Does Your Local Business Need More Leads? Free Training Reveals How! By Nicole Munoz

Transcription

1 Does Your Local Business Need More Leads? Free Training Reveals How! By Nicole Munoz

2 Does Your Website Make You Feel Like This?

3 Over 600,000 daily searches for local services

4 Where s Yours?

5 If You Are Like Most Small Business Owners

6 Have an existing website, but aren t satisfied with the traffic and leads you are getting

7 Realize you are missing something to increase your online presence and get more clients

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9 Little Traffic and No Leads

10 Little Traffic and No Leads An easy-to-use website that captures leads

11 Confused?

12 How to Generate More Leads for Your Local Small Business.

13 What is the difference between Local Search Results, Organic Search Results, and Paid Search Results?

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17 How do we get our site to show up in the Local Search Results?

18 First let s talk about On Site

19 On Site for Local SEO Means a Physical Brick and Mortar Location It goes without saying that you must have a physical location

20 On Site for Local SEO Means a Physical Brick and Mortar Location It goes without saying that you must have a physical location The popularity of the physical location is now important

21 On Site for Local SEO Means a Physical Brick and Mortar Location It goes without saying that you must have a physical location The popularity of the physical location is now important Locations that are Downtown show up higher than on the outskirts of a city

22 The Proximity of the Location to the Searcher is Relevant

23 The Proximity of the Location to the Searcher is Relevant The location of the searcher is increasing in importance as a factor in determining which businesses might be ranked highest

24 The Proximity of the Location to the Searcher is Relevant The location of the searcher is increasing in importance as a factor in determining which businesses might be ranked highest Uses location of the user s IP address to determine results especially mobile results.

25 The Proximity of the Location to the Searcher is Relevant The location of the searcher is increasing in importance as a factor in determining which businesses might be ranked highest Uses location of the user s IP address to determine results especially mobile results. Personalization factors such as previous local searches can influence what is displayed

26 You Must Also Have An Authoritative Site

27 The Stronger Domain Authority of the Site Plays a Factor Need to have a blog that you are updating frequently

28 The Stronger Domain Authority of the Site Plays a Factor Need to have a blog that you are updating frequently Must have high quality links

29 The Stronger Domain Authority of the Site Plays a Factor Need to have a blog that you are updating frequently Must have high quality links Domain authority is also influenced by social signals such as number of likes, shares, and tweets.

30 Absolutely Necessary to Have a Google+ Place Page

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32 Local Restaurant

33 Local Hotel Search

34 Local Financial Planners

35 City and State in Places Landing Page Title Business Name, Address, and Phone on site

36 City and State in Places Landing Page Title Business Name, Address, and Phone on site City and State in Places Landing Page Title

37 City and State in Places Landing Page Title Business Name, Address, and Phone on site City and State in Places Landing Page Title Map embedded on site

38 Local Area Code on Place Page Can have an 800 Number

39 Local Area Code on Place Page Can have an 800 Number More top results have a local number

40 Local Area Code on Place Page Can have an 800 Number More top results have a local number Local customers more likely to call a local number

41 Local Area Code on Place Page Can have an 800 Number More top results have a local number Local customers more likely to call a local number They will expect to speak with a person and not a call center

42 Verify Google+ Listing Must be done by owner

43 Verify Google+ Listing Must be done by owner Under your personal Google+ account

44 Optimize Your Categories on Google+ Choose the top 5 for your business

45 Optimize Your Categories on Google+ Choose the top 5 for your business Can choose 5 more custom categories

46 Optimize Your Categories on Google+ Choose the top 5 for your business Can choose 5 more custom categories Use same categories on other sites such as Yelp

47 Optimize Your Categories on Google+ Choose the top 5 for your business Can choose 5 more custom categories Use same categories on other sites such as Yelp For San Diego Pizza choose: San Diego Pizza Restaurant

48 Off-Site

49 Quantity of Citations A mention of your business name, address, or phone on the internet

50 Quantity of Citations A mention of your business name, address, or phone on the internet The more high quality citations, the better your site will rank.

51 Quantity of Citations A mention of your business name, address, or phone on the internet The more high quality citations, the better your site will rank. Consistency is Key

52 Quality of Citations Do your citations have pictures?

53 Quality of Citations Do your citations have pictures? Do they have videos?

54 Quality of Citations Do your citations have pictures? Do they have videos? Do they have as much content as possible?

55 Quality of Citations Do your citations have pictures? Do they have videos? Do they have as much content as possible? Are you offering a coupon?

56 Quality of Citations Do your citations have pictures? Do they have videos? Do they have as much content as possible? Are you offering a coupon? Is the category or a synonym in the: at a glance Business Name Business Description Review Content

57 Reviews

58 Google Places Reviews Make them real

59 Google Places Reviews Make them real Ask for them

60 Google Places Reviews Make them real Ask for them Create a system s Postcards Phone calls Stickers

61 Google Places Reviews Make them real Ask for them Create a system s Postcards Phone calls Stickers Get 5 Real Reviews ASAP

62 Social / Mobile

63 Social / Mobile Metrics Do Matter Have a presence on the social networks and increase your likes, shares, tweets

64 Social / Mobile Metrics Do Matter Have a presence on the social networks and increase your likes, shares, tweets Have a mobile friendly version of your website Google is preferring mobile friendly versions in the Mobile Search Results

65 Semantic Markup

66 What is Schema.org? Schema.org is special HTML tags that can be used to mark up pages so that the search engine crawlers can find more relevant information faster.

