registration fees. Kleine fabriek does not charge any additional marketing or registration feed.

4 Baby clothing Children s clothing Teen clothing Accessories Home & gift TOYS Conscious

5 MEDIA Kleine fabriek and the participating brands are promoted internationally. Kleine fabriek cooperates with the leading national and international media, such as Kid s Wear, Vogue Bambini, Collezioni Bambini, Luna, Milk, Milk B, Milk Decoration, Naif Magazine, CBW, Ninsmoda, WGSN, Papier Mache, KidX, Kids Magazine, FashionUnited, Textilia, Bengels, Babywereld, K-Boetiek, Kindermode, Jij & je Kinderen, Ouders van nu and Kek Mama. STAY CONNECTED Website kleine fabriek And the kleine fabriek experience continues online. We cooperate with national and international blogs such as Prêt à Pregnant and Prêt à Mama, Kindermodeblog, Kid s Wear Department, Pirouette blog, Urban Moms, Just by Manon, Mother book, City Mom and more. Social media: facebook, twitter, instagram and pinterest Regular newsletters to all potential visitors and exhibitors Press releases Press invitations for national and international journalists Personal invitations for renowned boutiques and stores from all over Europe

6 Seminars Kleine fabriek is not just a business platform where new collections can be viewed and ordered. Networking is just as important. Taking the time to talk to your business relations gives insight into what other people are doing and lets you benchmark best practices. You realise that you aren t the only one facing a particular challenge, and you just might find a way to apply what someone else is doing to your own situation. As the world of retail is changing rapidly, it takes effort and time to keep up to date. We see it as our job to help you with this. Our honoured speakers offer you their insights and knowledge. POP-UPS Kleine fabriek offers the possibility to shop your heart out, to be inspired and to learn: we are very happy to host pop-up shops, offices and studios by the most cool Amsterdam stores & initiatives.

7 Quotes FONS COHEN VAN IMPS & ELFS Kleine fabriek takes the right steps by, for example, providing lots of information, such as in the numerous workshops on social media and online retail or the trend lecture by British Fiona Coleman using examples of brands at kleine fabriek. I see the accent in the future being on information sharing in all directions, with extensive profiles of both customers and exhibitors that you can scan on meeting each other. MARC JANSE, MERTEX We re very pleased with the atmosphere and type of customers at kleine fabriek. Traditional shops are not enough. Paprika in Haarlem, for instance, where you can drink a cup of great-tasting coffee while admiring beautiful product presentations, is the way of the future. When I need something, I order it online. When I go shopping, I want to enjoy myself. ELLIS HAVEMAN VAN AGENTSCHAP, REBEL IN THE HOUSE We offer a group of South Korean labels, all of which are designed in a single studio in Seoul and produced in a single factory there. We only have a few samples with us, purely to demonstrate the fabulous quality. Orders are placed online and the shop receives the items within a month. We also carry a label from young Belgian designer Ine de Haes, who has won an important award and receives support from the Belgium Fashion Institute. Together we carefully determine the strategy, in which marketing plays an important role. The new entrepreneurship is about teamwork. And a positive team spirit also results in a strong favour factor.

8 contact If you are interested in exhibiting at kleine fabriek, you can contact us: kleine fabriek +31 (0) Kleine fabriek is part of Modefabriek BV. Modefabriek BV, located in Amsterdam, organises Modefabriek and kleine fabriek. These high quality business to business events, where business meets creativity, are the biggest fashion fairs in the Netherlands and are wellknown for their unique design. application procedure Every year, a total number of international professionals visit our fairs. Available space is allocated to those brands that: 1. match the concept of kleine fabriek through type of product, quality, style and individuality. 2. Add to the existing mix of labels.