67 What is Schema.org? Schema.org is special HTML tags that can be used to mark up pages so that the search engine crawlers can find more relevant information faster. This faster information processing can help individual web pages show up higher in search results.

68 Schema.org is divided up into Events

69 Schema.org is divided up into Events Products

70 Schema.org is divided up into Events Products Places

71 Schema.org is divided up into Events Products Places People

72 Schema.org is divided up into Events Products Places People Things

73 Schema.org is divided up into Events Products Places People Things Not widely used

74 Schema.org is divided up into Events Products Places People Things Not widely used Those who do use it have a competitive advantage

75 Authorship Markup The most important semantic markup is authorship

76 Authorship Markup The most important semantic markup is authorship Having a great picture is key

77 Authorship Markup The most important semantic markup is authorship Having a great picture is key When done correctly will result in your picture showing up in the search results

78 Local Business Schema and Geotag One of the most important uses of schema.org markup is for local businesses.

79 Local Business Schema and Geotag One of the most important uses of schema.org markup is for local businesses. Use this to markup your address and contact information on your site

80 Local Business Schema and Geotag One of the most important uses of schema.org markup is for local businesses. Use this to markup your address and contact information on your site Can also add in: Hours of operation Payment Types

81 Local Business Schema and Geotag One of the most important uses of schema.org markup is for local businesses. Use this to markup your address and contact information on your site Can also add in: Hours of operation Payment Types Can also geotag your location by including your geocoordinates

82 Many other schema markups Book Markups

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84 Can you rank without a local business?

85 How to add your business to Google Maps?

86 Map Maker This is how you can get your listing to show up in the right place on Google Maps

87 Map Maker This is how you can get your listing to show up in the right place on Google Maps Important for Mobile Searches

88 Yelp

89 Tools for Local SEO

90 GetListed.Org

91 Yext.com

92 Add the Local Address Put Local Address on Footer of All Pages of the Site

93 Add the Local Address Put Local Address on Footer of All Pages of the Site Have Google Maps on the Contact Page

94 Add the Local Address Put Local Address on Footer of All Pages of the Site Have Google Maps on the Contact Page Don t forget the basics like store hours and holidays

95 Add the Local Address Put Local Address on Footer of All Pages of the Site Have Google Maps on the Contact Page Don t forget the basics like store hours and holidays Google places and other directories check this

96 Have a Strong Lead Generation Strategy (aka List)

97 If your site is not capturing leads, it is only doing half its job. It is not enough to just get visitors to your site

98 If your site is not capturing leads, it is only doing half its job. It is not enough to just get visitors to your site You want them to call you to make a purchase but not everyone is ready to make a purchase

99 If your site is not capturing leads, it is only doing half its job. It is not enough to just get visitors to your site You want them to call you to make a purchase but not everyone is ready to make a purchase Must have a way to capture the information about your prospects so that you can follow up with them until they are ready to make a buying decision.

100 If your site is not capturing leads, it is only doing half its job. It is not enough to just get visitors to your site You want them to call you to make a purchase but not everyone is ready to make a purchase Must have a way to capture the information about your prospects so that you can follow up with them until they are ready to make a buying decision. The best way to do this is to offer something for free in exchange for their contact info.

101 Auto-Responder / Marketing Automation After you capture the lead, you must have a way to follow up with them easily.

102 Auto-Responder / Marketing Automation After you capture the lead, you must have a way to follow up with them easily. Marketing automation software such as Infusionsoft, Marketo, Eloqua or 1AutomationWiz

103 Auto-Responder / Marketing Automation After you capture the lead, you must have a way to follow up with them easily. Marketing automation software such as Infusionsoft, Marketo, Eloqua or 1AutomationWiz Other software like Aweber, MailChimp, ConstantContact are okay but limited

104 Almost done If you liked what you learned today can you help me to help others?

105 Almost done If you liked what you learned today can you help me to help others? Can you right now in the chat box on the right put in the words Testimonial and tell me what you thought about this webinar?

106 Special Offer Done For You Do It Yourself

107 Done For You Local SEO Update Your Schema Correctly On Your Website

108 Done For You Local SEO Update Your Schema Correctly On Your Website Get You Setup on Google+ for Places

109 Done For You Local SEO Update Your Schema Correctly On Your Website Get You Setup on Google+ for Places Add Your Business to Yelp or Optimize It

110 Done For You Local SEO Update Your Schema Correctly On Your Website Get You Setup on Google+ for Places Add Your Business to Yelp or Optimize It Write Conversion Focused Copy for your Business Description

111 Done For You Local SEO Update Your Schema Correctly On Your Website Get You Setup on Google+ for Places Add Your Business to Yelp or Optimize It Write Conversion Focused Copy for your Business Description Evaluate All Your Existing Citations and Get You Listed on the Top 40

112 Done For You Local SEO Create a Reviews System to Start Collecting Reviews

113 Join My 1% Club Put into action anything you just learned Go to and tell me: I want to join your 1% club. I just took action and. I will then welcome you to my 1% club in my monthly newsletter and promote you to my whole list!

114 Connect with Fb.com/nicolemunozfan

115 Help me help others Was this helpful? Go to and tell me about it!

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